ICMCD-2021 INTERNATIONAL CONFERENCE ON MEDIA COMMUNICATION & DESIGN - Jagran Lakecity University
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INTERNATIONAL
CONFERENCE
ON MEDIA
COMMUNICATION
& DESIGN
ICMCD-2021
th th
25 -26 June 2021
ORGANIZED BY
Faculty of Journalism & Creative Studies (FJCS)
Jagran Lakecity University, Bhopal, Madhya Pradesh
www.jlu.edu.in/icmcd
ABOUT THE CONFERENCE
International Conference on Media,
Communication & Design (ICMCD) aims to
bring together leading academicians,
researchers and scholars to exchange and
share their experiences and research
insights on all aspects of Media,
Communication & Design. It also provides
a robust inter-disciplinary & Intercultural
platform for researchers, practitioners,
and educators to share and discuss the
most recent innovations, trends, and
opportunities as well as throw light on the
challenges and solutions in the fields of
media, journalism, communication, films
and design. The primary goal of ICMCD is to
encourage academicians, researcher and
scholars to meet and exchange ideas and
views in an international forum
stimulating respectful dialogue.
ICMCD-2021
25th -26th June 2021
1
INTERNATIONAL | INTERCULTURAL | INTERDISCIPLINARY
The world we live in is mediated by symbols, languages, technologies, and
media. The perception of reality is not objectively mirrored by our cognitive
processes and artefacts, but it is a negotiation among reality and
languages. This is why communication is so crucial in all aspects of our
lives. In this conference, we will explore the cognitive, emotional, and social
processes involved in communication and, in particular, in the social
communication area. The new keywords integrate the theme of Media,
Communication and Design with a look at how communication,
technologies, digital media have contributed to defining the new scenarios
and how they will contribute to future scenarios. The conference will
deliberate, discuss and analyse the issues related to Media,
Communication & Design.
Call for Contributions:
Prospective authors are kindly encouraged to contribute to and help shape
the conference through submissions of their research papers, articles,
working papers and review papers. Also, high quality research
contributions describing original and unpublished results of conceptual,
constructive, empirical, experimental, or theoretical work in all areas of
Media, Communication & Design are cordially invited for presentation at
the conference.
The themes of the conference aiming for the exchange of information on
research, development, and applications of Media, Communication, Social
Media, Visual Communication and Design, Integrated Marketing
Communication, Communication Education, Health Communication,
Media Management and Economics, Political Communication and
Communication and Media Studies in General.
ICMCD-2021
25th -26th June 2021
2
Conference Topics
Papers should broadly address one of the conference topic listed below or a
related area. Academicians and practitioners are encouraged to contribute
new ideas, concepts and case studies for discussion in the conference.
ICMCD will be an amalgamation of three different Tracks (Media,
Communication & Design) organised parallel to each other, as listed below:
Ÿ Media narratives and social Ÿ Communication Theory & Social
realities Change
Ÿ Media Audiences Ÿ Mass Communication, History
Ÿ Media and Democracy and Society
Ÿ Media and Globalisation Ÿ Communication and Culture
Ÿ Media Ethics Ÿ Political Communication and
Ÿ Media representations Media
Ÿ Power, democracy and justice Ÿ Health Communication in the
Ÿ Digital Technologies and Culture COVID-19 pandemic
Ÿ Media, Climate Change and Ÿ Crisis Communication
Environmental Studies Ÿ International Communication
Ÿ Digital Media Communication Ÿ Critical and Cultural Studies
Ÿ New Media Technologies and Ÿ Gender and Communication
Innovation Ÿ Gender Equality and Media
Ÿ Social media: impact, future, Ÿ Advertising, Marketing, & Public
issues Relations
Ÿ Radio, Cinema, Television and Ÿ Mass Communication, Society
Entertainment Studies and Globalization
Ÿ Alternative and Community Ÿ Film Criticism and Theory
Media Ÿ Visual Arts & Visual
Ÿ Media Management and Communication
Economics
Ÿ Communication and Multi-Media
Campaigns
ICMCD-2021
25th -26th June 2021
3
Ÿ Metaphors, Concepts and Imaginary
Ÿ Screen Cultures, Catastrophes and the pandemic of COVID-19
Ÿ Creative Design Processes and Methods
Ÿ Creative Design Cultures
Ÿ Social Interactions in Creative Design
Ÿ Cognition and Neuroscience in Creative Design
Ÿ Big Data, Machine Learning and AI to Support Creativity
Ÿ Creative Design for Sustainability
Ÿ Creativity with Extreme Users
Ÿ Measuring Creativity and Its Impact
Ÿ Open innovation for Creative Industries
Ÿ Entrepreneurship and Creativity
Ÿ Social Impact of Creative Design
Ÿ Teaching Creativity and Innovation
Ÿ Innovating Digital Retail
Ÿ Crafting Identities
Ÿ Synergies in Design
Ÿ Cultural Metamorphosis
Ÿ Tradition and Contemporaneity
* This is not an exhaustive list of sub-themes. The conference organiser
encourages submissions of academic and research papers that consider
the multidisciplinary/interdisciplinary themes covering the Media,
Communication & Design through one of the above sub-themes, although
submissions of other topics for consideration are also welcome.
