Invitation to Exhibit - MLA ANNUAL CONVENTION The largest gathering of teachers and scholars in the humanities - Modern Language Association
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Invitation to Exhibit
MLA ANNUAL
CONVENTION
The largest gathering of teachers
and scholars in the humanities
I N V I TAT I O N T O E X H I B I T IMPORTANT DATES
AND DEADLINES
MLA Annual Convention 29 MAY 2019
Receive five bonus points toward your
The largest gathering of teachers and exhibit booth assignment for applications
received on or before this day.
scholars in the humanities 26 JUNE 2019
Application due for preferred booth
assignments
Want to promote your latest publications and products? 26 JUNE 2019
Reservations deadline for advertising in
Looking to meet with existing and potential authors?
the Program
Have a service that academics need to know about?
JULY 2019
Booth assignments made
Join us in Seattle for the Modern Language Association’s 17 JULY 2019
135th annual convention. Take advantage of this unique Materials due for advertising in the
Program
opportunity to interact with close to 5,000 language,
29 AUGUST 2019
literature, and humanities scholars from around the world.
Balance of booth rental fee due. Booth
From the newest academics entering the workforce, to application deadline for inclusion in the
Program
established writers and educators, to senior-level directors
and deans, MLA attendees represent all levels of scholarly MID-SEPTEMBER 2019
Exhibitor Service Manual and MLA
and professional interests and needs. Exhibiting at the MLA housing information sent to exhibitors
convention is your chance to show them why you should be
MID-OCTOBER 2019
their number one resource. Programs mailed to all MLA members
WHO AT TENDS AND WHERE THEY ARE FROM
58% female 92% from the 66% full-time
United States faculty members
36% male
3% from Canada 24% graduate students
6% no gender selected
5% from other countries 8% unemployed or
employed part-time
Graduate students made up nearly one-
quarter of all 2019 convention attendees. 2% emeritus
YOUR COMPETITORS
ARE EXHIBITING.
SHOULDN’T YOU?
MLA EXHIBITORS ARE MLA ATTENDEES ARE
• Publishers of scholarly, research, and literary • Teachers and scholars of language, literature,
publications in a variety of languages humanities, and culture
• E-book publishers, digital libraries, and other digital- • Program directors and department chairs of colleges
media providers and universities
• Producers of information technologies for humanities • Graduate students seeking to establish their careers
scholarship, research, English and foreign language • Writers looking to connect with editors to develop
teaching, translation, writing, and editing their projects
• Suppliers of products and services for people studying • Academics who want to discover the newest
and teaching language, literature, and the humanities publications and products
EXHIBITION SCHEDULE
EXHIBITOR BENEFITS
• Access to sessions (two all-access badges per booth) INSTALLATION OF EXHIBITS
• Complimentary exhibitor badges (four per booth) Thursday, 9 January
8:00 a.m.–5:00 p.m.
• The potential to meet with thousands of language and literature
professionals
EXHIBIT HALL OPEN
• Inclusion in the Program and convention app exhibitor lists
Friday, 10 January
• Marketing tools to connect with attendees beyond your exhibit
9:00 a.m.–6:00 p.m.
booth
• A link to your Web page through 31 January 2020 Saturday, 11 January
• Complimentary guest passes to the exhibit hall (up to six) 9:00 a.m.–6:00 p.m.
• Four copies of the Program and access to the Program online Sunday, 12 January
• Reduced MLA convention hotel rates 9:00 a.m.–1:00 p.m.
DISMANTLING OF EXHIBITS
Sunday, 12 January
1:00–5:00 p.m.
MLA CONTACT
INFORMATION
EXHIBITOR INFORMATION
ONLINE:
www.mla.org/convention-exhibiting
EXHIBIT SPACE, MARKETING,
MAKE THE MOST OF YOUR EXHIBIT BOOTH AND SPONSORSHIP
QUESTIONS:
Stacey Courtney
• Advertise in the Program (26 June reservation deadline).
Senior Convention Manager
• Reserve a banner on the convention app.
Phone 646 576-5263
• Schedule a targeted marketing e-mail.
Fax 646 834-4087
• Announce in-booth receptions, book signings, and other events.
scourtney@mla.org
• Connect with MLA members and convention registrants on Twitter
(@MLANews and #MLA20) and on Facebook (www.facebook.com/
PMLA ADVERTISING
modernlanguageassociation/).
QUESTIONS:
• Become an MLA sponsor.
Annabel Schneider
Senior Advertising Manager, PMLA
Phone 646 576-5024
aschneider@mla.org
Visit the MLA exhibitor page for details:
www.mla.org/convention-exhibiting FOLLOW THE MLA ON
TWITTER
@MLANews #MLA20
Visiting the exhibit hall is a key factor in MLA
AND ON FACEBOOK
members’ decision to attend the MLA convention.
@ModernLanguageAssociation
EXHIBITION INFORMATION
LOCATION
PRICING: 2020 EXHIBIT BOOTH STANDARD BOOTH
RENTAL FEES DIMENSIONS AND ACCESSORIES The exhibit hall
The letter shown with each booth • Booths are 10' wide and 10' deep.
is located in the
number indicates the price of the • 8' draped back wall and 3' side
booth. Washington State
drapes are included.
