FRIDAY 26.11.2021 & SATURDAY 27.11.2021 ARENA BERLIN EXHIBITION CONGRESS
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FRIDAY 26.11.2021 & SATURDAY 27.11.2021 ARENA BERLIN EXHIBITION — CONGRESS — CA M P U S Future of Festivals 2021 | Exhibitor- & Sponsoring-Information | December 2020 | V1 1
OVERVIEW
The congress and exhibition for all organizers, service
providers, associations, decision makers and trainees from
the festival and live industry.
More than 200 service providers and companies can present themselves
on an area of over 6,500 sqm (+outdoor area) and present new products.
Exhibitors from the fields of sustainability, sponsoring, technology, logistics,
catering, but also Personnel planning or camping solutions are there for you.
More than 140 (inter)national speakers discuss on three stages the growing
demands and challenges of Festival and live events, promotion of young talent,
but also the uncertain future in times of pandemics and which role that politics
must and should play.
We are looking forward to you.
Recap – FoF20 Digital: https://www.futureoffestivals.com/recap/
Future of Festivals 2021 | Exhibitor- & Sponsoring-Information | December 2020 | V1 2
VISITORS & EXHIBITORS
There are over 1,200 festivals in Germany.
The world of major events is colorful, diverse, multi-faceted and creative.
And it is precisely these people who are our visitors and exhibitors.
Currently, we are expecting up to 3,000 visitors per day to take part in the Future of Festivals 2021.
The following is an excerpt of our visitors and exhibitors:
► Festival organizer ► Clubs & Associations
► Organizer ► Decision makers
► Trainees from the event sector ► Artists
► Students from the event sector ► Discoverers
► Communities & Cities
Future of Festivals 2021 | Exhibitor- & Sponsoring-Information | December 2020 | V1 3
PROGRAM – CONGRESS
More than 140 national and international speakers provide ideas and food
for thought within the context of FoF 2021.
We offer topics from these areas, among others:
► Sustainability
► Sponsoring & Brand Cooperation
► Hygiene
► Future of the industry
► Logistics
► Catering
► Booking
► Personnel Planning
► Camping solutions
► and much more
The two-day congress offers a special kind of industry meeting:
Here networking, exchange and inspiration takes place. And much
more...
Future of Festivals 2021 | Exhibitor- & Sponsoring-Information | December 2020 | V1 4
PROGRAM – EXHIBITION
On 6.500m² the festival industry shows its chocolate side.
Nearly 200 exhibitors present their latest innovations, ideas and products to the visitors.
An extensive variety of topics of the exhibitors reflects the diversity of the festival and live industry.
► Event Technology ► Personnel ► Creative Area / Decoration
► Gastro / Catering ► Supply ► Disposal
► Glamping ► Logistics / Transport ► Site Management
► Admission & Ticketing ► Insurance ► Marketing & Merchandise
► Arrival and Departure ► Stage / Temporary Buildings ► Sustainability
► Technical equipement ► Hygiene / Safety ► Communication & Graphics
Interested?
Then become an exhibitor now at the largest industry meeting in the festival and live industry in Germany.
On the following pages you will find attractive offers.
Future of Festivals 2021 | Exhibitor- & Sponsoring-Information | December 2020 | V1 5
PROGRAM – CAMPUS
An area specifically dedicated to young talents. The focus is on the
networking of festivals and the topics that are of interest to the new
generation of organizers.
Our main topics:
► Diversity
► Awareness
► Sustainability
► Booking
► Volunteer Management
► Promotion of young talents
► Future workshop for organizers
Supported by:
Future of Festivals 2021 | Exhibitor- & Sponsoring-Information | December 2020 | V1 6
WHAT IS FUTURE OF FESTIVALS?
The industry seeks and needs (interdisciplinary) exchange - among each other, but also with service providers, politicians, autho-
rities, interested parties and talents.
Products and offers want to be tried out, touched and be made more approachable.
This need resulted in a unique event format – the Future of Festivals (FoF)
► What will the future of festival and live events look like?
► What innovations, service providers and sustainable concepts are there in the festival world of tomorrow?
► What occupies and moves the industry?
► How do we deal with the „New Normal“ according to COVID19?
These are some of the questions we are dealing with for the upcoming event in November 2021.
Exactly these questions show why the FoF is so important for the festival and live industry and why you should definitely be there.