ICMCD-2021
25th -26th June 2021
4
PRESENT | PUBLISH | PARTICIPATE
Who Should Attend?
Ÿ Faculty members, research scholars and students from various domains
(including Media Studies, Film Studies, Journalism & Mass
Communication, Design)
Ÿ Practitioners from design & creative industries including journalists,
media professional, filmmakers, thought leaders and media
entrepreneurs
Ÿ NGOs, consulting agencies, representatives of Government agencies
and departments and media thinkers.
Why Should You Attend ICMCD-2021?
Ÿ Renowned international speakers representing the Keynote Forum
Ÿ Constructive feedback for your presentation
Ÿ Q & A session and engagement with all audience
Ÿ Awards for the best presentations
Presentation Awards
The awards are given to the most outstanding researchers of the
conference under below two categories.
A) The overall best presentation award
This award will be provided for the most outstanding presentation of the
entire conference.
B) The best student presentation award
Ÿ The Best Student Presentation Award will be given to the most
outstanding presentation presented by a participant who has registered
under the student category. Undergraduates, Master students will be
considered under this category
*A committee of academicians and industry experts would judge the paper
and decide on the awards
ICMCD-2021
25th -26th June 2021
5
Abstract Submission Guidelines
The acceptable word range for the abstract is 250 – 300 words. We
encourage academicians, media practitioner and researcher to send
complete abstract, which is a summary of a paper’s substance, including its
background, purpose, methodology, results, and conclusion, with five
keywords at the end of the abstract. Please send in a brief biography
together with the abstract.Participants should send their abstracts (in .doc
or .docx file format).
Format of Abstract
Length of abstract : 250 - 300 words
Title of abstract : Times New Roman 14 bold
Author details (after one space): author, affiliation, e-mail in font 11 italics
Abstract text (after one space): Times New Roman font 12 justified
Keywords : 5 keywords at the end of the abstract
Profile of Author/co-author (after one space): Mention after abstract and
keywords
Length of Profiles: Max 100 words each
Abstract Assessment Criteria
The abstract will be evaluated according to the following criteria:
Ÿ Aims & objectives clearly stated
Ÿ Relevance to the conference
Ÿ Structure of the paper
Ÿ Clarity of language
Ÿ Appropriateness of the research/study/ methodology
Ÿ Discussion and conclusion
Once you prepared your abstract according to the guidelines,
Please submit your abstract to:
icmcd.abstract@jlu.edu.in
ICMCD-2021
25th -26th June 2021
6
Deadline for the Abstract Submission:
Abstract Submission Deadline: May 31, 2021
Request to submit well before the submission deadline
Full Paper Submission Guidelines
Format of Full Paper
Length of paper : 3000 - 5000 words
Title of paper : Times New Roman 14 Bold
Author details (after one space): author, designation and affiliation,
e-mail in font 11 italics
Text of paper (after one space) : Times New Roman font 12 justified
Headings/Subheadings : Times New Roman 12 bold (left aligned, in
a single line)
Spacing : 1.5 between lines
Margins : 2.5 cm.
