2021 MEDIA KIT - Athlon Media Group
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
MEDIA KIT 2021
READER PROFILE
MEDIA KIT 2021
ONLY NASCAR PREVIEW ON THE NEWSSTAND! THE LARGEST AND MOST ACCURATE SEC PREVIEW PREVIEWS OF ALL 130 FBS TEAMS
2020 MLB PREVIEW THE TOP 50
ULTIMATE DRAFT DAY RESOURCE 357 PREVIEWED
TEAMS
450 RECRUITSRANKED
2020 The LSU
PLAYERS
Jimmie Johnson’s OF 2020
Farewell Tour
Blueprint
Building the
BASEBALL
Perfect Season
LAonRGtheEST
NEWSSTAND! INSIDE Coaches’ FOOTBALL 2020
224 Challenge
INSIDE PLUS
280
JUICED!
2020-21 PREVIEW
Surviving the Trevor
pages
The Sure Thing INSIDE
BURNONOUTS
Q&A WITH
Carousel Lawrence PLAYER
The Top 50 < WENDELL
RICHARD Players in A Q&A with the
RANKING Christian
FINAL 4 MOORE JR.
CHILDRESS What’s the Deal
College Face of College
BIG BOARD McCaffrey DUKE
380+
1. Baylor
BROADWAY
with the Ball? Football GARRISON
PLUS Football BROOKS >
NASCAR Athlon’sTop 10
2. Gonzaga
THE SLAM-DUNK
TOP PICK
Playoff Picks
BETS ON WELCOME BIGS! to
the 1.
2.
Clemson
Alabama
Anonymous
Scouting Reports
15 Things
PLAYER
REPORTS 3. Villanova
NORTH CAROLINA
eSPORTS
ATHLON PUBLICATIONS
3. Ohio State Recruiting Rankings
First-hit Celebrations to Watch Ian Book
Your Team’s 5
4. Virginia
3,200
4. Oklahoma
5. Penn State
Key Stats
in 2020
NOTRE DAME
TOP
100
Remembering the 6. Florida
7. Georgia PROJECTED
1994 EXPOS 8.
9.
10.
LSU
Notre Dame
Oregon
STATS
PLAYERS IN
Athlon’s POSITIONAL
RONALD THE George
INSIDE
Heisman
Top
Watch
xxxx10 RANKINGS
RICK
COLLEGE BASKETBALL
Acuña Jr. THE SEC CHEAT SHEETS
+
Pickens 1. Clemson PITINO
NASCAR
RECONNECTS
SHIFT
Defense in
GEORGIA Vols on the Rise
(For Real This Time)
2.
3.
4.
Alabama
Ohio State
Oklahoma
New Iona coach
talks New York,
the Modern Age Magnolia Mayhem 5. Penn State Justin Fields 2-QB LEAGUES
WITH
the NCAA and
GEORGIA’S
Riding Kiffin, Leach & the 6. Florida OHIO STATE THEIR TIME HAS COME
shotgun with GRASSROOTS +
+
Wild SEC West 7. Georgia KYLER MURRAY coaching in a TITLE TALK
CHASE FANS The Changing Role 8.
9.
LSU
Notre Dame
LAMAR 2.0
pandemic
of the MLB Manager WHAT WE LEARNED • Can Gonzaga, Baylor or
ELLIOTT Batting Average:
10. Oregon
IN 2019 Creighton break through?
Offensive Makeover Oklahoma State’s
VOL 33/2020
NASCAR Betting Guide The Forgotten Stat
• Can Virginia “defend”
DISPLAY UNTIL APRIL 27, 2020
DISPLAY UNTIL APRIL 13, 2020 DISPLAY UNTIL AUGUST 31, 2020 DISPLAY UNTIL SEPTEMBER 21, 2020
10 Tough Questions Top 50 Prospects
DISPLAY UNTIL OCTOBER 1, 2020 DISPLAY UNTIL JANUARY 25, 2021
CADE CUNNINGHAM its 2019 crown?
