WYNDHAM HISTORIC DISTRICT DOWNTOWN - Philadelphia, PA APRIL 4-7, 2020 See You There!
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2019
WYNDHAM HISTORIC
DISTRICT DOWNTOWN
Philadelphia, PA
APRIL 4-7, 2020
See You There!
• Fall In Love with Philadelphia
• Traveling with Animals
• Why I Care and You Should Too!
• The Paranoid Survive
Visit us at
www.care-online.org
President’s Prose
By: Linda Mayhugh, Gunn Marketing Group, Inc. & C.A.R.E. President
Welcome to the annual edition of is always room for improvement. business! You can find proof of this
C.A.R.E. Connections! Having So, we’ll take your feedback and do in two stories written by attendees
completed our second annual our best to improve even more in immediately following our conference
conference this past May in 2020 for C.A.R.E.’s 35th Anniversary in Indianapolis (available in this issue
Indianapolis, it’s still weird to say Conference in Philadelphia, PA! and/or on the C.A.R.E. blog on the
and do things annually versus semi- We’ll be diving into planning the website). Both are a great testament
annually. It’s a good thing for C.A.R.E. next conference very soon, so let us to the kind of people you want to
on so many levels, but mostly time and know if you have requests, ideas or do business with. Bob said we are
money. Not only for the association suggestions on what we could do hardworking, serious about business,
but our member representatives too. in Philly for fun, what we could do very welcoming and that he will attend
All of which are important commodities better or differently to enhance the our next conference…CHEERS Bob!
for our association. conference experience. That’s a tribute to his top ten, read
it and see why! Sharon added that
The 2019 Conference in Indianapolis With three keynote speakers and “C.A.R.E. conferences have long
was a great success with 80% of three useful and informative industry been an undervalued resource for
attendees completing the survey related panel discussions there was networking and learning about the
at a 98+% rating of very good no lack of content and knowledge current state of our industry. When you
to excellent! That ranks Indy base enhancement in Indianapolis. In attend a C.A.R.E. conference, not only
number three compared to recent this issue, you’ll find all things “Indy” will you not be lost in a crowd, but you
conferences with Austin/2018 and as we recap another successful event. will be heard. It’s a laid-back, fun, and
Lake Tahoe/2016 holding onto Be sure to check out the write up on easy-going long weekend.
the first two spots. Survey data is our number one rated conference
very important to the health of our session by Bill Stainton on “The 5 Best I hope to see you in Philadelphia in
association, so I appreciate those of Decisions the Beatles Ever Made and April 2020!
you that responded to my personal Why You Should Make Them Too”.
favor “nudge” to complete it for me
(us). An 80% survey response There was also no lack of fun, or
rate is phenomenal. The C.A.R.E. that fancy word “networking” that Linda Mayhugh
board and administrator (conference we like to use. Let’s face it we use
committee co-chair) reviews the the word networking because it’s
survey data each year when planning more professional but those of us
the next conference. Though familiar with C.A.R.E know there
everyone seems to really like all the is no difference and that makes us
format and schedule changes we’ve no less professional. We simply
implemented the last few years, there know how to take fun and turn it into
PAGE 2
Conference Attendees
Speed to Accreditation
Achievements in Indy
Linda Mayhugh
Gunn Marketing Group, Inc.
President By: Bonnie Kosco, Administrator
Debora Sansom
I.C.S. Management, Inc. As in the case of racing, there’s only one winner, and Sarah Ferguson,
Secretary VacationCondos.com proved that to be true as far as Accreditation
achievements go, especially since she was the lone conference attendee
Jeff Ingram to take the Level One Accreditation Test. Sarah will be recognized at
ARC Resorts, LLC C.A.R.E.’s 68th Conference in Philadelphia and is now eligible to serve on
Treasurer the C.A.R.E. Board of Directors and accumulate points for her Level Two
Accreditation.
Sarah Ferguson
During the awards evening in Indianapolis, two other dedicated C.A.R.E.
VacationCondos.com
member representatives were recognized for their accreditation
Vice President
achievements. Amanda Wainwright, Southern Journey’s, LLC, received
her Level One Accreditation award, and Carlos Trujillo, AMDETUR, was
Tina Hill
recognized for his Level Two Accreditation.
Hilton Head
Accommodations C.A.R.E. member representatives participate in C.A.R.E.’s Accreditation
Vice President Program to gain an understanding of the structure of the organization, fully
utilize their memberships and benefit themselves and C.A.R.E. through
Corina Violette participation. To receive a Level One Study Guide, submit Level Two
Global Connections, Inc. points or seek Level Three Accreditation, contact Bonnie Kosco at
Vice President info@care-online.org or 800-636-5646.
Amanda Wainwright
Southern Journeys, LLC
Vice President
Brandy West
RSI Vacations
Vice President
Greg Crist
Association of
Vacation Owners
Advisory Board Member
Paul Mattimoe
Perspective Group
Advisory Board Member
Alain Carr
Immediate Past President
Bonnie Kosco Carlos Trujillo, Amanda Wainwright and Bonnie Kosco
Administrator
PAGE 3
C.A.R.E.’S 68TH CONFERENCE
WYNDHAM HISTORIC
DISTRICT DOWNTOWN
400 Arch Street
Philadelphia, PA 19106
215-923-8660
APRIL 4-7, 2020
Philadelphia, often referred to as “The City C.A.R.E.’s 68th Conference as the organi- within walking distance of popular land-
of Brotherly Love” is not only famous as zation celebrates its 35th year and history marks, including Independence National
the birthplace of life, liberty and the pursuit of its own. Park, Liberty Bell Center, Independence
of happiness, but delivers one destina- Hall, and the Betsy Ross House. It is also
tion, five counties and countless things to The Wyndham Philadelphia Historic Dis- minutes away from the Philadelphia Con-
do: fascinating museums, vibrant parks, trict is in the heart of the old city and steps vention Center, Art Museum, the Barnes
national historic sites and famous (and from the modern downtown offering simply Foundation, Franklin Institute, Rittenhouse
delicious) food. This famous city, steeped the best of both worlds. The hotel is lo- Square, Penn’s Landing, and the Central
in history, provides the perfect setting for cated just one block off Market Street and Business District.
PLAN TO ARRIVE EARLY AND STAY LATE….
CONFERENCE EVENTS BEGIN SATURDAY, APRIL 4, 2020 AT 2:00PM!
ROOM RESERVATIONS
Call: 877-999-3223
Name of Event: Cooperative Association of Resort Exchangers 68th Conference
To Register Online: Visit www.care-online.org
(Conference Information/2020 Conference Information)
Room Block Cutoff Date: March 13, 2020 (5:00pm CST)
Double/Single Occupancy-$179.00++
Conference registration does not include hotel accommodations.
Each conference attendee should finalize their accommodation and conference registration separately.
ATTENDEES STAYING AT HOST HOTEL RECEIVE REGISTRATION DISCOUNTS.