Paging : Page numbers at the right bottom of the page
Tables : Title should be at the top of table along with table number
Bibliography/References: Follow APA style
References should be mentioned in the end, not on the respective page
Full Paper Submission Deadline: June 20, 2021
ICMCD-2021
25th -26th June 2021
7
Conference Venue
In view of the long-term impacts of the COVID-19 pandemic, the organising
committee has decided to hold ICMCD in fully-virtual conference.
Delegates will be able to attend conference remotely through webinars. All
keynotes, parallel oral sessions, discussions and other activities will be
offered in a streaming online. The access to the ICMCD online platform will
be offered to all the registered attendees.
Conference Publication
All accepted papers for the International Conference on Media,
Communication & Design (ICMCD-2021) will be published in the
Conference Proceedings Book with an ISBN Number.
Registration Fee
PARTICIPANTS INDIA OUTSIDE INDIA
Delegate Academician INR 750 USD 30
Delegate Industry
INR 1500 USD 50
Professional / Corporate
Research Scholar INR 500 USD 20
Student INR 200 USD 10
*Author(s) with multiple papers must register separately for each paper.
**Registration fee once paid will not be refunded under any circumstances.
ICMCD-2021
25th -26th June 2021
8
Registration Link
www.jlu.edu.in/icmcd
Paytm, Google Pay or QR Code
Mode of Payment
ACCOUNT 50100167887838
BANK HDFC BANK LTD
BRANCH Gulmohar Branch, Bhopal
IFSC CODE HDFC0002486
ACCOUNT NO. JAGRAN LAKECITY UNIVERSITY
Important Dates
Last Date of Abstract Submission May 31, 2021
Notification of acceptance of the abstract June 05, 2021
Last Date for full paper submission June 20, 2021
Last Date for Registration June 20, 2021
ICMCD-2021
25th -26th June 2021
9Organizing Committee
Patron-In-Chief
Shri Hari Mohan Gupta, Chancellor, Jagran Lakecity University
Patrons
Shri. Abhishek Mohan Gupta, Pro-Chancellor, Jagran Lakecity University
Prof. (Dr) Sandeep Shastri, Vice-Chancellor, Jagran Lakecity University
Conference Advisor
Prof. (Dr) Vivek Khare, Registrar, Jagran Lakecity University
Conference Chair
Prof. Diwakar Shukla, Dean, Faculty of Journalism and Creative Studies,
Jagran Lakecity University
Conference Convener
Dr. Jayant Panda, Head, JSJC
Conference Co-conveners
Ms. Noopur Tiwari, Head, JSVAD
Dr. Swati Bute, Associate Professor, JSJC
Dr. Ranu Tomar, Assistant Professor, JSJC
Conference Co-ordinators
Mr. Ram Awtar Yadav, Assistant Professor, JSJC
Dr. Shivendra Mishra, Assistant Professor, JSJC
Mr. Yogesh Patel, Assistant Professor, JSJC
Ms. Soni Yadav, Assistant Professor, JSJC
Ms. Bhavna Upadhyaya, Assistant Professor, JSJC
Mr. Anshul Jain, Assistant Professor, JSJC
Organizing Team
Faculties, Research Scholars & Students, FJCS
ICMCD-2021
25th -26th June 2021
10Correspondence
All communication related to Abstracts, Registrations and Payments must be
addressed to:
ICMCD Conference Secretariat
Faculty of Journalism & Creative Studies
Jagran Lakecity University, Bhopal
JLU Student Enrichment Hub, Near Kaliasoth Barrage.Chandanpura
Bhopal – 462044
Conference e-mail: icmcd.secretariat@jlu.edu.in
Conference Website: www.jlu.edu.in/icmcd
Conference Key Person Contact Details :
Conference Dr Jayant Panda 9897873575 jayanta.panda@jlu.edu.in
Convener
Conference Ms Noopur Tiwari 9425300039 noopur.tiwari@jlu.edu.in
Co-conveners Dr Swati Bute 8851031092 swati.bute@jlu.edu.in
Dr Ranu Tomar 9589741234 ranu.tomar@jlu.edu.in
Conference Mr Ram Awtar Yadav 9490853092 ram.yadav@jlu.edu.in
Co-ordinators Dr Shivendra Mishra 7771072687 shivendra.mishra@jlu.edu.in
Mr Yogesh Patel 9893981969 yogesh.patel@jlu.edu.in
Ms Soni Yadav 9691510991 soni.yadav@jlu.edu.in
Ms Bhavna Upadhyaya 9098627224 bhavna.upadhyaya@jlu.edu.in
Mr Anshul Jain 9039309034 anshul.jain@jlu.edu.in
Industry & Content partners
ICMCD-2021
25th -26th June 2021
11About the Jagran Lakecity University