Schedules & Track
One-on-one with the
$9.99
2010 Draft Revisited Nico Collins
$11.99
$10.99
$9.99
• Can Villanova’s Jay Wright
$10.99
$9.99
Profiles MICHIGAN
Xfinity & Truck Series College Baseball Top 25 nation’s No. 1 player win title No. 3?
70
ATHLON PUBLICATIONS
ATHLON PUBLICATIONS Previews ATHLON PUBLICATIONS ATHLON PUBLICATIONS ATHLON PUBLICATIONS ATHLON PUBLICATIONS
ATHLON SPORTS’ PRESEASON NEWSSTAND GUIDES offer dominant preview coverage for every fan of sports, from the passionate enthusiast to the
weekend warrior. With a rich heritage of authoritative analyses, respected predictions and celebrated photography, they fuel the unmatched excitement
and anticipation that only preseason can provide.
As the leading publisher of preseason annuals for more than 50 years, Athlon Sports is one of the most anticipated preseason publications and is sold in more
than 60,000 outlets nationwide. Supported by the largest staff of sports experts in the country, premium content includes 8 titles featuring regional covers and
coverage (SEC, 1 National NCAA Football, NFL, NFL Draft, NFL Fantasy, NCAA Basketball, MLB, NASCAR).
TOTAL AUDIENCE 4.4 MILLION* 82% 18%
64% 64% 75%
ATTENDED COLLEGE OWN A HOME EMPLOYED
Source: Publishers Estimate.*Estimated 2020 gross audience based on 1,575,980 distribution.
RATES 2021
ONLY NASCAR PREVIEW ON THE NEWSSTAND! ATHLON SPORTS RACING
2020 Jimmie Johnson’s
Farewell Tour We take readers behind the scenes of NASCAR’s three national touring series with in-depth
interviews, hard-hitting features, track profiles and previews and rankings of the top drivers in
America’s fastest sport.
BURNONOUTS
Q&A WITH
RICHARD
CHILDRESS
RACING $9.99 – ON SALE: 1/12/21
BROADWAY
NASCAR
BETS ON
eSPORTS
Distribution: 103,080 | Ad Close: 12/1/20 | Ad Materials: 12/8/20
UNIT SIZE NET RATE
NASCAR
RECONNECTS
Riding
shotgun with
WITH
GRASSROOTS
Full Page $16,240
CHASE
ELLIOTT
DISPLAY UNTIL APRIL 13, 2020
+ NASCAR
10 Tough
FANS
Betting Guide
Questions
1/2 $8,932
Schedules & Track
1/3 $5,895
$9.99
Profiles
Xfinity & Truck Series
ATHLON PUBLICATIONS Previews
2020 MLB PREVIEW ATHLON SPORTS BASEBALL
Athlon Sports provides preseason analysis, predictions and team-by-team previews of all 30 clubs
with rosters, stats and schedules, plus features and a peek into the college baseball top 25.
BASEBALL
LAonRGtheEST
NEWSSTAND! INSIDE
224
pages
JUICED!
What’s the Deal BASEBALL $9.99 – ON SALE: 2/19/21
with the Ball?
WELCOME BIGS! to
Distribution: 230,655 | Ad Close: 12/22/20 | Ad Materials: 1/5/21
the
ATHLON PUBLICATIONS
First-hit Celebrations
Remembering the
1994 EXPOS
RONALD UNIT SIZE NET RATE
Acuña Jr. THE
SHIFT
Defense in
Full Page $24,563
the Modern Age
+
The Changing Role
of the MLB Manager
1/2 $13,510
Batting Average:
VOL 33/2020
The Forgotten Stat
1/3 $8,916
DISPLAY UNTIL APRIL 27, 2020
Top 50 Prospects
$9.99
2010 Draft Revisited
College Baseball Top 25
70
ATHLON PUBLICATIONS
ATHLON SPORTS PRO FOOTBALL DRAFT
Prepare for draft day with detailed analysis of the year’s class from former NFL personnel, along with
a look at the needs of all 32 NFL teams, in-depth features on top-ranked players and a mock draft
to get you through the first two rounds.
