2021 Forge Fair Exhibitor Marketing Toolkit
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2021 Forge Fair
Exhibitor Marketing Toolkit
Use these additional marketing tools to
maximize your results at Forge Fair 2021
Pre-Show Advertising
Page 1 - Logos & Website Ads
Page 2 - Social Media
Page 3 - Email Blasts
Onsite Promotional Opportunities
Page 4 - Sponsorship Opportunities
Page 4 - Show Guide & Directory
Page 4 - Lead Retrieval
PRE-SHOW ADVERTISING
Logos & Website Advertising
Let people know you are going to be participating in Forge Fair 2021. Use these images and logos on
your website and social media. Right click on the image to save or click here to download and save
all of the available digital assets.
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PRE-SHOW ADVERTISING
Social Media
At events like Forge Fair 2021, attendees and exhibitors will all have their mobile phones with them
and will likely be checking social media periodically throughout the day. Not to mention there will
be potential customers and contacts who want to attend trade but are unable to and have to live
vicariously through the hashtag and social media posts.
Use Twitter to post updates and special offers. Follow @ForgingIndustry and use
#ForgeFair 2021 in your posts.
LinkedIn is where FIA has the largest online presence. It allows you to develop
relationships with prospects and connect with customers and peers. Follow the
Forging Industry Association LinkedIn page and use #ForgeFair2021 in your
posts.
On Facebook, make sure to tell your audience about your booth and plans for the
event. Share photos of your booth and your team. Use #ForgeFair2021 in your
posts.
Instagram is all about images. Share photos and videos during Forge Fair 2021
or post pictures of giveaways or products to encourage people to come see you
during the show. Use #ForgeFair2021 in your posts.
Sample Post Text:
• Come see us at #ForgeFair2021 in Detroit on Oct 26-28. We will be at booth #XXX.
Register now at www.forgefair.com
• Join us for #ForgeFair2021 - Oct 26-28 at Booth #XXX. North America’s Largest
Forging Industry Trade Show. www.forgefair.com
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PRE-SHOW ADVERTISING
Email Blasts
Email your customers, partners and vendors to let them know you will be at Forge Fair 2021. This
show is a great opportunity to see your customers face-to-face and also get with those prospects
you have been trying to get a meeting with. Below is a sample email draft that you can use to send out
to your contacts.
Subject Line: Meet me in Detroit! **Insert Company Name** will be at Forge Fair 2021!
Dear **Insert Name**,
Are you going to Forge Fair 2021? If you are not familiar, Forge Fair is North America’s largest
event dedicated to the forging industry. Approximately 2,000 professionals from across the
globe come to Forge Fair to learn about new products, make purchasing decisions and network
with each other.
We will be there at booth #XXX showcasing our products and services.
If you’ll be at the show, make sure to stop by and see us. If you are interested in attending but
haven’t registered yet – go to www.ForgeFair.com and sign-up today!
We hope to see you there!
Thanks,
**Your Name**
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ONSITE PROMOTIONS
Sponsorship Opportunities
Forge Fair is North America’s largest event dedicated exclusively to the forging industry. Professionals
from across the globe come to Forge Fair to learn about new products, make purchasing decisions
and network with each other. No other industry event offers suppliers and forgers the platform to
connect with more qualified potential customers.
Take your Forge Fair participation to the next level! Leverage one of our high-visibility sponsorship and
branding opportunities to maximize your ROI and extend your brand. Make an impact by showcasing
your company to approximately 2,000 attendees and key decision-makers in the forging industry.
Click here to download the Forge Fair 2021 Sponsorship & Advertising Opportunities Brochure.
Forge Fair 2021 Official Show Guide & Directory
The 2021 Forge Fair Official Show Guide and Directory will be distributed to every attendee and
exhibitor in attendance. This is a great way to stand out on the show floor and direct people to your
booth.
If you would like to place an ad in the Official Show Guide and Directory, please click here and complete
the attached form and return it with payment and materials to keri@forging.org.
Please note that advertising is available to exhibitors only.
Lead Retrieval
Badges at events act as a form of identification and most importantly, electronic business cards.
In an effort to streamline session attendance tracking & exhibitor lead capture show managers
incorporate QR barcodes fully encoded with attendee contact info as well as important demographic
data allowing the exhibitors to easily qualify and follow up.
• Instantly capture attendee contact info! Just “Point and Scan” the badges QR Code
• Personalize Leads by using our “Custom Qualifiers” with the ability for note taking
• Real-time lead data & analytics make following up a breeze; easy and efficient
• Leads stored in the cloud for up to 18 months
Forge Fair 2021 Lead Retrieval Services are provided by American Tradeshow Services (ATS). Click
here to download the form for ordering lead retrieval services. Questions, please call 985-809-0600
or email orders@american-tradeshow.com.
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