Airport Information: Philadelphia International Airport (PHL)
PAGE 4
FALL IN LOVE
with
PHILADELPHIA
Fall in love with Philadelphia, the Birthplace of America Tax-Free Shopping
first World Heritage City in the U.S Stand in Independence Hall – a Compared to other large cities,
and second-largest city on the UNESCO World Heritage Site Philadelphia is a bargain with
East Coast. Whether you enjoy - where the Declaration of In- tax-free purchases of clothing and
Philadelphia’s arts and culture, dependence and United States shoes. Pack an extra suitcase and
with more than 200 galleries within Constitution were debated and get ready to shop Rittenhouse Row,
the Philadelphia Museum of Art adopted. The Liberty Bell, the sym- the Chestnut Hill Business District,
or the urban outdoors in Philadel- bol of American independence that King of Prussia Mall, the Philadel-
phia’s lively and walkable Center cracked when rung upon arrival in phia Premium Outlets and more.
City District, there is something for Philadelphia, was once located in Philadelphia offers the biggest
everyone in this city also known as the steeple of Independence Hall. name brands as well as indepen-
the Mural Capital of the World. dent boutiques.
City of Firsts
While in Philadelphia, do not miss While Philadelphia was fertile Fabulous Food
the famous Philly cheesesteak or ground for revolution, it was also Center City Philadelphia has over
explore the city’s dynamic dining ripe with ideas and endeavors, and 1,000 restaurants and over 430
scene. Take advantage of great was the site where many of the outdoor cafes. Dining options
shopping, as Philadelphia offers new nation’s institutions were in- include countless outdoor cafes,
tax-free shopping on all clothes and vented. Founding Father Benjamin bars, beer gardens and restaurants
shoes, making it more affordable Franklin created the country’s first with Iron Chefs, Top Chefs and
than any other large city. successful lending library in 1731 more in a melting pot of global,
as well as the first hospital in 1751. gourmet cuisines.
Philadelphia’s rich history and When Franklin was appointed to
modern energy make it the perfect the post of United States Postmas-
destination for visitors from across ter General in 1775, he went on to
the world as it is easy to get to create what became known as the
and affordable - with something for United States Postal Service.
everyone.
PAGE 5
TRAVELING WITH ANIMALS:
SERVICE VERSUS EMOTIONAL SUPPORT
VERSUS THERAPY DOGS
By: Dave Heine, Timeshare Escrow and Title, LLC
require no special training, performs a disability of the handler. A Service
tasks and actually the only requirement Animal by Federal Law is granted the
is a note from a health care professional same access rights you would allow for
that says the handler requires the a human, in fact, they are considered
emotional support animal and that is medical equipment and go with the
about the extent of it. It is also why person requiring the SA (which is limited
airlines and others are cracking down to DOGS OR MINIATURE HORSES).
on ESA’s. State’s are beginning to enact No other animals qualify under the Law.
laws on the requirements of what doctor
can prescribe the need for an ESA Most of the time, people will let you
and are swinging towards a physician know they are traveling with a SA or
or mental health professional that is and ESA, in fact, with the reservation I
currently seeing a patient in their office just made, there was a specific question
to provide the diagnosis and the need. about whether I was traveling with a
This is an attempt to stop the $99, talk to service dog. It helps them prepare for
Allie Katherine someone one the phone for a minute, be our stay with usually a low floor over a
diagnosed and a “prescription” emailed high floor etc.
So, they say the devil is in the details to you, programs.
and that is no different in traveling With a SA, if my disability is obvious,
with animals and what we refer to Emotional Support Animals are to a such as blind, hearing impaired, in a
them as. Whether you are traveling to limited degree permitted in airplanes. wheelchair, you cannot ask me if the
a hotel or a timeshare, there are not Keep in mind that air carriers are not animal is required due to a disability. It
many differences, but there are some governed by ADA, but instead by the should be obvious. However, if I show
differences. Having just booked a trip in Air Carrier Access Act. In residential up and my disability is not obvious,
Florida that I needed to take our Service housing, you can not discriminate then you are legally allowed to ask the
Dog in Training (SDIT) along with me, because the potential owner/renter two questions: Is this Service Animal
gave me the inspiration to put this needs an emotional support animal. required due to a disability and what task
together. When it comes to timeshares, it is not
as crystal clear. If the person needing
Let’s start with the easy one first, the ESA is an Owner at your resort, Allie Katherine
Therapy Dogs. A Therapy Dog is never you are required to provide them the with
granted any public access rights, in fact accommodation and you may not charge Dave Heine
therapy dogs are used in places like any fees that are not charged equally
hospitals and nursing homes to bring to all owners. That means, no pet fee,
happiness to others. no cleaning fee (unless the animal has
soiled or caused damage), and if you
So that leaves us the two most don’t have a pet room, you still must
confusing travelling dogs, Emotional provide them a room or unit.
Support Animals and Service Animals.
Often mistakenly named incorrectly. It A Service Animal (SA), Service Dog
is an Emotional Support Animal, not an (SD) and in the states that allow equal
Emotional Support Service Animal. First, access for Service Dogs in Training on
an Emotional Support Animal (ESA) can the other hand ARE specially trained in
be most anything that brings comfort to both obedience and in specific tasks and
the handler. Emotional Support Animals are trained to perform tasks to mitigate
PAGE 6
has the animal been trained to perform. Most people know
C.A.R.E.
to answer yes to the first and can tell you what the dog was
trained to do, but that is it, no further questions are allowed,
you are required to grant them full access.
Welcomes
Animals that make it through Service Animal training are
Greg Crist as
highly trained for obedience as well as task work. Hundreds of
hours go into the training of a service animal and thousands Advisory Board
of dollars are spent to train them. My first girl, Sasha Marie,
had close to 300 hours of training and the training cost close
to $15,000. Sadly a few short months after she completed
Member
her training, she suffered a severe spinal cord stroke and had
to be helped to the Rainbow Bridge. Our current SDIT, Allie
Katherine has completed
her intensive obedience
and has passed her
AKC Good Citizen tests
including Public Access
and is still building on her
hours in a “in training” By: Deborah Sansom,
position. Once we feel ICS Management
she has mastered the
During C.A.R.E. ‘s Winter Board Meeting in January
obedience portion, we will 2019, it was decided to invite another Associate
begin to integrate her task Member to the Board in an advisory position (not
work. Two of her tasks will a voting position). Paul Mattimoe, Perspective
be picking up something Group, is currently an Advisory Board Member,
that drops and being able but the Board felt it was important to add another
to dial a “rescue” phone, Advisory Position to ascertain what our Associate
which is a specially designed form with a large button on it, Members are expecting from their membership with
programed to call a specific number, by pressing the button. C.A.R.E. and what C.A.R.E. can do to enhance their
business prospects. After soliciting resumes from
Associate Members, the Board received a resume
One of the things you cannot do, is ask me what my disability
from Greg Crist, Association of Vacation Owners
is, nor may you ask me to demonstrate her tasks. If I can (AVO), and invited him to participate on the Board in
answer the two questions, whether I own at your resort, I have the second Advisory Position.