► Report on the Network-Meeting: https://www.events-magazin.de/veranstaltungstipps/the-future-of-festivals-geht-in-die-zweite-runde/
► Our exhibitors: https://www.futureoffestivals.com/exhibitors-list/
► Our Speakers: https://www.futureoffestivals.com/ourspeakers/
Future of Festivals 2021 | Exhibitor- & Sponsoring-Information | December 2020 | V1 7
OUR LOCATION / ARENA BERLIN
► Former bus depot
► Built in 1927
► At that time the largest self-supporting hall in
Europe
► 6,500 qm usable area
► ARENA Berlin, Eichenstraße 4, 12435 Berlin
► www.arena.berlin
► Video: https://vimeo.com/358271680
Future of Festivals 2021 | Exhibitor- & Sponsoring-Information | December 2020 | V1 8
EXHIBITOR-INFORMATION Future of Festivals 2021 | Exhibitor- & Sponsoring-Information | December 2020 | V1 9
EXHIBITOR-INFORMATION
Would you like to become an exhibitor at the Future of Festivals 2021?
We are looking forward to it.
On more than 6.500 qm we offer different possibilities to present your brand, your innovations and your individual topics.
The prices for your exhibition booth are based on various criteria:
► Number of your desired QM - 4qm, 6qm, 8qm, 9qm or 12qm
► Type of your booth - row, corner or head stand
► Individual- Booth - Determine how much qm you need - we will find the right area together with you.
On the following pages you will find detailed information about this.
Should you have any questions, please do not hesitate to contact us at any time.
Future of Festivals 2021 | Exhibitor- & Sponsoring-Information | December 2020 | V1 10FLOOR SPACE 4SQM (OVERVIEW)
UT UT UT
DO DO DO
SOL SOL SOL
4sqm row stand 4sqm corner stand 4sqm head stand
Floor space: 920,00 € Floor space: 1.320,00 € Floor space: 1.720,00 €
Hygiene-conform wall construction: 400,00 € Hygiene-conform wall construction: 400,00 € Hygiene-conform wall construction: 400,00 €
TOTAL net: 1.320,00 € TOTAL net: 1.720,00 € TOTAL net: 2.120,00 €
Future of Festivals 2021 | Exhibitor- & Sponsoring-Information | December 2020 | V1 11FLOOR SPACE 4SQM (SERVICES)
► Floor space included
► Hygiene-conform wall construction included
► Stand construction (installation of screens on side walls, on request
attaching pictures, posters on side walls, etc.)
► Guest tickets (valid 2 days) on request
► Exhibitor tickets 2 tickets
► Environmental flat rate (disposal of waste during the event days, including included
Disposal during assembly/disassembly is not included)
► Electricity flat rate (standard 230 V, max. 1 kW incl. consumption) included
► Additional power requirements on request
► Internet access (public WLAN access for all exhibitors, including included
limitation to surfing and e-mail, live streams, software connections, etc.
please inquire separately)
► Individual LAN/WLAN at the booth (only possible via FoF) on request
► Online exhibitor directory included
► Unique social media posting included
Future of Festivals 2021 | Exhibitor- & Sponsoring-Information | December 2020 | V1 12FLOOR SPACE 6SQM (OVERVIEW)
UT UT
DO DO
SOL SOL
6sqm row stand 6sqm corner stand 6sqm head stand
Floor space: 1.380,00 € Floor space: 1.980,00 € Floor space: 2.580,00 €
Hygiene-conform wall construction: 600,00 € Hygiene-conform wall construction: 600,00 € Hygiene-conform wall construction: 600,00 €
TOTAL net: 1.980,00 € TOTAL net: 2.580,00 € TOTAL net: 3.180,00 €
Future of Festivals 2021 | Exhibitor- & Sponsoring-Information | December 2020 | V1 13FLOOR SPACE 6SQM (SERVICES)
► Floor space included
► Hygiene-conform wall construction included
► Stand construction (installation of screens on side walls, on request
attaching pictures, posters on side walls, etc.)
