COMMERCIAL BROCHURE HEART OF MIDLOTHIAN FOOTBALL CLUB | SEASON 20.21

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COMMERCIAL BROCHURE HEART OF MIDLOTHIAN FOOTBALL CLUB | SEASON 20.21
COMMERCIAL BROCHURE
 HEART OF MIDLOTHIAN FOOTBALL CLUB | SEASON 20.21
COMMERCIAL BROCHURE HEART OF MIDLOTHIAN FOOTBALL CLUB | SEASON 20.21
WELCOME TO THE 2020/21 SEASON
             AT TYNECASTLE PARK
     SEASON 2020/21 IS UNDERWAY AT TYNECASTLE PARK. FOLLOWING A STRONG
      START TO THE SEASON, HEARTS WILL COMPETE IN THE 2020 SCOTTISH CUP
       FINAL AND ROBBIE’S TEAM SEEK A LEAGUE TITLE AND A RETURN TO THE
                   SCOTTISH PREMIERSHIP IN THE YEAR AHEAD.

       Lockdown and restrictions may have impacted supporters coming to games, but the
        Club has designed some innovative advertising and sponsorship products that are
       boosting our partners’ brands and helping them to get their business back on track.

      All home games are broadcast either on television or through our own enhanced Hearts
     TV service. With the League opener versus Dundee achieving record highs and our own
       broadcasts for Hearts TV viewers reaching around 25,000 supporters, we continue to
                                   boast an impressive reach.

      Supporter loyalty is at an all-time high. Once again Hearts is ranked top of all Scottish
      clubs for supporter engagement (source: insider.co.uk). Our numbers on social media
        have rocketed too with our following doubling to over 200K in the past three years.

     We will work with you to galvanise this passionate support by letting them hear about your
      business across a range of media. From more traditional static and LED advertising to
      live match streams and harnessing the incredible reach of our social media presence,
      there are a variety of ways to make sure people know who you are and what you offer.
                      Talk to our team about the best option for your business.

             WE THANK YOU FOR YOUR CONTINUED SUPPORT.
                                 Ann Budge Executive Chairman
                                Andrew McKinlay Chief Executive

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COMMERCIAL BROCHURE HEART OF MIDLOTHIAN FOOTBALL CLUB | SEASON 20.21
CONTENTS
OUR REACH...........................................................................04
IN STADIUM ADVERTISING..................................................06
HEARTS TV............................................................................08
ADVERTS
SOCIAL MEDIA OPPORTUNITIES.......................................12
HIGHLIGHTS
MOMENT OF THE MONTH
VIRTUAL MATCH SPONSORSHIP........................................18
VIRTUAL MATCH BALL SPONSORSHIP
VIRTUAL CAPTAINS’ TABLE SPONSORSHIP
VIRTUAL ‘SAFE HANDS’ SPONSORSHIP
TESTIMONIALS.....................................................................20

                                                       HMFC COMMERCIAL OPPORTUNITIES 20.21
COMMERCIAL BROCHURE HEART OF MIDLOTHIAN FOOTBALL CLUB | SEASON 20.21
OUR REACH
     IN ADDITION TO OUR 11,500+ SEASON TICKET HOLDERS FOR THE 2020/21
      SEASON, THE CLUB HAS BUILT UP AN ENGAGED SOCIAL MEDIA BASE IN
                      EXCESS OF 200,000 FOLLOWERS.

     Our content is carefully tailored to our audience, combining still images, video and
     audio to give supporters an insight into life at the club beyond the 90 minutes on a
     Saturday. On average, our videos are viewed over 1 million times every month. Our
      engaged followers interact with and share our content, resulting in a broad reach
     across the UK and beyond – with our posts enjoying an average of 8 million views
                                           per month.

       Our bespoke content, found across Twitter, Facebook, Instagram, YouTube and
     LinkedIn, regularly incorporates sponsor logos, messages and links, allowing our
     partners to reap the benefits of our reach on social media and gain exposure to a
                              large, highly engaged audience.

                            OUR AUDIENCE
     The majority of our followers are based in Edinburgh and across Scotland’s central
     belt, however, our reach is global – with a particularly strong follower base in North
                                           America.

