Impact Report - that matters Empowering people to make media - TV Santa Barbara
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TV SANTA BARBARA
Impact Report
TVSB’s Make Goleta Count! census video helped
deliver a 76% completion rate for the City of Goleta.
Empowering people to make media
that matters
Our mission is to empower people
to make media that matters. We do
this by providing residents with the
knowledge, resources, and tools to
create their own original programming.
tvsb operates two community
access channels, TVSB Voice (17) and
TVSB Culture (71). With studios at 329
South Salinas Street, TV Santa Barbara
provides members with access to video
production equipment and electronic
media resources to facilitate public
dialogue, free speech and participatory
democracy; to foster local creativity,
education and culture; and to reflect
our diverse and amazing community.
Connect with TV Santa Barbara
329 S Salinas St
tvsantabarbara tvsantabarbara
Santa Barbara, CA 93103
805.571.1721 tvsantabarbara tvsantabarbara
info@tvsb.tv
Message from the Executive Director
freedom of Expression
Since 1974, TV Santa Barbara has been the one place where every
member of our community can make themselves seen and heard.
Today, TV Santa Barbara continues to share diverse community
stories through uninterrupted non-commercial programming.
Non-Profit Amplification
In response to the impacts of COVID-19, tvsb shifted production
efforts and provided free video services to a wide variety of non-
profit organizations in need. 805 Inspires! was created to support
cultural institutions in the County. Our streaming services were
used to help keep lectures, civic forums and the arts alive in
Santa Barbara.
Empowering the Next Generation
One of our most important endeavors is to provide tools and
training for the youth in our community. TV Santa Barbara hosts
media literacy programs which ensure that kids of all ages and
backgrounds have the ability to access, analyze, evaluate, develop,
produce, and interpret media in the digital age.
Please Support Public Media One of tvsb ’s guiding
In this Impact Report, you will see the importance of our local principles is community
community access media center and how TV Santa Barbara building. By providing media
supports and gives voice to our community. Now more than ever,
we need your support to continue offering the high quality media resources, individuals and
services that have become a trademark of TV Santa Barbara. local organizations are able
to expand their impact within
Santa Barbara, building a
Erik Davis stronger community for all.”
TVSB Executive Director ERIK DAVIS
EXECUTIVE DIRECTOR,
TVSB
founded
in 1974
TV SANTA BARBARA | Advancing community through media 1
tv santa barbara
operates two noncommercial TELEVISION BY
independent channels, 17 and
71, which carry original local THE PEOPLE,
programming. By providing
equipment and facilities for FOR THE PEOPLE
individuals and organizations
Important COVID-19
to come together, TVSB creates conversations continue
pathways to collaborate, to foster to take place at
TV Santa Barbara.
relationships, and to strengthen
our community.
3,000
SEGMENTS OF LOCAL ORIGINAL PROGRAMMING AIR
MONTHLY, LIKE LAS NOTICIAS AND GOOD LIFE TV.
250+
PRODUCERS AND MEDIA MAKERS CREATE IMPACTFUL
LOCAL CONTENT
25+ Above: Dean Wilson hosts Good Life TV, a program
of the Turner Foundation. Opposite page, inset:
NEW SHOWS INITIATED DURING THE PANDEMIC Las Noticias en Confianza, the only Spanish-
v
THROUGH t sb language TV Show in Santa Barbara County.
TV SANTA BARBARA | Support community television 2
Uninterrupted
24/7 programming
200+
v
NON-PROFIT ORGANIZATIONS WERE FEATURED IN t sb
PROGRAMMING, INCLUDING LIVE-STREAMED LECTURES AT
THE SANTA BARBARA MARITIME MUSEUM (pictured above)
805 Inspires!
Ganna Walska Lotusland
was one of the local
gardens featured on
805 Inspires!
In collaboration with The County Office
of Arts, tvsb produced 15-minute
family-friendly videos for local museums,
gardens and cultural institutions to
support these important organizations
during very challenging times. Highlighting the
Teachers, parents and students can use
the activities featured in the 805 Inspires!
best of Santa
videos for remote instruction. Barbara County
TV SANTA BARBARA | Advancing community through media 3
Serving Our
Community
TV Santa Barbara fills a unique
need in the Santa Barbara
community by providing non-profit
Providing hope and
organizations free to low cost joy through video
video production services.
During the COVID-19 pandemic,
tvsb pivoted services to better
meet the needs of our community
safely and responsibly.
$750K+
VALUE OF MEDIA PRODUCTION RESOURCES
COMMUNITY PRODUCERS ARE ABLE TO ACCESS
Below: American Heart Association Go Red for
Women keynote speaker and heart attack survivor
Jon Hyde in an award-winning fundraising video
produced by TV Santa Barbara.
$10K+
AVERAGE AMOUNT OF IN-KIND VIDEO PRODUCTION
v
SERVICES PROVIDED BY t sb EACH MONTH
50%
v
PERCENTAGE OF t sb STAFF HOURS
DEDICATED TO IN-KIND PRODUCTIONS IN 2020
Above: TVSB helped cultural institutions like Old Spanish
Days Fiesta and the California Avocado Festival transition to
televised and virtual events. Left: TVSB partnered with the
Santa Barbara Foundation in producing the “We Advocate
Childcare” campaign focused on developing childcare
resources for underserved families.
