WWF-Canada Annual Review - 2012 REVIEW

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WWF-Canada Annual Review - 2012 REVIEW
REVIEW
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2012

         WWF-Canada Annual Review
WWF-Canada Annual Review - 2012 REVIEW
WWF-Canada Annual Review - 2012 REVIEW
Contents
A Report to Shareholders in our Living Planet
By Roger Dickhout, Chair, WWF-Canada Board of Directors    1

Conservation from Coast to Coast to Coast                  2

2012 Conservation Highlights
Innovation                                                 8
Science                                                   12
Partnership                                               16
                                                               Front cover
Global Solutions                                          20   © Andrew S. Wright / WWF-Canada

Community                                                 24   Published in October 2012

You                                                       28   © 1986 Panda symbol
                                                               WWF-World Wide Fund For Nature
                                                               (formerly known as World Wildlife Fund).
                                                               ® “WWF” and “living planet”

Our Donors and Supporters
                                                               are WWF Registered Trademarks.
                                                          32   WWF is the planet’s leading conservation
                                                               organization registered in Canada as a

Financials
                                                               charity (No. 11930 4954 RR 0001). Any
                                                               reproduction in full or in part of this
                                                          52   publication must mention the title and
                                                               credit the above-mentioned publisher as

WWF-Canada Board of Directors
                                                               the copyright owner. © text (2012)
                                                               WWF-Canada.
                                                          59
                                                               WWF’s mission is to stop the degradation
                                                               of the planet’s natural environment and

WWF-Canada Senior Staff                                   60
                                                               to build a future in which humans live in
                                                               harmony with nature by conserving the
                                                               world’s biological diversity, ensuring that
                                                               the use of renewable natural resources is

Contact Us                                                61
                                                               sustainable, and promoting the reduction
                                                               of pollution and wasteful consumption.

                                                                  For videos and interactive
                                                                  content, view our Annual
                                                                  Report online:
                                                                  wwf.ca/annualreport
WWF-Canada Annual Review - 2012 REVIEW
A Report to Shareholders in our Living Planet
                                   By Roger Dickhout, Chair, WWF-Canada Board of Directors

                                                               A  s we were preparing our 2012 Annual Review, we reached out to donors, supporters,
© Richard Stonehouse / WWF-Canon

                                                                  and members of our extended community with a question: Why do you invest
                                                               in nature? The answers were insightful and inspiring (you can read some of them
                                                               woven across the pages that follow). Most humbling, however, was the fact that many
                                                               individuals answered that question by telling us why they support WWF. The fact
                                                               that people like you see WWF as a powerful vehicle for transforming their passion for
                                                               nature into action is the foundation of our impact. This report is our opportunity to
                                                               thank you for that trust and also to demonstrate what we have been able to accomplish
                                                               with your support.

                                                               This year, as we share with you the conservation advancements that you made possible,
                                                               we’re also focusing on how we achieved those results. Through innovation, science, and
                                                               partnership. By building global solutions that are anchored in our communities. And
                                                               by uniting your voice, your actions, with thousands of others across the country and
                                                               the world.

                                                               This report highlights that approach in action:

                                                               • In the Grand Banks, where we’re establishing a ground-breaking fisheries financing
                                                                 model that will demonstrate the ecological, social and economic benefits of investing
                                                                 in ocean recovery

                                                               • In the Arctic, where we’re convening the knowledge and cooperation to better under-
                                                                 stand the most enduring and resilient ice-habitat of the next century

                                                               • In the Great Bear Sea, where new research and partnerships are helping us better
                                                                 assess and protect the acoustic needs of whales, dolphins, and other cetaceans
                                                               • Along the banks of the St. John, where we’re helping foster community-level dia-
                                                                 logue and engagement aimed at crafting a future for the river that meets the needs of
                                                                 people and nature

                                                               • On our climate and energy front, where we’re working to map Canada’s renewable
                                                                 energy potential in order to drive real investment in the necessary transition to
                                                                 green energy

                                   WWF-Canada Annual Review 2012 | page 2
WWF-Canada Annual Review - 2012 REVIEW
Achieving transformative change requires taking the long view, sustained effort and
commitment. This is brought to life through your support and through the day-
to-day leadership of WWF-Canada’s talented and passionate staff who translate
our collective aspirations into reality. In particular I would like to express our
appreciation to Gerald Butts, who ably served as President and CEO of WWF-Canada
for the past four years and who launched us on some of the exciting conservation
initiatives outlined in this report.

These pages reflect much more than our progress. They reflect your unflagging com-
mitment to conservation. Your vision for the future of our planet has never been more
important. And your support of WWF has never been more valued or appreciated.
Together we can achieve amazing things.

Thank you,

Roger Dickhout,
Chairman, Board of Directors

                                                                                        © Andrew S. Wright / WWF-Canada

                                              WWF-Canada Annual Review 2012 | page 3
WWF-Canada Annual Review - 2012 REVIEW
Conservation from Coast to Coast to Coast
WWF’s conservation efforts span the country, focusing on
oceans, fresh water, the Arctic, species, and climate and energy.
The pages that follow highlight a sampling of our current
projects at home and worldwide.                                                                                 Conducting a Peary caribou aerial
                                                                                                                survey to assess population
                                                                                                                status of a threatened species

                                         Supporting smart oceans
                                         planning through the
                                         Beaufort Sea Partnership
                                                                     New Inuvik office
                                                                     Building relations with
                                                                     Inuvialuit, government
                                                                     and wildlife manage-
                                                                     ment agencies
                                                                                                                        Using satellite
                                                                                          Supporting                    telemetry research
                                                                                          community-based               to increase
                                                                                          monitoring of                 understanding of
                                                                                          contaminants in               polar bear
                                                                                          beluga whales                 movements and
                                                                                                                        sea ice habitat

              Advocating for action on
              a management plan for
              the Bowie Seamount-
              Sgaan Kinghlas Marine
              Protected Area

                                                 Prince Rupert office
                                                                                                               Helping prevent conflicts
                                                                                                               between polar bears and
                                                       Helping communities plan for                         humans in Inuit communities
                                                       the impacts of climate change
                                                       on the Skeena Watershed

    Helping conserve quiet ocean
    habitats for whales and dolphins                         Partnering with Coastal First
    as a part of smart ocean plans                           Nations to stop the proposed
                                                             Northern Gateway pipeline

                                                  Vancouver office

                                                                                                       Developing protocols for
                                                                                                             community-based
                                                                                                       mapping and monitoring
                                                                                                     polar bear denning habitat

   WWF-Canada Annual Review 2012 | page 4
WWF-Canada Annual Review - 2012 REVIEW
Increasing our understanding of the
Last Ice Area and its future importance
in conserving sea ice habitat

   Tracking narwhals’ feeding and migration
   behaviour to inform ocean planning

       Providing input into the environmental
       assessment of the proposed massive
       Mary River iron ore project
                                                                                                                 Protecting endangered shark
                                                                                                                 populations, reducing right
                                                                                                                 whale entanglements, and
                                                                                                                 identifying critical habitat for
                                                                                                                 leatherback turtles

Studying best practices            New Iqaluit office
in Arctic shipping                 Giving WWF a vital
                                   presence in Nunavut
                                                                                                                 Building a model to
                                                                                                                 finance the transition to
                                                                                                                 sustainable fisheries