                                                        Main age group:
                                                             18-34

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COMMERCIAL BROCHURE HEART OF MIDLOTHIAN FOOTBALL CLUB | SEASON 20.21
GROW WITH US

                                Our audience continues                    Sept 2019: 32,100
                               to grow significantly year                 Sept 2020: 41,100
                                       on year.                           YOY Growth: 28%

                                  OUR NUMBERS

    1 MILLION                               8 MILLION                                 TOP 3
   Average video views                  Average monthly number of             The number of interactions
      every month                       times our content is seen by          on our Instagram account
                                        users on our social channels           is behind only Celtic and
                                                                                 Rangers in Scotland.

      100,000                              1ST PLACE                                500,000
 Average number of times            Our dedicated GIF page on giphy.            Average number of
   our followers click on a           com has 485 million views, the          monthly interactions (likes,
link in our social posts per        largest in Scotland - ahead of both         comments, shares)
            month                  Celtic (312m) and Rangers (171m).
                                   Our GIFs can be used by anyone on
                                   platforms such as Instagram, hence
                                      their popularity - and they can
                                        incorporate sponsor logos!                                           05
COMMERCIAL BROCHURE HEART OF MIDLOTHIAN FOOTBALL CLUB | SEASON 20.21
ADVERTISING

     ADVERTISING WITH HEARTS IS MORE THAN
     JUST PUTTING UP AN ADVERTISING BOARD.                          Special Deals available for the second
     IT IS ABOUT ENTERING INTO A PARTNERSHIP                           half of the season. Contact our
     THAT WILL SEE OUR BUSINESS PROMOTE                            Commercial team - Sales@homplc.co.uk
                  YOUR BUSINESS.

     With a reputation for over-delivering, Hearts’ experienced
     commercial team will work with you to deliver real value
                                                                   “I have found our partnership with Hearts to
         and attention to detail in promoting your brand.
                                                                    be a huge boost to Braehill Developments,
                                                                   generating enquiries and awareness of the
     We offer a range of advertising options including state of
                                                                             building services we offer.
     the art LED boards, delivering powerful, up to the minute
     campaign messages and large-scale seating area
                                                                     This season, our in-stadium advertising
      advertising (while we are playing behind closed doors).
                                                                    has ensured maximum exposure for our
                                                                    company during these exceptional times”
     We have many ways to make sure your brand is at the
     heart of the action and this season, we are offering fairly
                                                                            Braehill Developments
                          priced options.

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07
HEARTS TV PACKAGES

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PACKAGES OVERVIEW
  With approximately 25,000 engaged fans tuning in to our
   Hearts TV broadcasts on a matchday, advertising your
business to this captive audience, combined with the power
  of our social media presence, offers direct engagement
 opportunities with the country’s most engaged supporters.

   “Aligning the ASC Scaffolding brand with Hearts has been
        greatly beneficial to our business over the years.

     We have a presence within Tynecastle Park and more
 recently we have moved onto the club’s highly engaged social
 media and Hearts TV offerings. This has driven further growth
            in enquiries for our scaffolding services.

    Hearts offer a varied platform to businesses and we are
   delighted to have such a positive partnership with the club”

                      ASC Scaffolding

                                                                  09
ADVERTS
     THIS SEASON, HEARTS ARE INTRODUCING AN ENHANCED CLUB TV OFFERING.
     WITH OVER 11,500 SEASON TICKET HOLDERS TUNING IN WITH FRIENDS AND FAMILY
           AND THOUSANDS OF HOME AND AWAY SUPPORTERS WATCHING ON
        PAY-PER-VIEW, NUMBERS ARE EXCEEDING THE USUAL STADIUM CAPACITY.

     We are offering prime time advertising slots on Hearts TV so you can share your messages with
     supporters pre-match, at half-time and full-time. Please note all prices within this brochure are
                                     exclusive of but subject to VAT.

                                             OPTIONS:
      1x 30 second advert shown 2 times during a live match programme, you provide the advert

     1x 30 second advert shown 2 times during a live match programme, with the advert produced
                                      by Hearts’ Media team

          Half Season Special – 2x 30 second match bundle at all remaining games, with free
                                          advert production

                  PRE-RECORDED FEATURES
     MAKE SURE YOUR BRAND IS PART OF THE MATCH DAY EXPERIENCE BY SPONSORING
     MATCH CONTENT CREATED FOR HEARTS TV AND SHARED ACROSS ALL SOCIAL
                                MEDIA PLATFORMS.

       Player, Legend and Ambassador Interview features will feature in match day programming
      and remain on the Hearts TV platform for the season. Recent player interviews have reached
                               over 75,000 views across our channels.