Jagran Lakecity University Bhopal is a private
university established under Section 2(f) of UGC
Act1956 and is based out of Bhopal, Madhya
Pradesh.JLU is one of the fastest-growing and
one of the most awarded university of central
India, having practice-based pedagogy at its
core. Currently, the university offers 56-degree
program to more than 2500 students from 8
countries and 27 states of India. The university
has 40+ partnerships with top industries and
international universities, ensuring that our
students get great exposure both nationally and
internationally. JLU Bhopal is the only university
from central India to be part of threeErasmus+
projects funded by the European Union
Commission. The university is currently the
country chair for the Association of Universities
of Asia Pacific (AUAP) and a member of the
prestigious Association of Commonwealth
University (ACU). Jagran Lakecity University has
been bestowed with several prestigious awards,
such as ‘University of the Year’ by the
Government of Madhya Pradesh for consecutive
four years in 2015, 2016, 2017 and 2018 and is
recognised as a Global League Institution in 2015
at the House of Commons, London, UK. JLU
Bhopal has been ranked “No. 1 Private University
in Madhya Pradesh” in the year for the last Five
Years by several leading publications.
ICMCD-2021
25th -26th June 2021
12Faculty of Journalism and Creative Studies (FJCS)
Faculty of Journalism and Creative Studies at Jagran Lakecity University
prioritizes the pursuit of bold vision of influencing and impacting how the world
connects today and tomorrow. We invite you to explore the Jagran ecosystem
for the study of Journalism, Design, Advertising & PR, Films, Entertainment,
Events, Photography, Animation, UX&UI, Visual Communication Design and
Digital Media Marketing.
Faculty of Journalism and Creative Studiesis a uniquely interdisciplinary
graduate, postgraduate and doctoral studies hub thatblends a variety of fields,
experiential learning, innovation and technology. Combining state-of-the-art
Shri Gurudev Gupta Media Production & Design studios with creative inspiration,
we are pushing the boundaries of creative exploration. We empower the
students to become the creative leaders of tomorrow.
The three schools under this Faculty are, Jagran School of Journalism and
Communication’, ‘Jagran School of visual arts & Design’ and ‘Jagran Wizcraft
MIMESchool of Entertainment and Events’. Research and practice are two pivots
of the faculty’s ecosystem, reflected in its Centers of Excellence and various
projects our diverse student-led clubs and student media outlets support
interdisciplinary creative studies.
ICMCD-2021
25th -26th June 2021
13The mission of the Faculty of Journalism and Creative Studies at Jagran Lakecity
University is to advance and enhance the development of society through the
study and practice of Journalism, Media, and Communication & Design. We
pursue our mission through world-class teaching, practice-based pedagogy,
multidisciplinary research and our shared commitment to collaboration that
connects disciplines within the faculty, across the university, and around the
world. We draw energy and inspiration from our global industry & academic
partnerships to reinforce our core values of knowledge, collaboration, creativity,
sensitivity, and diversity. We all firmly believe that journalism, visual arts,
design, films, aesthetics and technology are fundamental for humanity, critical
for community, and essential for prosperity.
We believe that the world would be a better place if we encourage big ideas&
creativity and create an ecosystem of converting those communication& design
ideas & creative sparks into defining changes and tell better stories. Faculty of
Journalism and Creative Studies aims to be the catalyst of such an ecosystem.
ICMCD-2021
25th -26th June 2021
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