  Tracking polar bears to learn
  how climate change is
  affecting these top predators

                                                                                           Readying the
                                                                                           Atlantic cod          In partnership with Memorial
                                                                                           fishery for MSC       University, advancing research
                                                                                           certification         on Grand Banks ecosystem
                                                                                                                 modelling, fisheries rebuilding,
                                                                                                                 and Marine Stewardship
                                  Rallying support behind                                                        Council (MSC) certification
                                  a science-based plan to
                                  restore more natural            Developing a
                                  flows and water levels                                                  St. John’s office
                                                                  community-
                                  in the St. Lawrence             based vision to
                                  River and Lake Ontario                                                 In collaboration with a recreational
                                                                  improve the
                                                                                                         shark fisherman, developing best
                                                                  health of the
                                                                                                         practices to ensure sharks caught in
                                                                  St. John River
                          Ottawa office, and                                                             recreational and commercial fisheries
                          headquarters of                                                                are handled and released in the best
 Working with Trout       WWF’s Global                                                                   condition possible to ensure survival
  Unlimited Canada        Arctic Programme
     to improve river                                                                  Partnering with Dalhousie
 and stream health                                                    Halifax office   University to advance research
 in the Grand River                             Montreal office                        for shark conservation
          Watershed
                                                                                       Supporting 4 student ocean conservation
                                                                                       internships in WWF’s Atlantic region, with
                            WWF head office                                            funding from the Sobey Fund for Oceans
                            Partnering with the University of Waterloo to
                            map Canada’s renewable energy potential

                                                                                                   WWF-Canada Annual Review 2012 | page 5
WWF-Canada Annual Review - 2012 REVIEW
Nationwide Conservation Projects

  Cleaning up 3,100 km of                Funding 63 local conservation    Mobilizing millions of
  shoreline through the Great            projects through Green           Canadians for climate action
  Canadian Shoreline Cleanup             CommUnity School Grants          through Earth Hour and
                                                                          National Sweater Day

  Working to put 600,000                 Collaborating with harvesters,   Working to transition
  electric vehicles on Canada’s          processors, and retailers to     Canada to 100% renewable
  roads by 2020                          promote sustainable seafood      energy by 2050

                                         Establishing the Canadian
                                         Freshwater Alliance to build
                                         capacity for local water
                                         stewardship and a national
                                         water movement

WWF-Canada Annual Review 2012 | page 6
WWF-Canada Annual Review - 2012 REVIEW
Our Work Across the Globe
 Helping to halt illegal   Working to double      Protecting             Bringing attention to
    trade in precious       the world’s tiger       critical             global environmental
   and semi-precious       population by 2022      monarch                  health with our
 corals by distributing                            butterfly                  2012 Living
copies of our Guide to                              habitat                  Planet Report
                            Bangladesh, Bhutan,
                             Cambodia, China,

  the Identification of       India, Indonesia,
                               Laos, Malaysia,      Mexico

  Precious and Semi-         Myanmar, Nepal,                                   Worldwide
                             Russia, Thailand,
precious Corals across          and Vietnam

Asia, Europe, and North
 and Central America
       Worldwide

                                                                                                      © Paul Bettings / WWF-Canada

                                                             WWF-Canada Annual Review 2012 | page 7
WWF-Canada Annual Review - 2012 REVIEW
Innovation
“We often think of the environment as nature and wildlife; however,
 as humans, we are part of it. I want to make a positive change.”
                                                              —Jeannie White,
                                        Living Planet @ Work Champion, Symcor
© alyssa bistonath / WWF-Canada
Rising stock: Financing the
recovery of the Grand Banks
Since WWF co-founded the Marine Stewardship
Council (MSC) in 1997, we’ve seen how powerful
market-based solutions can be. Over the past 15
years, consumer demand for sustainable seafood and
retailer commitment to MSC-certified products have
transformed fishery after fishery.

But there are still obstacles to overcome. Our current
economic system rewards short-term thinking. The
more fish you catch, the more money you make. At
least today.

That’s where a little innovative thinking comes in. We
know that boosting the health of oceans creates more
productive fisheries. However, doing that requires
money up front—often more money than industry can
afford. So WWF is launching the FIRME: the Financial
Institution for the Recovery of Marine Ecosystems.

Through the FIRME, a global initiative, we plan to
connect investors with industry. By providing cash for
conservation measures, investors can finance more
sustainable ways of managing our oceans—measures
that will lead to stronger fish stocks and greater fishing
revenues. As loans are repaid, the money can be
reinvested to continue the cycle.

We’re pioneering this approach on Canada’s Grand
Banks, transforming the site of the world’s most infa-
mous fishery collapse into a model for the way forward.

We’re building the business case, and despite the signifi-
cant challenges, we’ve already attracted strong inter-
est. “Everyone wants to see it happen,” says WWF Vice
President Robert Rangeley. “In fact, it’s impossible to
envision healthy, sustainably used oceans without some
form of new investment into nature’s services.”

With this approach, governments could end costly
subsidies to the fishing industry, fishermen could profit
from more productive fish stocks, consumers could
enjoy more responsibly sourced fish, and investors
could earn an impressive monetary, social, and
environmental return on their dollar.

Just how impressive? According to Rangeley, the value
of an investment in biodiversity could result in a 10- to
100-fold return in ecosystem services over the long
term. “That,” he says, “is a darn good investment.”
Innovation
                                               Rosamond Ivey:

                                                                                                             © Robert Rangeley / WWF-Canada
                                               Supporting made-in-Canada
                                               solutions
                                               It was learning to scuba dive that
                                               introduced Roz Ivey to the stunning
                                               diversity of marine life and prompted her lifelong
                                               commitment to marine conservation.

                                               That’s why she has taken a strong interest in WWF’s
                                               work to help protect ocean health. She supports WWF’s
                                               ongoing engagement with the Marine Stewardship
                                               Council and our efforts to develop best practices for
                                               conserving our oceans—for their beauty and wonder as
                                               well as for the livelihoods they support.

                                               “People are learning more and more about how ocean
                                               sustainability is important for Canada and the world,”
                                               says the chair of the Ivey Foundation, a long-time
                                               supporter of WWF. “We need to be good at this.”

                                               As overfishing, mismanagement, and climate change put
                                               the future of our oceans in danger, Ivey recognizes that
                                               it’s the responsibility of countries like Canada to develop
                                               sustainable solutions.

                                               “The fisheries are a Canadian story,” she explains. “We
                                               need to be showing the world that Canada has expertise
                                               to share and to prove that we can overcome the problems
                                               that we’ve had with the collapse of the cod fishery 20
                                               years ago.”
                                               Ivey praises WWF’s science-based approach and the
                                               passion that drives our work. “I think WWF is leading
                                               the way in coming up with new and novel, innovative
                                               ways to help fishermen and everyone and thing that de-
                                               pends on our oceans,” she says. “The opportunity to sup-
                                               port the work that’s being done here is really thrilling.”
© alyssa bistonath / WWF-Canada
A year in smart fishing
September 2011             September 2011            January 2012
WWF and Dalhousie          The Northwest Atlantic    Stakeholders endorse
University launch a        Fisheries Organization    WWF’s action
pilot project with the     adopts a recovery         plan for improving
commercial swordfish       management plan for       Newfoundland’s cod
fishery to reduce shark    Grand Banks cod.          fishery, helping lay the
bycatch.                                             foundation for Marine
                                                     Stewardship Council
                                                     (MSC) certification.

