WORLDFISHING MEDIA KIT 2020 - World Fishing & Aquaculture
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Overview Features Audience Advertising Options Contact
WORLDFISHING
& AQUACULTURE
MEDIA KIT 2020
INFORMING THE GLOBAL FISHING INDUSTRY SINCE 1952
Why World Fishing?
World Fishing is dedicated to all aspects of commercial fishing and provides readers with the latest
news and product launches, alongside country profile features, interviews and regular columns from
fishery experts. Since 1952, it has been a respected channel of business information which our clients
have trusted to deliver their marketing message. It provides readers with authoritative editorial in an
easy to use layout, prepared by writers who are experts in their field.
World Fishing in Print
World Fishing has been in print since 1952 and has been the leading voice in the international fishing and commercial
fishing and aquaculture industry. World Fishing is the longest-established international title serving the commercial fishing
industry. It is aimed primarily at fishing companies, vessel operators, fleet managers and ships’ officers, as well as institutions,
regulatory authorities, government departments. World Fishing also covers the processing and aquaculture sectors, with its
coverage aimed at decision makers in both sectors.
World Fishing Online
Worldfishing.net is a key source of the latest industry news with new content added every day. As a marketing platform, it can
help your business stay ‘front of mind’ for an average of over 11,200 visitors a month. It is an effective way to make an impact
and drive traffic to your website.
World Fishing Email Marketing
World Fishing e-Newsletter is a summary of the top news stories and is sent every week directly to the inboxes of
over 13,000 key decision-makers. Each issue has one exclusive sponsorship opportunity, offering an extremely effective
way for businesses to communicate announcements, events, product launches and brand messaging.
Promote your business to the right audience,
in the right place and at the right time.
Audience
World Fishing’s audience are decision makers within fishing companies, institutions, regulatory authorities and government
departments, including vessel operators, fleet managers and ships’ officers. World Fishing also covers the processing and
aquaculture sector and has a worldwide audience in regions where the greatest amount of technical and regulatory development
takes place. The audience regularly digest content via World Fishing’s print magazine, online at worldfishing.net and via email
newsletters and job bulletins – presenting clients with multiple channels to offer business marketing messages to buyers.
14,700
individuals across all our channels
World Fishing Magazine World Fishing Online World Fishing Email Marketing
10,100
Readers
14,800
Average web visits per month
13,800
Inboxes weekly
6,500
Copies delivered per month
25,300
Page views per month
19%
Opening rate
86%
Of readers rate WF “Good - Excellent”
84%
Describe the contents as Good-Excellent
88%
Describe the contents as Good-Excellent
Audience
What do readers think of World Fishing?
83% 98% 70% 81%
‘Influences 'Finds it 'are decision 'Would recommend
purchasing informative' makers' to a colleague'
decisions’
Our Audience Adding value to your campaigns
The World Fishing LinkedIn group has hundreds of members
and offers a great platform for sharing industry best practice
and updates with other businesses in the commercial fishing
and aquaculture sector.
The World Fishing twitter account has over 2,700 engaged
Over 65% followers who regularly boost our content, with a reach of over
27,000 impressions. Updated daily, the World Fishing Twitter
of our audience are
CEOs, Directors or Managers
account is a hub for those looking to keep up to date with the
latest and breaking news.
The World Fishing Facebook account is updated weekly and
an audience of over 2,000, with a reach of over
4,700 unique impressions.
Tried | Tested | Trusted
Magazine Features
World Fishing’s features give clients the opportunity to place their brand and product messages
alongside relevant, relatable content, increasing exposure to their target audience.
Features that appear in every issue include; Menakhem Ben-Yami, Analysis, New Horizons, Aquaculture, Newbuilds
December/January June
Fishing Technology, Power & Fuel Fishing Technology, Power & Fuel
February • Seafood Expo Russia, 24-26 June, St Petersburg, Russia
Trawl Gear, Processing & Quality
July/August
• Seafood Expo, 15-17 March, Boston, USA Fishing Technology, Processing & Quality, Static Gear
March • Nor-Fishing, 21-24 August, Trondheim, Norway
Fishing Technology, Fuel & Power • Aquaculture North America, 30 Aug-3 Sep, St Johns, Canada
• Seafood Expo, 21-23 April, Brussels, Belgium
September
April Trawl Gear, Safety & Protection, Power & Fuel
Static Gear, Processing & Quality • Icelandic Fisheries Exhibition, 23-25 September, Iceland
• Aquaculture Europe, 29 Sep-2 Oct, Cork, Ireland
May
• Future Fish, 15-17 September, Izmir, Turkey
Trawl Gear, Electronics
• Skipper Expo, 15-16 May, Aberdeen, Scotland October
• Aquaculture UK, 19-21 May, Aviemore, Scotland Static Gear, Electronics
• Navalia, 19-21 May, Vigo, Spain • Pacific Marine Expo, TBC, Seattle, USA
November
Trawl Gear, Processing & Quality
December/ January 2020
Fishing Technology, Power & Fuel
Testimonials
‘World Fishing is an excellent magazine, ‘The articles in World Fishing & ‘World Fishing gives an insight into what is
as it covers the entire fishing scene, which Aquaculture are always well written happening elsewhere in the fish industry.’
