IDS21 Digital Marketing Opportunities
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IDS21 Digital Marketing Opportunities Interior May 13-16 Design 2021 Show Toronto InteriorDesignShow.com 1
Digital
Marketing
Over
280 million digital
media impressions
IDS Toronto digital embodies the same remarkable energy and influence found were garnered in 2020
at the show. Carefully curated with inspiring content, our digital layer is the go-to from an ever-growing
resource for our loyal audiences looking to discover and connect with fresh and network of social
innovative products and industry news. media channels
IDS
Toronto
Make a lasting impression among our highly engaged, professional community
of trade leaders and style-savvy consumers who are projected to spend over
$398 million on planned projects in the next year.
Newsletter
Instagram
70K Trade &
35K
22K Consumers
followers
subscribers
LinkedIn Facebook
6024 27.2K
followers fans
Twitter YouTube
56.9K 749
followers subscribers
2
Digital Rates
Newsletter Ad Exhibitor Rate Non Exhibitor Rate
Top Banner (600 x 100 pixels) $375 $425
Advertorial (Image 295 x 225 plus maximum 85 words) $450 $500
Lower Banner (600 x 100 pixels) $275 $325
Dedicated Newsletter
Work with us to amplify your event or product launch. We can $1,500 $2,500
customize your partnership to help you connect with our highly
engaged community. Limited availability throughout the year.
Social Media
Sponsored Tweet $150 $200
Sponsored Facebook Post $450 $500
Sponsored Instagram plus stories post $450 $500
Sponsored LinkedIn $375 $425
Package: 1 Instagram post, 1 Instagram story, $750 $1,000
1 Facebook/LinkedIn post and 2 Twitter posts.
*LinkedIn/Facebook dependent on content
Online Activations
Online Demos $3,000 $4,500
Online Seminars $10,000 $3,500
1 Presenter or 3 Co-Presenters (Presenting Sponsor) (Co-Presenter)
IDS 360 Series Winter Session (October-February) $15,000 $15,000
Specifiers Guide $350 $500
All rates + HST
Bespoke Content Partnerships
Reach out to us directly for a customized solution to
connect with our audience. We are experienced with
working with various brands to amplify your design
story within our networks.
3
Content & Availability
Strategically plan your promotion to align with our editorial content calendar.
Channel June July August September October November December
Newsletter
Newsletter 3 available 3 available 3 available
Dedicated SOLD SOLD 1 available 1 available 1 available 1 available 1 available
Newsletter
Social Media
Facebook 4 available 2 available 3 available 4 available 4 available 4 available 4 available
Instagram SOLD 4 available 4 available 3 available 4 available 4 available 4 available
Twitter 4 available SOLD 3 available 4 available 4 available 4 available 4 available
LinkedIn SOLD SOLD 4 available 4 available 4 available 4 available 4 available
Package 4 available SOLD 4 available 2 available 4 available 4 available 4 available
Online Demos & Webinars
Online 1 available 1 available 1 available 1 available 1 available
Demos
Online 1 Presenting 1 Presenting 1 Presenting 1 Presenting 1 Presenting
Webinars Sponsor or 3 Sponsor or 3 Sponsor or 3 Sponsor or 3 Sponsor or 3
Co-Sponsor Co-Sponsor Co-Sponsor Co-Sponsor Co-Sponsor
Topic: Topic: Topic: Topic:
State of the The Future City Building Business
Economy or of Work or Post of Design/
Industry Healthcare Pandemic Creative
Industries
Deadlines
Booking Deadline
Minimum 3 weeks / 15 working days before post.
Material Deadline
Minimum 2 weeks / 10 working days before post.
4
Content & Availability
Strategically plan your promotion to align with our editorial content calendar.
Channel January February March April May
Newsletter
Newsletter 3 available 3 available 3 available 3 available 3 available
Note: Note:
Usually 2 topics Usually 2 topics
Dedicated 1 available 1 available 1 available 1 available 1 available
Newsletter
Social Media
Facebook 4 available 4 available 4 available 4 available 4 available
Instagram 4 available 4 available 4 available 4 available 4 available
Twitter 4 available 4 available 4 available 4 available 4 available
LinkedIn 4 available 4 available 4 available 4 available 4 available
Package 4 available 4 available 4 available 4 available 4 available
Online Demos & Webinars
Online Demos 2 available 2 available 2 available 2 available 2 available
Online Webinars 1 available 1 available 1 available 1 available 1 available
Deadlines
Booking Deadline
Minimum 3 weeks / 15 working days before post.
Material Deadline
Minimum 2 weeks / 10 working days before post.
5
Newsletter
Delivered 2-3 times monthly (year round), IDS Toronto Newsletters are the ultimate source for
innovative product announcements as well as Canadian and international design news. Boost
your brand among our highly engaged readership of 88K, and growing.