                          May 2012                   June 2012                    September 2012
                          High Liner Foods           Loblaw puts its 75th         WWF attends the 2012
                          commits to sourcing all    MSC-certified product        Northwest Atlantic
                          its wild-caught seafood    on store shelves.            Fisheries Organization
                          from fisheries certified   Today, it’s surpassed        meeting in Russia,
                          by the MSC by 2013.        the 100 mark.                looking for 13 specific
                                                                                  measures to improve
                                                                                  fisheries management.

                                                                   WWF-Canada Annual Review 2012 | page 11
Science
“Enlisting the best science and the best people to achieve conservation
 goals is what we should all be striving for. We need to be more
 vigilant than ever in protecting the environment.”
                                                 —Nan Shuttleworth, Toronto, Ont.
                                                     WWF supporter since 1988
© Andrew S. Wright / WWF-Canada
Shhh … Conserving the
waters where whales sing
Drop a microphone in the waters of British Columbia’s
Great Bear Sea and you’ll hear the songs of humpback
whales. You’ll hear the whistles and clicks of dolphins.
And you’ll hear the sounds of shipping.

As marine traffic has intensified around the world, the
ocean’s noise levels have gone up an average of 10 deci-
bels over the past 30 years—the difference between a
telephone dial tone and a blaring train whistle.

Just as smog can cloud out light, noise in our
oceans pollutes the “sound space” that whales and
dolphins depend on to avoid predators, track prey,
and communicate. So what does that mean for
B.C.’s 30-plus species of cetaceans? This year, WWF
commissioned a map illustrating shipping noise
along Canada’s Pacific coast, which revealed an
interesting pattern.

While the coast is generally a quiet place where whale
populations have begun to recover and thrive, prime
habitat for some of B.C.’s threatened species such as
orcas overlaps with the noisiest areas. Approved and
proposed development projects in the region would
dramatically increase tanker traffic, significantly
disrupting the North Coast’s traditionally quiet waters.

But there are ways to lower the risk of ocean noise
by identifying and protecting “acoustic refuges.”
Research tells us that the quietest areas of the coast
are found in the north and central coast. We can also
use better technology to reduce underwater noise from
human activities.

This past February, at the first-ever acoustics forum
on the B.C. coast, WWF brought together researchers,
citizen scientists, port authorities, and government
officials to share knowledge and discuss noise-related
concerns and management strategies.

“B.C. has an opportunity to play a leading role in
noise management,” says Hussein Alidina, WWF’s
senior officer of marine and science planning. “We
want to partner with industry to promote good
acoustic practices, and we want plans for ocean use
to recognize and prevent noise pollution and protect
quiet areas.”
Science

                                                                                                             © Janie Wray and Hermann Meuter / WWF-Canada
                                            Janie Wray and
                                            Hermann Meuter:
                                            Tuning in to the
                                            underwater world
                                            Amid the soaring cedar forests and rocky shorelines
                                            overlooking B.C.’s Squally and Whale Channel sits Cetacea
                                            Lab. Researchers Janie Wray and Hermann Meuter
                                            established this remote research station in the heart of the
                                            Great Bear region more than a decade ago. Their goal now:
                                            to designate this pristine area as critical habitat for whales
                                            to help ensure their lifelong protection.

                                            “It’s very hard to describe the connection that we have
                                            to whales because it is so sacred,” says Wray. “They’re so
                                            intelligent and unique. I cannot imagine a planet without
                                            their presence.”

                                            The lab uses submerged hydrophones to tracks orcas,
                                            humpbacks, and fin whales 24 hours a day, building a
                                            comprehensive library of sounds.

                                            Their ear on the ocean has made Wray and Meuter realize
                                            just how dependent whales are on sound to find their
                                            prey and communicate with one another. High levels of
                                            ambient noise force whales to remain quiet or expend
                                            more energy trying to communicate over the din.

                                            Since 2004, both fin and humpback whale populations
                                            have resurged in the peaceful refuge around Cetacea
                                            Lab. “We believe that they are coming back to these
                                            waters because it’s still so quiet,” Wray explains. “They
                                            can actually communicate without being constantly
                                            interrupted by boat noise.”

                                            What worries Wray and Meuter are a slate of industry
                                            proposals that would drastically increase tanker traffic
                                            throughout the region. One project alone would see 220
                                            tankers a year travelling through Squally Channel.

                                            That is why Cetacea Lab has been working with WWF to
                                            put this issue on the radar. “We’ve ignored underwater
                                            ambient noise for far too long,” says Wray. For whales to
                                            keep singing, that has to change.
© Andrew S. Wright / WWF-Canada
A year advancing marine species & habitat conservation
December 2011             February 2012           April 2012
WWF hosts the first-      WWF, in collaboration   WWF files a petition to
ever multidisciplinary    with researchers,       the Auditor General to
shark workshop on the     completes a “sound      advocate for action on
West Coast, bringing      map” identifying        a management plan for
together government,      underwater noise        the Bowie Seamount-
industry, researchers,    pollution created       Sgaan Kinghlas Marine
and conservation          by shipping along       Protected Area.
groups to focus on the    B.C.’s coast.
most pressing causes
of shark declines.

                         June 2012                June 2012                     August 2012
                         Australia creates        In collaboration with         WWF and CPAWS
                         the world’s largest      a recreational shark          release a report
                         network of marine        fisherman, WWF                revealing that climate
                         park reserves—           develops best practices       change is reducing fish
                         3.1 million square       to ensure sharks caught       habitat on B.C.’s coast.
                         kilometres in total.     in recreational and
                                                  commercial fisheries are
                                                  handled and released
                                                  in the best condition
                                                  possible to ensure
                                                  survival.

                                                  August 2012                   September 2012
                                                  WWF’s written                 North Atlantic
                                                  submission to the Joint       Fisheries Organization
                                                  Review Panel on the           introduces measures
                                                  Enbridge Northern             to protect vulnerable
                                                  Gateway Project details       marine ecosystems
                                                  risk to habitats, species,    and closes 11 areas
                                                  and ecosystems and            to protect cold water
                                                  explains why the project      coral and sponge
                                                  is not in the national        forests and six
                                                  interest and should           seamounts.
                                                  therefore be rejected.

                                                                 WWF-Canada Annual Review 2012 | page 15
Partnership
“I respect what the environment provides us and don’t take it for granted.
 I believe if we take from it, we need to give back—it’s a reciprocal
 relationship that needs to be nurtured and respected on our end.”
                                                                —Trish Crowe-Grande
                                                 Living Planet @ Work Champion, P&G
© National Geographic Stock / Jim Richardson / WWF
Here comes the sun:
Mapping a future powered
by renewable energy
With our windswept prairies, mountain streams, long
hours of summer sunshine, and millions of tonnes of
agriculture and forestry waste, Canada boasts world-
leading renewable energy potential.

The problem is, nobody knows just how big the
potential is or where the most promising opportunities
lie. The current patchwork of data leaves plenty of
gaps. And because the data come from different
sources, are measured on different scales and in
different units--the big picture simply doesn’t exist.

