MEDIA KIT 2019 - Corporate Traveller Magazine
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MEDIA KIT 2019
CORPORATE TRAVELLER, THE PREMIER BUSINESS TRAVEL MAGAZINE OF NEW ZEALAND, HAS THE EAR OF BUSINESS AND LEISURE TRAVELLERS IN BOTH NEW ZEALAND AND AUSTRALIA. Launched 15 years ago, Corporate Traveller has grown dramatically in content and distribution. The magazine embraces both the leisure and business traveller - as well as delivering a raft of lifestyle chapters such as Wine, Golf, Cars, Motorcycles and Cruising. As a mark of the magazine’s influence, Corporate Traveller has been invited by four nations - Australia, Fiji, Malaysia, New Caledonia - to make an in-depth “Focus” of their strengths for both Business Events and Leisure Escapes. In addition, Corporate Traveller was asked to make a long-haul journey with Emirates Airlines to examine their remarkable successes both in the air and at their Dubai home port.
DISTRIBUTION - 12,000+ Distributed Every Edition Across Print & Digital
PRINT DISTRIBUTION
This high quality coffee table quarterly is AIRLINE LOUNGES
available in print format for those who prefer All Corporate Traveller editions are supplied to the premium
airport lounges of Emirates, Qantas, Virgin Australia, Cathay
the tactile “ink and paper” experience. As well as Pacific, Thai Air, China Southern Airlines, China Eastern,
ensuring the highest quality, Corporate Traveller Hawaiian Airlines, Korean Air, Malaysia Airlines, Hong Kong
Airlines, Philippines Airlines and Samoa Airways.
uses only the most ecologically-sound paper
stock and print processes. 500 TOP CEOs
All Corporate Traveller editions are delivered directly to New
The digital edition is delivered via Magzter to Zealand’s top 500 CEOs.
over 8000 subscribers.
HOTEL DISTRIBUTION
Corporate Traveller distributes to a growing number of hotel
4,000+ DISTRIBUTED
chains and exclusive luxury retreats. Latest to become part of
the Corporate Traveller network are Sudima, Quest and Quay
West.
ACROSS HIGHLY TARGETTED
CORPORATE CHANNELS EVERY EDITION CORPORATE CABS
(4 EDITIONS ANNUALLY) Corporate Traveller is carried as essential on-board
reading for Corporate Cabs’ large Auckland fleet.
DIGITAL FOOTPRINT 8,000+ DISTRIBUTED DIGITAL REPLICA SUBSCRIBERS Corporate Traveller’s digital edition is downloadable on most smart devices and is becoming an increasingly popular option for the busy business traveller. Available via digital newsstand, Magzter. 220,000+ READERS VIA TRIPADVISOR Select content from Corporate Traveller is distributed on TripAdvisor via the network of travel editor, Paul Schoffelmeer.
READERSHIP - Extremely well travelled - Loyal and engaged
ABOUT OUR READERS
A predominantly corporate, extremely GENERAL DEMOGRAPHICS
32-64 Core Age Range
well travelled readership, most with a 68% Tertiary Educated
determination to play as hard as they work. 56% Married | 32% Single
3.2 Million Net Worth
246,000 Average Household Income
LOYAL READERSHIP
82% Earn Six-figure+ Incomes
Our readers are loyal and engaged with 98% rating Corporate
Traveller as excellent or very good. Our readers spend around
PURCHASING POWER
45 minutes with each edition and often use ads and editorial to
42% Own a Second Home
make business decisions and purchase products and services.
75% Purchased a Product or Service Based on an Ad in
Corporate Traveller.
In recent years we have identified the passions of our readers
65% Propensity for Spending
and added sections that cater to their love for Yachting, Cars,
60% Carry a Platinum Credit Card
Motorcycles, Cruising and Wine.
74% Will Spend $40,000 on Their Next Vehicle
18% Will Spend $60,000+ on Their Next vehicle
LIFESTYLE INTERESTS
35% 65%
91% International travel
86% Domestic travel
86% Wellness
FEMALE MALE
80% Sports
78% Golf Interests
75% Tech Users
ABOUT OUR READERS
LIFESTYLE INTERESTS
74% Fine Dining
71% Arts
65% Weight Conscious
64% Fashion
60% Home Entertainment
54% Donate to Environmental Causes
47% Boating
35% Snow Sports
31% Outdoor Activities
30% Personal Care & Beauty
21% Child & Parenting Products
21% Pet Enthusiasts
SUBSCRIBER INTEREST IN TOPICS COVERED
97% Travel
92% Industry Growth and Development
92% Environmental Issues
88% Medical & Healthcare Issues
85% Health & Fitness
78% Shopping
68% Sports
61% Politics
CONTENT - From industry news, airline reviews, fine dining and luxury resorts to cruise destinations, yachting and automotives.
