MEDIA KIT - 2020 Reaching business decision-makers, entrepreneurs, innovators and tech newsmakers - Spark Centre
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{ MEDIA KIT
{
Reaching business decision-makers,
entrepreneurs, innovators and tech newsmakers
in Durham Region, Eastern Ontario
and Toronto’s downtown core.
Advertise with us!
2020
ABOUT SPARK CENTRE
Spark Centre is an Oshawa, Ont.-based
business incubator that provides advisory
services, office space and day-to-day
operational support to early-stage and rapidly
growing innovation and technology entrepre-
neurs. We assist companies that need
knowledge and support to help them
launch, develop and grow. Clients
We focus on
gain access to industry experts,
workshops, networking events and hot new ventures,
business advisory services. products and services
Services also include access to
funding and investment, start-up support
from up-and-coming
and operations management. Through entrepreneurs!
collaboration with funders and stakeholders,
we are building a world-class innovation
centre and global ecosystem.
ABOUT THE SPARK MAGAZINE
The Spark is Spark Centre’s quarterly publication centred around the incredible technology and innovation happening across
Ontario’s eastern corridor. We focus on hot new ventures, products and services from up-and-coming entrepreneurs, and talk about
what’s happening in business news and how it relates to pop culture. We feature businesspeople, entrepreneurs, leaders and companies
doing amazing things in the worlds of tech and innovation right in our backyard. The Spark launched in 2016 and we’ve come
a long way since. Our Summer 2019 issue saw a major redesign that featured a bold change to the magazine’s
editorial lineup and design.
If our front-of-book departments are an appetizer and our features
are the mouthwatering entrée, our back-of-book departments are
dessert — the perfect way to end a well-rounded meal.
IN EVERY ISSUE
In-depth Features
Extensive and fascinating, our profiles and features tell inspiring, informational and impactful stories that are relevant to Durham Region
and Eastern Ontario's entrepreneurial and innovative business communities. Readers will get a more in-depth look at some of the area’s
biggest organizations and players, and will learn about what they’re doing in and how they’re changing the ecosystem.
FRONT-OF-BOOK DEPARTMENTS BACK-OF-BOOK DEPARTMENTS
This is where The Spark will really engage readers and exude our voice. Stories If our front-of-book departments are an appetizer and our features are the
are full of quick-hit service pieces that offer readers a dynamic look at topics mouthwatering entrée, our back-of-book departments are dessert — the perfect
that appeal not only to start-up and small-business owners, but to business way to end a well-rounded meal. These pieces include thoughtful takes from
leaders, investors and Ontarians interested in what’s happening in the eastern major regional players to local entrepreneurs.
part of the province.
From the Region: Hear from regional players about topics important to regions
The Hype: Hot new ventures, products and services from up-and-coming and and municipalities in the Eastern Ontario corridor.
seasoned entrepreneurs we’re watching.
Local Voice: A personal piece written by a business owner and/or entrepreneur
Five Ways: How to do, master, deal with anything in five steps. in the area.
Exec Talk: Advice from business leaders about big-picture ideas and issues Report: Workplace issues we can all relate to — no matter where you work
they’re passionate about. and what you do.
Investor Relations: Seasoned investors share insight on what entrepreneurs The Hustle: Find out what inspires and motivates entrepreneurs in their
need to know before the race to raise capital. answers to our curious questions.
Cool Tech: Cool tech companies run by local entrepreneurs.
EDITORIAL HIGHLIGHTS
Ad Space Closing Ad Space Closing Ad Space Closing
November 12 February 17 May 11
Ad Materials Due Ad Materials Due Ad Materials Due
November 19 February 24 May 18
Issue Release Date Issue Release Date Issue Release Date
December 14 March 22 June 14
Winter 2020 Spring 2021 Summer 2021
Theme >> COVID-19: Special Interest Publication Theme >> Cannabis Culture Theme >> Canada Creates: An Innovation Celebration
Ad Space Closing Ad Space Closing
August 11 November 12
Ad Materials Due Ad Materials Due
August 18 November 19
Issue Release Date Issue Release Date
September 21 December 13
Fall 2021 Winter 2021
Theme >> Planes, Trains & Automobiles Theme >> Trends Issue
CIRCULATION IN CIRCULATION STRENGTH CIRCULATION IN
DURHAM REGION TORONTO’S
& EASTERN ONTARIO DOWNTOWN CORE
80% 20%
Print Readership Print Readership
44,000 11,000
Digital Footprint We reach business decision-makers, entrepreneurs, innovators and tech Digital Footprint
12,000 newsmakers in Durham Region, Eastern Ontario and Toronto’s downtown core. 3,000
Total Print Readership – 55,000
Total Digital Footprint Total Circulation
15,000 10,000
Circulation Circulation
Targeted subscribers of prominent publications, downtown office towers, reception and
8,000 waiting areas, blue chip businesses, academic institutions and angel investor groups. 2,000
* Eastern Ontario Regions include but are not limited to: Northumberland County, Peterborough & Kawartha Lakes, Prince Edward County, Kingston
AD RATES & SPECS
Why advertise in our magazine? Client Supplied
Text & Images
• About 70% of Canadians read magazines — engage with your target audience
• Print is more likely to reach the right consumer or customer
ADVERTORIAL CONTENT
• Magazines are trusted media with potential to reach a large number of readers LOGO Your Contact
Information
from $1,350
• Advertising in magazines has been shown to drive web searches and visits! • Similar to an ad page, advertorials offer information about
a product or service in the form of an article.
