10-11 October 2020 - Sporty.co.nz
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10-11 October 2020
WHY everyone NEEDS to make this a priority event!
The value of Love Tennis cannot be understated. The event has driven us as
a sport to innovate and keep challenging norms, we have a desire to be
New Zealand’s favourite sport for participation and Love Tennis is a
cornerstone of our strategy. It is quite unlike any other event in the country
and we can’t wait to go bigger and better in 2020!
88% Rated the overall Love Tennis experience above average to brilliant
77% Rated the overall success for clubs above average to brilliant
60% Rated the promotion of clubs in the community above average to brilliant
62% Rated the promotion of tennis in general above average to brilliant
88% Rated all round collaboration above average to brilliant
Key stats from 2019
350k+
Impressions via social media and
2,100 many more via signs, flyers and
Estimated new club members traditional media
from weekend sign ups
13,000+ 93%
Love Tennis participants Of volunteers said they would be
across 128 clubs involved in Love Tennis again
$350k+
Estimated direct return into tennis
clubs via new memberships
Benefits to Clubs Benefits to TLA’s/Communities
Clubs identified the following benefits in a survey following the • Increased use of community facilities
weekend:
• Inclusiveness and openness, breaking down perceptions of
• Energy and enthusiasm it created. The ‘buzz’ at the club ‘closed’ tennis clubs
• Promotion of the club and tennis in general • Fun, free community activities
• Community: the ‘whole of club’ and community coming • Collaboration between schools, clubs and businesses.
together
• Being part of a national initiative with a united message
• Support, material and ideas that were provided
• All sorts of people ‘giving it a go’
• Collaborative organisation at all levels
• It worked!
Benefits to Associations/RSO’s/NSO
• Growth and momentum in terms of participation
• Authentic collaboration between the tennis community at all
levels
• Impactful marketing via ‘top to toe’ approach
• Challenging all parties to capitalise on momentum and sustain
growth through further innovation and customer focused
products
“
It’s an excellent programme! We have loved running it. We’ve be
part of it for 3 years and it’s been very successful for our club.
Bishopdale Tennis Club
I think Love Tennis has done more to invigorate tennis in NZ than
any other initiative for years.
Karori United Tennis Club
The combination of overall national co-ordination, local club
implementation and leverage is amazing. Count us in for 2020.
Khandallah Tennis Club
The best thing was that we were part of a nationwide
campaign, it made us all very proud.
Wainuiomata Tennis Club
Love Tennis is bloody genius. It’s packed with kids here at the An absolutely fantastic event. Well set up, well organised, great
club… looks like social media worked. Now…. How do we get communication and support. Best thing our Club has done.
rid of them? Survey response 10/9/19
Mike O’Connor, Churton Park Tennis Club
All sorts of people giving it a go.
The buzz at the courts on the day – people who were there were Survey response 24/9/19
calling friends telling them to come down.
Survey response 30/9/19 Keep it up. We’re 100% back for next year. Would be crazy not to!
Survey response 17/9/19
The national co-ordination, and making a single loud
noise across the country – fantastic!
Survey response 17/9/19
2019 Statistics
126% increase for Havelock North Tennis Club (Tennis Eastern) who signed up
a staggering 250 new members over the weekend!
ATTENDEES TOP RECALL OF MARKETING CHANNELS Partnership
59% Visitors 36.7% Friends and family Hell Pizza provided 25,000 snack sized pizzas for
32.6% Existing members 15.5% Tennis newsletter volunteers and 1,100 large sized for volunteers.
8.3% Unknown 11.8% Facebook/social media
“We pride ourselves on being active members of the
ATTENDEES AGES 11.8% Flyer/poster communities in which we operate and backing Love
31.9% U12 8.9% School Tennis was our way of giving back to the people who
10.4% U17 support us; as well as helping tennis in New Zealand
grow, and encouraging more people to get out on
3.1% 18-25
What we’re improving from last court during the summer.”
7.2% 26-35 year - Ben Cumming, General Manager HELL PIZZA
25.9% 36-50 • Club specific flyers/social media banners
11.4% 50+
• Education around sharing the load amongst
4.4% 65+ volunteers at club
5.7% Unknown
• Better data collection – electronic
GENDER
• Environmentally friendly merchandise where
43.9% Female possible
33.9% Male
22.3% Unknown
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