PRO FOOTBALL DRAFT $9.99 – ON SALE: 3/9/21
Distribution: 146,780 | Ad Close: 1/26/21 | Ad Materials: 2/2/21
UNIT SIZE NET RATE
Full Page $15,100
1/2 $8,305
1/3 $5,481
RATES 2021
THE LARGEST AND MOST ACCURATE SEC PREVIEW
THE TOP 50
ATHLON SPORTS SEC FOOTBALL
PLAYERS
The LSU
The largest SEC preview on newsstands provides in-depth team-by-team previews, along with our
OF 2020
Blueprint
Building the
preseason Top 25, All-America teams, SEC features and everything else you need to know about
Perfect Season
Coaches’
Challenge
Surviving the
Carousel
the upcoming season.
PLUS
SEC FOOTBALL $10.99– ON SALE: 5/18/21
Athlon’sTop 10 Playoff Picks
1. Clemson Anonymous
Scouting Reports
2. Alabama
3. Ohio State Recruiting Rankings
4. Oklahoma Your Team’s 5
Key Stats
5. Penn State
6. Florida
Distribution: 91,800 | Ad Close: 3/31/21 | Ad Materials: 4/7/21
7. Georgia
8. LSU
9. Notre Dame
10. Oregon
INSIDE
George
THE SEC
Pickens
GEORGIA Vols on the Rise
(For Real This Time)
Magnolia Mayhem
UNIT SIZE NET RATE
GEORGIA’S
Kiffin, Leach & the
Wild SEC West
Full Page $35,500
Offensive Makeover DISPLAY UNTIL AUGUST 31, 2020
1/2 $19,525
$10.99
ATHLON PUBLICATIONS
1/3 $12,866
PREVIEWS OF ALL 130 FBS TEAMS ATHLON SPORTS NATIONAL COLLEGE FOOTBALL
Athlon Sports’ 300-plus page national college football edition provides previews for all 130
FBS schools, predictions and all-conference teams for every league, detailed recruiting
INSIDE
Trevor
PLUS
rankings and more. It’s the most comprehensive college football magazine on newsstands.
The Top 50 Lawrence
Players in A Q&A with the
College Face of College
Football
Football
15 Things
to Watch Ian Book
NOTRE DAME
NATIONAL COLLEGE FOOTBALL $11.99 – ON SALE: 5/18/21
in 2020
Athlon’s
Heisman Watch
Distribution: 156,658 | Ad Close: 4/6/21 | Ad Materials: 4/13/21
Top
xxxx10
1. Clemson
UNIT SIZE NET RATE
2. Alabama
3. Ohio State
4. Oklahoma
5. Penn State Justin Fields
6. Florida OHIO STATE
Full Page $25,578
7. Georgia
8. LSU
9. Notre Dame
10. Oregon
DISPLAY UNTIL SEPTEMBER 21, 2020
Nico Collins
1/2 $14,068
$11.99
MICHIGAN
ATHLON PUBLICATIONS
1/3 $9,284
ATHLON SPORTS PRO FOOTBALL
Athlon Sports’ Pro Football features comprehensive previews on all 32 teams in the NFL, along with
schedules, stats, depth chart analysis and fantasy football insight. Notes from the NFL Draft and a look
back at previous drafts, oddball stats and stories, and images from game day make this an NFL fan’s
must-have for the upcoming season.
PRO FOOTBALL $10.99 – ON SALE: 6/1/21
Distribution: 126,428 | Ad Close: 4/20/21 | Ad Materials: 4/27/21
UNIT SIZE NET RATE
Full Page $50,000
1/2 $27,435
1/3 $18,106
*Includes second run distribution.