exchanged into your resort, or I just plain out rented, you must
give me full accommodation including my service animal. Greg Crist’s history in the vacation ownership
industry began in 2003 when he formed Vacation
It is a confusing topic, but there are great resources Advisor Publications. He sold the company in
2010, and it was rebranded shortly thereafter as
throughout the United States, in fact 10 of them, and they can
TimeshareAdvisor.com. Greg has 15+ years in
help you with anything ADA related and the ADA site. A great compliance consulting with various organizations
training tool for your employees can be found at https://www. in the healthcare, legal and technology sectors, in
ada.gov/regs2010/service_animal_qa.html. addition to his executive skills he has used sitting
on Boards for non-profits organizations. Greg
The ten ADA service centers that are referred to above can be has served as either a panelist/speaker/master of
found on the web at https://adata.org/find-your-region. They ceremonies at 14 conferences in four countries
are the leading authority on all things related to the ADA. over the last six years. Not only is he the CEO of
AVO but he is an active member of ARDA, CVOA,
AMDETUR and of course, a large supporter of
I hope this article has helped more than confused. You can C.A.R.E.
also email one of the service centers for specific questions as
they provide very detailed answers. Until Philadelphia, when I On behalf of the entire C.A.R.E. organization, I
hope we get to present again on this topic, be safe. welcome Greg to the C.A.R.E. Board. We know with
his experience in the vacation industry he will not
only benefit our Associate Members, but the entire
C.A.R.E. organization.
PAGE 7
THE 5 BEST DECISIONS THE BEATLES
EVER MADE...and WHY YOU SHOULD
MAKE THEM, TOO!
By: Bill Stainton, Motivational Speaker and Author
The Beatles were together fewer than 2. A Single, Shared Vision do things differently, to zig where
ten years. others zagged—and the next album
When the Beatles were first starting they released was the legendary
Yet in those ten years, they created out, they had one common vision
Sgt. Pepper album. The Beatles had
a brand and a legacy that would be that sustained them through the hard
broken the mold yet again.
the envy of virtually any organization times and gave them a clear target
in the world. And they did it without for their eventual success: they were The lesson: If you keep doing what
ever reading a single book on going to be bigger than Elvis! What you’ve always been doing—even
management, leadership, or success. a great vision: it was short (and
if you’re great at it—eventually the
therefore repeatable), it was bold
So how did they do it? competition can catch up. Keep the
(other bands just wanted to be the
competition on their toes by shaking
best band in Liverpool), and it excited
By making five decisions: it up!
their emotions (it passed the “this is so
1. Spread the Spotlight cool” test).
When sixteen-year-old band leader The lesson: If you want to engage
John Lennon first met fifteen-year-old your team, make the vision short (if
Paul McCartney, Paul was a better it doesn’t fit on a bumper sticker, it’s
guitarist, a better singer, and better probably too long), make it bold (aim
looking—a triple threat! So, Lennon high), and make sure it passes the
had a decision to make. Should he “cool” test (when you say it, your team
keep the spotlight focused solely should think, “Wow—that is so cool!”)
on himself, or should he put his ego
3. Play to Your Strengths
aside, invite this McCartney triple
In order to stand out from the
competition, the Beatles had to Bill Stainton with Rosanne Guanabara
decide what they could do better than
anybody else. And for the Beatles, this
meant songwriting. Sure, they worked Paul McCartney once said, “The
on other things; but they focused most reason we were twice as good as
of their energy on what they did best— anyone else is because we worked
and decades later, every other band is twice as hard as anyone else.” They
still trying to catch up. were, and they did.
The lesson: Find a way to spend at The lesson: Talent, luck, and creativity
Bill Stainton with Teresa Knapp, least 80% of your time focusing on alone won’t do it. Remember: until
Sonya Halladay and Greg Crist what you do best (and do the same for somebody rolls up their sleeves and
each member of your team), and your
threat to join the band, and make does the work (especially the work
success is virtually guaranteed.
the team stronger? We all know the competition doesn’t want to do),
what decision he made, and thus the 4. Shake It Up! nothing is going to happen!
Beatles were born!
In 1966, the Beatles decided to stop Bottom line: the Beatles may have
The lesson: Focus on building a great touring, and the rules said you couldn’t broken up in 1970, but their music—
team, and you’ll get great results. do that. But the Beatles decided to and their leadership wisdom—lives on!
PAGE 8
SMALL BUT MIGHTY GROUP OF
VOLUNTEERS ‘GIVE BACK’
AT CHILDREN’S THERAPLAY
By: Amanda Wainwright, Southern Journeys, LLC
C.A.R.E Gives Back had an amaz- had their own unique personality to stabilize and ensure client safety.
ing opportunity to volunteer during that they were so gracious to share Our small but dedicated team of
the 2019 annual conference in with the volunteers. Each horse C.A.R.E members rolled up their
Indianapolis, Indiana at Children’s was either rescued or donated by sleeves and got their hands dirty
TherAplay Foundation, Inc. TherA- private individuals and came from with cleaning up after a fundraising
play offers physical and occupa- a variety of backgrounds including event TheraAplay had the evening
tional therapies on horseback for barrel racing. Through donations, before. It was a jam-packed day
children with diagnoses such as TherAplay has managed to create full of laughter, organizing and
cerebral palsy, Down syndrome, a beautiful space for the thirteen cleaning the facilities.
autism spectrum disorders, trau- horses as well as maintain the
matic brain injury, and developmen- therapy arena and several occupa- C.A.R.E thanks Lisa Kobek for fa-
tal delay. Therapists at TherAplay tional therapy areas, office space cilitating our volunteer opportunity
combine a sensory-rich, child- and comfortable parent waiting ar- for this noble and worthy organiza-
centered clinic with hippotherapy, eas. They have done a lot but still tion and to Katie Statman, Develop-
a treatment strategy incorporating have much in their vision to accom- ment Assistant and Volunteer Coor-
the movement of horses, to provide plish. They rely on donations and dinator, who organized our team so
carefully graded motor, sensory volunteers to reach their vision. that we could make the maximum
and neurological input. use of our time at TherAplay. It was
Those that volunteer at TherAplay an enriching C.A.R.E Gives Back
C.A.R.E participants had the op- are assigned to ‘sidewalking’, office Event!!! If you missed the event,
portunity to meet and interact with support, and events. Sidewalking feel free to check out their website
the thirteen therapy horses and is when volunteers walk alongside at www.childrenstheraplay.org.
tour the facilities. The horses each the horse during a therapy session
Tarron Messner with Janet Janssen, C.A.R.E. Volunteers
Amanda Wainwright and Chris Carlson
PAGE 9
SILENT/LIVE AUCTION RAISES
OVER $10,000 AT
INDIANAPOLIS CONFERENCE
By: Corina Violette, Global Connections, Inc.