That’s why WWF is teaming up with the Waterloo
Institute for Sustainable Energy (WISE) to produce
the first national map of Canada’s renewable energy
potential and prompt a much-needed discussion
around energy in this country.

“Changing Canada’s climate future means changing
how we use and produce energy. Right now, the
federal government is making an all-in bet on the
tar sands,” says Josh Laughren, director of WWF’s
climate and energy program. “They’re staking
our energy strategy and our economy on the most
expensive, most carbon-intensive form of oil on the
planet while the rest of the world moves on to 21st-
century energy, low-carbon strategies.”

Partnering with WISE gives us access to sophisticated
tools, knowledge, and expertise from a wide range
of disciplines. “This is a top-tier institution with the
ambition and capability to tackle broad, complex
issues with real-world approaches,” Laughren says.

The resulting map will reveal the scale of opportunity
and identify where renewable energy can realistically
replace fossil fuels.

That information could catalyze a major shift in
Canada’s energy decisions and help achieve WWF’s
global vision of a world powered by 100 per cent
renewable energy by 2050.

“It’s a perfect example of how WWF leverages
partnerships to create national and global impact,”
says Laughren.
Partnership
                                                                   Jatin Nathwani:

                                                                                                                                © University of Waterloo
                                                                   Shaping Canada’s energy agenda
                                                                   When WWF went looking for a partner
                                                                   to develop the first national map of
                                                                   Canada’s renewable energy potential,
                                                                   the WISE was a perfect fit. Housed
                                                                   at the University of Waterloo in Ontario, WISE brings
                                                                   together 93 professors from 22 departments to tackle
                                                                   complex energy issues and influence public policy.

                                                                   The project had plenty of attraction for WISE’s executive
                                                                   director, Jatin Nathwani. “I believe that the universities
                                                                   have an obligation to serve the public interest and get
                                                                   engaged with the issues out there,” he explains. “It’s not
                                                                   enough to do research and publish papers. We need to
                                                                   bring the outside world to the university and take us to
                                                                   the world outside.”

                                                                   The multimillion-dollar study will employ 10 WISE
                                                                   members with expertise in mapping, energy modelling,
                                                                   and integration. Together with WWF, they will produce
                                                                   a map that identifies not only key sources of renewable
                                                                   energy, but also the practical obstacles to integrating
                                                                   them into Canada’s existing energy infrastructure. Take
                                                                   the example of Hudson Bay, says Nathwani. Yes there’s
                                                                   lots of wind energy there, but building transmission
                                                                   corridors to take advantage of that energy would be
                                                                   prohibitively expensive.

                                                                   What decision-makers need is a credible, detailed, and—
                                                                   most importantly—realistic assessment of the renewable
                                                                   energy Canada could be tapping. And that’s exactly what
                                                                   this project will deliver. “If what you say is based on a
                                                                   solid set of facts that are technically and scientifically
                                                                   defendable, then you can be sure that you will get a good
                                                                   hearing,” says Nathwani. “Then you’ve got an audience.”
© National Geographic Stock / Jim Richardson / WWF
A year in climate & energy advancements
August 2011              December 2011              March 2012
Ontario announces        WWF contributes to         Ontario commits to
funding for electric-    a robust analysis of       boost its green energy
vehicle charging         Ontario’s renewable        capacity to 10,700
stations.                energy strategy.           megawatts by 2015.

                        March 2012                  March 2012                    April 2012
                        Quebec launches             WWF publishes                 Mexico passes an
                        Electric Circuit, the       Greenhouse Gas                ambitious climate
                        first public charging       Reduction Potential           change law, committing
                        network in Canada.          of Electric Vehicles,         the country to cut
                                                    detailing how electric        its greenhouse gas
                                                    vehicles could play           emissions in half
                                                    a significant role in         by 2050.
                                                    reducing Canada’s
                                                    carbon emissions.

                        May 2012                    July 2012                     October 2012
                        B.C. announces new          Australia introduces          WWF launches our
                        funding incentives for      a nationwide price on         campaign to put 600,000
                        electric-vehicle charging   carbon emissions to help      electric vehicles on

                                                    $
                        stations.                   curb climate change.          Canada’s roads by 2020.

                                                                   WWF-Canada Annual Review 2012 | page 19
Global Solutions
“I’m supporting our planet because really, if you actually think about
 it, this is the only planet we have and if we don’t support it, it’s not
 like we can create a new one.”
                                             —Allison Crease (age 16), Windsor, Ont.
                                                       Organized a concert for WWF
© Staffan Widstrand / WWF
On top of the world:
Conserving the Arctic’s
most critical ice habitat
At the top of the world, ice binds together a fragile
web of life. Plankton grows in its nooks and crevices.
Narwhals seek shelter here from killer whales. Seals
give birth to their pups, while polar bears hunt. And
for thousands of years, ice has been the foundation—
literally and figuratively—of Inuit culture.

Climate change puts all that at risk. Nowhere are rising
temperatures felt more acutely than in the Arctic;
this September marked the lowest extent of sea ice in
recorded history. In response, WWF is leading a bold
global initiative to ensure the most valuable ice habitat
on the planet is conserved for the people and species
that depend on it.

It’s called the Last Ice Area.

Together with our WWF colleagues in other Arctic
countries, we’re working to identify and conserve the
most important habitat here: the areas where ice is
most likely to endure into the next century.

This major undertaking means working with hundreds
of different stakeholders across national boundaries,
political jurisdictions, and cultures to plan the best
possible future for Arctic ecosystems.

The time is now. While climate change continues to
accelerate, melting ice is opening up the Arctic to
industrial development. That creates a crucial window
of opportunity to manage that process thoughtfully
and sustainably.

According to Martin von Mirbach, director of WWF’s
Arctic program, Canadians have a vital role to
play. “Because 80 per cent of the Last Ice Area lies
within Canadian territory, that gives us a special
responsibility and opportunity for leadership,” he says.

Already, we’ve begun laying the groundwork for
the Last Ice Area. Over the past year, we’ve briefed
federal agencies, opened an Iqaluit office, and
brought together key stakeholders from Greenland
and Nunavut to start building a shared vision for this
crucial habitat.

“If we get it right, we’ll be able to set an example for
the world community,” says von Mirbach.
Global Solutions
                                               Vicki Sahanatien:

                                                                                                                 © Martin von Mirbach / WWF-Canada
                                               Coming home to the ice
                                               Seeing the sea ice drifting in
                                               Frobisher Bay was the perfect
                                               homecoming for one of WWF’s
                                               newest hires, Vicki Sahanatien.
                                               “I love the open spaces, the vastness of the land and
                                               sea. I’m especially fascinated by sea ice,” says our
                                               senior officer of government and community relations.

                                               She brings the right credentials with her. Sahanatien
                                               spent 12 years managing Arctic conservation programs
                                               for Parks Canada, working closely with local communi-
                                               ties. Meanwhile, her recent Ph.D research focused on
                                               polar bears and sea ice habitat in Foxe Basin, north of
                                               Hudson Bay.

                                               From WWF’s new Iqaluit office, Sahanatien will work
                                               with government institutions, Inuit organizations and
                                               local communities to strengthen WWF’s Arctic program
                                               and promote a sustainable vision for the Last Ice Area,
                                               one that will conserve vital sea ice habitat into the
                                               next century.

