PROMOTION & ADVERTISING OPPORTUNITIES // 2020 - Cape Gate
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PR O M O T I O N & A DV E R T I S I N G O PPO R T UN I T I E S // 2 0 2 0 W W W . C A P E G AT E C E N T R E . C O . Z A
DIRECTORY About Capegate pg 1 Shopper Demographics pg 2 Primary Catchment Area pg 5 Centre Wide Expos pg 6 Event Sponsorship pg 7 Exhibition Sales pg 8 Indoor Advertising pg 13 Outdoor Advertising pg 17 Digital Advertising pg 18 Rules and Regulations pg 19 Contact Details pg 20
WHY CAPEGATE
Situated just off the N1 highway and in the heart of the Capegate retail node, Capegate regional shopping
centre offers the ultimate in shopper convenience. The selection of over 163 stores, favourable trading hours
and plentiful parking make it the shopping centre of choice for over 10.6 million shoppers each year.
Capegate Shopping Centre is considered a prime shopping destination for the Northern suburbs of Cape
Town and serves a primary catchment area of over 58 000 households including prestigious developments
such as Buh Rein, Pinehurst and Graanendal. Over 67 000 new dwellings are planned for the foreseeable
future, making it one of the city’s biggest residential growth nodes.
Capegate is perfectly situated to capitalise on this growing market and we believe that the expertise and
experience we offer will give you the exposure you require to market your brand successfully.
KEY INFORMATION
• 10.6m shoppers in 2x instances per annum. Average of 858 000 visitors per month (ex. December)
• GLA 64 000
• 163 stores
• Spend per head R192
• 3000 parking bays of which 1400 covered paid parking
• Open until 8pm, Mondays - Saturdays & 6pm on Sundays
OUR TENANTS
• Anchor tenants: Checkers, Pick n Pay, Woolworths, Dis Chem
• 23 Restaurants, fast foods outlets and coffee shops
• National tenants include Edgars, Truworths, Foschini, Mr Price, Old Khaki, Cape Union Mart & Cotton On
WHAT’S IN IT FOR YOU?
• Increase brand awareness
• Direct interaction with customers
• Gain sales leads
• Introduce new products or services to a new market
• Offer point of sale items
• Compare competitive brands and measure introduction, retention and follow ups
1
SHOPPER DEMOGRAPHICS
GENDER
Female Male
75% 25%
AGE
8% 18-24 27% 25-34 41% 25-49 23% 50-65
representative of the
The average age of
young and full
shoppers is 38 years
nest lifecycle stages.
50
46
45 45
41
40 40
35 35
33
30 30
27
years
25 23 25
21
years
20 20
15 15
10 8 10
5 5
1
0 0
18-24 25-34 35-49 50-65 65+ Young Full Nest Empty Nest
Age Life Cycle
POPULATION GROUPS
44% White 3% Colured/Brown 21% Black 2% Asian
2
SHOPPER DEMOGRAPHICS
HOUSEHOLD SIZE
Average 3.6 people per household
3,6
3,5
3
2,5
2 1,8
1,5
1,5
1
0,5
0
Number of people Number of earners Number of cars
in household
INCOME
• The average household income is R22 000 per month.
• 18% earn more than R50 000 per month.
• LSM 6-10+
30
24 24
25
20
20 17 17
16
16
15
% 15 12
12
10
10 8
5 4
3 2
0
SHOPPER DEMOGRAPHICS
SPEND
• ±R1 000 is spent per visit
WHAT DO THEY SPEND IT ON?
49% groceries 47% clothing
33% restaurants/fast food 22% health and beauty
SHOPPING BEHAVIOUR
• 33% shop as a family, 14% as a couple, and 8% with children.
• Capegate fulfils a strong family role
FREQUENCY OF VISITS
• 50% of the shoppers support the centre once or more frequently per week
• 61% living in the primary catchment area visit weekly and 90% at least once a month
LENGTH OF STAY
• 102 minutes
Dwell time on Fridays and Saturdays are similiar
4
PRIMARY CATCHMENT AREA
Capegate is situated in the heart of Brackenfell, well known as one of the city’s biggest residential grown nodes. The
centre is surrounded by various prestigious housing developments as well as world class primary and secondary
schools and a variety of convenience and value stores. It is expected that the area will continue growing at rate of
3% per annum.
285 000 people and 84 000 households reside within the primary trade area
77% of all shoppers live within a 12-minute drive time from the centre
53% of shoppers reside within 5 km road distance from the centre. Average drive times are 15 minutes
5
CENTRE WIDE EXPOS
Capegate Shopping Centre hosts a variety of expos throughout the centre annually. Expo organisers can lease all
available space during this time. Interested third parties need to provide a full proposal and exhibition stand layout
for approval purposes. If you are interested in booking an expo, please contact our sales manager, Shawn Heinrich
at shawn@capegatecentre.co.za.
