MEDIA KIT 2021 Creating Meaningful Native Experiences For Millions Of Americans To Engage With - 42 Media Group
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
PEOPLE
FIRST.
Creating Meaningful Native Experiences
For Millions Of Americans To Engage With
MEDIA KIT 2021
All Rights Reserved © 2021 42 Media
Group
ABOUT
42 Media Group reaches over 50 million unique people each month across
eight booming magazine brands, by incorporating experiments to increase
overall user experience, scale for greater share on content amplification and
focus on the distribution of rapid ideation across integrated social channels.
As one of the most grossing publisher on digital in the United States, 42 Media Group’s
brands are built for the platforms where young people spend the majority of their time.
All Rights Reserved © 2021 42 Media
Group
THE 42 PORTFOLIO
We have the most optimistic, fast moving, deeply
connected brands in the categories that MATTER NOW.
3
All Rights Reserved © 2021 42 Media
Group
Meet
.com
Chlloe is a platform and a community designed for women
and by women. Here, you’ll find these women’s diverse, real-
life experiences. We offer fresh and varied insights and advice
on various subjects, such as sports, style, wellness, life, and
love. Chlloe relates to every woman and seeks to empower
her with its three motos - live well, look good, and feel great.
6.2 Million 6.3 Pages 04:50 min 100% US Female 60%: 13-39
Monthly Readers Per Impression On Average Millennials 40%: 40-65+
“Live well, Look good, Feel great.”
All Rights Reserved © 2021 42 Media
Group
Meet
.co
Sharing Smiles is your one-stop-shop for positivity,
happiness and inspiration. From funny images to uplifting
stories, you’ll always find something new to make you smile
here. Our content is collected from users around the world
and expertly curated to provide readers with the most
uplifting news and pictures. We strive to be the reason you
smile the brightest today.
5.3 Million 7.9 Pages 04:50 min 50% Men 70%: 13-39
Monthly Readers Per Impression On Average 50% Women 30%: 40-65+
“Happiness never decreases by being shared”
All Rights Reserved © 2021 42 Media
Group
Meet
.com
The Imperfective is a dynamic continuum of unique, diverse,
and evolving perspectives that strive to tell a different kind of
story. Inspired by the disruptive, the honest, the fearless, and
the authentic; They are the stories stories of The
Imperfective.
2.6 Million 5.1 Pages 04:40 min 85% Men 90%: 13-39
Monthly Readers Per Impression On Average 15% Women 10%: 40-65+
“What grows is by definition imperfect”
All Rights Reserved © 2021 42 Media
Group
Meet
.com
We at The Appear are all about the modern-day
lifestyle. We strive to unveil technology as it’s unfolding,
to showcase fashion as it emerges, to present wonder as
it’s molded. From cutting-edge design to the cultural
phenomena of the moment, The Appear is a collection
of all things luxe and high-quality.
1.2 Million 3.2 Pages 01:30 min 90% US High 60%: 16-39
Monthly Readers Per Impression On Average Socioeconomic 40%: 40-65+
“Get a taste of the best the world has to offer”
All Rights Reserved © 2021 42 Media
Group
Meet
.com
The team at The Daily Time Waste is driven to deliver
original, trendy, and uplifting storytelling to our audience of
diverse, individual, and passionate readers. Our mission: to
put out trendy, entertaining, and all things cool to readers
like you around the world. We’re determined to break up the
normal mundane content we are swarmed with and to
instead provide the content you actually want.
7.9 Million 11 Pages 04:20 min 50% Men 50%: 13-39
Monthly Readers Per Impression On Average 50% Women 50%: 40-65+
“Time you enjoy wasting, is not wasted.”
All Rights Reserved © 2021 42 Media
Group
Meet
.com
LensVid is a site for anybody who loves photography
and wants to find out what’s new in the industry, learn
new techniques, get a big dose of inspiration from
other creative minds or even spend some time enjoying
a laugh, all in a simple easy, and convenient format and
of course in video.
2.9 Million 9.7 Pages 02:10 min 50% Men 60%: 13-39
Monthly Readers Per Impression On Average 50% Women 40%: 40-65+
“Allow humility to define you”
All Rights Reserved © 2021 42 Media
Group
Meet
.com
Canoodlesoup delivers a bit of optimism, dreams, and a touch
of nostalgia to readers around the world through positive,
impactful, and fun content. Through intelligent storytelling,
we keep you up to date on everything from celebrity gossip,
new music drops, and inspiring people. Canoodlesoup is your
place to rediscover the good old days and celebrate the
current ones.
1.9 Million 12.6 Pages 03:40 min 65% Millennials 60%: 13-39
Monthly Readers Per Impression On Average interested in Celebs 40%: 40-65+
“Get your daily dose of Canoodlesoup”
All Rights Reserved © 2021
10
42 Media
GroupA DV E R T I S E W I T H U S
42 Media Group helps brands and agencies connect with one-third
of American consumers engaging with content on web.
We reach over 65% of Americans in their 20's every month. Audiences spend nearly 40 million
hours a month engaging with our category-defining brands on verity of topics and subjects.