                                               Sea ice underpins Arctic marine ecosystems as trees do
                                               in a forest, Sahanatien explains. “There is a vast flora
                                               and fauna on, under, and within sea ice. It’s dynamic
                                               and alive.”

                                               Sea ice is an essential part of everyday life for Inuit. It’s a
                                               highway for travel between communities and to outpost
                                               camps. Sea ice is also critical for many hunting and fish-
                                               ing activities. Inuit are key stakeholders in Arctic conser-
                                               vation and important sources of traditional knowledge.

                                               In her new role, Sahanatien is looking forward to
                                               reconnecting with the Arctic community where she has
                                               spent many years. The familiar faces at the airport,
                                               happy to welcome her back, are excited too. “People are
                                               very interested in what WWF will get up to and how we
                                               will contribute to Arctic conservation,” says Sahanatien.
© Staffan Widstrand / WWF
A year in Arctic conservation
August 2011                September 2011           October 2011
WWF supports               WWF opens an             Coca-Cola launches
community participation    office in Inuvik to      its “Arctic Home”
in a satellite tagging     advance sustainable      campaign, raising
project to track seven     development in the       $1.8 million to plan
narwhals near North        Beaufort Sea.            a future for the
Baffin Island, creating                             Last Ice Area.
insights into their
feeding and migration
behaviour.

                          November 2011             December 2011                July 2012
                          WWF launches              The National Energy          At hearings into the
                          RACER, a new tool         Board upholds its            proposed Mary River
                          for identifying key       stringent requirements       Iron Ore Mine on North
                          places throughout         for oil drilling in the      Baffin Island—the
                          the Arctic that can       Arctic, after WWF makes      largest mine ever to
                          conserve ecosystem        the scientific case for a    be contemplated in
                          resilience in a rapidly   precautionary approach.      the Canadian Arctic—
                          changing climate.                                      WWF highlights the
                                                                                 opportunity to set
                                                                                 a benchmark for
                                                                                 sustainable Arctic
                                                                                 development.

                                                    July 2012                    August 2012
                                                    Researchers, journalists,    WWF opens a new
                                                    and WWF staff set sail       office in Iqaluit to
                                                    from Greenland on a          support our Arctic
                                                    six-week voyage to           program.
                                                    the Last Ice Area to
                                                    conduct research and
                                                    open up a dialogue
                                                    with communities.

                                                                  WWF-Canada Annual Review 2012 | page 23
Community
“If we can’t protect, restore, and preserve the quality and
 integrity of our water bodies and wetlands, what is the
 point of all the efforts at conservation?”
                                   —John McCutcheon, Toronto, Ont.
                                      WWF freshwater investor and
                                             supporter since 1993
© Robert Rangeley / WWF-Canada
New Brunswick’s lifeblood:
Giving voice to the
St. John River
The St. John River, a maze of blind bays, tributaries,
lakes, and marshlands, is the lifeblood of New Brunswick.

Talk to the old-timers and they’ll tell you how the wa-
ters used to heave with salmon—an icon so powerful,
it graces the province’s coat of arms. Today, in most
places, those salmon have all but disappeared—an
indication of how the river has changed.

The waterway was found to be in poor condition in
WWF’s 2009 Canada’s Rivers at Risk report because
its natural flows have been altered so significantly.
Now, however, communities have identified both the
need and opportunity to envision a different future
for the St. John. WWF is working collaboratively
with local groups, bringing the best science to bear to
understand what that future might look like and the
best way to get there.

“There’s a huge opportunity,” says Tony Maas, WWF’s
freshwater director, “but change on this scale takes
time and has to come from the ground up.”

WWF is opening up a conversation with local
communities about what they want the future of the
river to be, creating space for important questions
about the health of the river and nurturing the
communities’ spirit of collective stewardship.

Our successful community tour last fall started the
dialogue. In 2013, we’ll host the first-ever St. John
River Summit to bring together as many people as
possible from across the watershed to map out current
projects, identify existing and emerging challenges,
and develop a shared vision for the river and the
people that depend on it.

“There’s a foundation to build on here,” says Maas, ac-
knowledging the hard work that’s already been done to
get the river’s health back on track. Our goal is to work
with everyone who is committed to this river’s future
to take the next big steps in restoring the St. John, and
to start taking those steps together. “If we can do that,”
Maas says, “we can create a national model for river
restoration that’s rooted in communities.”
Community
                                             Simon J. Mitchell:

                                                                                                         © Martin von Mirbach / WWF-Canada
                                             Working for the river we love
                                             Simon J. Mitchell wakes up every
                                             morning to a view of the St. John
                                             flowing through fields and hardwood
                                             forests, bald eagles soaring overhead.
                                             “That’s why a lot of people live in New Brunswick,”
                                             says the forester-come-water-conservationist. “They
                                             appreciate the quality of life, and our rivers are a big
                                             part of that.”
                                             The new adviser to WWF’s Living Rivers Initiative
                                             is no stranger to the issues surrounding this historic
                                             waterway. Mitchell spent six years working for the St.
                                             John River Society and a further eight years with the
                                             Meduxnekeag River Association.

                                             Over the last half-century, the natural flows of the St.
                                             John River have changed drastically. Left as is, this
                                             will continue to negatively impact the river’s health and
                                             will only be exasperated by the changing climate.

                                             Salmon numbers have plummeted, while much of the
                                             river is too polluted to swim in. “To me, that’s a sad
                                             state of affairs,” says Mitchell.

                                             He now sees the community appetite for change and
                                             the opportunity to develop plans for the St. John River
                                             that respect the needs of residents, users, and nature.
                                             “It’s not going to be an easy task,” Mitchell
                                             acknowledges, “but the timing is right to have this
                                             important conversation.”

                                             He also has plenty of local support. “People get it,” he
                                             says. “We are a river nation. We are a river province.
                                             And those water bodies need to be in good condition in
                                             order to support us and everything that lives in them.”
© Robert Rangeley / WWF-Canada
A year in freshwater conservation
October 2011              November 2011               November/December 2011
WWF co-hosts a            WWF co-hosts                The St. John River Tour
symposium with            a workshop with             Series starts a dialogue
the Grand River           B.C. Ministry of the        around local water concerns
Conservation Authority    Environment on              and river health in eight New
and Trout Unlimited       incorporating protection    Brunswick communities, with
Canada on managing        for environmental flows     the Conservation Council
environmental flows       in B.C.’s proposed Water    of New Brunswick and the
in Ontario.               Sustainability Act.         Canadian River Institute.

                         March 2012                  April 2012                       June 2012
                         WWF works to rally          WWF, Deloitte, and               RBC’s Blue Water
                         diverse support behind      the Alliance for Water           Project donates
                         science-based plan to       Stewardship host                 $500,000 to WWF’s
                         restore natural flows       a dialogue about                 Living Rivers Initiative.
                         and levels in the St.       innovative approaches
                         Lawrence River and          to understanding—
                         Lake Ontario.               and helping mitigate—
                                                     water-related risk
                                                     for businesses and
                                                     investors.

                                                                                      September 2012
                                                                                      WWF and the Canadian
                                                                                      Freshwater Alliance
                                                                                      host the inaugural Living
                                                                                      Waters Rally, bringing
                                                                                      together 100 of Canada’s
                                                                                      freshwater leaders to
                                                                                      build collective capacity
                                                                                      for a growing
                                                                                      national water
                                                                                      movement.

