Management 2021 The Managers' Voice: 300 global managers on what's needed, right now - World Class Manager
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Management 2021 The Managers’ Voice: 300 global managers on what’s needed, right now
ARE YOU WASTING YOUR
MONEY AND RESOURCES?
Our research finds new managers are excited about taking
their first managerial role but that businesses are failing to
set them up for success.
As organisations across the world emerge from the But... this energy and passion is quickly blunted
COVID-19 pandemic the role of their managers because 62% of managers rated the quality of the
could not be more vital. training and support they received in the first year as
poor, scoring it 5 or lower out of 10. This is a travesty
Your people have worked hard over the past year.
and demonstrates an absolute waste of energy, money
Indeed, many organisations report upturns in
and resources.
productivity. But they are also tired. In some cases
close to burnout. They have juggled work, family and Indeed, we’d go so far as to say businesses are
health concerns. And now they face an uncertain simply burning money, letting down their people
time as businesses adjust to the new reality of and setting up managers to fail.
the post COVID world.
How much is failing to address new managers’
Right at the heart of this adjustment are your needs costing you today? How much better will your
managers. It’s they who are responsible for engaging organisation be if you did get this right? For if you are
your people day-to-day. They ensure your people are not setting up your managers for success you are not
delivering the outputs required. They will be the first setting up your employees for success.
to spot those signs of burnout. Great managers will
MANAGEMENT 2021 is about listening to what
be critical to the success of your organisation in 2021.
managers really need to do their job well, not what
At The Global Growth Institute we have worked with we in HR and L&D think they need. Our hope is that
more than 1,000 organisations in 50 countries and you find this paper, the first in a series, to be practical
listened to the views of tens of thousands of and useful.
managers over the past five years.
For management is the new battleground for
In light of these rapid changes to work we wanted organisations. If you win this battle, you’re going to
to know whether your new managers are ready survive in the immediate future. But our experience
for the challenges ahead and how they feel about shows that by making a few impactful changes you
becoming a manager. So in December 2020 we will thrive – and continue thriving, whatever future
conducted research with managers across the challenges you face. We hope we can help you
world to understand what they really think and along that journey.
what organisations are doing right – and wrong.
Wayne Clarke and Mark Vegh
First the good. Our research shows that two-thirds
of managers are excited about becoming a manager.
There is a lot of passion and energy ready for the
business to harness.
MANAGEMENT 2021 WORLD CLASS MANAGER 2BUSINESSES ARE SETTING
MANAGERS UP FOR FAILURE
5 indicators that managers are not being given the support
they need to set them up for success:
1. HOW DID YOU FEEL 2. HOW MUCH 3. IS YOUR CURRENT
ABOUT BECOMING A TRAINING AND MANAGER A GOOD
MANAGER? SUPPORT DID YOU GET ROLE MODEL?
IN YOUR FIRST YEAR?
65% 62% 27%
Scored 7 or above out of 10. Scored 5 or under. Said No.
4. HOW EQUIPPED 5. WHAT ONE THING
DO YOU FEEL FOR WOULD YOU CHANGE
TODAY’S BUSINESS IN YOUR ROLE AS A
ENVIRONMENT? MANAGER?
36% 29%
Scored 6 or under. Said time was the
biggest issue.
* Managers were asked to score from 1-10 with 1 the lowest and 10 the highest.
MANAGEMENT 2021 WORLD CLASS MANAGER 31. HOW DID YOU FEEL ABOUT
BECOMING A MANAGER?
of managers are excited about
65% becoming a manager.
MORE THAN HALF MORE THAN 2 IN 10 HOWEVER, JUST
OF MANAGERS MANAGERS SCORED OVER A QUARTER
SCORED 8 OUT OF 10 OUT OF 10. SCORED 5 OUT OF
10 OR ABOVE. 10 OR LOWER.
54% 22% 28%
Top Priorities
– Maintain engagement
– Ensure fast and efficient transition process
– Align manager role to strategy
* Managers were asked to score from 1-10 with 1 the lowest and 10 the highest.
MANAGEMENT 2021 WORLD CLASS MANAGER 4HR PRIORITY
Maintain engagement by ensuring
a fast and efficient transition
process and alignment of
manager’s role to strategy. “Poor
The good news is that our research shows that two-thirds of
management
managers are excited about becoming a manager and more costs UK
than half are very excited. The bad news is that it’s downhill from
here. Managers may be enthused and raring to go when they
business
are promoted but it is clear employers are quashing this quickly £84bn a year”
through a combination of poor and irrelevant training, lack of
support and lack of understanding of where they fit into the HR Review June 2019
bigger picture. Organisations can keep their passion ignited
by implementing these three priorities:
TAKEAWAY 1 TAKEAWAY 2 TAKEAWAY 3
Maintain engagement Deliver a fast and Align manager’s role
efficient transition to strategy
process
Managers will experience a This is a massive win-
range of emotions as they Harness the learnings win for the CEO, for
prepare to take on new of previous experiences the business, for your
responsibilities. Engaging of managers as they customers and of course
them throughout the entire transitioned into managers. Use the
process, from beginning managerial roles. Simple promotional opportunity to
to end, is key. What should focus groups can save a lot link the manager’s role with
your ideal ‘manager of time, money and pain for the organisation’s strategy.
engagement’ plan look like? others. It’s a great way to connect
leaders to managers.