11
All Rights Reserved © 2021 42 Media
GroupDEMOGRAPHICS
AG E S
18-24 - 9% 35-44 - 27%
98%
US Audience 25-34 - 25% 45- 54 - 23%
E D U C AT I O N
High School 34% 53% University
TIME SPENT
54.2M min 5.3 4.7 min
Uniques / Monthly
INTENT
Shopping 75% 59% Streaming
12
All Rights Reserved © 2021 42 Media
GroupSCREEN SHARE
Mobile Desktop Tablet Desktop
4% Within the US, the mobile audience largely overlaps
with the desktop audience driving second screen
behaviours amount prospect audiences
Mobile
34% Google drive in 2019 more than half of all searches to our
brands on MOBILE. Your brand needs to be prepared to
target the mobile audience wisely and leverage it
63%
Tablet
Generate quality retarget campaigns on wide and lean
back formats that are only growing month over month
13
All Rights Reserved © 2021 42 Media
GroupD I S P L AY A DV E R T I S I N G
High quality placements with 85% viewability on display
Raise Awareness with Display Campaign
A display banner ad is a rectangular system-
initiated ad unit, which can be either static or
animated. Mobile or on Desktop banner ads are
typically displayed on the top or bottom of the screen,
sticking to the screen for the duration of the user
session. Mobile banner ads might refresh
automatically after a certain period of time.
Despite being the oldest form of advertising, banner
advertising is highly popular on mobile.
Mobile banner advertising are best displayed on a
range of content categories, including lifestyle and
business.
14
All Rights Reserved © 2021 42 Media
GroupV I D E O D I S P L AY
Drive Brand Impact with Video A custom-made video player that delivers perfect content
Video advertising is promotional content that plays placement for every advertiser’s needs.
before, during or after streaming content.
Some marketing professionals also expand the
video advertising definition to include display ads
with video content, such as those that start playing
when a person puts a mouse cursor over them and
native video ads promoted on digital ad networks.
Video advertising is one of the most popular ways
to reach online audiences. Experts believe video
advertising will dominate the next decade, which
suggests that now is an ideal time for marketing
professionals to learn more about it and investigate
how it could improve their reach and overall
effectiveness with campaigns.
15
All Rights Reserved © 2021 42 Media
GroupBRANDED CONTENT
Build Influence with Native Branded Content
Branded content (Native advertising) is the use of paid content
ads that match the look, feel and function of the media format
in which they appear.
Branded content is often found in social media feeds, or as
recommended content on a web page. Unlike display ads or
banner ads, branded content doesn't really look like
advertising. They look like part of the editorial flow of the page.
The key to native advertising is that it is non-disruptive - it
exposes the reader to advertising content without sticking out
like a sore thumb
Branded content just works. Consumers look at native content
73% more than display ads. Branded content creates an 18%
increase in purchase intent, and the visual engagement with
native content is the same, and even slightly higher, then the
original editorial content.
16
All Rights Reserved © 2021 42 Media
GroupL E A D G E N E R AT I O N
Convert Seamlessly with Lead Gen
40% Higher Conversion vs. Regular Display
Qualified leads come from a quality audience and ad
unit placement. We use professional demographic data
to target the right people by many various 3rd part data
sources.
Retarget website visitors, reach contacts, and build
account-based marketing campaigns with precious
audiences, a set of custom targeting options and native
forms experience.
With Lead Generation Forms you the main barrier to
online conversion: forms that have to be filled out side
of contextual context by prospects have 65% more drop
rates to conversion.
17
All Rights Reserved © 2021 42 Media
GroupAD UNITS SPECS
Display Banner Ad Specs: Video & Interstitial Ad Specs:
320X50 • Mobile : 300X250, 320X50, 320X100 • Video Aspect Ratio & Dimensions: 16:9
• Desktop: 300X600, 300X250, 728X90, 970X250 • Video Length: Between 15-30 seconds
• File Type: MP4
320X100
• The large banner is slightly wider than the standard • Size: Max. 100MB
size, and takes up more real estate on the app. This
size is great for animated or video banners since Recommendations & Capabilities:
advertisers can display more imagery than text.
• Localise by country: tailor message, currency,
• The medium rectangular banner often goes in the ethic visuals, etc. (based on geo)
middle of app content, which users can view as
300X250 they scroll through a feed. Because of its large
size, advertisers can show more information about
their app.
• Mobile display banners: This ad size is the most
common among mobile advertisers. It's one of the
largest ad sizes available to advertisers, and is
usually displayed at the top or middle of an article.
• All creative assets must be provided a minimum of 5 business days prior to launch.
• 42 Media Group reserves the right to approve all ad creative that will run on its brand assets.
• Audience Interest Targeting is available on direct deals
18
• Programmatic inventory available via the top platforms such as GAM, AppNexus, Index Exchange, Rubicon and OpenX.
All Rights Reserved © 2021 42 Media
GroupBRAND SAFETY
We Are Ruthlessly Emphasising And
Trusted by: Monitoring Your Brand Performance
We bring focus and incredible performance to display
advertising by staying true to three principles; best-in-
class technology, real time traffic quality verification and
brand safety.
We are a Google Certified Publishing Partner and Forensiq
Certified. We keep compliance with all major industry
standards and regulation like the GDPR, CCPA,
Sellers.json, Ads.txt etc.
Deliver advertiser KPIs at scale like +70% viewability on
display, 85% viewability on video
19
All Rights Reserved © 2021 42 Media
GroupLET’S WORK
TO G E T H E R
If you have questions, please contact:
eMail Us Visit Us
editor@42media.group 4730 University Way NE
advertising@42media.group Ste 104 - #167
support@42media.group Seattle, WA 98105
Call Us
42
+1 (206) 317 1525
Media
All Rights Reserved © 2021
Group 42 Media
GroupSEE YOU SOON
All Rights Reserved © 2021 42 Media
GroupYou can also read