6
EVENT SPONSORSHIP
Event sponsorship provide your brand with the ultimate opportunity to create awareness and one of Capegate’s
many iconic events. A full sponsorship package is available for key events such as our Capegate Craft Beer
Festival and winter and summer school holiday children’s events. Sponsors are offered branding, vending or
co-presenting sponsoring rights with an opportunity to increase brand penetration and presence at one of our
premium events. Should you be interested in event sponsorship or would like to request more info, please
contact the Marketing Coordinator, Robyn Carstens on robyn@capegatecentre.co.za.
7
EXHIBITION SALES
The following exhibition courts are available as standard
LOWER LEVEL PROMOTIONAL COURTS
LEGEND COURT WEEKLY RATE WEEKEND RATE DAILY RATE
A Checkers Court R12 000 R9 000 R3 800
Centre Court
D (subject to availability)
R11 500 R8 500 R3 800
L Bridge Court R6 000 R4 750 R2 500
M Mr Price Court R8 000 R5 000 R3 000
UPPER LEVEL PROMOTIONAL COURTS
LEGEND COURT WEEKLY RATE WEEKEND RATE DAILY RATE
B Edgars Court R11 500 R8 500 R3 800
C Pick ‘n Pay Court R12 000 R9 000 R3 800
E Lesdene Court R6 000 R4 750 R2 500
F Musica Court R6 000 R4 750 R2 500
G Ackermans Court R6 000 R4 750 R2 500
K Foschini Court R6 000 R4 750 R2 500
H GM1 R3 500 R2 700 R1 800
I GM2 R3 500 R2 700 R1 800
J GM3 R3 500 R2 700 R1 800
Outside entrances available on request and subject to approval
Please note
• Rates are valid from 1 August 2019 - 31 June 2020
• December rates SQ
• All rates exclude VAT, security, parking and agency commission
• Hiring periods are per week (Tuesday - Monday) or weekend (Friday - Sunday)
• Flooring is compulsory and laminated flooring is preferred. No carpet tiles allowed.
• We have a number of preferred suppliers; please let us know if you would like their contact details
8LOWER LEVEL
A D L M
UPPER LEVEL
E F G C
K
B
H
I
J
LEGEND
A - CHECKERS
B - EDGARS
C - PICK N PAY
D - CENTRE COURT
E - LESDENE
F - MUSICA
G - ACKERMANS
H - GM1
I - GM2
J - GM3
K - FOSCHINI
L - BRIDGE COURT
M - MRP COURT 9EXHIBITION COURT DETAIL
SIZE: A
6m x 6m
CHECKERS
CLOSEST ENTRANCE:
Entrance 4
D
SURROUNDING
L
TENANTS:
Checkers / Vodacom / BT Games
WEEKLY RATE:
R12 000
*POWER AVAILABLE
SIZE:
4m x 5m
B
EDGARS
CLOSEST ENTRANCE:
Entrance 2
SURROUNDING TENANTS:
Edgars / Foschini / Truworths
WEEKLY RATE:
R11 500
*POWER AVAILABLE
SIZE: C
6m x 6m
PICK ‘N PAY
CLOSEST ENTRANCE:
Entrance 1
SURROUNDING TENANTS:
Pick ‘n Pay / Wimpy / Clicks
WEEKLY RATE:
R12 000
*POWER AVAILABLE
SIZE: D
CENTRE COURT
8m x 8m
CLOSEST ENTRANCE:
Entrance 4 / 6
SURROUNDING TENANTS:
A House & Home / Legit /
Dream Nails
WEEKLY RATE:
R11 500
*POWER AVAILABLE
SIZE:
3m x 4m
E
LESDENE
CLOSEST ENTRANCE:
Entrance 1
SURROUNDING TENANTS:
Vodacom / Sports Scene /
Musica
WEEKLY RATE:
R6 000
10EXHIBITION COURT DETAIL
CONT.