► Guest tickets (valid 2 days) 2 tickets
► Exhibitor tickets 2 tickets
► Environmental flat rate (disposal of waste during the event days, including included
Disposal during assembly/disassembly is not included)
► Electricity flat rate (standard 230 V, max. 1 kW incl. consumption) included
► Additional power requirements on request
► Internet access (public WLAN access for all exhibitors, including included
limitation to surfing and e-mail, live streams, software connections, etc.
please inquire separately)
► Individual LAN/WLAN at the booth (only possible via FoF) on request
► Online exhibitor directory included
► Unique social media posting included
Future of Festivals 2021 | Exhibitor- & Sponsoring-Information | December 2020 | V1 14FLOOR SPACE 8SQM (OVERVIEW) 8qm row stand 8qm corner stand 8qm head stand Floor space: 1.840,00 € Floor space: 2.640,00 € Floor space: 3.440,00 € Hygiene-conform wall construction: 800,00 € Hygiene-conform wall construction: 800,00 € Hygiene-conform wall construction: 800,00 € TOTAL net: 2.640,00 € TOTAL net: 3.440,00 € TOTAL net: 4.240,00 € Future of Festivals 2021 | Exhibitor- & Sponsoring-Information | December 2020 | V1 15
FLOOR SPACE 8SQM (SERVICES)
► Floor space included
► Hygiene-conform wall construction included
► Stand construction (installation of screens on side walls, on request
attaching pictures, posters on side walls, etc.)
► Guest tickets (valid 2 days) 2 tickets
► Exhibitor tickets 2 tickets
► Environmental flat rate (disposal of waste during the event days, including included
Disposal during assembly/disassembly is not included)
► Electricity flat rate (standard 230 V, max. 1 kW incl. consumption) included
► Additional power requirements on request
► Internet access (public WLAN access for all exhibitors, including included
limitation to surfing and e-mail, live streams, software connections, etc.
please inquire separately)
► Individual LAN/WLAN at the booth (only possible via FoF) on request
► Online exhibitor directory included
► Unique social media posting included
Future of Festivals 2021 | Exhibitor- & Sponsoring-Information | December 2020 | V1 16FLOOR SPACE 9SQM (OVERVIEW) 9qm row stand 9qm corner stand 9qm head stand Floor space: 2.070,00 € Floor space: 2.970,00 € Floor space: 3.870,00 € Hygiene-conform wall construction: 900,00 € Hygiene-conform wall construction: 900,00 € Hygiene-conform wall construction: 900,00 € TOTAL net: 2.970,00 € TOTAL net: 3.870,00 € TOTAL net: 4.770,00 € Future of Festivals 2021 | Exhibitor- & Sponsoring-Information | December 2020 | V1 17
FLOOR SPACE 9SQM (SERVICES)
► Floor space included
► Hygiene-conform wall construction included
► Stand construction (installation of screens on side walls, on request
attaching pictures, posters on side walls, etc.)
► Guest tickets (valid 2 days) 2 tickets
► Exhibitor tickets 2 tickets
► Environmental flat rate (disposal of waste during the event days, including included
Disposal during assembly/disassembly is not included)
► Electricity flat rate (standard 230 V, max. 1 kW incl. consumption) included
► Additional power requirements on request
► Internet access (public WLAN access for all exhibitors, including included
limitation to surfing and e-mail, live streams, software connections, etc.
please inquire separately)
► Individual LAN/WLAN at the booth (only possible via FoF) on request
► Online exhibitor directory included
► Unique social media posting included
Future of Festivals 2021 | Exhibitor- & Sponsoring-Information | December 2020 | V1 18FLOOR SPACE 12SQM (OVERVIEW) 12qm row stand 12qm corner stand 12qm head stand Floor space: 2.760,00 € Floor space: 3.960,00 € Floor space: 5.160,00 € Hygiene-conform wall construction: 1.200,00 € Hygiene-conform wall construction: 1.200,00 € Hygiene-conform wall construction: 1.200,00 € TOTAL net: 3.960,00 € TOTAL net: 5.160,00 € TOTAL net: 6.360,00 € Future of Festivals 2021 | Exhibitor- & Sponsoring-Information | December 2020 | V1 19
FLOOR SPACE 12SQM (SERVICES)
► Floor space included
► Hygiene-conform wall construction included
► Stand construction (installation of screens on side walls, on request
attaching pictures, posters on side walls, etc.)