The Silent/Live Auction is always a Vacation Weeks Basket Raffle, Silent auction was filled with friendly compe-
popular event during conferences Auction for any merchandise, and Live tition, laughter, and fun.
and the auction, held recently in Auction for all services donated. This
Indianapolis, was no exception with format allowed the auction process to Proceeds from the Silent/Live Auction
almost $32,000 in prizes. The prizes be streamlined and provided additional go towards the marketing of C.A.R.E.
ranged from registrations at industry time for attendees to enjoy a lovely thus benefiting the entire organization
events, discounted memberships to dinner with fellow colleagues. through the recruitment of new mem-
trade associations, to vacation weeks ber companies and industry recogni-
and electronics packages. Biddin- Guest Auctioneer/Emcee Greg Crist, tion. Thank you to the companies that
gOwl.com, an online bidding site, was brought the perfect combination of donated items and winning bidders.
opened two weeks prior to the confer- confidence, charm and expertise to
usher our guests throughout the event. A big THANK YOU to the below com-
ence, allowing attendees to view and
His personable and confident stage panies who donated an item or two to
pre-bid on items already donated. A
presence helped this year’s auction this year’s auction!
new format was introduced to confer-
ence attendees, which included a be one of the best events yet. The
Access Development Endless Vacation Rentals
Perspective Group Travel Advantage Network
AMDETUR Global Connections, Inc.
RSI Vacations VacationCondos.com
ARDA Gunn Marketing Group, Inc.
Resort Travel & Xchange VI Resorts
C.A.R.E. Hawaii Time Share Exchange
Solare/Bahia Mar Tower World International Vacation Club
CustomerCount ® Holiday Systems International
Sundance Vacations, Inc. Lifestyle Holidays Vacation Club
Diamond Resorts Wyndham
Timeshare Escrow and Title, LLC Philadelphia Historic District-Downtown
If you’re interested in donating for next year’s conference in Philadelphia,
PA be sure to reach out to Corina Violette (cviolette@care-online.org).
Stay tuned for more updates!
PAGE 10SILENT/LIVE
AUCTION
DONATION GOES TO
DEAN HEDSTROM FOUNDATION
By: Debora Sansom, ICS Management
After each Silent/Live Auction, a family after Dean lost his battle with for children enrolled in these pro-
drawing is held among the individu- Stage IV Melanoma on April 25, 2009. grams which includes learning the
als or companies that donated an The foundation’s mission is to “edu- game of golf. The Dean Hedstrom
item, and 5% of the auction pro- cate the public especially young Foundation’s goal is to protect these
ceeds are donated to the charity of people regarding the risk of over children from the sun when they
their choice. This year, Bob Ko- exposure to the sun and advancing practice their golf swings.
bek’s, CustomerCount®, name was research that will lead to new treat-
drawn, and he has named the Dean ments and a cure for melanoma”. For more information or to
Hedstrom Foundation for Melanoma The foundation is a 501c3 organiza- contribute to this worthy cause,
Awareness as his charity of choice. tion and has no paid employees. It visit www.dhfma.org or call
Since $10,650.00 was raised through is a major promoter of The First Tee (727) 286-3090.
the auction, $532.50 will be donated. Program, The Boy’s and Girl’s Club
of America and Big Brothers/Big Sis-
The Dean Headstrom Foundation ters of Pinellas County. They have
was founded by Dean’s friends and an extensive after school program
PAGE 11MarketPlace Participants Enjoy Expanded
Opportunities in Indianapolis
By: Bonnie Kosco, Administrator
Media and MarketPlace participants benefited from throughout the conference via Facebook/Twitter and SMS
exciting new perks during C.A.R.E.’s 67th Conference messages and a private meeting area. The enhanced
in Indianapolis. Three packages with varying levels of benefits led to a “Sold Out” Exhibitor MarketPlace and a
benefits were offered to Media and Exhibitor MarketPlace great opportunity for participants and conference attendees
participants. New benefits included promotion prior to and to forge new business relationships.
www.thetimesharekahuna.com www.sundancevacations.com
The Timeshare Kahuna, LLC is a wholesale provider of Sundance Vacations offers destination-based
WorldMark, Bluegreen and Wyndham inventory. travel at a fraction of the retail rate.
www.accessdevelopment.com
www.resortmanagementservices.com
For over 30 years, Access Development has helped
Resort Management Services specializes in member
vacation ownership and exchange companies increase
upgrade programs designed to enhance member benefits
revenue through acquisition, retention and upgrade
while creating cash flow for Developers and HOAs.
programs.
www.travelguard.com www.rtx.travel
Travel Guard offers comprehensive travel insurance and RTX is a timeshare exchange company offering C.A.R.E.
assistance plans which include valuable travel insurance members inventory throughout the US and international
and assistance coverages to enhance your guest locations on wholesale, lease or direct exchange.
experience.
www.customercount.com
CustomerCount is the top-rated customer feedback
management system; offering continuous invaluable www.Timeshareresaleclosings.com
insights into a company’s Net Promotor Score and Timeshare Escrow & Title, LLC offers timeshare escrow
customer satisfaction. and title services.
For information regarding Media and Exhibitor MarketPlaces for C.A.R.E.’s 68th Conference in
Philadelphia, Pennsylvania from April 4-7, 2020, contact:
Brandy West: 828-254-1643 ext. 23713 / bwest@care-online.org
Amanda Wainwright: 855-365-5997 / awainwright@care-online.org
Sarah Ferguson: 828-348-2500 ext. 4512 / sferguson@care-online.org
PAGE 12WHY I C.A.R.E. AND YOU
SHOULD TOO!
By: Valerie Burke, Director of Customer Experience and SEO,
Sundance Vacations, Inc.
Sundance Vacations recently The conference is a manageable joyed the presenters on topics
launched a new division to service size which offers the benefit of such as: Kiss Your Customer: 77
our clients’ travel. While the com- networking on a scale not always Reasons Why Sales & Services
pany has over twenty-eight years’ possible at a larger tradeshow. The Are Just Like Dating & Relation-
experience in the travel industry, variety of attendees was also a ships, as well as panel discussions
the actual fulfillment of the vaca- surprise. I anticipated other travel on topics everyone needs to know
tions was a new challenge for our providers; however, our company more about for example: Compli-
business. was able to meet industry lead- ance in the Year of Class Action
ers from all aspects of the field Litigators. This was a panel dis-
Were we perfect? from loyalty program providers to cussion on big data, and it could
marketing companies... all experts have gone on all day without even
Of course not, but we were honest
within the travel industry. scratching the surface.
and approached every reserva-
tion with heart and our customers’ Should you attend? In short, if your business is in-
best interests in mind. We can offer terested in improving the bottom
global destinations via partnerships If you are looking for great semi- line, this is a community that really
with industry leaders. However, nars, networking, and a dash of cares.
we wanted additional inventory in fun, the answer is yes. This confer-
destinations where our travelers ence included a tour of the RCI call
love to go year-round. This led to center as well as the Indianapolis
attending our first ever C.A.R.E. Motor Speedway. Everyone en-
conference in India-
napolis, Indiana this
May 2019. Valerie Burke, Sundance Vacations, Inc.