RATES 2021
ULTIMATE DRAFT DAY RESOURCE ATHLON SPORTS FANTASY FOOTBALL
Athlon Sports’ Fantasy Football is an ideal guide to help prepare fans for their fantasy drafts. Each edi-
tion has 500 players ranked, a 280-player big board, a 20-round mock draft and 3,200 projected stats,
FOOTBALL 2020
280 along with position-by-position breakdowns and team-by-team analysis.
PLAYER The Sure Thing
RANKING Christian
BIG BOARD McCaffrey
380+ FANTASY FOOTBALL $9.99 – ON SALE: 6/15/21
THE SLAM-DUNK
TOP PICK
PLAYER
REPORTS
3,200
PROJECTED
STATS
Distribution: 120,185 | Ad Close: 5/4/21 | Ad Materials: 5/11/21
POSITIONAL
RANKINGS
CHEAT SHEETS
UNIT SIZE NET RATE
+
Full Page $28,420
2-QB LEAGUES
THEIR TIME HAS COME
KYLER MURRAY
LAMAR 2.0
WHAT WE LEARNED
1/2 $15,631
IN 2019
DISPLAY UNTIL OCTOBER 1, 2020
$9.99
ATHLON PUBLICATIONS
1/3 $10,317
357 PREVIEWED
TEAMS
450 RECRUITSRANKED ATHLON SPORTS COLLEGE BASKETBALL
Hoops fans from coast to coast and across the globe prepare for the season with preseason analysis
and predictions, All-America and all-conference teams, a complete Field of 68 NCAA Tournament
2020-21 PREVIEW Bracket and 500 ranked high school recruits — as well as previews of all 350+ Division I schools.
INSIDE < WENDELL
FINAL 4 MOORE JR.
DUKE
1. Baylor
COLLEGE BASKETBALL $10.99 – ON SALE: 8/31/21
GARRISON
BROOKS >
2. Gonzaga NORTH CAROLINA
3. Villanova
4. Virginia TOP
100 Distribution: 144,160 | Ad Close: 7/20/21 | Ad Materials: 7/27/21
PLAYERS IN
COLLEGE BASKETBALL
RICK
PITINO
New Iona coach UNIT SIZE NET RATE
talks New York,
the NCAA and
coaching in a
pandemic
TITLE TALK Full Page $17,800
• Can Gonzaga, Baylor or
Creighton break through?
Oklahoma State’s
DISPLAY UNTIL JANUARY 25, 2021
CADE CUNNINGHAM
One-on-one with the
• Can Virginia “defend”
its 2019 crown?
• Can Villanova’s Jay Wright
1/2 $9,789
$10.99
nation’s No. 1 player win title No. 3?
1/3 $6,462
ATHLON PUBLICATIONS
COVER PREMIUMS
Cover 2 (IFC) – Earned Rate Plus 20%
Cover 3 (IBC) – Earned Rate Plus 20%
Cover 4 (BC) – Earned Rate Plus 20%
ATHLONSPORTS.COM
provides daily and seasonal insight
SPECIAL UNITS in an authoritative, informative and
Inserts, gatefolds, business reply entertaining way, shaping the way
cards and special unit rates on fans view the game.
request. The special units contribute
to, but do not earn, unit discounts
and must be reserved.
*Includes second run distribution.
PRINT AD SPECS 2021
FILE FORMATS:
SPACE BLEED TRIM LIVE AREA NON-BLEED Preferred format: PDF/X-1A
Two Page FILE RESOLUTION REQUIREMENTS:
16.25” x 10.75” 16” x 10.5” 15” x 10” 15” x 10”
Spread
• PDF/X-1A
Full Page/ • 300 dpi/2400 dpi for Line Work
8.25” x 10.75” 8” x 10.5” 7” x 10” 7” x 10”
Cover
LIVE MATTER REQUIREMENTS:
2/3 Page N/A N/A 4.625” x 10” 4.625” x 10”
(Vertical) • Set the offset setting to .167 when creating PDF/X-1A
files so the standard trim, bleed and center marks
1/2 Page are included but not in the “live” image area or
N/A N/A 3.5” x 10” 3.5” x 10”
(Vertical)
“bleed” area.