includes both trawler fishing and cover a multitude of fishing related
(wild capture) and the ever growing sector subjects. I especially like the interviews James Harkin,
of aquaculture. This enables readers to and Menakhem Ben-Yami’s features Skipper, Marliona Fishing Ltd
obtain a better overview than reading which are very interesting.’
about only one sector of our industry. I
always look forward to receiving the
Alan Chaplaski,
latest copy.’
Captain, FV Neptune
Dr John Prescott,
Fish Disease Dolau Ltd/Fish Vet
‘Being one of the largest companies Vónin has been working with World ‘We use World Fishing as one of our main
engaged with the industrial refrigeration Fishing & Aquaculture for over a decade magazines for promoting our products.’
in Spain, Kinarca has always used the promoting the many facets to our
World Fishing magazine/website business. World Fishing & Aquaculture Peter Christensen,
for marketing campaigns to is one of the few brands to reflect the A/S Dybvad Stal Industri
ensure continuous business.’
multi-faceted nature of Vónin’s business,
helping us appeal to an audience that
Fernando Rodriguez
is both at the forefront of the decision-
Kinarca SA
making process within the fishing
industry, while maintaining its coverage of
the evolving aquaculture market’
Bogi Nón,
Marketing Manager, Vónin
Advertising Options
Print & Online
World Fishing magazine has been in print since 1952 and is the leading voice in the
international fishing, commercial fishing and aquaculture industries, providing incisive
and up to the minute news and information. The World Fishing website is a top
information resource for the commercial fishing and aquaculture industries, with the
relaunch of worldfishing.net providing a whole range of new routes to market for clients.
World Fishing offers display advertising packages across both print and online to suit a range of budgets,
allowing clients to maximise their message visibility across multiple channels.
Advertising Options
Online Display
Sitewide Leaderboard The World Fishing website is a top information resource
Takeover
WORLDFISHING
for the commercial fishing and aquaculture industries,
& AQUACULTURE
INFORMING THE GLOBAL FISHING INDUSTRY SINCE 1952
with the relaunch of worldfishing.net providing a whole
TOPNEWS range of new routes to market for clients.
The new design, delivering over 25,300 page views to over 11,200
unique visitors per month, provides advertisers the opportunity
FEATURED NEWS
to serve content directly in amongst the editorial via our new ‘tile’
website format.
Left MPU
- Double
VESSELS & SHIPYARDS LATEST JOBS
Left MPU Jobs
- Single
Left MPU Left MPU Home Page Only £910pcm 370x340 px
- Single
Advertising Tile Home Page Only £470pcm 370x370 px
Horizontal Banner Horizontal Banner Run of Site £790pcm 1500x180 px
PRODUCT NEWS Leaderboard Run of Site £1310pcm 1680x180 px
Advertising Double Skyscraper Run of Site £1310pcm 120x800 px
Tile
Right MPU Run of Site £910pcm 370x340 px
(excl. Home Page)
Advertising Dropdown Flyout £755pcm 1680x180 px
Tile
Premium Jobs Recruitment Section £145pw/£440pcm 1120x437px
Horizontal Banner Sitewide Takeover £2100pcm
Advertising Options
Email Marketing e-Newsletter
The World Fishing e-Newsletter
Sponsor Banner is sent to over 13,000 fishing
WORLDFISHING
& AQUACULTURE
and aquaculture professionals.
INFORMING THE GLOBAL FISHING INDUSTRY SINCE 1952
NEWSLETTER
What’s Included
Solus sponsorship of a World Fishing
e-Newsletter, including top banner,
hyperlinks to a URL of the client’s
choice and a sponsored message.
A free artwork service is available
upon request.
Sponsor Banner
Sponsor Message
e-Newsletter Specification on
£580
Sponsorship request
Advertising Options
Email Marketing e-Cast
A World Fishing eCast is a blank
slate for your content. We can
send a select number of client
Your Content branded emails direct to the
World Fishing database of over
13,000 fishing and aquaculture
professionals.
This enables your business to access
a highly targeted audience using
our email system and e-marketing
Our Audience expertise.