MAGAZINE CONTENT INTERNATIONAL NEWS Business features from around the world, covering latest news, intriguing developments, trending opportunities and emerging players, with interviews and opinions from corporate leaders, innovators and entrepreneurs HOTEL & CONCIERGE NEWS Why should our readers stay somewhere that is second best and creates a compromising impression with their valued clients Here, we feature only the most discerning hotels worldwide LIFESTYLE: MOTORING, CUISINE, GOLF, YACHTING Our lifestyle section is segmented into various niches: Motoring showcases upcoming automotive masterpieces, Cuisine covers fine dining and corporate catering; Dan McGrane produces a fantasy world of special Automobiles and Motorcycles; Rob Prince takes us to top Cruise destinations; Liz Wheadon explores special Wines while Yachting caters to the serious sailors. LUXURY ESCAPES We set out to find the pinnacle of luxury in a range of unique and unexpected locations all over the planet.
MAGAZINE CONTENT
AIRLINE & AIRPORT NEWS
The only constant in world travel is change - we make sure
our readers are updated on the latest developments in travel
infrastructure.
BUSINESS EXCELLENCE
A place to applaud those who have turned their passion into
profit. Here we throw the focus onto the fascinating approaches
to business. We learn about strategies, conventional and
unconventional, to a successful business outcome. This
illuminating journey of learning adds to our own repertoire of
business knowledge.
WORLD FOCUS
Longform pieces that are dedicated to destination stories, our
collective of content creators travel far and wide to bring us a
myriad of adventures.
PRODUCT FEATURE
With technology moving at lightning speed, the average road
warrior hasn’t got the time to keep up with the latest tech releases.
We are here to help by highlighting only the most useful travel
tools for business trips.EDITORIAL CALENDAR We have adjusted our release dates around print schedules and our new international edition classification. EDITION BOOKING COPY RELEASE VOLUME 1, 19 NOV 24, 2018 DEC 7, 2018 JAN 31, 2019 VOLUME 2, 19 MAR 15, 2019 MAR 22, 2019 APR 12, 2019 VOLUME 3, 19 JUN 21, 2019 JUN 28, 2019 JUL 19, 2019 VOLUME 4, 19 SEP 13, 2019 SEP 20, 2019 OCT 11, 2019
ADVERTISING SPECIFICATIONS
FULL PAGE
Type/Live Area: 180w x 277h
Trim Size: 210w x 297h
Bleed: 220w x 307h
TYPE AREA
FULL PAGE DOUBLE PAGE SPREAD TRIM AREA DOUBLE PAGE SPREAD
BLEED AREA Type/Live Area: 180w x 277h
Trim Size: 420w x 297h
Bleed: 430w x 307h
*All Measurements Are In Millimetres.
TYPE/LIVE AREA & BLEED
For trimming and gutter safety all type and graphics should be positioned 15mm in DEADLINES
from both sides and 10mm from the top and bottom edges of the trim size. Please
allow 5mm bleed on all edges. Booking Deadline: dates
can be subject to minor
ARTWORK SUBMISSION DETAILS variation. Please check with
• All artwork and images are to be Process colour, CMYK. your Account Manager.
• Please convert all Pantone PMS colour or RGB images.
• All images should be 300dpi at 100% and not enlarged. Material Deadline: 1 week
• Ideally adverts are to be supplied as print PDF files using ‘PDF/X-1a:2001’ settings. after booking deadline.
• Adverts can be supplied with and without crop marks.
• Adverts over 10MB can be sent via Dropbox, Hightail, Wetransfer or similar.ADVERTISING RATE CARD PREMIUM POSITIONS Inside Front Cover DPS $7,500 Outside Back Cover $5,500 Inside Back Cover $4,500 Double Page Spread (First) $6,000 First Full Page (Right) $6,000 REGULAR POSITIONS Double Page Spread $5,000 Full Page $3,600 SERIES DISCOUNTS 2 editions 2 editions 3 editions 3 editions Annual Annual SPONSORED CONTENT (CREATED FOR YOU BY OUR CONTENT TEAM) Feature story POA Double Page Spread $7,500 Full Page $4,000 EDM Large Tile (600X50) $700 Medium Tile (290X200) $500
WORLD-CLASS ADVERTISERS
FOR ADVERTISING ENQUIRIES SALES Trudy Parsons-Smith trudy@corptravmag.com EDITORIAL Bruce Laybourn bruce@corptravmag.com ARTWORK artwork@corptravmag.com corporatetravellermagazine.com
WHAT OUR CLIENTS ARE SAYING NEW ZEALAND AUSTRALIA Corporate Cabs have had a long-term partnership with Working with publisher Bruce Laybourn and Corporate Traveller Corporate Traveller for more than eight years. has been incredibly easy. Great publication to be a part of. Our partnership is two-fold, we advertise within the magazine David Jones as it is a perfect fit for our target market and we also carry Sales & marketing Manager | Elements of Byron Corporate Traveller magazines in our vehicles nationwide. Our customers love having the magazine to read while on their journey with us. Publisher Bruce Laybourn is very proactive in discussing ideas with us that enable Corporate Cabs to get in front of more customers, which is exactly what we want. I look forward to our continued success in the future. Colin Samson Chief Executive | Corporate Cabs
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