Ahh... Bermuda! - 2021 MEDIA KIT - The Bermudian Magazine
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www.thebermudian.com
2021
MEDIA
KIT
-A hh... B e r m ud a!
EDITOR'S NOTE “ Print has impact and permanency. Studies show physical material was more real to the brain and hence could be categorized and processed. As the island’s leading magazine, The Bermudian prides itself on being the distinctive voice of all that is best about Bermuda since 1930. With four spectacular issues every year, we celebrate the people, places, events, arts and culture our readers want to know about. We are proud to celebrate all that is best about Bermuda bringing our readers in-depth stories, stunning photography, historical perspectives, informative calendars of events and, of course, our highly-anticipated annual awards features. Our readers are discerning, educated and sophisticated. In every edition we aim to bring them the quality editorial and sophisticated design that has been the key to The Bermudian’s success for over 90 years. Tina Stevenson Editor & Publisher The Bermudian Publishing Company 232.7041 tina@thebermudian.com gabrielle@thebermudian.com
12 Reasons to
Advertise
in The Bermudian magazine in 2021
The research is clear: consumers trust print media above all
other types of media, including all social media platforms.
1 7
A Penn State study confirmed that 82% of internet users trust print
79% of consumers act on print advertising when making a purchasing
advertising. decision. (WebStrategies)
2 8
In a 2019 survey on customer trust, 82% Print is 59% more engaging than online
trust print ads over other advertising articles. (PrintIsBig)
including TV, radio, banners, mobile,
social media, etc. (Marketing Sherpa)
3 9
According to MarketingProfs, when 95% of people under 25 read magazines.
making purchasing decisions, consumers (OnTheBayMagazine)
trust print advertisements 34% more than
they trust search engine ads.
4 10
According to a 2019 poll by MarketingProfs, For each dollar spent on magazines
92% of 18- to 23-year-olds find it easier to advertisement, an average return of
read print over digital content. $3.94 is expected. (MagazineMedia)
5 11
The average person gets bombarded with Print magazines are #1 in reaching
over 1,700 banner ads per month, but only affluent, influential consumers.
sees half of them. (MagazineMedia)
6 12
Households with $150k income and above 65% of readers take action after
interact with magazines (both print and seeing a print magazine ad.
online) more than any other mediums. (The Association of Magazine Media)
(C&EN)
READERSHIP +
DISTRIBUTION
As the national magazine of Bermuda, The Bermudian goes
all over the world! With a total readership of 10,000+ per
issue, The Bermudian has a loyal, mature, affluent, educated
audience that spends 1.5 hours reading the magazine —
a number much higher than the industry average.
The Bermudian is available at most local pharmacies,
grocery stores, bookstores, reception areas and schools,
as well as the airport and library. “
Magazine readers
In addition to the 1,000+ loyal subscribers to the print
magazine, both locally and worldwide, we boast over
are loyal, wealthy,
22,500 unique visitors per month to TheBermudian.com. and quite social.
BY THE NUMBERS
• 20,000 annual distribution
• 55% of our readers have an annual
income of +$100,000
• 74% of our readers have a
college degree
• 53% of our readers recently purchased
a product or service advertised in
The Bermudian
• 67% of our readers own their own home
• Female 72%, Male 23%
• Our readers are interested in
travelling (88%), art (73%), music
(73%), entertaining (68%), gardening
(62%), interior decorating (58%),
shopping (56%), sports (44%)
and dance (33%).
EDITORIAL CONTENT +
CALENDAR
The secret to The Bermudian’s success lies in our editorial content. Since 1930, The Bermudian
has chronicled island life — reporting on people, politics, architecture, homes, culture and
the environment.
As a leisure guide, The Bermudian continues to be the indispensable authority on the island
scene, covering music, the arts, restaurants and cultural events.
IN EVERY ISSUE: SPRING Publishes March 15, 2021
• Home & Garden: Resources & inspiration Building & Interior Design Awards
• Locals: Leaders, heroes, icons
• Famous Onions: Authors, athletes, artists
SUMMER Publishes June 15, 2021
• The Scene: Art, culture, sports
• On the Town: Food, drink, fun Best of Bermuda Awards
• Milestones: Anniversaries and remembrance
FALL Publishes September 15, 2021
PLUS: Health + Wellness Issue
• Up Front: The Editor’s page
• Naturally Speaking: Bermuda’s natural environment
WINTER Publishes December 1, 2021
•That’s Life! A Letter From London: Humour
• Food & Drink Product & Service Awards
• Afternoon & Evening: Charitable events and party pix & Holiday Gift Guide
“
61% of magazine
readers take action
regardless of the
size or placement.
RATES + SPECS
Full page ad with .125" bleed & crop marks. ADVERTISING RATES
Red is live area. White is trim.
SIZE 1X 4X (ONE YEAR)
Full page 2,199 2,045
2/3 page 1,735 1,600
1/2 page 1,208 1,125
1/3 page 945 875
FULL PAGE 1/6 page 560 520
PREMIUMS & COVERS
Outside Back Cover $4,700
Inside Front/Back $2,590
Premium placements +20%
SPECIALTY ITEMS
Reprints, electronic reprint rights, inserts, special colours and
additional services are available upon request.