TV SANTA BARBARA | Watch on demand at tvsb.tv 4
tv santa barbara produced
critical census videos for the City
of Goleta, the Santa Barbara County We have been so privileged to work with
Association of Governments (SBCAG) tvsb. They’ve been so generous with
Veteran’s Campaign, the Independent their time and input and helped us create
Living Resource Center and many a PSA that will have a tremendously
others to help encourage community positive effect on the community.”
participation in this important once- BRIAN HOLLANDER
PROGRAM MANAGER, INDEPENDENT
in-a-decade endeavor. LIVING RESOURCE CENTER
Census
2020
Above, left: The census video for the Independent Living
Resource Center was dedicated to those with disabilities
and was accessible with both closed captioning and sign- Bringing our
community
language interpretation. Above: A photo from the Make
Goleta Count! census video. Above, inset: Photo from
the SBCAG Veteran’s census video campaign.
together
TV SANTA BARBARA | Advancing community through media 5
SUPPORTING OUR
LOCAL SCHOOLS Virtual graduations
When in-person graduations were
in the time of
cancelled or altered, tv santa COVID-19
barbara worked with local high
schools to create commencement
programming and virtual graduations
for the Class of 2020.
tvsb is such an
amazing community
resource. Their
generosity and
production professionals helped
us create meaningful videos for
our reimagined Graduation
Celebration at no cost. Light shines
during dark times… TVSB and
their crew are proof of that.”
ERIK NIELSEN
DIRECTOR, AAPLE ACADEMY
SAN MARCOS HIGH SCHOOL
Given these challenging times
with COVID-19, we were unable
to host a traditional graduation
Clockwise left: TVSB broadcast Carpinteria ceremony. tvsb stepped up
High Schoolʼs drive-in graduation. Santa to the plate.”
Barbara High School seniors shared memories ELISE SIMMONS
and hopes for the future through video. AAPLE PRINCIPAL, SANTA
BARBARA HIGH SCHOOL
Academy commencement video celebration.
TV SANTA BARBARA | Watch on Channels 17 & 71 6
Thank you to tvsb for providing
enriching experiences for our campers
as we moved into a virtual model. TVSB
generously provided basic production
Youth Enrichment classes using iPhones and iPads for our
upper-grade pod of fifth and sixth
graders grades and junior high school
Media Literacy Programs at TV Santa students. They loved it!”
LIZZIE WILDING, COMMUNITY
Barbara teach children how to properly IMPACT COORDINATOR
analyze and understand the media UNITED WAY OF
SANTA BARBARA COUNTY
they create and consume. Teaching
students how to apply critical thinking
to media messages and to use media
1,500
to create their own messaging is a key v
HOURS OF t sb STAFF HANDS-ON PRODUCTION
TRAINING PROVIDED FOR AREA YOUTH IN LAST TWO YEARS
21st century skill.
tv santa barbara gives kids
all across the County the confidence to
exercise their voice through media.
As we look to the future,
tvsb is dedicated to
expanding youth media
literacy programs which
will help bridge the
digital divide.
Empowering our youth
with media literacy
TV SANTA BARBARA | Advancing community through media 7
TOOLS &
TRAINING
Inside TVSBʼs studio
TV Santa Barbaraʼs
media training programs
enable community
We are really fortunate to be
members to gain video
able to access their video
production, audio and
Top right: Downtown Santa Barbara equipment and studio space.
editing skills.
Executive Director Robin Elander used Most significantly weʼre able
Video production TVSBʼs video equipment to help showcase to film people that are going
local businesses and restaurants.
equipment, like Media through some of the most
Activism Kits, allow A TVSB training difficult times in their lives.
local individuals and tvsb has enabled us to help
organizations to create create meaningful pieces that
content remotely from can be shared with family.”
their home and work DAVID SELLBERG
CEO, HOSPICE OF
environments. SANTA BARBARA
Providing access to all
TV SANTA BARBARA | Streaming live on Roku 8A GENEROUS
Your studio THANK YOU
to the City of Santa
Barbara for their
continued support
of community
access television.
Keep community
access media alive
MANY THANKS
Community Media Access Centers like TV Santa Barbara (TVSB)
to our Community
play a vital role in giving voice to communities lucky enough Partners
to have them. Whether advocating for freedom of speech or The City of Carpinteria
Hutton Parker Foundation
teaching young students about the value of media literacy in Santa Barbara Foundation
the digital age, tvsb has been an important part of the local Montecito Bank & Trust
Towbes Foundation
landscape and in the lives of local residents. Williams-Corbett
Foundation
Community donors
and the
TVSB Board
PROGRAMMING For a full list of programming,
please visit tvsb.tv of Directors
Living Local / Highlights local
businesses and organizations
Animal Zone / Features animal
adoptions and pet care tips
Creative Community / Showcases local
creatives and promotes the arts
League of Women Voters Santa Barbara /
Encourages democracy in action
The Resource Show / Provides tools to
navigate challenging times
PHOTO CREDITS:
P1 - IRA OPPER ARCHIVES;
P2 - REBECCA BRAND IN
STUDIO, MONICA MONTIGNY
PHOTOGRAPHY; P2 - MEDIA
MAKER, MONICA MONTIGNY
PHOTOGRAPHY; BACK COVER -
NEWS VAN, IRA OPPER ARCHIVES.329 S Salinas St
Santa Barbara, CA 93103
805.571.1721
info@tvsb.tv
Support TV Santa Barbara.
As a 501 (c)(3) non-profit organization, tvsb relies
on the support of generous backers like you to provide
TVSB Youth Media Summer Camp 2019 the high-quality media services that TVSB is known
for: 24/7 community television programming,
discounted video services for hundreds of non-profit
organizations, media literacy programs, tools and
serving SB County since 1974 training and the operation of an access center where
everyone is welcome.
Please help us ensure that all of the diverse stories
and voices in our community continue to be heard
with the respect and honest consideration they
deserve. You can make a difference today.
Become a member.
Local interest and participation in
Make a donation.
community television was high from
the beginning. Today, our public access
Sponsor a local program.
station continues to empower people
to make media that matters.You can also read
