MEDIA KIT 2020 - Caravans & Motorhomes ...
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MEDIA KIT
2020
1
WELCOME
Motorhomes, Caravans & Destinations magazine, along with its
associated website nzmcd.co.nz and social platforms, is published by
privately owned, independent New Zealand publisher, MCD Media Ltd.
As a trusted New Zealand brand, Motorhomes, Caravans
& Destinations magazine the ultimate resource for RV enthusiasts.
We inspire readers to explore New Zealand’s beautiful destinations,
to discover our wonderful off-the-beaten-track gems, and to embrace
the freedom and comfort of doing so by motorhomes and caravans.
First published in 2005, our readers have turned to Motorhomes,
Caravans & Destinations for over 14 years for our RV-friendly travel
features, expert motorhome and caravan reviews, and for up-to-the-
minute technical advice and tips from authorities in the industry.
Based in Auckland, the team at MCD Media look forward to working
with our advertisers and the wider industry to promote the joys of life
on the road.
“
I loved MCD magazine from the moment I picked it up – it’s an
exciting brand that delivers highly engaging content – the type of
content I’m really passionate about: New Zealand’s unique and
diverse destinations and the stories of the people who live in, and
travel through them. The motorhome lifestyle is booming right
now, and for good reason – it’s exciting, fun, and rewarding.
“
I feel very privileged to be part of a magazine that so successfully
captures the essence of this increasingly popular lifestyle.
Claire Smith,
Editor
2
AUDIENCE Motorhomes, Caravans & Destinations delivers a qualified audience of RV
enthusiasts with 112,521 audience touchpoints per month through print,
digital and social channels
EAT, PLAY, LOVE IN
QUEENSTOWN TIME TO
DOWNSIZE?
‘WE SOLD THE HOUSE TO
LIVE FULLTIME ON THE
ROAD!’ - P94
PICNIC
PERFECTION
SUMMER RECIPES - P102
ISSUE 189 26 DEC 19 – 22 JAN 20 $9.95
Inside: Safety first – helpful tips on keeping yourself and your RV safe
A northern mission Know before you tow PLUS! news, events,
Kerikeri’s old trade route Choosing the right tow gear book reviews & more!
PRINT WEBSITE E-NEWSLETTER FACEBOOK
• READERSHIP 75,000 people • nzmcd.co.nz attracts • 2,600 e-newsletters • Attracts 7,500+
read Motorhomes, Caravans 27,721 unique browsers sent per month followers per month
& Destinations each issue in an average 4 weeks • 47% open rate (industry
• 8 out of 10 MCD readers are heavy average approx 20-30%)
magazine readers (4+ per week) • Click through 15.7%
• Time spent reading for primary
readers is 80 minutes per issue
Source: Nielsen CMI Readership Survey (Q4 2018 – Q3 2019)
Google Analytics Dec 1 - Dec 31 2019
FB Stats Dec 2019
CONTACT DANNY McKENDRY, ADVERTISING SALES MANAGER | EMAIL DANNY@NZMCD.CO.NZ | PHONE 022 392 1788 3
OUR READER MCD readers are RV and travel enthusiasts who love to explore New Zealand’s
beautiful destinations and all they offer. They are engaged, social and financially
well off and like to be out and about
OUR READERS ARE:
OUR READERS ARE ENGAGED* 80% OF MCD READERS OWN OR
• The primary reader spends INTEND TO BUY A MOTORHOME OR
83 minutes reading per issue CARAVAN IN THE NEXT 2 YEARS#
• 46% Own a motorhome or caravan
• 34% Not currently, but planning
OUR READERS ARE ASSET RICH to buy
& FINANCIALLY SAVVY • 20% Don’t own, and not planning
• 67% own their own home to buy
• 32% have investments
• 59% pay off their credit cards monthly
• 22% have shares OUR READERS LOVE TO
DINE AND HAVE A TIPPLE
Male 55% Female 45% OWNING OR UPGRADING IS • Our readers are social, go out
IN OUR READERS PLANS# and about and like to cook
Average age is 56 years old • 55% of owners/planners are and experiment.