► Guest tickets (valid 2 days) 4 tickets
► Exhibitor tickets 4 tickets
► Environmental flat rate (disposal of waste during the event days, including included
Disposal during assembly/disassembly is not included)
► Electricity flat rate (standard 230 V, max. 1 kW incl. consumption) included
► Additional power requirements on request
► Internet access (public WLAN access for all exhibitors, including included
limitation to surfing and e-mail, live streams, software connections, etc.
please inquire separately)
► Individual LAN/WLAN at the booth (only possible via FoF) on request
► Online exhibitor directory included
► Unique social media posting included
Future of Festivals 2021 | Exhibitor- & Sponsoring-Information | December 2020 | V1 20EXCLUSIVE SHOWROOM
FACTS
► 268sqm floor space
(200sqm first floor + 48sqm mezzanine
+ 20sqm backstage)
► Area usable for workshops / lectures & show
cases
INCLUDED SERVICES
► Room rental
► 4 Social Media Post
► Logo integration on the FoF website
► Mention in a FoF newsletter
► Listing of the showroom as stage in the
exhibitor plan / program
PACKAGE PRICE
25.000,00 € Net
Future of Festivals 2021 | Exhibitor- & Sponsoring-Information | December 2020 | V1 21GLASHAUS
FACTS
► approx. 880qm floor space
► Area usable for workshops / lectures &
showcases
INCLUDED SERVICES
► Listing of the showroom in the exhibitor plan /
program
► 10 exhibitor tickets
► 10 guest tickets
► Entry in the online list of exhibitors
► 4 Social Media Posts
► Logo integration as partner on the website
► Mention in a FoF Newsletter
► Internet access for exhibitors (not for visitors)
PACKAGE PRICE
38.500,00 € Net
Rent per day (26./27.11.2021): 21.000,00 €
Future of Festivals 2021 | Exhibitor- & Sponsoring-Information | December 2020 | V1 22FLOOR SPACE INDIVIDUAL
Are you interested in an individual exhibition area to present yourself and your products?
The existing standard areas do not fit your ideas and needs?
Just contact us - together we will surely find the right package for you.
20sqm
121sqm 70sqm 25sqm
85sqm 16sqm
200sqm
34sqm
40sqm 340sqm
55sqm 450sqm
Future of Festivals 2021 | Exhibitor- & Sponsoring-Information | December 2020 | V1
1.000sqm 23SPONSORING INFORMATION Future of Festivals 2021 | Exhibitor- & Sponsoring-Information | December 2020 | V1 24
STAGE 1 – MAIN STAGE
FACTS
► Branding „powered by
► 20sqm floor space headstand
(incl. hygiene-conform wall construction)
► 60 minutes content slot on stage
► Multiple, permanently visible branding on and at the
stage
► 10 Social Media Post
► Logo integration in motion graphics on stage
► Promo video about trade show appearance
► Mention in all newsletters
► Logo in After Movie
PACKAGE PRICE
100.000,00 € Net
DRAFT*
*Final agreement with partner
Future of Festivals 2021 | Exhibitor- & Sponsoring-Information | December 2020 | V1 25STAGE 2 – FESTIVAL-WOHNZIMMER
FACTS
► Branding „powered by
► 12sqm floor space headstand
(incl. hygiene-conform wall construction)
► 60 minutes content slot on stage
► Multiple, permanently visible branding on and at the
stage
► 6 Social Media Post
► Logo integration in motion graphics on stage
► Promo video about trade show appearance
► Mention in all newsletters
► Logo in After Movie
PACKAGE PRICE
60.000,00 € Net
DRAFT*
*Final agreement with partner
Future of Festivals 2021 | Exhibitor- & Sponsoring-Information | December 2020 | V1 26STAGE 3 – FESTIVAL-CLASSROOM
FACTS
► Branding „powered by
► 8sqm floor space headstand
(incl. hygiene-conform wall construction)
► 60 minutes content slot on stage
► Multiple, permanently visible branding on and at the
stage
► 6 Social Media Post
► Logo integration in motion graphics on stage
► Promo video about trade show appearance
► Mention in all newsletters
► Logo in After Movie
PACKAGE PRICE
50.000,00 € Net
DRAFT*
*Final agreement with partner
Future of Festivals 2021 | Exhibitor- & Sponsoring-Information | December 2020 | V1 27BRANDING
You want to integrate your own logo into the program of the Future of Festivals 2021?
We offer various possibilities for this. For individual ideas please contact us at any time.
LOGO BRANDING
► Logo integration in FoF-Motion Graphics on Stage 1 4.000,00 € Net
► Logo integration in FoF-Motion Graphics on Stage 2 3.000,00 € Net
► Logo integration in FoF-Motion Graphics on Stage 3 3.000,00 € Net
► Logo integration in FoF-Motion Graphics on all stages (Stage 1, Stage 2 & Stage 3) 8.000,00 € Net
VIDEO
► Logo integration in FoF-After Movie 2.000,00 € Net
► Own, individual FoF-After Movie (approx. 1 min.) on request
STREAMING / APP
► Logo integration in stream of FoF or FoF-App on request
Future of Festivals 2021 | Exhibitor- & Sponsoring-Information | December 2020 | V1 28SOCIAL MEDIA / ONLINE
With our social media opportunities we reach exactly the people you want to contact.