1/2 Page • Single page ads should be built to 100% trim size with
N/A N/A 7.5” x 4.75” N/A
(Horizontal) the marks & bleeds option turned on. If ad bleeds,
extend bleed a minimum of 1/8” beyond trim. Keep live
1/2 Page matter in a minimum of 1/4” inside trim dimensions.
N/A N/A 4.625” x 7” 4.625” x 7”
Island
• Partial page ads should be built to 100% of their actual
1/2 Page trim size with the marks & bleeds option turned on.
16.25” x 5.5” 16” x 5.25” 15.5” x 4.75” N/A
Spread If ad bleeds, extend bleed a minimum of 1/8” beyond
trim. Keep live matter a minimum of 1/4” inside
1/3 Page trim dimensions.
N/A N/A 2.25” x 10” 2.25” x 10”
(Vertical)
• All non-bleeds ads should be built to 100% of the
1/3 Page non-bleed specs.
N/A N/A 7” x 3.25” 7” x 3.25”
(Horizontal) • All Bleed Ads—Keep live matter a minimum of 3/8”
inside the bleed dimensions on all four sides.
1/3 Page N/A N/A 5.25” x 5.5” 5.25” x 5.5” • Spread Ads: Keep live matter 1⁄4” away from either
(Square)
side of center or 1/2” total across the gutter. For spread
1/4 Page ads with a headline crossing over the gutter, contact
N/A N/A 2” x 10” 2” x 10”
(Vertical) production department if the visual spacing between
words or letter is critical.
1/4 Page N/A N/A 3.5” x 5” 3.5” x 5”
(Horizontal)
FILE SPECIFICATIONS & GENERAL GUIDELINES:
• Files must be prepared to AMG/PARADE’s published
specs, and in accordance with SWOP 2013
specifications. If the above guidelines are not met, the
AD SUBMISSION
color quality of print reproduction may vary.
• To join go to: athlonsportannuals.sendmyad.com • Do not apply style attributes to basic fonts.
• When establishing an account please observe the minimum requirements to • Include and/or embed all fonts, images/scans, logos
avoid processing errors. and artwork.
1. Create an account, if not already established. • On 4/C ads, Pantone colors, other spot colors, and
2. Choose publication: i.e. College Basketball non-CMYK elements must be converted to CMYK.
3. Choose the issue: i.e. 9/5/21 • Four color solids should not exceed SWOP density
of 300%.
• To create a rich black use 100% K and 60% C.
Send Proofs to:
• Color type, reverse type and/or line art should not be
Athlon Sports less than .007 at the thinnest part of the character.
2451 Atrium Way Suite 320 Single color type should be no less than .004 at the
Nashville, TN 37214 thinnest part of the character.
Attn: Sam Payne • To avoid low-res (soft type) or 4/c black type,
type should be built in InDesign or Illustrator and not
Main Production Contact: within Photoshop.
• Reverse type should use a dominant color (usually 70%
Sam Payne
or more) for the shape of the letters. Where practical
615-440-5552 and not detrimental to the appearance of the job,
sam.payne@amgparade.com make the type in the subordinate colors slightly larger to
minimize register problems on the production press.
CUSTOM AD UNITS • All supplied materials intended for use in AMG/PARADE
Custom ad units include Dutch Doors, Cover Wraps, Pop-Ups, Business Reply Cards, publications must be properly trapped.
and more. Contact a sales representative for more information and specifications. • AMG/PARADE will no longer require color proofs.
You can also read