Was it what I ex-
pected?
It was better. What
we discovered was
a community of
dedicated travel
professionals that
wanted to work
together to improve
their clients’ travel
options. As first-
time attendees, we
were assigned a
C.A.R.E. ambassa-
dor to help us make
introductions and
offer assistance
with anything and
everything during
the conference.
PAGE 13C.A.R.E.nnections
C.A.R.E. has continued to grow through the addition of many great new members over the past
year. Make sure to give them a warm C.A.R.E. welcome as well as getting the full benefit of
your C.A.R.E. membership by reaching out to our newest members.
GENERAL MEMBERS
DIAMOND RESORTS MEXICAN RIVIERA RESORTS PALMERA, LLC
UNLIMITED S.A. de C.V. Phone: 843-785-1000
Phone: 702-804-8600
Phone: 998-287-4100 ext. 6134 E-Mail: jboretti@
E-Mail: Maria.Kalber@
diamondresorts.com E-Mail: akiseleva@mxrru.com palmeravacationclub.com
Website: www.diamondresorts.com Website: www.yucatan-holidays.com Website:
Responsible Party: Anna Kiseleva www.palmeravacationclub.com
Responsible Party: Maria Kalber
Nature of Business: Developer, Responsible Party: Jennifer Boretti
Nature of Business: Resort
Developer, Exchange Company, Rental Company, Management Nature of Business: Developer
Membership Travel Club, Rental Company Inventory: Coral Sands Resort,
Agency, Wholesaler of Inventory, Inventory: Sunset Marina, Cancun, Hilton Head, South Carolina; Island
Property Management Company, Mexico; Hacienda Tres Rios, Riviera Links Resort, Hilton Head, South
Travel Agency, POA or HOA, Maya, Mexico; Laguna Suites, Carolina, Port O’Call Resort, Hilton
Certificates/Incentives Cancun, Mexico; Ocean Spa Hotel, Head, South Carolina, Coral Reef
Inventory: Extensive inventory Cancun, Mexico Resort, Hilton Head, South Carolina
in Florida, Virginia, Tennessee, Company Description: Mexican Company Description: Palmera,
Missouri, Colorado, North Carolina, Riviera Resorts Unlimited, S.A. LLC is a Timeshare/Club Developer
Indiana, Utah, Mexico, Arizona, de C.V. specializes in offering with four resorts in Hilton Head,
California, Hawaii, United Kingdom, extraordinary travel experiences South Carolina.
Scotland, Austria, France, Portugal, at affordable prices. MRRU has
Spain a variety of vacation packages
available for the top beach SUNDANCE VACATIONS, INC.
Company Description: Diamond Phone: 570-820-0900 ext. 1123
Resorts offers destinations, destinations in Mexico and the
events and experiences to help Caribbean. Our commitment to high E-Mail: cbednar@vacmail.com
members make a habit of breaking quality service and over 30 years Website:
from routine. From unforgettable of experience make us the leading www.sundancevacations.com
getaways to exclusive concert name in the travel industry. MRRU
belongs to the Sunset Group that Responsible Party: Candy Bednar
series to VIP receptions and
dinners, members turn to Diamond owns and operates 6 hotels (1000 Nature of Business: Membership
to recharge, reconnect and remind rooms) in Cancun and Riviera Maya, Travel Club, Wholesaler of Inventory
each other what matters most. Our Mexico Inventory: Esplanade Suites,
focus on quality resorts, customer Wildwood, NJ; Woodfield Manor,
service and flexibility mean members Poconos, PA; Myrtle Beach Resort,
can return to a favorite resort, book Myrtle Beach, SC; Island Beach and
a cruise to explore new countries Tennis, Hilton Head, SC;
or attend a once-in-a-lifetime event Mallard Lakes, Selbyville, DE
with the same level of confidence Company Description: Sundance
and anticipation. With access to a Vacations was founded in 1991 to
world of entertainment and activities, provide vacation options to popular
a Diamond membership ensures that resort areas to families at a fraction
people are always looking forward to of the retail rate.
vacation.
PAGE 14Connecting Members to Provide Outstanding Vacation Services
ASSOCIATE MEMBERS
ASOCIACIÒN DE COMPLEJOS CUSTOMERCOUNT®
VACACIONALES Y TURISTÍCOS Phone: 317-816-6000
AC (ACOTUR)
E-Mail:
Phone: 01 9883616 299 bobkobek@customercount.com
E-Mail: itzel.voigt@acotur.org.mx Website: www.customercount.com
Website: www.acotur.org.mx Responsible Party: Robert “Bob”
Responsible Party: Itzel Voigt Kobek
Nature of Business: Trade Nature of Business: Service
Association Provider
New C.A.R.E.
Company Description: The Company Description:
Companies and Sponsors
objective of ACOTUR is to bring CustomerCount® is the only online
together individuals and/or enterprise feedback management
corporations, whether business system designed specifically for the
owners, operators, construction vacation ownership industry.
companies, promoters, consultants,
real estate developers or any
association that has the varied
activities of vacation
clubs as its principal
focus, which include
G E T AC C E S S
but are not limited to:
vacation clubs, discount
clubs, real estate trust
clubs, travel clubs and
all-inclusive companies.
ACOTUR represents
the different types
of vacation clubs in BOOST YOUR OWNERS’ VALUE.
southeastern Mexico,
seeking communication
and transparency EVERYWHERE
EVERY DAY
while providing the
opportunity to participate
in all programs and
activities for marketing WITH AMERICA’S LARGEST DISCOUNT NETWORK
the industry in an
organized manner,
while simultaneously
supporting its growth Every C.A.R.E. member is entitled to a
and development.
FREE membership. CLAIM YOURS TODAY!
800-840-0032 • www.accessdevelopment.com
PAGE 15I Have a Question:
Who Do I Call?
Have you ever had a question about some aspect of your C.A.R.E. membership, but just aren’t
sure who to call? Here’s the list…so don’t hesitate to contact us for assistance!