                                                                   WWF-Canada Annual Review 2012 | page 27
You
“We need a clean, safe, and healthy
 planet, including healthy soil so our
 food is good for us, in order to have
 healthy people.”
                    —The girls from GirlSpace,
                           Yellowknife, N.W.T.
                          Ran a bakesale and
                           lemonade stand to
                         raise funds for WWF
© WWF / Troy Fleece
Your voice and thousands of
voices: Speaking up for nature
Can one voice change the world? You bet. Every time
you participate in a WWF event, volunteer, or make a
donation, you’re speaking up for nature.

You’re showing that you believe sustainability is not
only possible but essential. You’re sending a message
to politicians and industry leaders that conservation
is an issue that Canadians care about deeply. Finally,
your voice, added to the thousands of voices of
fellow supporters, amplifies our ability to call for
transformative change.

Now, more than ever, that change is crucial. A changing
climate, over-consumption, and short-term thinking are
putting the squeeze on planet Earth. The time has come
to fundamentally transform the way we manage our
oceans, fresh water, and energy.

But we can only take on these grand, game-changing
challenges with the support of Canadians like you.

That’s why public mobilization events such as Earth
Hour, Sweater Day, and the Canada Life CN Tower Climb
for WWF are important and why we’ve teamed up with
other conservation partners to inspire action through the
Great Canadian Shoreline Cleanup and Black Out Speak
Out. It’s why we’re launching Canadians for the Great
Bear to stop the proposed Northern Gateway oil pipeline.

Not only do these events keep conservation top of mind
in Canada, they also show solutions are possible.

If workplaces can turn down the thermostat for one
day, why not every day? If communities gather to clean
up a local shoreline once a year, why not year-round
stewardship? If millions of Canadians across the
country can switch off their lights for one hour, why
can’t our political leaders take action on climate change?

We believe humans can, and must, live in harmony with
nature. Every voice that speaks up amplifies the mes-
sage. Every person who takes action accelerates change.
Thanks to you, we’re reshaping the future of our planet.
You
                            Captain Canada takes a

                                                                                           © Jenn Walton / WWF-Canada
                            stand for the Great Bear
                            Scott Niedermayer has had success
                            at every level of his hockey career,
                            racking up four Stanley Cups and
                            two Olympic gold medals. Now, he
                            brings that same spirit and winning record to his role as
                            spokesperson for Canadians for the Great Bear, cham-
                            pioning one of the richest and most spectacular ecosys-
                            tems in the world.
                            Standing in the middle of a stream—literally up a creek—
                            on B.C.’s North Coast, he reflects on nature’s amazing
                            interconnectedness. Salmon swim upstream past his
                            ankles to spawn, while the dead fish that line the banks
                            provide food for wolves and bears and fertilize the soar-
                            ing cedars.

                            He realizes that it would only take one oil spill to destroy
                            this delicate cycle. “Here in Canada, I think we have a
                            responsibility to do all we can to protect these amazing
                            places,” says Niedermayer. That’s why he has chosen to
                            work with WWF, inspiring other Canadians to speak up
                            against the proposed Northern Gateway pipeline that
                            would cut through the Great Bear region.

                            What lessons from the ice rink does he bring to eco-
                            logical conservation? “Persistence does pay off,” says
                            Niedermayer. “You need to believe in what you’re doing
                            and believe you can accomplish it.”

                            As a child in Cranbrook, B.C., he treasured the moun-
                            tains, rivers, and lakes around him. Now, he volunteers
                            with WWF to ensure this valuable wilderness remains a
                            part of the Canadian experience.

                            “I will do whatever it takes to make sure that, one day
                            many years from now, my grandchildren will be up a
                            creek too,” Niedermayer promises.
© WWF / Troy Fleece
Your year: Taking action for the planet
September 2011         February 2012               March 2012
19th annual Great      On WWF’s second             Earth Hour is bigger
Canadian Shoreline     annual National Sweater     than ever, as 152
Cleanup, organized     Day,* more than a           countries and more than
by WWF and the         million Canadians put       6,500 cities around the
Vancouver Aquarium.*   on a sweater and turn       world turn off the lights
                       down the thermostat.        in this global call for
                       Forty shopping malls,       climate action.
                       52 cities, and 94
                       business improvement
                                                            60
                       areas get in on the act.

                       April 2012                   May 2012                      May 2012
                       More than 4,700              WWF kicks off our             WWF supports 30
                       supporters go the            nationwide Canadians          planet-friendly school
                       distance—346 vertical        for the Great Bear            projects across Canada
                       metres—in this year’s        campaign, with “captain”      through our Green
                       Canada Life CN Tower         Scott Niedermayer,            CommUnity School
                       Climb for WWF, raising       to speak out against          Grants Program.*
                       more than a million          the Northern Gateway
                       dollars for conservation.    pipeline.

                                                   June 2012                    September 2012
                                                   More than 36,000 people      Less than a year
                                                   and 600 organizations        after launch, WWF’s
                                                   join Black Out Speak         Living Planet @ Work
                                                   Out to protest proposed      program championed
                                                   changes to federal           by HP recruits its 250th
                                                   environmental laws           company.
                                                   and policies.

                                                    *These vital community engagement programs are
                                                    generously funded by Loblaw Companies Limited.

                                                                 WWF-Canada Annual Review 2012 | page 31
One Mission

                                                                        © Andrew S. Wright / WWF-Canada
Many Voices

“Vibrant economies and human well-being are inextricably
 linked to healthy ecosystems. I support environmental
 stewardship initiatives, for I regard them as an investment
 in my children’s long-term well-being.”
                                    —A.S. Wright, Ph.D, Vancouver, BC
                                        Photographer and WWF donor
Q&A with Pat Koval, Honorary Chair of Philanthropy
                          What do you hope to achieve as WWF’s first honorary chair of philanthropy?
© Torys LLP

                          WWF is fortunate to have a group of donors who care deeply about conservation.
                          I see my role as helping to increase their satisfaction and their engagement and
                          involvement with WWF. My second objective is to introduce new people to WWF:
                          people who could potentially contribute to our work, financially or in other ways.

                          How do you define philanthropy?

                          Philanthropy can involve giving money, and that support is critical. But philanthropy
                          can also mean giving of your time and your expertise. Every contribution helps
                          our work.

                          With so many other causes out there, why should Canadians
                          support conservation?

                          There are many, many good causes to support, but the environment is overarching. No
                          matter where you live, what your background, or what issues you’re dealing with, this
                          area affects you. All species, including humans, depend on a living planet.

                          Today, that’s more important than ever. The urgency of environmental problems like
                          climate change, unsustainable consumption of natural resources, and poaching and
                          illegal wildlife trade is at all-time record highs.

                          What impact can that support make?

                          You’re making a contribution that will better your life and the lives of generations to
                          come. Tackling issues like climate change or protecting the Great Bear Sea are long-
                          term projects, but through WWF, you can make a measurable difference.

                          What drives your own commitment to WWF?