• One 7" × 44" two-line sign is
Convention Center,
P $1,980 (Premiere)
A $1,830 included. 4B, close to convention
B $1,670 • Booth does not include furniture. sessions and the
A minimum deposit of 50% of the
• Exhibit hall is not carpeted; MLA’s registration and
carpeting is required. welcome center.
total booth rental fee must accompany
the completed application. The • Basic Wi-Fi access in the exhibit
balance is due on receipt of the hall is included (not for streaming
invoice and must be submitted before or exhibition display purposes).
29 August 2019. Late exhibit booth Please see Terms and Conditions
applicants will be required to pay in for complete information on exhibit
full with a credit card. construction.
Submit booth application online at
www.mla.org/convention-exhibiting
PRIORITY BOOTH UNIVERSITY PRESS EXHIBITORS
ASSIGNMENTS The MLA reserves a section in the
The MLA uses a point system to exhibit hall for those university
assign general exhibit space for presses who find that exhibiting in a
applications and payment received group provides them greater visibility.
by 26 June. Submit your booth Booths in the university press block
application and payment early to will be assigned in the order the
gain extra points toward your booth forms and appropriate payments
assignment. are received, not on the basis of
accumulated points.
Contracts received on or before EXHIBITOR SERVICE MANUAL
29 MAY will receive five bonus points The Exhibitor Service Manual will
be sent to confirmed exhibitors in
5 JUNE will receive four bonus points
mid-September. The manual will
12 JUNE will receive three bonus points contain exhibitor badge and housing
19 JUNE will receive two bonus points information; details on customs
brokers, drayage, and advance
26 JUNE will receive one bonus point
warehouse services; and order forms
for booth furnishing, carpeting,
Applications and payments received services, and equipment.
after 26 June will be processed in
the order they are received based on
availability.
ADVERTISING IN THE PROGRAM
Place an advertisement in the DEADLINES PAYMENT
Program to highlight your latest
RESERVATIONS: 26 June 2019 First-time PMLA advertisers must
publications and products and
MATERIALS: 17 July 2019 send payment with their insertion
to guide prospective customers
orders.
to your booth. In addition to RATES AND
information on nearly 800 You may reserve advertising space for
SPECIFICATIONS
sessions, plenaries, and special the September 2019 issue of PMLA
FULL PAGE
events, the Program contains a on the enclosed Application for
$1,225 6" wide × 8.75" high
map of the exhibit hall with a Exhibit Space or download the 2019
directory of exhibitors and an HALF PAGE order form from the MLA Web site.
index of advertisers. $800 6" wide × 4.25" high If paying by check, please include
TRIM SIZE separate checks for booth space and
The Program (the September issue
7.5" wide × 10.5" high for advertising space.
of PMLA, the journal of the MLA) is
sent in the fall to more than 25,000 2019 PMLA (volume 134) advertisers Write to Annabel Schneider,
MLA members and approximately receive special rates (full page, $830; Senior Advertising Manager,
1,500 libraries worldwide and is half page, $535). PMLA (aschneider@mla.org), for
available online. Thus, in addition additional information.
No cash or agency discounts accepted.
to reaching convention attendees,
your ad will be seen by English Please consult the MLA Web site
and foreign language scholars in (www.mla.org/PMLA-Advertising)
their homes and offices. Last year, for instructions. All ads should be
59 advertisers filled 81.5 pages of submitted in PDF and e-mailed to
the Program; dozens of publishers aschneider@mla.org.
have already reserved space in the
September 2019 issue of PMLA. Submit Program advertisement order form
online at www.mla.org/PMLA_advertising
MLA Annual Convention photographs courtesy of Edward Savaria, Jr.; Jared Tennant Photography; and Jon Benjamin Photography.
LIST OF 2019 EXHIBITORS University of Alabama Press New Directions ArtMattan Films New York University Press Association of Canadian Publishers University of North Carolina Press Bedford / St. Martin’s / Macmillan Northwestern University Press Learning NP: New Press / Counterpath Bloomsbury Publishing Ohio State University Press Bookmobile Open Letter Books Boydell and Brewer Oxford University Press Broadview Press Palgrave Macmillan Bucknell University Press Penguin Academic and Random House Cambridge University Press Academic Camden House Penn State University Press University of Chicago Press University of Pennsylvania Press Columbia University Press Peter Lang Publishing Group Cornell University Press Polity Council of Editors of Learned Journals Princeton University Press De Gruyter Project MUSE Duke University Press ProQuest EBSCO Routledge Edinburgh University Press Rutgers University Press Fordham University Press Scottish Writing Exhibition University of Georgia Press Stanford University Press Grove Atlantic SUNY Press GoReact Syracuse University Press HarperCollins Publishers University of Toronto Press Harvard University Press University of Toronto Press Journals Haymarket Books University of Virginia Press Ingram Academic Services Wayne State University Press Inside Higher Ed Wisconsin Intensive Summer Language Interfolio Institutes University of Iowa Press W. W. Norton Johns Hopkins University Press Books Yale University Press Johns Hopkins University Press Journals JSTOR Klett USA, Inc. Knopf Doubleday Academic LectureSource, Inc. Lexington Books Longleaf Services Macmillan University of Massachusetts Press McFarland McGill-Queen’s University Press University of Michigan Press Michigan State University Press University of Minnesota Press University Press of Mississippi MIT Press Modern Language Association University of Nebraska Press
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