GENERAL INFORMATION/ Sarah Ferguson:
CONFERENCE 828-348-2500 ext. 4512
sferguson@care-online.org
Bonnie Kosco:
800-636-5646; 540-828-4280 MEMBERSHIP
bkosco@care-online.org
Tina Hill:
ASSOCIATE MEMBER 843-842-6556 ext. 11108
thill@care-online.org Greg Sheperd with
Paul Mattimoe: Teresa Knapp
407-730-3565 Brandy West:
pmattimoe@care-online.org 828-254-1643 ext. 23733
bwest@care-online.org
Greg Crist:
MENTORING
833-277-5286 (Procedures and Events-Ambassadors)
gcrist@care-online.org
Debbie Sansom:
BETTER TRADE BUREAU 713-378-6447 ext. 123
dsansom@care-online.org
Debbie Sansom;
713-378-6447, ext. 123 Bonnie Kosco:
dsansom@care-online.org 800-636-5646 ext. 0
bkosco@care-online.org
CONNECTIONS MAGAZINE
SPONSORSHIP
Bonnie Kosco:
800-636-5646 Tina Hill:
bkosco@care-online.org 843-842-6556 ext. 11108
thill@care-online.org
ONLINE DIRECTORY/SUPPLIER
SEARCH SYSTEM Amanda Wainwright: Linda Mayhugh with
855-365-5997 Maria Kalber
Bonnie Kosco: awainwright@care-online.org
800-636-5646
bkosco@care-online.org Brandy West:
828-254-1643 ext. 23733
Amanda Wainwright: bwest@care-online.org
855-365-5997
SILENT/LIVE AUCTION
awainwright@care-online.org
Corina Violette:
ETHICS 913-498-0960 ext. 2105
cviolette@care-online.org
Linda Mayhugh:
800-636-5646 ext. 700 Brandy West:
lmayhugh@care-online.org 828-254-1643 ext. 23733
bwest@care-online.org
MARKETPLACE
Sarah Ferguson:
Brandy West: 828-348-2500 ext. 4512
828-254-1643 ext. 23723 sferguson@care-online.org
bwest@care-online.org
For a complete list of Committee
Amanda Wainwright: Chairpersons and Board of Directors, visit Bob Kobek and
855-365-5997 C.A.R.E.’s web site at www.care-online.org Adrian Garrett
awainwright@care-online.org and select Board of Director information.
PAGE 16Everyone is a Winner at
Indianapolis Conference...
Thanks to Conference Sponsors!
By: Amanda Wainwright, Southern Journeys, LLC
Thanks to conference sponsorships totaling $47,650, conference experience an unforgettable one. Additionally,
C.A.R.E.’s 67th conference in Indianapolis, Indiana was “RCI Monday”, with the “Kiss the Bricks” tour of the India-
one of the highest rated conferences in recent years, and napolis Speedway, visit to the RCI Call Center Tour and
according to the conference follow-up survey, a whopping “Farewell Dinner” at the Cobblestone Restaurant ended
84.91% of attendees reported that they gained new busi- the conference on an extraordinary note, thanks to Endless
ness relationships! Vacation Rentals.
This success would not have been possible without the Conference sponsors help C.A.R.E. make conference reg-
sponsors that made the networking events and educational istration affordable and limits additional out-of-pocket ex-
sessions possible. Beginning with the welcome cocktails, penses for meals, snacks and transportation thus enabling
sponsored by Sundance Vacations, Inc to the Spectacular more companies and member representatives to reap the
evening of Recognition (and 360° views) on the 48th floor benefits of attending conference.
of the SalesForce Tower, sponsored by Diamond Resorts,
Bahia Mar Tower, LLC, Global Connections, Inc., Resort Heartfelt thanks go out to the following C.A.R.E. companies
Management Services, RSI Vacations and Timeshare Es- that generously supported the organization and the confer-
crow and Title, LLC, conference sponsors helped make this ence through their sponsorships:
PERSPECTIVE GROUP CVOA ARC RESORTS, LLC
DIAMOND RESORTS HAWAII TIME SHARE EXCHANGE CONDOMINIUM TRAVEL CLUB
ENDLESS VACATION RENTALS LIFESTYLE HOLIDAYS VACATION EAGLE CREST RESORT
CLUB
HOLIDAY SYSTEMS INTERNATIONAL MERIDIAN FINANCIAL SERVICES
RESORT TRAVEL & XCHANGE
RESORT MANAGEMENT
SERVICES TARANOVA VACATION CLUB
C.A.R.E. will be celebrating its
RESORT TRADES TRADING PLACES INTERNATIONAL 35th Anniversary at its 68th Con-
ference in Philadelphia, Penn-
BAHIA MAR TOWER, LLC HOPAWAY HOLIDAY sylvania from April 4-7, 2020.
Sponsorship opportunities are
GLOBAL CONNECTIONS, INC. ALL POINTS ACCOMMODATIONS
still available for this momen-
SUNDANCE VACATIONS, INC. ARDA tous event. For more informa-
tion, contact:
RSI VACATIONS ARDA-WIN ADVANTAGE
TINA HILL,
TIMESHARE ESCROW AND TITLE, LLC INNTOUCH TRAVEL thill@care-online.org,
407-622-9499
AIG TRAVEL GUNN MARKETING GROUP, INC.
AMANDA WAINWRIGHT,
ACOTUR MHC RESORT PARKS Southern Journey’s, LLC
awainwright@care-online.org,
AMDETUR SOUTHERN JOURNEYS, LLC
855-365-5997
ASSOCIATION OF VACATION THE TIMESHARE KAHUNA, LLC
BRANDY WEST,
OWNERS
ACCESS DEVELOPMENT bwest@care-online.org,
CONDOWAREHOUSE.COM 828-254-1643, ext. 23713
PAGE 17RESORT
Trades
Thank You to Our
PAGE 182019 Sponsors
PAGE 19VICE PRESIDENTS ELECTED
IN INDIANAPOLIS
By: Debora Sansom, ICS Management
The C.A.R.E. Board of Directors had Director of Resort Partnerships of Service Award, demonstrating
three Vice President positions to be Resort Travel & Xchange but has Outstanding Service given to the
filled in 2019. Two positions were for since transitioned to add a new career C.A.R.E. organization in 2016. In the
three-year terms and one position was opportunity with Global Connections few years that she’s been involved in
for a one-year term. Last September, as their Director of Inventory her current role, Corina has quickly
The Board of Directors received a Management. become recognized as an asset in the
resume for re-election from Corina travel and hospitality industry and has
Violette, Resort Travel & Xchange. Corina demonstrates high gained respect from trusted industry
During election proceedings during the performance standards in driving leaders today.
Indianapolis Conference, there was results and execution of business
an also a nomination from the floor processes. Corina is a 2014-2015 Corina brings fresh, innovative ideas
for Sarah Ferguson, VacationCondos. ARDA Leaps graduate, having earned to C.A.R.E. which will reflect positively
com. Since there were only two her RRP in April of 2015. She serves on the future of C.A.R.E and will
people running for the three positions, on the AIF Education Committee, create a lasting image on an industry
Corina and Sarah were elected by Member Experience’s Committee, and that has slowly been shifting from
acclamation. As follows please find the LEAPS Alumni Task Force with the traditional timeshare model. She
information regarding these two highly ARDA. Corina is currently serving on is a very passionate person who is
qualified individuals. the C.A.R.E. Ambassador, Marketing, determined to get the job done and
Trade and IT Committees and she is she does “get the job done”.