Forward to a friend | Join our mailing list | InteriorDesignShow.com Can’t see this email? View it in a web browser
Over
47% of our
Trade audience Dedicated
use newsletters Newsletter
to stay up to date
on industry Exhibitor Rate: $1,500
insights Non Exhibitor Rate: $2,500
Milan Design Week
Your leading source for discovering new ideas, products, innovations and emerging talent from
across the globe, we're excited to share our top picks from Milan Design Week. Highlighting the
intersection of nature and the human experience, we're seeing the future of design as a
compassionate place, full of thoughtful conversation surrounding the themes of equity, diversity
and intention.
Top Banner
Exhibitor Rate: $375
Non Exhibitor Rate: $425
Advertorial
(image & text)
Lorem ipsum dolor sit amet Nendo – Wonderglass
Exhibitor Rate: $450 Lorem ipsum dolor sit amet, consectetur
adipiscing elit. In tincidunt malesuada nunc ut
Venetian manufacturer Wonderglass presented
their first furniture collection ‘melt’, in
Non Exhibitor Rate: $500 efficitur. Vestibulum nisi leo, eleifend nec
tristique vel, commodo ut urna. Nulla at velit
quis dolor interdum tempor. Donec lobortis
collaboration with IDS Alumni Oki Sato’s design
firm nendo.
The weight and flow of the glass created the
aliquam lacus sit amet sodales. Lorem ipsum
furniture’s arches and curves. The molten
dolor sit amet, consectetur adipiscing elit. In
nature of glass directed the design process,
tincidunt malesuada nunc ut efficitur.
celebrating expert craftsmanship in the series
Vestibulum nisi leo, eleifend nec tristique vel,
of tables, chairs and small objects. The
commodo ut urna. Nulla at velit. Donec lobortis
combination forms a collection that pushes the
aliquam lacus sit amet sodales.
boundaries of manufacture and design.
Lower Banner
Exhibitor Rate: $275
Non Exhibitor Rate: $325 Media Partners
Metro Toronto Convention Centre
South Building
InteriorDesignShow.com #IDSToronto #IDS21
*Canada's Anti-Spam Legislation came into effect July 1st, 2014. As a result of this new law, we need your explicit consent to send you news,
info and special offers about IDS Toronto. For more information on CASL and how Informa Canada is working to comply please contact us at
info@interiordesignshow.com and 416.960.4519.
Terms of Use | Privacy Policy | Unsubscribe
IDS Toronto | 10 Alcorn Avenue, Suite 100 | Toronto, ON M4V 3A9
This is an advertisement
6
Social Media
Sponsored Sponsored
Sponsored Facebook Instagram
Twitter Content Content Content
Twitter Followers: Facebook Instagram
56.9K Followers: Followers:
27.2K 35K
Sponsored Sponsored Sponsored
Tweet Facebook Post Instagram
Post on our Twitter account to Sponsored post on our Facebook Post on IDS Toronto’s Instagram
reach a wider global audience. account. Connect with both the account. Will include one image
public and trade professionals on post, as well as one slide on
Each post will include one image
through this channel. Instagram stories.
and a short editorialized caption
with a link, your handle and up to Each post will include one image Each post will include an
three hashtags. and a short editorialized caption editorilised caption (65 words max)
Audience Segment: (85 words max) with a link. with handle inclusion and up to
63% Age 25-44 Audience Segment: four hashtags.
49% Men / 51% Women 66% Age 25-44 Audience Segment:
39% Men / 59% Women / 2% Nonbinary 70% Age 25-44
38% Canada / 7% US / 45% International 33% Men / 64% Women / 3% Nonbinary
53% Canada / 10% US / 37% International
Exhibitor Rate: $150 Exhibitor Rate: $450 Exhibitor Rate: $450
Non Exhibitor Rate: $200 Non Exhibitor Rate: $500 Non Exhibitor Rate: $500
7
Social Media
Sponsored
LinkedIn
Content Total Followers:
60.4K
LinkedIn
Followers:
56.9K
Sponsored IDS 360 Degree Series Package
LinkedIn IDS 360° is a new virtual series 1 Instagram post
Connect with architecture and created by IDS in solidarity with the 1 Instagram story
design professionals within the industry and designers we 1 Facebook/LinkedIn post
built environment. champion. Launched across all our 2 Twitter posts
platforms, it highlights handpicked, * LinkedIn/Facebook dependent
Content must be editorial in diverse voices within the on content
nature (100 words max) and will design community with video Q+As,
include your handle, links and product launches, studio tours,
up to 3 hashtags. and more. Designers and firms
Audience Segment: selected reflect the wide range of
39% Entry Level talent that makes up part of the
44% Decision Makers
IDS design community.