MANAGEMENT 2021 WORLD CLASS MANAGER 52. HOW MUCH TRAINING
AND SUPPORT DID YOU
GET IN YOUR FIRST YEAR?
of managers are not receiving
62% the training they need.
1 IN 10 MANAGERS LESS THAN A QUARTER
SCORED A ZERO OF MANAGERS SCORED
FOR TRAINING AND 8 OR ABOVE
SUPPORT
10% 22%
Top Priorities
– Deliver relevant and accessible training
– Signpost the manager’s journey
* Managers were asked to score from 1-10 where 1 was none and 10 was a full programme.
MANAGEMENT 2021 WORLD CLASS MANAGER 6HR PRIORITY
“People learn
Provide relevant and accessible best when they
training and signpost the have to learn.
manager’s journey. Applying what’s
Nearly two-thirds (62%) of the managers we surveyed rated the
learned to real-
quality of the training and support they received in the first year world situations
as poor, scoring it 5 or lower out of 10. Promoting or hiring people strengthens
into management positions is a costly business. Not investing in one’s focus and
making sure they have the tools and skills to do the job ultimately
ends up costing business more through retention issues,
determination
low engagement and de-motivated teams. Today’s managers to learn”
often learn uniform topics delivered at a time to suit the L&D Harvard Business
department rather than at a time that bears immediate relevance Review
to the manager’s role. HR can change this by prioritising these
three actions:
TAKEAWAY 1 TAKEAWAY 2 TAKEAWAY 3
Deliver relevant and Signpost the Audit seasoned
accessible training manager’s journey managers
Some organisations There will be much that is Interview a small number
are pre-empting this by unclear to managers with of more experienced
preparing all employees for respect to the journey managers to learn about
future management roles. in the short term and their experience and ask
This is much easier to do longer term. We can help them what would have
now with so many great managers by mapping made their journey much
online courses available. out the first 100 days and better. Most managers are
explaining what great more than willing to share
looks like. their experiences.
MANAGEMENT 2021 WORLD CLASS MANAGER 73. DO YOU SEE YOUR
CURRENT MANAGER
AS A GOOD ROLE MODEL?
of managers say their manager
27% is not a good role model.
“Doesn’t
“Doesn’t take
give good
responsibility” “Doesn’t
feedback”
listen to
others’
opinions”
“Doesn’t have time
to manage properly”
Top Priorities
– Bring stories to life
– Demonstrate what good looks like
– Introduce mentoring
* Managers were asked to score from 1-10 with 1 the lowest and 10 the highest.
MANAGEMENT 2021 WORLD CLASS MANAGER 8HR PRIORITY
Demonstrate what great looks
“People
like by bringing stories to life.
performance
New managers do the best they can without training. But don’t
people deserve a ‘great manager’, not one who is ‘muddling
is the #1
through’ and ‘doing the best they can’? That’s a lose-lose approach, contributor
for everyone. Crucially, there’s a ripple effect of this approach and to company
what you see is only the tip of the iceberg. Poor managers lead to
ineffective teams and those teams learn their management skills performance”
from poor role models. Unfortunately, as our research shows, just Josh Bersin
over a quarter of managers are learning from a poor role model.
Yet in any management population you will have 5 – 10% who are
inspirational and bring good management to life. By implementing
the following three priorities HR and L&D can ensure all their
managers are learning from a positive role model:
TAKEAWAY 1 TAKEAWAY 2 TAKEAWAY 3
Bring stories to life Demonstrate what Introduce mentoring
good looks like
Using the power of social Everything from appraisal Everyone agrees mentoring
video, why not create conversations to how to works, but getting it to
some short 2-3 minute run effective meetings is work can be the challenge.
videos, stories from the in play here; much of this To start, identify a small
perspective of managers is never really shared in number of people who are
about what works for a structured way. We can really willing to be mentors
them and how they massively help managers and those who want to be
achieve great results? This by making these critical mentored. Test and learn
can be an effective and skills explicit. over 90 days and evaluate
tremendously efficient way before going big.
to build critical skills.
MANAGEMENT 2021 WORLD CLASS MANAGER 94. HOW EQUIPPED DO
YOU FEEL ABOUT BEING
A MANAGER TODAY?
Just over a third of managers are
36% not confident they have the skills
for today’s business environment.