Corina Violette always finding new ways to advertise
C.A.R.E. such as on Twitter and Sarah Ferguson
Corina has been involved in the Facebook. She has also participated
timeshare and vacation ownership on a number of panel discussions at Sarah joined the U.S. Army in 2005
for several years with experience various trade shows throughout the and was stationed at Fort Bragg, North
in customer service, operations, industry as well as contributed articles Carolina. During her time there, she
management and leadership. At the for diversified travel publications. married her high school sweetheart,
time of the election Corina was the Corina won the Richard Gallardo Coty, and has one child, Sophia,
who is now 12 years old and in
middle school.
C.A.R.E. Board of Directors
After Sarah’s time on active duty,
her family and she relocated to
Asheville, North Carolina, where
she completed by bachelor’s
degree from University of North
Carolina at Asheville. Her
passion for marketing stems from
opportunities while in the Army to
plan events and her decision to
go into public relations.
Sarah began working with
Festiva Sailing Vacations in 2012
and was fortunate to be able
to travel to the Caribbean and
set sail! In 2015, she decided
to go back to school and get
PAGE 20her master’s degree in Integrated Marketing
Communications from West Virginia University.
Upon completion of her degree in 2017, Sarah
was offered a position at VacationCondos.com
as the Director of Marketing, a sister company
of Festiva Sailing Vacations, and she has been
there ever since.
Her hobbies include spending quiet time in her
family’s camper, arts and crafts, shopping and
spending time with her daughter.
Regarding Sarah’s election as a C.A.R.E. Vice
President, Sarah noted “I am excited about
working with C.A.R.E. because I love the field
of marketing. I love to be able to explore new
challenges and I look forward to be a part of
the C.A.R.E. leadership team”. Sarah will be
using her marketing skills to work along with
Corina Violette to advertise and enhance the
membership within C.A.R.E. With Sarah and
Corina at the marketing helm, C.A.R.E. is on the Sarah Ferguson
verge of an explosion of new ideas, members
and direction.
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ExploreGCI.com GlobalPerksPlus.com
PAGE 21SOLVING THE PUZZLE OF THE
SECONDARY MARKET
By Gregory Crist, Association of Vacation Owners
Did you know that the “Rubik’s Cube” and the commitment of the Global association sees the value and benefit
is one of the most popular and chal- Secondary Market Coalition. As our of doing so now. Incorporating this
lenging multi-dimensional puzzles ever membership touches each segment of self-governance, as opposed to having
created? It’s inventor Ermo Rubik, an an interconnected timeshare industry, to contend with potential legislative
architect and engineer by trade hadn’t many of our members either directly or and regulatory over-reach which could
intended to design a toy when he cre- indirectly participate in the secondary make it nearly impractical for second-
ated his magic cube. It was instead, a market. These stakeholders include: ary market service providers to oper-
functional and dynamic teaching tool Resale, Rental, Exchange, Trade- ate in the space.
that illustrated how multiple free mov- In, Transfer and Inventory Recovery
ing parts could work independently companies. This is C.A.R.E.’s contribution to en-
within an otherwise interlocking sys- suring that we keep the overall health,
tem. The challenge of course was how Our secondary market deserves its reputation and success of the entire
to reorient each of the coded panels own operational framework, accredi- industry moving forward. To do that,
once they were mixed in with other tation and licensing with participants we must align those efforts with the
colored panels. gaining access to the tools and cred- values and trust C.A.R.E. members
ibility needed to sustain their busi- are known for. Contact Gregory Crist
Today, Rubik’s design can be com- ness models within a rapidly changing for more information about the GSMC
pared to a disoriented secondary mar- environment. Reorienting will take at Greg@AVOWorldwide.com.
ketplace. A puzzle that can be solved time and resources to implement and
with the help of C.A.R.E. members maintain however, C.A.R.E. as an
Santiago Merizalde with Carlos Trujillo and
Guillermo “Memo” Davila
Greg Crist and Linda Mayhugh
PAGE 22C.A.R.E.
ASSOCIATE
COMMITTEE
UPDATE
By: Paul Mattimoe,
Perspective Group
The Associate Committee met during the Indianapolis
conference and determined once again that associate
members are being taken good care of, and any questions
or views are being relayed to the board through Paul Mattimoe with Rosanne Guanabara and
Paul Mattimoe, serving as Associate Board Member. Greg Sheperd
Some new suggestions were made that focused primar-
ily on networking and content. It has been a while since
C.A.R.E. last included a Speed Networking session and
with plenty of new faces in the room from the great work
the membership committee and board members are do-
ing it was recommended that it once again be included
in the next conference to help facilitate new introductions
between new and veteran members of the organization.
Additionally, while the session content at the Indianapolis
content was fantastic, there is also room for more sales
and marketing sessions that are of relevance to associate
and general members alike, plus sessions that highlight
key general members so that vendors can benefit from
learning more about their prospective clients.
Networking is a primary focus for Associate Members, and
so the committee will continue to ensure new opportuni- C.A.R.E. Group at D’Amore
ties, events and sessions are created to help extend the
already extremely “inclusive” environment that C.A.R.E.
Conferences provide.
The Associate Committee is also delighted to announce
the appointment of Greg Crist, CEO, Association of Vaca-
tion Owners as a second Associate Board Member, who
will add another voice on the board and deliver his knowl-
edge and expertise in specific areas for the benefit of
C.A.R.E. members.
If any Associate Members would like to join the Associate
Committee, or have any questions or suggestions, please
contact pmattimoe@care-online.org.
Tim Wilson with Sharon Scott Wilson and Bob Kobek
PAGE 23And the C.A.R.E. Pinnacle Award Goes To….
Kris Gunn-Hedstrom
By: Melanie Gring, Chief Strategic Alliances and Brand Officer/Global Connections, Inc.
(In Collaboration with Georgi Gordon/GBG and Associates)
At the May 2019 C.A.R.E. conference experience, Kris has had a profound tures at nearly all the First Tee Golf
held in Indianapolis, IN, I was ex- influence on tour generation and tour Courses in the area where Kris lives.
tremely honored to present C.A.R.E.’s incentives. Kris formed Gunn Market-
highest honor to Kris Gunn-Hedstrom. ing Group over a decade ago, building For the last two years, Kris has hosted
The Pinnacle Award is unique in that one of the most ethical and respected annual Pinktober events at her Lady-
all nominations come from fellow marketing firms in the business. bug Farm. These events have raised
C.A.R.E. members. The recipient of nearly $10,000 for Send Me On Vaca-
this award shows a commitment to Not only recognized for her profession- tion, a charitable organization focused
the community through philanthropic alism, the C.A.R.E. Pinnacle Award on sending breast cancer survivors on
activities and has made an impact also represents Kris’s charitable and well-deserved and much needed vaca-
on the vacation industry. The winner philanthropic activities. tions. Ladybug Farm is an ongoing
must also possess characteristics of commitment of Kris’s. She founded
Kris established the Dean Hedstrom this animal rescue farm and personally
leadership, integrity, and exhibit a high
Foundation for Melanoma Awareness cares for the animals that make her
quality of standards and ethics. Kris
in 2009 to honor the memory of her property their home.
certainly fits that bill!
late husband. The Foundation edu-
Kris is President of Gunn Marketing cates teen golfers about the dangers Kris is an excellent representative of
Group, Inc. and has been a part of the of the sun. She was recognized as our vacation industry’s high profes-
timeshare/vacation ownership com- “Amateur of the Year” by the PGA for sional and ethical standards. Her con-
munity for 40 years. She began her her Foundation’s major contribution of tinued support of her local community
career in the vacation industry work- sponsoring free ‘skin checks’ to golf- and the vacation industry make her an
ing as an OPC in Clearwater Beach, ers. The Foundation has placed, and exceptional recipient of the C.A.R.E.