Exhibitor Rate: $375 Fall Series Sept-Dec: $15,000 Exhibitor Rate: $750
Non Exhibitor Rate: $425 Spring Series Jan-Apr: $15,000 Non Exhibitor Rate: $1,000
All materials must be submitted to IDS at least 5 working days before scheduled deployment date.
Please note, approval of sponsored post content will be left to the discretion of IDS.
No advertising opportunities available during the time of the show (May 13-16, 2021). 8
Online Activations
New This Year!
Webinars
available all
year round
Current Topics
June: State of the Economy or Industry
July: The Future of Work or Healthcare
August: City Building Post Pandemic
September: Business of Design/
Creative Industries
Online Demos Online Webinars
Live & On Demand demos or product knowledge sessions. This is an opportunity to position yourself as a thought leader
within our industry by sponsoring a session on some of
Host a live webinar presented by a speaker of your choice,
the most important topics our industry is facing today, live
on a topic of your choice, in advance or after the Show, live
audience up to 1,500 attendees. The topics of the content will
audience up to 500 attendees.
be curated by the IDS Team.
Marketing Benefits
Marketing Benefits
• Logo placement on session and e-communications
• Logo placement on session and e-communications
• Mention on social channels when promoting this session
• Mention on social channels when promoting this session
• Your session will be published on the IDS Website
• Your session will be published on the IDS Website
post event
post event
• Opted-in registration list will be provided
• Opted-in registration list will be provided
Benefits Include
Benefits Include
• Branded recognition and content for the design community
• Branded recognition and content for the design community
• Solidifying your brand as supporting thought leadership
• Solidifying your brand as supporting thought leadership
• Continuous touchpoint with IDS online audience
• Continuous touchpoint with IDS online audience
• Collecting qualified leads
• Collecting qualified leads.
Exhibitor Rate: $3,000
Presenting sponsor $10,000 or up
Non Exhibitor Rate: $4,500
to 3 sponsors per session at $3,500
9
Online Activations
New This Year!
Over 50% of our
Trade audience rely on
information like that in
our Specifiers Guide for
industry knowledge
IDS 360 Series Specifiers Guide
IDS 360° is a new virtual series created by IDS in solidarity This is your opportunity to promote your benefits alongside
with the industry and designers we champion. Launched your competitors. The specifiers guide is a free resource to the
across all our platforms, it highlights handpicked, diverse IDS trade. These guides offer a comparison of products within
voices within the design community with video Q+As, a category. Available free for download on the IDS website.
product launches, studio tours, and more. Designers and
firms selected reflect the wide range of talent that makes Upcoming Topics
up part of the IDS design community. • BIM (Building Information Modeling):
PDF release date September 1 (content due Aug 15)
Marketing Benefits • Wood Flooring: PDF release date October 1
• Advertorial on Facebook (content due Sep 15)
• Advertorial on IGTV - video must be professionally produced • Window Systems: PDF release date November 1
• Curated Q&A on Instagram Stories (content due Oct 15)
• Logo placement on website and applicable marketing
material as Supporting Sponsor of the event Each Guide Will Include
• Content to be shared on both IDS Toronto and • Intro to category topic editorial (provided by IDS)
IDS Vancouver channels • 1 ad (8x11 full page ad in pdf) + Q&A for each brand
• Total of 60.4K followers
Exhibitor Rate: $350
Benefits Include Non Exhibitor Rate: $500
• Branded recognition and content for the design community
• Solidifying your brand as supporting thought leadership
• Continuous touchpoint with IDS online audience
• Collecting qualified leads.
Rate: $15,000
10Details & Booking
Deadlines
Booking Deadline
Please refer to
Minimum 3 weeks / 15 working days before post.
Digital Rates chart for
Material Deadline specs. IDS reserves the
Minimum 2 weeks / 10 working days before post. right to change and finalize all
content and images to ensure
Requirements consistent messaging across
channels. All posts will
Images include #IDSSponsored
• Please submit 3-5 high-res (300 dpi) colour images. #sponsored #ad.
• IDS will review and make the final image(s) selections.
• Acceptable formats include .jpg and .png. No animated .gifs.
• Images must not include logos, watermarks, text, graphic overlay,
or booth numbers.
Content
Content should offer fresh, thoughtful commentary on topics relevant to the IDS
community written by someone who has unique expertise or experience.
The writing should be accessible, compelling and jargon-free. Strive to inform and
engage, not advertise. Offering useful and actionable information in a lively
and readable style will do far more to promote your brand than an old-fashioned
marketing pitch. Be specific, authentic, and offer details for future action.
Booking
For more information please contact:
Karen T. Kang
Managing Director & Head of Content
Karen.Kang@informa.com, 416 960 4509
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