                                             OPTIONS:
                                             1 match feature
                                           Half Season Special
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SOCIAL MEDIA
HEARTS BOASTS AN EXTENSIVE SOCIAL MEDIA FOLLOWING, WITH
SOME OF THE BEST PERFORMING PLATFORMS IN SCOTTISH FOOTBALL.
WITH A DEDICATED IN-HOUSE TEAM, OUR SOCIAL MEDIA OFFERINGS
 BRING BRANDS TO HUNDREDS OF THOUSANDS OF ENGAGED EYES

Many of our existing social media packages are now sold out. We have added
  additional packages which are available for the remainder of the season.

                                                                             13
HIGHLIGHTS PACKAGE
     THE HEARTS TV HIGHLIGHTS PACKAGE IS ONE OF THE MOST VIEWED ASSETS
                          ACROSS OUR PLATFORMS.

      The package includes branding on all highlight videos produced, including the full
                match replay and goal clips for home and away matches.

                                       OPTIONS:
                                1 Match Highlights Package
                           Half Season Special (plus cup games)

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MOMENT OF THE MONTH
WE ARE BRINGING ALL THE BEST MOMENTS OF A MONTH’S ACTION TOGETHER
     AND INVITING FANS TO VOTE ON THEIR ‘MOMENT OF THE MONTH’

    It could be the best goal, save, celebration or any other memorable moment.

 We are sharing the individual moments across social media and Hearts TV with fans
  voting for their favourite, offering a unique chance to engage with our passionate
                                          fanbase.

                                   OPTION:
                       Half Season Special (plus cup games)

                                                                                       15
MULTIMEDIA SPECIAL OFFER

                          HEARTS TV ADVERT AT 3 GAMES
      Reach around 25,000 viewers at each game. The supporters tuning in to Hearts TV
       truly are a captive audience and advertising directly to them offers you the perfect
       chance to boost your brand. Your advert will be seen by our huge audience twice
     during the live match broadcast, ensuring you total recognition by our supporters over
                            the course of the next three home games.

                      PITCH-SIDE LED BOARDS AT 3 GAMES
     Our state-of-the-art LED Digital boards offer you the chance to bring your brand to life
     by the side of the pitch, which could put your brand alongside some truly memorable
             moments this season. Your ad will be shown twice during game time.

                                3 SOCIAL MEDIA POSTS
         We will include your company logo and social media handles in 3 pieces of our
     social media content, ensuring your brand is recognised alongside some memorable
      moments. The 3 sponsored posts could include goal videos, match highlights or our
     very well-received ‘On This Day’ content. These posts receive incredible engagement
       from our passionate following of over 200,000 fans. We will leverage our extensive
              online fanbase to increase awareness and recognition of your brand
                                     amongst our support.

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HALF-SEASON OFFER

         HEARTS TV ADVERT AT REMAINING HOME GAMES
 Reach around 25,000 viewers at each game. The supporters tuning in to Hearts TV
  truly are a captive audience and advertising directly to them offers you the perfect
  chance to boost your brand. Your advert will be seen by our huge audience twice
during the live match broadcast, ensuring you total recognition by our supporters over
                       the course of the remaining home games.

      PITCH-SIDE LED BOARDS AT REMAINING HOME GAMES
Our state-of-the-art LED Digital boards offer you the chance to bring your brand to life
by the side of the pitch, which could put your brand alongside some truly memorable
        moments this season. Your ad will be shown twice during game time.

                           6 SOCIAL MEDIA POSTS
We will include your company logo and social media handles in up to six pieces of our
social media content, ensuring your brand is recognised alongside some memorable
moments. The six sponsored posts could include goal videos, match highlights or our
very well-received ‘On This Day’ content. These posts receive incredible engagement
  from our passionate following of over 200,000 fans. We will leverage our extensive
          online fanbase to increase awareness and recognition of your brand
                                 amongst our support.

                                                                                           17
VIRTUAL MATCH SPONSORSHIP
     VIRTUAL MATCH SPONSORSHIP PACKAGES PUT YOU AND YOUR “VIRTUAL”
     GUESTS RIGHT AT THE HEART OF MATCH DAY ACTION WHEREVER YOU OR
                                THEY ARE.

     This season, we are offering your business the chance to be at the heart of the action
      for our games which are distributed across the world via Hearts TV. Your business
      will benefit from social media exposure, global viewership, unique interactions with
       our first team players and much more as we put you at the front and centre of the
                                     matchday experience.