We can help with design and
response testing.
e-Cast Your Content Specification
to our list
£1740 on request
ServiceAdvertising Options
Premium Jobs
WORLDFISHING
& AQUACULTURE
Let World Fishing help you find the best
candidate for your business with our
INFORMING THE GLOBAL FISHING INDUSTRY SINCE 1952
JOBS Premium Jobs package, helping you to
place your role in front of our database
GO TO MORE JOBS
of industry professionals.
PREMIUM JOBS
Delivered directly to the inboxes of over 13,000
LOGO LOGO LOGO
subscribed fishing & aquaculture professionals
JOB TITLE
xx/xx/xxxx
JOB TITLE
xx/xx/xxxx
JOB TITLE
xx/xx/xxxx
via our World Fishing Jobs Bulletin email, your
position will also feature prominently on the
World Fishing website and will benefit from
LOGO LOGO LOGO
priority in-site search results, placing your
JOB TITLE
xx/xx/xxxx
JOB TITLE
xx/xx/xxxx
JOB TITLE
xx/xx/xxxx
vacancy in front of a further online audience of
over 11,200 each month.
MORE JOBS Depending on the premium jobs package you
choose, your vacancy will be listed in either one
or two of our jobs bulletin emails and will be
featured online for either 2 or 4 weeks.
Jobs Specification Jobs Specification
1 bulletin £145 pw 2 bulletins £440 pcm
Bulletin on request Bulletin on requestAdvertising Options
Sponsored Editorial
Sponsored Editorial gives clients
the opportunity for their brand to be
directly associated with any of the
World Fishing online news categories.
This allows clients to run a simple strapline
and logo alongside the industry category of
their choice, with direct links to their website
AQUACULTURE SPONSORED BY YOUR COMPANY when their logo is clicked.
REGIONAL FOCUS
Sponsored Home Page Specification
£1085pcm
Editorial Only on requestAdvertising Options
Native Advertising
WORLDFISHING
& AQUACULTURE
INFORMING THE GLOBAL FISHING INDUSTRY SINCE 1952
Native Advertising gives clients the
COMPANY LOGO
opportunity to create and curate
their own content to sit alongside
Header with World Fishing’s editorial, ensuring it is
video/image
effectively distributed and seen by the
widest audience.
The Native Advertising article is signposted
within the relevant editorial category on
Images the home page of World Fishing and links
Web links
dynamically to a custom designed page built
in collaboration with clients, which can include
text, pictures and video. This ensures the
Banner Ad
client’s message is delivered in a way that is in
context, enduring and clear.
The article is also listed under the relevant
news tab and is archived and searchable on
the website in perpetuity.
Videos
If clients have a Premium Database presence
then the article will also be displayed on their
Premium Database listing.
Footer
Native Specification
Front Page/
Advertising
News
£2715pcm on
Article request
Social Media LinksAdvertising Options
Industry Database
The World Fishing Industry Database is a trusted reference source for buyers and
Header Image Company
Logo
specifies wanting to find commercial fishing products and services.
A listing on the industry Database provides opportunities for clients to demonstrate their
Company Info business competencies. New features for premium entries include the ability to add the latest PR,
include marketing information, pictures and video illustrative of client’s competencies and latest
Company Summary with Video achievements, as well as displaying social media links.
Improved search functionality will ensure clients’ entries are an enduring investment that will help
their business be seen.
Multimedia
Gallery
TYPE RATE
Industry Database Standard Data listing online & Print for 12 months £940 pa
SOCIAL MEDIA Industry Database Premium Data listing online & Print for 12 months £1315 pa
TWEETS @YOURTWEETS YOUTUBE Industry Database Industry Database Premium with £2360 pa
Premium Press Release Press Release service
ONLINE FREE STANDARD PREMIUM
Address/contact information l l l
Category headings l 10 10
Website and email links l l l
Post latest news l l l
RELATED NEWS Company description 30 words 200 words
Your company logo l l
Sponsored keywords 1 3
Video showreel 2
Image gallery 5
ADDRESS
Downloadable PDF’s 1
Social media links l
IN PRINT
Map Link
Category headings 1 1
Company description 30 words 30 words
Address/contact information l lAdvertising Options
Premium
Press Release
Press Release Title
As a premium service, World Fishing are
able to handle and promote all clients’
press releases through the dedicated press
release page featured prominently on
World Fishing’s home page.
Clients simply need to send their press release
through to a dedicated email address and World
Fishing will do the rest.
Email Share Print
A page will be dedicated to each press release, along
with a carousel of up to 5 images and social media
links. Each press release page links back to the
client’s Industry Database listing.