• Client will provide content and The Spark editor will edit for
Print Advertising Rates spelling, grammar and style.
• Page will be labelled: “Brought to you by [client name]”
Ad Type 1x 2x 3x 4x or “Presented by [client name]”. Contact information and
logo are included.
Outside Back Cover/ $1,200 $2,160 $3,060 $3,840
Inside Front/Inside Back Cover (8.5″W x 11″H)
Text & Images
Full Page (8.5″W x 11″H) $1,000 $1,800 $2,550 $3,200 Supplied by Spark
Quotes Supplied
½ Page (7.5″W x 4.81″H) $500 $900 $1,275 $1,600 by Client
PARTNERED CONTENT
from $1,800
Advertising or marketing opportunities, • Content is driven by clients' needs
circulation queries or questions about Spark Centre: • Content is created, written and edited by The Spark editor;
Kristina Svana, ksvana@sparkcentre.org layout is designed using house style and fonts by The Spark
creative director.
For editorial queries or ideas: • Labelled "Brought to you by [client name]" or "Presented by
Lisa van de Geyn, lisa@lisavandegeyn.com [client name]."
PRODUCTION & SUBMISSION
Production Schedule *mail dates are approximate and based on current schedule
Issue Theme Ad Space Closing Content Submission Deadline Issue Release Date (week of)*
Winter 2020 COVID-19: Special Interest Publication November 12 November 08 December 14
Spring 2021 Cannabis Culture February 17 February 17 March 22
Summer 2021 Canada Creates: An Innovation Celebration May 11 May 11 June 14
Fall 2021 Planes, Trains & Automobiles August 11 August 04 September 21
Winter 2021 Trends Issue November 12 November 05 December 13
Submission Process Production Specifications
• Press-ready PDF, TIFF or JPG files accepted
1 Production Approval • Files must be 300 dpi and have all fonts outlined
• Include .125" bleed and include crop marks
Advertising material is subject to Spark Centre approval upon final material collection. • All critical matter must be kept within .25 from trim edges
• Images should be a minimum resolution of 300dpi @ 100% size
2 Submitting Your Ad • All RGB images must be converted to CMYK
• All spot colours (Pantone) must be converted to CMYK
Please forward all creative files and advertising to: marketing@sparkcentre.org • Type should be a minimum of 6 point
• Reverse type less than 8 points is not suitable for reproduction
• Ad material must be supplied via email to marketing @sparkcentre.org
• Spark Centre reserves the right to refuse any or all copy deemed to be unsuitable
• Advertisers and/or advertising agencies assume full responsibility for all content of
advertisements and any claim made against Spark Centre because of such content
Spark Centre will not assume any responsibility for advertising reproduction that does not
conform to these mechanical specifications. All ads must be supplied digitally.
THE TEAM
Kristina Svana Lisa van de Geyn Melanie Marler Frank Auddino
Publisher of The Spark Content Director & Editorial Consultant Creative Director Advertising & Circulation Director
Kristina is the marketing director A National Magazine Award-, COPA- Melanie leads the creative design Frank spent more than three
at Spark Centre and manages the and FOLIO-award-winning journalist, for The Spark and Spark Centre’s decades in business development
development and execution of the Lisa is an experienced editor, writer, brand. She also provides support in the North American magazine
overall marketing strategy. She editorial packager and nearly 20-year for all of Spark Centre’s high industry and was president and
oversees all of the organization’s veteran of the Canadian magazine potential clients. With an accumu- cofounder of Canada’s top
flagship events and is a chapter industry. She has held positions at lated 20 years of experience in newsstand marketing and distribu-
leader for Startup Grind: Durham Chatelaine, Today’s Parent and House design, Melanie has been able to tion firm. Today Frank is an angel
Region. Kristina is helping the & Home, and has spent the last hone her design skills and gain investor who revels in helping
organization achieve the growth we decade as a contributing senior editor valuable knowledge of both the start-ups grow their businesses.
expect from our clients and is and/or feature writer for dozens of the editorial and packaging fields with He sits on many boards in various
directly responsible for building the country’s top consumer and profes- experience designing for Wildly capacities, and is actively involved
Spark Centre brand as the catalyst sional publications. Her work has been Delicious, Slingshot Inc., Zaxis in Angel Investors Ontario and the
of Durham Region’s innovation featured in Chatelaine, Today’s Parent, Publishing, Homemaker’s and National Angel Capital Organization.
culture. ksvana@sparkcentre.org House & Home, Canadian Living, Style Canadian Business Magazine. He serves as managing partner at
at Home, Best Health, Toronto Star, mmarler@sparkcentre.org Del Duca, Auddino and Associates.
Professionally Speaking, Reader’s fauddino@sparkcentre.org
Digest, Ignite, CAA Magazine and many
others. lisa@lisavandegeyn.com
For advertising or marketing opportunities,
circulation queries or questions about Spark Centre:
Kristina Svana
ksvana@sparkcentre.org
Frank Auddino
fauddino@sparkcentre.org
For editorial queries or ideas:
Lisa van de Geyn
lisa@lisavandegeyn.com Spark Centre Head Office
2 Simcoe Street South — Suite 300
Oshawa, ON, L1H 8C1
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