FL. Because of that early industry continues to maintain, sunshade struc- Pinnacle Award.
Tina Hill with Melanie Gring Kris Gunn-Hedstrom
PAGE 24STEPPING UP TO THE PLATE:
BOB KOBEK AND GREG SHEPERD
ARE NAMED C.A.R.E. “ROOKIES OF
THE YEAR”
By: Dave Heine, President, Timeshare Escrow and Title
The C.A.R.E. Pinnacle Award honors an qualifications as C.A.R.E. honorees, in that Meridian Financial Services to be a valued
individual who has attained the highest level they represent our professional community member.”
of excellence in the vacation industry for with integrity and dedication.
their achievements. C.A.R.E. has another CustomerCount® is the only feedback
important recognition called the “Rookie of In his first year with C.A.R.E., Bob Kobek system designed specifically for the leisure
the Year Award.” The award recipient is sponsored the C.A.R.E. Board dinner in his travel industry. Many C.A.R.E. member
selected by the C.A.R.E. Board of Directors hometown of Indianapolis. Upon receiving companies use the survey system to stay in
and is presented to a first time attendee or the award Bob said, “As the award signifies, touch with the Voice of the Consumer--their
new member who has hit the ground running being the Rookie of the Year is one recog- members, exchangers and guests.
and contributed to the success of C.A.R.E. nition that I truly appreciate. It means that
my belief is correct that a company gets as Meridian Financial Services has been a true
through participation on committees, panel
much out of their Association as they put industry partner for years. Greg’s knowl-
discussions or in any capacity that benefits
into it. Thank you to the board and members edge and support are invaluable to our
conference attendees or the organization.
of C.A.R.E. for recognizing the effort.” industry and most recently to our C.A.R.E.
C.A.R.E. named two individuals as Rook- Membership.
ies of the Year: Bob Kobek, President of Greg Sheperd shared “I am extremely
honored to have received the 2019 C.A.R.E. These rookies are infusing our C.A.R.E.
Mobius Vendor Partners (MVP), the creator
“Rookie of the Year” award and am so proud team with new energy and we are looking
of CustomerCount® and Greg Sheperd,
of my membership with the organization. forward to what lies ahead with them and
President of Meridian Financial Services.
It’s easy to see that C.A.R.E. truly lives up with our organization.
Although they may be C.A.R.E. “Rookies”
both Bob and Greg are veteran all-stars to its name and cares greatly about their
of the timeshare industry. Having known members and about improving the industry
both gentlemen for more quite some time, I with integrity and compassion. Thank you
can vouch for their high character and their for this great recognition and for welcoming
Bob Kobek with Dave Heine Greg Sheperd and Bob Kobek
PAGE 25Expert Explores Why Business is Just
Like Dating and Relationships
By: Andy Masters, M.A.
The award-winning book, Kiss Your Here’s just a sampling of his illustra- company makes a lot of mistakes—
Customer: 77 Reasons Why Sales & tions and advice: you can preorder 100 of these and get
Service Are Just Like Dating & Rela- a volume discount!
tionships, takes a fresh and creative VALENTINE’S DAY
look at the eerie similarities between LOVE AT FIRST SIGHT
In business--it’s OK to send your best
business success and relationship
customers or clients flowers, candy, or So, is it possible to achieve “love at
success. Author Andy Masters ex-
a gift with a card signed from the team first sight” in business? Absolutely.
plores not just the irony--but what we
saying “WE LOVE YOU!!” It just might Consider those instances when you
can learn from relationships to apply to
bring a smile to their face. We need first laid eyes on a product--when you
business, and what we can learn from
to show our loyal customers that we had the feeling right away that THIS
business to apply to relationships. He
appreciate them this time of year, as ONE was for you. Or, what about
uses fun and entertaining examples
well. when you first met a salesperson or
from each along the way.
someone who provided a service
In relationships--send a dozen roses such as a dentist, financial rep, or real
So, how are business and romance
to your significant other to arrive the estate agent? Some are much better
similar?
day BEFORE Valentine’s Day, with than others at first impressions.
“First, it’s about the process: Find ‘em, a card which reads: “If you received
and then keep ‘em happy!” Masters these tomorrow, it wouldn’t be a Please, no more bland business
says. “There is a great irony between surprise. Besides, you deserve your cards. No more squirt bottles. No more
the sales process and romantic court- roses before anyone else in America!” thermal mugs with your company
ship. There is also a great irony be- logo. Despite what you might believe,
LEARN TO APOLOGIZE WITH people don’t want to see “Ed’s Ma-
tween keeping your customer happy,
GRACE & HUMOR nure Hauling” every morning when
and keeping your significant other
happy.” they drink their coffee (Sorry, Ed).
Mistakes are opportunities to Give them an item with THEIR com-
strengthen relationships. So when
He explains that the keys to success pany logo. Give them a baseball with
appropriate, you can still be clever
include being creative, little things their kid’s favorite baseball team on
and have fun with apologies, too--in
mean a lot, and what he jokingly refers it. Bring them something that’s going
either business or relationships. For
to as his personal expertise, learning to help their business or make their
instance, there are several companies
to face rejection.“Success in business life easier. What clever or personal-
which produce customized chocolate
and in life is about building relation- ized item would make that client go
gift items which include edible logos,
ships. And the keys to building those “WOW”?
edible photos, and up to 60 characters
relationships really are the same.”
of edible text (so, yes, you can liter- TRUSTING FATE IN BUSINESS AND
ally eat your RELATIONSHIPS
words).
Fate can be a wonderful thing in busi-
Once I sent ness and in life. However, we can’t
a chocolate fall into a trap of simply trusting fate
apology with in our lives. Sometimes fate needs a
an edible photo good kick in the butt. So, what can we
of myself. learn about both business and rela-
The text read: tionships…..from turtles? No, not to
“Sorry, please take things slowly. A turtle is the only
don’t bite my species that doesn’t get anywhere in
head off!” They life without sticking its neck out.
loved it.
Fate has a very small window. While
By the way, fate is a friend, fate only presents us
if you or your with brief moments of opportunity in
Andy Masters
PAGE 26You can also read