73% are 40-74 years old considering a purchase or an
upgrade in the next 2 years
47% North OUR READERS GET OUT &
20% Central ABOUT
32% South Island PURCHASE & UPGRADE • MCD readers like to travel
CONSIDERATION# and experience different
• Spend on average 9.2 months destinations and activities.
MCD READERS LOVE MAGAZINES* researching options • MCD readers like to be active
• 75,000 readers per issue • 41% of current owners are and in the outdoors.
• 41% primary readers likely to trade
• 8 out of 10 MCD readers are heavy • Planning to spend an average of
Source: Nielsen CMI Readership Survey (Q4 2018 – Q3 2019) ,
magazine readers (4+ per week) $98,500 (*) Nielsen CMI Readership Survey (Q4 2018 – Q3 2019) ,
(#) MCD Reader Survey December 2018
CONTACT DANNY McKENDRY, ADVERTISING SALES MANAGER | EMAIL DANNY@NZMCD.CO.NZ | PHONE 022 392 1788 4
INFORMATION MCD readers are an engaged audience and consume content from |
top-ranked audience touchpoints – magazine, digital and social media.
SOURCES
MCD READERS ARE
INFO HUNGRY
MOST READ SECTIONS:
70% Travel articles
59% Motorhome reviews
27% Latest technology
25% How-to articles
24% Caravan reviews
READERS WOULD LIKE
TO SEE MORE OF:
61% Travel features
56% Technology/gadgets
55% User reviews
50% Maintenance
TOP 3 SOURCES OF
INFORMATION WHEN
RESEARCHING RV’S
69% Magazine
62% RV shows
59% Online
Source: Nielsen CMI Readership
Survey (Q4 2018 – Q3 2019) ,
(*) Nielsen CMI Readership
Survey (Q4 2018 – Q3 2019) ,
(#) MCD Reader Survey
December 2018
CONTACT DANNY McKENDRY, ADVERTISING SALES MANAGER | EMAIL DANNY@NZMCD.CO.NZ | PHONE 022 392 1788 5
PRINT MCD magazine is ranked #1 in the Travel & Tourism category in retail,
and outsell its closest rival by close to 3:1 in supermarkets.
DISTRIBUTION
BU SU
MP MM
ER ER
ISS
MOTORHOMES, CARAVANS & DESTINATIONS
UE
UPDATE
YOUR RV LAKE 2019 WRAP-UP
41 RV
SUMMER
LOVIN’
RENTING
IT OUT
READERSHIP - 75,000* AVERAGE ISSUE READERSHIP
COOL IDEAS FOR
INTERIOR DIY
PROJECTS
LIFE
Kicking back
REVIEWS
INSIDE! 10 STUNNING SUMMER HOT-SPOTS
A LOOK AT
PEER-TO-PEER
RENTAL SCHEMES
THE EDGE
OF PARADISE
PORT JACKSON
in Taupō & FLETCHER BAY
REVIEWS
of the latest
RVs & caravans
7,500 DISTRIBUTION RETAIL PRICE
Copies 4 weekly $9.95
GREAT MADE TO SHARE
GOING
REASONS TO VISIT
BREAM BAY MIND YOUR MANNERS
CHRISTMAS
RECIPES FOR
CAMPGROUND
OFF GRID
THE CHANGING LANDSCAPE OF
TIPS ON TRAVEL LUNCH SORTED! GATHERINGS FREEDOM CAMPING
ETIQUETTE RECIPES INSIDE
ISSUE 186 03 – 30 OCT 2019 $9.95
Inside: Advances in driving technology, plus tech tips on inflatable awnings
ISSUE 187 31 OCT – 27 NOV 2019 $9.95
Inside: What you need to know about motorhome WOFs & COFs
ISSUE 188 28 NOV – 25 DEC 2019 $9.95
Inside: Find the perfect pressie with our Christmas gift guide - page 62
A wrap-up of the Hamilton Motorhoming magic in PLUS news, events, Life on the road: Sanctuary scene Plus news, events,
NZMCA motorhome show the Mackenzie Country book reviews, & more! Tackling Te Araroa Wild about Wellington PLUS! news, events, From tiny home to big bus 8 great wildlife havens books reviews & more!
New Zealand’s 3000km trail 48 hours in the capital book reviews & more!