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VIRTUAL MATCH SPONSOR
             Sponsor’s Man of the Match – your chance to pick the man of the match with
                                          your viewing party
                            Framed signed Hearts home and away shirts
                    Special supporters’ pack to enhance your match day viewing
                 Credit from Hearts TV Commentator recognising your sponsorship
                            Recognition in the virtual matchday magazine
                       Matchday social media post mentioning Match Sponsor
                             Zoom/FaceTime call with Man of the Match
                         Zoom/FaceTime call with Manager, Robbie Neilson
                Zoom/FaceTime call with Hearts’ Principal Ambassador, Gary Locke
     1x 30 second advert shown 2 times during a live match programme, with the advert produced
                                        by Hearts’ Media team
                           1 minute of LED Advertising at sponsored game
                    10 x Hearts TV passes for the game for you and your guests.

     VIRTUAL CAPTAIN’S TABLE SPONSOR
                                1x Hearts top, signed by the Captain
                   Special supporters’ pack to enhance your match day viewing
                                Zoom/FaceTime call with the Captain
                             Recognition in virtual matchday magazine
                      Credit from commentator recognising your sponsorship
         1x 30 second advert shown 2 times during a live match programme, with the advert
                                  produced by Hearts’ Media team
                                 6x Hearts TV passes for the game
                      Social Media post mentioning Captain’s Table sponsor

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VIRTUAL MATCH BALL SPONSOR
                             Signed Match Ball in presentation case
                 Special supporters’ pack to enhance your match day viewing
              Zoom/FaceTime call with Hearts’ Principal Ambassador, Gary Locke
                      Social media post mentioning Match Ball sponsor
                    Credit from commentator recognising your sponsorship
       1x 30 second advert shown 2 times during a live match programme, with the advert
                                produced by Hearts’ Media team
                                6x Hearts TV passes for the game

        VIRTUAL ‘SAFE HANDS’ SPONSOR
                              1x Hearts top, signed by Craig Gordon
                  Special supporters’ pack to enhance your match day viewing
                             Zoom/FaceTime call with the Goalkeeper
                            Recognition in virtual matchday magazine
                     Credit from commentator recognising your sponsorship
        1x 30 second advert shown 2 times during a live match programme, with the advert
                                 produced by Hearts’ Media team
                                6x Hearts TV passes for the game
                       Social Media post mentioning Safe Hands sponsor

  *Should lockdown measures ease you will be given an option to take a table of 10 as our VIP guests at the
 Big Matchday Experience. You will enjoy a first-class menu of fine food and drink, a short stadium tour and a
                      champagne reception for your party for an additional £1,000.

  **Should lockdown measures ease you will be given an option to take a table of 6 as our guests at the Big
Matchday Experience. You will enjoy a first-class menu of fine food and drink and top entertainment throughout   21
                                            for an additional £600.
TESTIMONIALS

      “Aligning the ASC Scaffolding brand with Hearts has been greatly beneficial to our
                                  business over the years.

     We have a presence within Tynecastle Park and more recently we have moved onto
      the club’s highly engaged social media and Hearts TV offerings. This has driven
                    further growth in enquiries for our scaffolding services.

      Hearts offer a varied platform to businesses and we are delighted to have such a
                              positive partnership with the club.”

                                      ASC Scaffolding

      “Our partnership with Hearts has enabled us to reach a highly engaged fanbase in
     Scotland. Through social media, Hearts TV advertising and pitch-side adverts on the
     LED boards at Tynecastle Park, we are already seeing positive momentum and look
                     forward to building further on this into the new year.”

                                   Carabao Energy Drink

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“I have found our partnership with Hearts to be a huge boost to Braehill
Developments, generating enquiries and awareness of the building services we offer.

   This season, our in-stadium advertising has ensured maximum exposure for our
                      company during these exceptional times.”

                               Braehill Developments

“Heart of Midlothian’s Virtual Matchday Sponsorship has been greatly beneficial to my
               brand as well as bringing my family and clients together.

  At our last sponsorship, members of my family residing in New York and Australia
were able to watch a Hearts game with me as part of a group for the first time in years.

    My guests enjoyed getting behind-the-scenes access on a matchday with the
        opportunity to speak with Hearts ambassadors and guests directly.

Virtual Matchday Sponsorships are a really innovative way to enjoy a Hearts game in
                       style during these changed days.”

                           J Jordan Steel Fabricators Ltd
CONTACT US
   If you are interested in becoming a Commercial Partner please email
sales@homplc.co.uk and one of our team will be in touch to discuss your
        requirements and find the perfect package for your business

         HEART OF MIDLOTHIAN FOOTBALL CLUB | SEASON 20.21
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