                          As long as I can remember, I’ve been passionate about wildlife and wild places.
                          When I first began working as a young lawyer and wanted to support conservation
                          and biodiversity, I did my homework. I liked the fact that WWF collaborated with
                          businesses, governments, and other organizations, and worked both locally and
                          globally. I liked WWF’s mission, which is to ensure that we have a healthy, diverse,
                          and sustainable planet. There are many excellent conservation organizations working
                          around the world, but I personally believe that WWF is the most effective.

                          What has being involved in WWF meant to you?

                          I believe in giving back to the community. I believe in doing good. So knowing that I’m
                          making a difference by contributing to this organization is tremendously satisfying. It’s
                          enriched my life and, in my own small way, I hope I’ve enriched WWF.

                                                                         WWF-Canada Annual Review 2012 | page 33
Celebrating Our Environmental Leaders
                      On October 21, 2011, at the first Canadian Panda Ball, WWF announced
                      the recipients of three inaugural environmental leader awards. These
                      awards celebrate extraordinary commitments to WWF’s conservation
                      work and to the future of our living planet.

                               Sonja I. Bata,     Sonja Bata has always believed that we should protect our connection to our natural

                                 Leader for
                                                  environment. For more than four decades, she has brought leadership, passion, and
                                                  boundless energy to WWF as a director of our International Board of Trustees and as a
                               Conservation       founder and former chair of our Canadian organization.

                                                  Over the course of her remarkable tenure, Sonja has infused WWF with an intellectual
                                                  creativity and global perspective that has attracted the world’s power brokers and
© Sonja I. Bata, OC

                                                  decision-makers to our cause.

                                                  She lent her weight to key WWF fundraising events, including 1001: A Nature Trust
                                                  and the 200 Canadians initiative. She spearheaded the Spirit of Wild Art Auction
                                                  and the Inuit Print Project, not only raising critical capacity for WWF’s early Arctic
                                                  conservation work, but also bringing the wonder of Canada’s North to the world stage.

                                                  Today, as we build on those substantial foundations, Sonja continues to guide and
                                                  inform our work. Her generosity—in the fullest sense of that word—is unquantifiable,
                                                  but her impact is reflected in decades of conservation accomplishments.

                                                  That’s why we chose Sonja as our 2011 Leader for Conservation, an award that
                                                  recognizes an individual who exemplifies the passion and generosity that enables WWF
                                                  to preserve and protect our natural world.

                      WWF-Canada Annual Review 2012 | page 34
Loblaw Companies      When the country’s largest buyer and seller of fish and shellfish makes a commitment

                                                        Limited, Partner in
                                                                              to procure 100 per cent of those products from sustainable sources, the impact is
                                                                              transformative.
                                                             Conservation     That’s why WWF chose to honour Galen G. Weston and Loblaw Companies Limited
                                                                              with our Partner in Conservation Award, which recognizes organizations making an
                                                                              unprecedented commitment to tackling today’s greatest environmental challenges.
© Loblaw Companies Limited

                                                                              Loblaw’s world-leading commitment to sustainable seafood has not only touched
                                                                              hundreds of vendors and hundreds of vendors and products, but has inspired a
                                                                              sector-wide shift that’s helping redefine what it means to be a sustainable industry.
                                                                              As a direct result of its seafood commitment, Loblaw is putting better choices in the
                                                                              hands of its consumers.

                                                                              Better choices also lie at the heart of Loblaw’s bold charge-for-plastic-bag program,
                                                                              which, at the end of 2011, has helped divert 3.8 billion plastic shopping bags from
                                                                              landfills. Since 2009, Loblaw has donated part of the proceeds from the program—
                                                                              $1 million annually—to WWF conservation programs.

                                                                              From turning down the thermostat to joining a shoreline cleanup to helping organize a
                                                                              green project in a local school, a million more individuals have taken action because of
                                                                              Loblaw. Together, we’re creating positive change.

                                                             Birgit Freybe    As a team, Robert and Birgit Bateman have been loyal and generous supporters of WWF

                                                               Bateman &
                                                                              and many other environmental organizations for more than three decades—a commit-
                                                                              ment that reflects their lifelong devotion to conservation.
                                                          Robert McLellan     From national movements to grassroots campaigns, Robert and Birgit have championed

                                                                 Bateman,     the cause of nature. They have not only raised millions of dollars through donations of
                                                                              art, photography, and illustrations, but also raised their voices on many important issues.
                                                             Living Planet    At the same time, they have celebrated nature through their art. Robert’s paintings are
                                                                    Legacy    infused with a genuine understanding of ecology, capturing the spirit and character of
                                                                              the wildlife his work portrays. Birgit’s photographs remind us that, even in the midst of
© Birgit Freybe Bateman & Robert McLellan Bateman, OC

                                                                              our manufactured landscapes, we are a part of the natural world that surrounds us.

                                                                              These partners have quietly shaped a collective conservation consciousness, inspiring a
                                                                              deeper human connection and empathy with nature. In this way, Robert and Birgit have
                                                                              nurtured the cultural foundation that makes WWF’s work possible.

                                                                              To honour that work, we presented them with the Living Planet Legacy Award: an
                                                                              award that recognizes an exemplary dedication to nature and conservation that spans
                                                                              decades, inspires generations, and makes transformative change possible.

                                                                                                                             WWF-Canada Annual Review 2012 | page 35
In Your Words
We asked WWF supporters of all stripes from across the country:
Why do you invest in nature? Here’s what you told us.

                                                    I love being
                                                  outdoors and we
                                                 need to protect the
                                                  environment in
                                                    order to live.
        I support the animals
                                                                                        WWF gets
                                             —Talia Hennessy (age 13),
       because they’re mostly                     Chelsea, Que.
      endangered because of us
          and I want to help
                                                 Donated her 13th
                                                   birthday party                      things done!
                                                      to WWF                           —Claude Giffin,
            them survive.
                                                                                       Dartmouth, N.S.
        —Maja Bonham (age 10),                                                         WWF supporter
           Vancouver, B.C.                                                               since 2003
        Donated her 10th birthday
             party to WWF

                                                               When we
                                                           need to replenish
                                                        heart and soul, we head
                                                      for the wilderness. It takes
                                                   everyone to keep our wilderness
                                                  environments available for all and
                                                     for the generations to come.
                                                     —Mary Thomson and Jan Ruby,
                                                            Toronto, Ont.
                                                           WWF supporters                        I am always
                                                             since 1991                        inspired by the
                The health of our                                                          beauty, the immensity,

           river systems is one of the
                                                                                           and fragility of nature.
                                                                                             Thus, I support the
          most important environmental                                                    environment, because the

       issues facing us today. We support
                                                                                          environment supports us!