SIZE:
3m x 3m
F
CLOSEST ENTRANCE:
MUSICA
Entrance 1
SURROUNDING TENANTS:
Vodacom / Sports Scene /
Musica
WEEKLY RATE:
R6 000
SIZE: G
ACKERMANS
3m x 3m
CLOSEST ENTRANCE:
Entrance 1
SURROUNDING TENANTS:
Ackermans / Jet / Cell C
WEEKLY RATE:
R6 000
SIZE: G
3m x 4m
CLOSEST ENTRANCE:
Entrance 2
GM1 H
SURROUNDING TENANTS:
Foschini Truworths Man /
American Swiss
WEEKLY RATE:
R3 500
SIZE:
H
3m x 4m
CLOSEST ENTRANCE:
GM2 I
Entrance 2
SURROUNDING TENANTS:
Markhams / Foschini / Rage
WEEKLY RATE:
R3 500
SIZE: I
3m x 4m
CLOSEST ENTRANCE:
GM3 J
Entrance 2
SURROUNDING TENANTS:
Foschini / Shoerama
WEEKLY RATE:
R3 500
11COURT DETAIL CONT.
SIZE:
4m x 4m
K
FOSCHINI
CLOSEST ENTRANCE:
Entrance 2
SURROUNDING TENANTS:
Foschini / American Swiss
Edgars
WEEKLY RATE:
R6 000
L
BRIDGE COURT
SIZE:
9m x 5m
CLOSEST ENTRANCE:
Entrance 6
SURROUNDING TENANTS:
The Fix / Identity / Refinery / Legit
WEEKLY RATE:
R6 000
*POWER AVAILABLE
SIZE: M
MRP COURT
6m x 6m
CLOSEST ENTRANCE:
Entrance 8
SURROUNDING TENANTS:
@Home / Old Mutual
WEEKLY RATE:
R8 000
OE
ENTRANCES
OUTSIDE
*on request
12INDOOR ADVERTISING LL
Capegate Shopping Centre offers various advertising platforms inside Capegate Shopping Centre. Please note
that all design, print and production are not included in this price and are for the advertiser’s own account.
LOWER LEVEL INDOOR ADVERTISING
LEGEND MEDIUM UNITS LOCATION RATE P/M 6-12 MO
RD Revolving doors 4 (2 sides each) Entrance 3 & 4 R2 300 R2 000
LB Lobby Billboard 4 Entrance 6 R2 000 R1 500
(on request) lobby
L1 Lift Package 1 3 sets of 2 doors Parking Office, R12 000 on request
Fego Café,
Sportscene
L2 Lift Package 2 2 sets of 2 doors Dischem, R8 000 on request
Cotton On
L3 Lift Package 3 4 sets of 2 doors Entrance 6, R20 000 on request
Food Court,
Spur
L4 Lift Package 4 2 sets of 2 doors Game, Entrance 5 R8 000 on request
E1 Escalator 1 Upper & Lower @home, Foschini R8 000 on request
Level, both sides
E2 Escalator 2 Upper & Lower Mugg & Bean, R8 000 on request
Level, both sides Cotton On
E3 Escalator 3 Upper & Lower Illy, Food Court R12 000 on request
Level, both sides
AB1 Atrium Banners 1 2 of 3 fabric Checkers Atrium on request on request
banners
13INDOOR ADVERTISING UL
UPPER LEVEL INDOOR ADVERTISING
LEGEND MEDIUM UNITS LOCATION RATE P/M 6-12 MO
RD Revolving doors 4 (2 sides each) Entrance 1 & 2 R2 300 R2 000
LB Lobby Billboard 5 Entrance 8 (security) R2 000 R1 500
(on request) Entrance 7 (parking)
L1 Lift Package 1 3 sets of 2 doors Parking Office, R12 000 on request
Fego Café,
Sportscene
L2 Lift Package 2 2 sets of 2 doors Dischem, R8 000 on request
Cotton On
L3 Lift Package 3 4 sets of 2 doors Entrance 6, R20 000 on request
Illy, Food Court,
Spur
E1 Escalator 1 Upper & Lower @home, Foschini R8 000 on request
Level, both sides
E2 Escalator 2 Upper & Lower Mugg & Bean, R8 000 on request
Level, both sides Cotton On
E3 Escalator 3 Upper & Lower Illy, Food Court R12 000 on request
Level, both sides
AB2 Atrium Banners 2 2 of 3 fabric Checkers Atrium on request on request
banners
AB3 Atrium Banners 3 1 of 2 fabric Woolworths Atrium on request on request
banners
14LOWER LEVEL
P3B
L1
UB
L3
LB B
L4 AB1 LB E1
E3
RD
L2
RD
UPPER LEVEL
E1 AB2
L3
L1
E3
RD
E2
LEGEND
RD
AB3
RD: REVOLVING DOORS
L2
LB: LOBBY BILLBOARD
L1- 4: LIFT PACKAGE
E1- 4: ESCALATOR PACKAGE
P3B: PARKING ENTRANCE
BILLBOARD
UB: UNDERCOVER
PARKING BILLBOARD
B: BOOM PROMOTERS
P1/3: P1 & P3 SQUARE
EXTERNAL BILLBOARD
AB1-3: ATRIUM BANNERS
15LIFT LIFT LIFT LOBBY REVOLVING
PACKAGE 3 PACKAGE 2 PACKAGE 1 BILLBOARDS DOORS PLATFORMS
L1
L3
L2
LB
RD
ESCALATOR ESCALATOR ESCALATOR LIFT
ATRIUM BANNERS
PACKAGE 3 PACKAGE 2 PACKAGE 1 PACKAGE 4
INDOOR ADVERTISING
E1
E3
L4
E2
AB1
AB3
AB2
16OUTDOOR ADVERTISING
OUTDOOR ADVERTISING
RATE P/M 6-12 MO