CHANNEL BREAKDOWN SALES BY RETAIL OUTLET SUPERMARKETS+
• All RV magazines fall into the
Travel & Tourism category.
Supermarkets
• Travel & Tourism competitive set -
DIRECTED Motorhomes, Caravans & Destinations
Book stores
COPIES (MCD), RV Travel Lifestyle, Lonely
5.3% Planet, National GEO Traveller and
Vacations & Travel.
• MCD is currently ranked #1 in the
Service Stations
45.2%
36.2%
travel & tourism category, holding
SUBSCRIPTIONS
RETAIL 50% of the total dollar share*.
22.3%
72.4%
Convenience
Other
13.8%
4.2%
0.6%
+Nielson CMI Readership Survey (Q4 2018 - Q3 2019
*Source: IRI - AZTEC Market Edge Sean Data 12 months
TOTAL NUMBER OF RETAIL OUTLETS - OVER 790 ending (Oct 2019)
CONTACT DANNY McKENDRY, ADVERTISING SALES MANAGER | EMAIL DANNY@NZMCD.CO.NZ | PHONE 022 392 1788 6
DIMENSIONS All files must be supplied CMYK. For sizes that cannot
have bleed, please use the TYPE AREA for the ad size
ADVERT SIZES (mm) TYPE AREA TRIM BLEED
Double-page spread (DPS)* w390 x h264 w420 x h297 w430 x h307
Full page (FP) w180 x h264 w210 x h297 w220 x h307
Half-page horizontal (HPH) w180 x h130 w210 x h136 w220 x h163
Half-page vertical (HPV) w88 x h264 w102 x h297 w118 x h320
Quarter-page vertical (QPV) w88 x h130
Quarter-page horizontal (QPH) w180 x h63
*Please allow a 30mm gutter in centre of a
double page spread
business directory
Quarter-page vertical (QPV) w88 x h130
1/8-page horizontal (1/8th) w88 x h63
HORIZONTAL DPS SPREAD (mm)
Quarter-page vertical (QPV) w390 x h63
Half page (HP) w390 x h130
FP
HPV
1/8th
HP QPV
QPH
BLEED AREA
TYPE AREA
CONTACT DANNY McKENDRY, ADVERTISING SALES MANAGER | EMAIL DANNY@NZMCD.CO.NZ | PHONE 022 392 1788 7
PRINT RATE Motorhomes, Caravans & Destinations is the perfect magazine to reach a highly
engaged audience. To discuss your business advertising requirements contact
CARD Danny on 022 392 1788 or danny@nzmcd.co.nz
EDITORIAL SECTION: Your ad will appear in the editorial pages,
providing a less cluttered environment amongst editorial content.
Editorial Section 1 Issue 3 Issue 6 Issues 13 Issues
Double Page Spread (DPS) $2,995 $1,930 $1,820 $1,700
Full Page $1,695 $1,050 $970 $900
Half Page $895 $660 $600 $550
Quarter Page $595 $450 $380 $330
DEALER SECTION: Your ad will appear in the dealer section among other dealer ads (no editorial content).
Dealer Section 1 Issue 3 Issue 6 Issues 13 Issues
Double Page Spread (DPS) $1,700
Full Page $935 $675 $620 $550
Half Page $595 $460 $400 $340
Quarter Page $495 $390 $340 $310
1/8 Page $275 $230 $210 $190
Premium Options Per Issue Editorial Section Per Issue
Cover Button /Peel $1,500 Inserts POA
Inside Front Cover 50% Advertorial POA
Outside Back Cover 50% Subscription Giveaway POA
Inside Back Cover 25% Sponsored Section POA
Product Profile $250
Rates are per issue and subject to change. Effective from 01/01/2020.