Take advantage of our range.
SOCIAL MEDIA
► One-time story posting (Instagram & Facebook) 800,00 € Net
► One-time social media posting (Instagram & Facebook) 800,00 € Net
ONLINE
► Exhibitor presentation on FoF website on request on request
PRESSE
► Participation in the press tour of the FoF on request
► One-time mention in press release 600,00 € Net
Future of Festivals 2021 | Exhibitor- & Sponsoring-Information | December 2020 | V1 29SPEAKERS CORNER / WORKSHOPS
You do not only want to present yourself at your exhibition booth, but you would like to present your ideas, your products or your topics in our Spea-
kers Corner?
Or should it be a workshop?
From a lecture, to a fireside chat, to a workshop – exchange ideas with the decision makers of the festival and live industry for your own topics.
STAGE FORMATS (lectures, fireside chat, etc.)
► Speaker Corner-Slot (10 min.) 1.500,00 €
► Speaker Corner-Slot (20 min.) 2.500,00 €
► Speaker Corner-Slot (40 min.) 4.500,00 €
► Individual lecture slot on request
WORKSHOPS
► Workshop slot (60 min.) (excl. workshop materials) 3.000,00 €
► Individual workshop slot (excl. workshop materials) on request
Future of Festivals 2021 | Exhibitor- & Sponsoring-Information | December 2020 | V1 30FOF INNOVATIONSPREIS 2021
The FoF Innovation Award 2021 will be presented on Friday evening and forms the highlight of the conference: All companies that focus on
creating exceptional projects, ideas, apps and more for the event industry can apply. Only event organizers will then have the final say and vote for
their favorites live on-site. They can discover the products and services of the FoF exhibitors beforehand to test some of the offers themselves and
get a feel for the products.
The FOF Innovation Award 2021 is therefore not only a selection of the winners but also a statement by decision-makers in the industry about the
tools and ideas that are urgently needed and which will come in to play next season.
Additionally, each festival only has one vote, regardless of its size, so all nominees have a fair chance, irrespective of whether their offering is targe-
ted at smaller or bigger festivals (or everyone in between). The awards ceremony will be followed by plenty of time for networking and exchanging
ideas, as well as a live band to celebrate the industry coming together. Join the festivities and find out which products will make festival life easier in
the coming seasons, discuss your ideas and opinions with like-minded individuals in the industry and enjoy a drink on us!
You like to know more about the FOF Innovation Award 2021 – get in touch with us:
https://www.futureoffestivals.com/fof-innovation-award-2021/
Future of Festivals 2021 | Exhibitor- & Sponsoring-Information | December 2020 | V1 31FOF INNOVATION AWARD 2021 PACKAGE
FACTS
► Name Sponsorship „powered by
► Exclusive partner innovation award
► 06:00pm - 09:00pm / Main Stage
► Listing of the Partner in the Exhibitor Plan / Program
► 20 guest tickets
► 4 Social Media Posts
► Logo integration as partner on the website
► Mention in a FOF Newsletter
► Integration in motion graphics on stage
► Logo integration in After Movie
PACKAGE PRICE
20.000,00 € Net
Future of Festivals 2021 | Exhibitor- & Sponsoring-Information | December 2020 | V1 32LIVE SHOWCASE
You have an idea that is completely out of the box?
Great!
We are open for all ideas for individual brand presentations and live actions.
Please contact us.
EXPERIENCE TOUR
SHOWCASE GOODIE BAG
PROMOTION
TOUR
INSTALLATION
FIRESIDE-CHAT
CONCERT
EXHIBITION
EVENT GALLERY
Future of Festivals 2021 | Exhibitor- & Sponsoring-Information | December 2020 | V1 33KONTAKT
Feel free to contact us at any time to discuss your ideas and questions.
Future of Festivals GmbH
Florastraße 48
13187 Berlin
Contact person
Mr. Robert Stolt
Phone: +49 30 62938871
e-mail: info@futureoffestivals.com
Future of Festivals 2021 | Exhibitor- & Sponsoring-Information | December 2020 | V1 34You can also read