PERCENTAGE OF THE GOOD NEWS IS THAT
MANAGERS WHO SCORED NEARLY HALF SCORED
6 OR BELOW OUT OF 10 8 OR ABOVE
36% 48%
Top Priorities
– Clearly articulate the role of the manager in delivering
the business strategy
– Bring the customer’s view to life
* Managers were asked to score from 1-10 where 1 was not very and 10 was very much.
MANAGEMENT 2021 WORLD CLASS MANAGER 10HR PRIORITY
Prepare managers for a working
“By 2024, AI and
world of constant change.
automation
COVID has forced a global transformation the likes of which
business has never seen before, at an unthinkable speed. However,
technologies
at World Class Manager, we believe that COVID is simply the will be capable
essential catalyst to the future we were always heading towards. of taking
But are managers ready for that future? While nearly a half feel
equipped for today’s business environment more than a third on 69% of a
do not. They do not have the confidence to manage in a world of manager’s
constant change and uncertainty. HR and L&D can help managers
current
build that confidence:
workload”
Gartner
TAKEAWAY 1 TAKEAWAY 2 TAKEAWAY 3
Clarify the manager’s Bring the customers’ Understanding the
role in delivering the view to life market forces
strategy
Unless managers have Using a simple process of
Most managers are unclear direct contact with PEST (political, economic,
both about the strategy your organisation’s social, technological) it
and what it means for customers (or whoever the can be powerful to help
them practically. Dialogue organisation serves) then managers to see the bigger
is key, connect managers it’s hard, if not impossible picture of what’s shaping
with leaders/exec team for managers to really your organisation or indeed
members and facilitate understand the customers your entire industry. This
good conversations here. voice. There are some can really help managers
These conversations will simple ways this can be to put things in perspective
help to clarify things for facilitated. and focus on what’s
managers and leaders. important.
MANAGEMENT 2021 WORLD CLASS MANAGER 115. IF YOU COULD CHANGE
ONE THING ABOUT YOUR
ROLE AS MANAGER,
WHAT WOULD IT BE?
29% Lack of time is the biggest issue
for today’s manager.
More than a quarter Other areas managers
of managers mentioned would like to change include
more time/fewer more empowerment, more
distractions as being confidence and support
the one thing they with remote working.
would like to change.
Top Priorities
– Help managers understand agility
– Put in processes to help managers learn fast
– Teach effective delegation
*Managers were asked an open-ended question about what they would change if they had a magic wand.
MANAGEMENT 2021 WORLD CLASS MANAGER 12HR PRIORITY
Help managers to effectively
“65% of
manage their time.
executives say
Our research shows that managers continue to struggle with time
management. Nearly three in 10 mentioned having more time
overwhelmed
when asked what one thing about their role as manager they would employees are
change if they could wave a magic wand. This is an age-old problem an urgent or
and as the world of work speeds up managers will have to deal with
ambiguity and constant change, putting even more pressure on important issue”
their time. Timely learning, a better process for sharing knowledge Deloitte Human
and improving communication will all be vital if managers are to Capital Trends
help their companies thrive. To help prevent manager overwhelm
and burnout, HR should consider implementing the following
practices:
TAKEAWAY 1 TAKEAWAY 2 TAKEAWAY 3
Auditing time Learn fast Effective delegation
It’s often surprising for There will be much that is This is, without a doubt,
managers to observe how unclear to managers with the key/critical skill that
they spend their time. respect to the journey stands between managers’
Asking a small number of in the short term and progression to more
managers to look at how longer term. We can help senior roles and between
they spend their time for managers by mapping an average and high
one month, for example, out the first 100 days performing team. Identify
can be enlightening. Then and explaining what 5-10 managers who are
look at what can be refined, great looks like. exemplars, learn from
stopped and in some cases, how they do this and help
even killed off! others to replicate these
key behaviours.
MANAGEMENT 2021 WORLD CLASS MANAGER 13OUR MISSION Delivering what’s needed, at the point of need. We’ve advised over 700 CEOs and organisations in 50 countries. We’ve learnt what works and what doesn’t with respect to world class people management. Our mission is to deliver what managers need, at the point of need, in way that works for the 21st century modern manager. We do this by sharing best practices and challenging managers in a way that’s sympathetic to the challenges managers face. We do it with the organisation’s customers, shareholders and the communities they serve in mind. World Class Manager is designed to bring together all the best practice we have observed into a cost efficient, online management course that delivers proven impacts for your managers and your organisation. We recognise that providing effective management training in a world where everyone is time poor and organisations are cost constrained is one of the key challenges they need to address. World Class Manager was created to meet this need. Contact us for a free demo and consultation to understand how World Class Manager can help your business. +44 (0) 207 947 4105 info@worldclassmanager.com worldclassmanager.com
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