All rates are in NZ dollars and exclude GST
CONTACT DANNY McKENDRY, ADVERTISING SALES MANAGER | EMAIL DANNY@NZMCD.CO.NZ | PHONE 022 392 1788 8
MCD 2020 ADVERTISING DEADLINES
Issue Advertising Material deadline Cancellation Insert date Onsale date
deadline (Tues) (Wed) deadline (Mon) (Mon) (Thu)
190 7 January 8 January 6 January 13 January 23 January
191 4 February 5 February 3 February 10 February 24 February (Mon)
192 3 March 4 March 2 March 9 March 19 March
193 31 March 1 April 30 March 6 April 16 April
194 28 April 29 April 27 April 4 May 14 May
195 26 May 27 May 25 May 1 June 11 June
196 23 June 24 June 22 June 29 June 9 July
197 21 July 22 July 20 July 27 July 6 August
198 18 August 19 August 17 August 24 August 3 September
199 15 September 16 September 14 September 21 September 1 October
200 13 October 14 October 12 October 19 October 29 October
201 10 November 11 November 9 November 16 November 26 November
202 8 December 9 December 7 December 14 December 24 December
203 5 January 6 January 4 January 11 January 21 January
204 2 February 3 February 1 February 8 February 18 February
The above deadlines may be subject to change
CONTACT DANNY McKENDRY, ADVERTISING SALES MANAGER | EMAIL DANNY@NZMCD.CO.NZ | PHONE 022 392 1788 9
NZMCD.CO.NZ nzmcd.co.nz provides a pre-qualified audience who are serious
about motorhoming. Our relevant content drives visitor numbers.
Browsers actively seek out this website, especially in the active buying
consideration process.
THE NZMCD.CO.NZ STATS
USER 27,421
NEW USERS 23,572
SESSIONS 37,711
NO. OF SESSION PER USER 1.38
PAGE VIEWS 117,502
PAGES/SESSIONS 3.12
AVERAGE SESSION DURATION 2.30 minutes
THE NZMCD.CO.NZ WEBSITE
• Motorhomes, Caravans & Destinations digital
channel is nzmcd.co.nz
• MCD attracts a prequalified audience by providing
relevant content through its print, website,
e-newsletter and Facebook channels
• Nzmcd.co.nz is the only standalone RV website
that provides relevant content and a buy/sell
market place
• MCD introduced a ‘Dealer Listing of the Day’
through its Facebook page, helping advertisers to
better connect with potential buyers.
* Google Analytics (1-31 December, 2019)
CONTACT DANNY McKENDRY, ADVERTISING SALES MANAGER | EMAIL DANNY@NZMCD.CO.NZ | PHONE 022 392 1788 10LIST TO SELL Harness MCD’s print, social, and digital media expertise to connect
with an engaged, pre-qualified audience of RV buyers. List your new,
secondhand, trade in or accessories online.
CHANGE TO SEVEN GREAT REASONS TO LIST AND SELL
WITH MCD ONLINE
1 COST-EFFECTIVE
PACKAGES
Pay a monthly fixed fee per listing:
5 FACEBOOK
OF THE DAY
DEALER
Each day MCD promotes a dealer listing on
$3-$5 depending on your listing package Facebook, driving traffic to nzmcd.co.nz and
to the listing. Listings are rotated providing
2 FLEXIBLE
LISTINGS
an average of 61.4 clicks
Choose from 2 types of listing packages:
• Self-management
• Assisted management
6 TRACKING
& DEALER DASHBOARD
The Dealer Stats Dashboard allows you to see key
metrics in one place
3 PREQUALIFIED
AUDIENCE
• 2 7,721 unique browsers actively search
• Lead count per month
• Count of POA items, premium items, or items
without images
nzmcd.co.nz each month • Most popular stock items in terms of views
• Visitors are RV & destination enthusiasts • Latest email and phone enquiries, with contact
• 37,711 sessions per month with an average details for easy follow up
duration of 2.30 minutes
4 VIRTUAL
SHOWROOM
7 RELEVANT
CONTENT
MCD has both print and digital offerings, with a
Connect with potential purchasers through complimentary social presence on Facebook
your virtual showroom • Connect with the buyer/seller market
• Unlimited photos per listing. • This multi-channel approach creates over
Visitors spend on average 3-minutes 112,521 audience touchpoints each month
plus per listing • Amplify your presence through targeted content
CONTACT DANNY McKENDRY, ADVERTISING SALES MANAGER | EMAIL DANNY@NZMCD.CO.NZ | PHONE 022 392 1788 11CONTACT DANNY McKENDRY, ADVERTISING SALES MANAGER | EMAIL DANNY@NZMCD.CO.NZ | PHONE 022 392 1788
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