MECHANICALS
FULL PAGE 1/3 PAGE
Live area: 7.25” x 9.75” Vertical: 2.25” x 9.75”
Trim size: 8.5” x 11” Square: 4.75” x 4.75”
Bleed: 8.75” x 11.25”
1/6 PAGE
1/3 PAGE 2/3 PAGE Vertical: 2.25” x 4.75”
VERTICAL Vertical: 4.75” x 9.75” Horizontal: 4.75” x 2.25”
2/3 PAGE 1/2 PAGE
Horizontal: 7.25” x 4.75”
Vertical: 4.75” x 7.25”
1/3 PAGE
SQUARE
AD FORMAT
e Our preferred format to u No True Type fonts will
receive artwork is a high be accepted.
resolution Adobe Acrobat PDF.
i All images must be saved at
r All fonts must be embedded 300dpi and saved as CMYK.
and all art must be 300dpi and
converted to CMYK. We cannot o Special spot colours are
1/6 PAGE
be held responsible for errors available on request and will
1/6 PAGE HORIZONTAL
in incorrectly created files. carry a surcharge.
VERTICAL
1/2 PAGE
t Other MAC compatible p Full page ads should include
VERTICAL formats—including packaged a .125" bleed and crop marks.
1/2 PAGE InDesign files, Illustrator eps All ads smaller than a full page
HORIZONTAL (fonts converted to outlines) do not need crop marks.
and Photoshop tiff, eps or
jpg—may be accepted but print
quality cannot be guaranteed.
“
A Penn State study confirmed that 79% of
consumers act on print advertising.
ADVERTISERS
The Bermudian is fortunate to have industry
leaders as loyal advertisers.
AAC Saatchi & BotelhoWood Horizon Health One
Saatchi Architects HSBC Orange Bay
AES The Brand Lion International Company
AF Smith Brown & Co Financial Planning Orchid Nail Spa
A.S. Cooper & Sons BUEI International Pembroke Paint
A & P Marine Burrows Lightbourn Imports Company
Air Pro Butterfield Bank The Irish Linen Pembroke Tile &
Shop Stone
Alexandra Mosher Cambridge Beaches
Island Health People’s Pharmacy
Allied World CedarTree Vets Services Philadelphia
Ambiance Design Clarien Island Restaurant International
Studio Colonial Group Medicine
The Annex Toys Coldwell Banker The Island Shop Phoenix Stores
Argus Bermuda Realty Island Tour Centre Pimentel Pools
Astwood Dickinson Cosmic Island Trading PriceRite
Atelerie Crystal Caves Johns Hopkins The Pro Shop
Auto Solutions CTX Jordan Roberts P-Tech
Azura Bermuda Demco Florist Just Shirts Redlaser
BAC Digicel KPMG The Reefs
Bacardi Dining Bermuda KS Watersports Rego SIR
Bates English Sports Shop Lennox Hill Hospital RenaissanceRe
Beesmont ESC Lili Bermuda Rowe Spurling Paint
BELCO Evergreen Linberg & Simmons Rubis
Bermuda Brickyard Landscaping
Lindo’s Group Sears
Bermuda Cancer & Executive Auto
Detailing The Loren Signworx
Health
Fairmont Lucky Elephant SJ Construction
Bermuda Fun Golf Yoga
Southampton Snorkel Park
BHCT Lusso
Fed-Ex Somerset Pharmacy
Bermuda Kitchen Maid in Bermuda
& Bath Flanagan’s Speciality Inn
Flowers by GiMi Marine Locker Sportseller
Bermuda Motors
Freisenbruch- Marks & Spencer Strands
Bermuda National
Trust Meyer Group Masterworks The Supermart
Furniture Flair Museum
Bermuda Stripping Surface Trends
& Refinishing Furniture Walk MEF
Tischler und Sohn
Bermuda Gosling’s Miles Market
Treecon
Waterworks Government of MJM Ltd.
Total Group
BermyFresh Bermuda My Bermuda House
Urban Little One
BeSolar Gregory Nelmes New York-
Interior Design Presbyterian Walker Christopher
Beth MacDonald
Greymane Nemours Waterwood
Beyond Fitness
Construction Noah’s Ark Westport
BF&M Architecture
Hamilton Princess & Nonna’s Kitchen
Blueprint Hair Beach Club Woodbourne
Studio OBM International Associates Ltd.
Harry’s
Bonefish OCIL ZipX
Hasco Home
CONNECT WITH
TheBermudian.com
Engage with The Bermudian every
day of the week on TheBermudian.com
with online-only content featuring
articles, photo stories, interviews,
recipes & so much more.
TheBermudian.com
REACHES:
283,942
PEOPLE A WEEK
110,039
PAGE VIEWS PER MONTH
22,529
READERS PER MONTH
10,759
11,000
Tina Stevenson
Publisher
The Bermudian Publishing Company
232.7041
tina@thebermudian.com
gabrielle@thebermudian.comYou can also read