LEGEND MEDIUM UNITS LOCATION
P3B P3 Parking Entrance 4 P3 Boom Entrance R2 000 R1 500
Billboards
UB Undercover Parking 3 P1 Boom Entrance R2 000 R1 500
Billboards
B Boom Promoters 2 R1 000 N/A
per day
P1/3 P1/3 Billboards 2 P1/P3 Boom Entrance R6 500 R5 000
OUTDOOR ADVERTISING
PLATFORMS
P3B UB
UNDERCOVER
P3 PARKING
BILLBOARD
BILLBOARD
ENTRANCE
PARKING
B P1/3
PROMOTERS
BILLBOARD
P1/3 SUARE
EXTERNAL
BOOM
17DIGITAL ADVERTISING
CGTV SCREENS
Get your brand showcased on massive, state of the art screen situated in the food court.
2 Spots per hour | 28 Spots per day | 840 Spots over 30 days | R4200 p/m | R5 p/screening
• Cost based on 30 second ads
• Day flightings: Monday - Sunday
• Time channels: 9am - 10pm. 12 hours minimum
• R250 loading fee per commercial
• Ads to be provided ready to load as 30 second ads in Beta cam SP or PAL format, Should the ad be longer we can decrease
the frequency accordingly.
• Ads to be supplied in either MP4 format HD (1920 x 1080px) or as Jpeg stills with an aspect ratio of 16:9 PAL resolution
• All footage to be approved by Capegate management before flighting
Contact Shawn@capegatecentre.co.za to book
IPOINT DIGITAL SCREENS
There are 6 digital iPoint directories situated in the mall.
To book contact Charnel Leonard at iPoint: charnel@ipoint.co.za
18RULES & REGULATIONS
EXHIBITIONS RULES
• No setup will be allowed without a signed promotional agreement, approved design and full payment as
per the agreement.
• All exhibitors to supply public liability policy documentation to a minimum value of R5 000 000
• Flooring for all exhibitions (apart from vehicles) is compulsory and is rented from Capegate Shopping
centre at a rate of R1 500 per exhibition
• The stand must be manned for the total trading hours of the centre. Mondays - Saturdays, 9am - 8pm.
Sundays 9am - 6pm. Public holiday trading hours will be advised.
• The set up and strike of all exhibitions must be conducted outside trading hours
• All display layouts and promotional material must be submitted for approval prior to commencement date.
Furniture and displays must be of high standard and should it not meet with the centre’s approval, will not
be allowed to exhibit
• No gazebos or feather banners allowed
• Additional regulations apply to vehicle displays
• Maximum height restriction for exhibitions is 1.5m
ADVERTISING RULES
• A fully signed contract is required two weeks prior to artwork installation
• Production needs to be up to the centre’s standards. Guidelines on printing materials to be used will be
provided.
• Production, installation and removal is for the advertiser’s own account
• Installation / removal must be done outside trading hours
ALL ADVERTISING RULES
• All advertising mediums and rates and subject to change without notice
• Rates will increase during December
• All artwork must be approved before produced, installed or aired
• Capegate contract and indemnity to be complete and signed by the main signatory and a witness
• A resolution documents granting the signatory permission to act on their behalf will be required
• Payment is due before installation / exhibition setup / event sponsorship
• FICA documents as stipulated must be required
19CONTACT DETAILS
CENTRE WIDE EXPOS
Shawn Heinrich
Shawn@capegatecentre.co.za
021 981 2288
EVENT SPONSORSHIP
Robyn Carstens
robyn@capegatecentre.co.za
021 981 2288
EXHIBITION SALES, INDOOR ADVERTISING
& CGTV ADVERTISING
Shawn Heinrich
Shawn@capegatecentre.co.za
021 981 2288
iPOINT DIGITAL SCREENS
Charnel leonard
charnel@ipoint.co.za
DIGITAL & SOCIAL ADVERTISING
Terri Caswell
terri@hyprop.co.za
021 529 9600
20W W W . C A P E G AT E C E N T R E . C O . Z A
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