       WWF because [it is] one of the few
                                                                                            —Quy Le, Vancouver, B.C.
                                                                                             Communications Support

        organizations that is tackling this
                                                                                                   Volunteer

          key issue on a national scale.
                  —The Schad Foundation
               Investor in WWF’s Living Rivers
                           initiative

WWF-Canada Annual Review 2012 | page 36
It’s highly fulfilling
                                                                                     to support a cause I
                 I believe                                                    believe in and make even a little
             in sustainability.                                               difference. Volunteering at the
        Creating a world that we                                             WWF allows me to make an impact,
                                                                               learn, and feel very rewarded.
       can live comfortably in and
       be proud of and to protect it
      for future generations. WWF                                                  —Rudra Sanjeev Ramdial,
      and I share these same goals.                                                    Toronto, Ont.
                                                Environmental                          WWF Volunteer
               —Natalie Peon,
                Toronto, Ont.
                                                stewardship is
               WWF Volunteer               critical, now more than
                                      ever. To understand and respect
                                       the symbiotic relationship we
                                     share with the natural world is to
                                    ensure the well-being of our future,
                                     for the future of all livings things.
                                                —Mike Robertson,
      I want to help                           Living Planet @ Work
    provide a safe and                          Champion, Ontario
  healthy environment                             Power Authority                                  My late
for humans and animals.                                                                       husband Bill and I
                                                                                           have always felt a close
   —Tammy Hebert,                                                                      association with environmental
   L’ile-bizard, Que.
 WWF supporter since 2005
                                                                                       issues and have been pleased to
                                                                                      be able to donate funds to aid and

                                          We think it’s
                                                                                        care of conservation efforts in
                                                                                            Canada, particularly.
                                        important to have                                     —Anne C. McKenzie,

                                     a voice defining what a                                     London, Ont.
                                                                                               Made her first gift

                                 successful Canada and a better                                 to WWF in 1993

                                         world looks like.
                                       —Martha and Mike Pedersen,
          We owe it to                       Toronto, Ont.
      future generations to             WWF supporters since 2009               Nul besoin d’être
   keep fighting for a healthy                                                 un écologiste ultra
   Earth; where animals are                                                 engagé pour assimiler le
   living things and not just                                             contenu de la WWF, il suffit
     pictures in a textbook.                                             d’être simplement intéressé à
                                                                        comprendre et a faire des petits
      —Heather Mulholland,
                                                                          pas pour un avenir meilleur.
         Vancouver, B.C.
      Volunteer Photographer                                                           —Annie
                                               As a member                      WWF-Canada Facebook fan
                                              of the Mi’kmaq
                                            Nation, protecting
                                        Mother Earth is a part of
                                        our culture. To give back
                                       what we take and respect all
                                        life that allows us to live.
                                                —Sabrina                                   There is no
                                               WWF-Canada
                                               Facebook fan
                                                                                            planet B.
                                                                                              —Lyss
                                                                                           WWF-Canada
                                                                                           Facebook fan

                                                                              WWF-Canada Annual Review 2012 | page 37
Generosity. Creativity. Commitment.

                                                      © Carmen Marra / WWF-Canada

                                                                                                                  © Roy Val / WWF-Canada

                                                                                                                                                                      © Erin Hogg / WWF-Canada
                             Carmen Marra                                                   Roy Val                                             Erin Hogg
Name
                          Donor relations volunteer                                     First-time donor                                     WWF supporter for
                             in our head office                                                                                              more than 20 years

                                Volunteered                                                Contributed                                     Contributed more than

                            317.5 hours                                                   $13,000                                             $190,000
I n v es t m e n t

                              over the past year                                         to WWF’s Arctic                                    over the last 24 years
                                                                                         Home campaign

                           “Speaking with donors                                     “It’s a way to help secure                            “I continue supporting
I n t h ei r               across the country has                                       our grandchildren’s                                WWF, as I believe it is
own words                 been quite rewarding and                                  birthright to a sustainable                             the leader in science-
                           has spurred me to seek                                           environment.”                                   based work critical to
                           future opportunities to                                                                                         the survival of wildlife
                                contribute.”                                                                                                   and its habitat.”

                              Nurtures WWF’s                                         Is helping to safeguard                                Contributed to many
Impac t                       relationship with                                     the Arctic’s Last Ice Area                              Arctic successes, from
                             our supporters, the                                    for polar bear, narwhals,                               protecting caribou to
                              people who make                                       seals, and the people who                              creating a sanctuary for
                              our work possible                                      depend on these species                                   bowhead whales

WWF-Canada Annual Review 2012 | page 38
Here are some of the ways WWF supporters made an impact
for our Living Planet in 2012

                             © Dr. Sabah Petros / WWF-Canada

                                                                                             © Robert Poulton / WWF-Canada

                                                                                                                                                                   © ??? / WWF-Canada
                                                                                                                                   Mike Paustian’s Grade 5P class
  Dr. Sabah Petros                                                 Frances Edmonds                                                   at Namao School, Alberta
      Canada Life                                                Director of Environmental                                           Community Pandas for the
    CN Tower Climber                                               Programs, HP Canada                                                 Great Bear Campaign

 At the age of 80, climbed                                     Led a major partnership between                                        Raised  $700    by selling

  1, 776 steps                                                  HP Canada and WWF to create
                                                                Living Planet @ Work, devoting
                                                                                                                                      homegrown flowers and
                                                                                                                                       vegetables and raised
 in 28 minutes 5 seconds                                             1 0 0 s of hours to the                                       awareness by writing letters to
                                                                   project over the past year                                      parents, friends, and politicians

    “It feels great to                                            “Sustainability is a team                                         “It really seemed to empower
    make a difference                                            sport. I feel very privileged                                     my students to see the positive
     for the planet.”                                             to be working with such                                          impact they were able to have.”
                                                                great colleagues, both inside
                                                                       HP and WWF.”

      Together with                                                Developed tools to help                                            Joined Canadians across
     other climbers,                                              more than 250 companies                                              the country in helping
   raised more than a                                           choose greener ways of doing                                         conserve a global treasure:
   million dollars for                                           business and support WWF                                              the Great Bear region
      conservation                                                through workplace giving

                                                                                                                             WWF-Canada Annual Review 2012 | page 39
Thank you!
© Martin Harvey / WWF-Canon

                              Your support means the world.
Our Donors and Supporters
Our work at WWF is made possible through the generous investments
of individual donors, corporate partners, foundations, governments,
organizations, and dedicated volunteers. The following pages recognize
those who have contributed over $1,000 in support—through financial
donations, sponsorship, donated media, advertising, and other gifts-in-
kind—between July 1, 2011, and June 30, 2012. We are deeply grateful for
your trust and commitment.

                        Not e
                                 A plus sign (+) following a name recognizes in-kind or in-kind plus cash donations.

                                 Gifts received after June 30, 2012, will be gratefully acknowledged in the 2013 Annual Review.

Above $1,000,000      The Coca-Cola Company
                      Loblaw Companies Limited
                      UB Media +

$500,000 – $999,999   Gordon and Betty Moore Foundation

$100,000 – $499,999   Adcentricity +                                        E states
                      AGF Management Limited                                Estate of David and Paula Blackmore
                      Astral +                                              Estate of Bertram Hawthorne
                      Canon Canada Inc.                                     Estate of Muriel Doreen Kennedy
                      Cineplex +                                            Estate of Margaret Rae MacKay
                      Corus Entertainment +                                 Estate of Susan Peters
                      CSL Group Inc.                                        Estate of Vlasta Scheybal
                      CTV +                                                 Estate of Ruth Ramsay Smith
                      The Government of Canada’s
                         Habitat Stewardship Program
                         for species at risk
                      HP (Canada) Co.
                      Metroland Community Papers +
                      Oak Foundation
                      Ontario Lottery and Gaming Corporation
                      Pattison Outdoor Advertising LP +
                      RBC Foundation
                      RSA Canada
                      Torys LLP +

                                                                            WWF-Canada Annual Review 2012 | page 41
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