SHARE THIS ARTICLE
Premium Specification
Press Release
£1050pcm on requestMechanical Data
Print Specifications Online Specifications
Our site incorporates ‘responsive’ designs. It can detect
Vertical Horizontal Leaderboard 1680x180px
the device on which it is being displayed, whether desktop
PC, tablet or mobile, and render with the size, layout and
resolution that makes it easiest-to-read.
Cover 210 x 297* It is very important that the size of online advertisement
Wide Skyscraper 120x800px files match industry standards. The accepted current
industry standard is set by the Interactive Advertising
DPS 420 x 297* Bureau. The IAB Ad Unit Guidelines are intended for
marketers, agencies and media companies for use in
Left MPU 370x340px the creating, planning, buying and selling of interactive
Full Page 210 x 297* marketing and advertising. This standard is applied by
nearly every media company in the world. The following
guidelines apply to material created by Mercator or
Half Page 90 x 276 186 x 132 Right MPU 370x340px
supplied by clients or agencies.
Quarter Page 90 x 132 186 x 62
Tile 370x370px
Industry Database 40 x 60
Horizontal
1500x180px
*3mm bleed on all edges
Banner
We wish to reproduce your images to the highest possible standard. When supplying scans or digital photography, we GIF, animated GIF, JPEG, PNG
recommend that images are captured with a minimum resolution of 300dpi. These should be sent to us in jpeg or TIFF Flash Files should be avoided as they do not render on Apple devices
format. We cannot be held responsible for the quality of pictures that are supplied digitally. If a Flash File is the only format available, you must supply the file with an embedded tracking code &
a GIF or JPEG
Most computer monitors only have an effective resolution of around 72dpi. A satisfactory display on screen does not Flash Files will not be accepted for mobile usage, please supply a static image
mean satisfactory magazine reproduction as more than three times this resolution is needed when lithographic printing An active website URL must be supplied for the advertisement to link to a Directory entry
is used. Supplied rich media in advertisements is subject to our approval
PREPARING FILES TO SEND File size
We usually receive artwork by email if the file size doesn’t exceed 8MB. When files are too large to send view e-mail, we Files that are too big slow website loading times for visitors to the site. Supplied material that exceeds the maximum file
can download your artwork directly from a link. size indicated by more than 20% will be returned to the originator for revision.
The maximum file size is 40KB.
FILE TYPES The maximum animation length is 15 seconds
Print ready PDFs should be made in CMYK (cyan, magenta, yellow and black) using PDFx1a profile. The PDFx1a profile
can be found when exporting to PDF or when distilling a Postscript file using Acrobat Distiller. Production Lead Time
The PDFx1a profile contains a series of well defined subsets that protects the integrity of the fonts and colours contained Client supplied material is required 3 business days in advance of being shown
therein.
Company Industry Database add-ons
• ✔ Fonts will be properly embedded into the file PDFs, 40KB per item. Max 10 sec loading time.
• ✔ All colour data must be greyscale, CMYK or named spot colours. AV/Video content is served via YouTube. Recommended duration is max. 30 seconds. Max file size 250KB. Either:
• ✔ The file cannot contain RGB, LAB data. 1. Via your own YouTube account - please supply us with the video code.
• ✔ Encryption cannot be used. 2. Via Mercator Media’s YouTube account - please supply us with a video file (MPEG4 with MP3 audio for best results).
EWF files from Illustrator are acceptable CS2-CS5 (Creative Suite 5), with text save to outlines/paths
or supply all fonts and hi-resolution Photoshop files (300dpi) usually saved in JPG, TIFF, WFD or EWF formats.
While our production department will do everything they can to ensure that your advertising is processed as error-free
as possible, we cannot take responsibility for the colour reproduction of any PDFs containing
RGB pictures and logos.Contact
WORLDFISHING
& AQUACULTURE
INFORMING THE GLOBAL FISHING INDUSTRY SINCE 1952
Jim Batchelor
Media Manager
Email
jbatchelor@worldfishing.net
Quentin Bates Louise Clarke
Editor Head of Sales
Email Email
qbates@worldfishing.net lclarke@mercatormedia.com
Rebecca Jeffrey Anne-Marie Causer
News Reporter News Editor
Email Email
rjeffrey@mercatormedia.com acauser@mercatormedia.com
World Fishing is produced by Mercator Media Limited, a B2B
media company based in Fareham, Hampshire, UK. Established
in 1989, Mercator Media Ltd is a niche publishing company that
knows how to create and disseminate the vital content that
Mercator Media Limited moves markets.
Spinnaker House Waterside Gardens
Fareham Hampshire PO16 8SD Registered in England. Company Number 2427909
UK Registered office address: c/o Shoosmiths, Witan Gate House,
500-600 Witan Gate West, Milton Keynes, MK9 1SH
Tel: +44 1329 825335
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