Digital solutions for Northern Territory partners - AUSTR ALIANTR AVELLER .COM - Tourism NT
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AU STR ALIANTR AVE LLE R .COM
Digital solutions for
Northern Territory partners.
Connecting AUSTRALIANS...
to their next amazing Aussie experiences.
OUR AUDIENCE
76.2% 5.6 63.1% 23% 11.3%
Female Average number Aged between $20-$40k $41k+ household
of domestic travel 35 and 64 years household spend on travel
trips / year spend on travel
35.4% WHERE DO THEY LIVE? 19.5% 6.2% 2.4%
NSW QLD. SA TAS.
25.1% 7.9% 2.7% 0.7%
VIC. WA ACT NT
2020 EDITORIAL CALENDAR
SEASONAL CAMPAIGNS
SEASONAL EDITORIAL CAMPAIGNS SEASONAL HIGHLIGHTS SUN, SAND AND ISLANDS
New for 2020, Australiantraveller.com will launch Seasonal campaigns will be
How to find warm summery
a quarterly Editorial Campaign on all the best housed on their own Landing
escapes in every season.
experiences for the season. Page under the following
Each campaign will be launched at the beginning of sections: LUXURY ESCAPES
the month prior to the season and remain online for
the duration of the season.
WHAT'S ON The ideal luxury and romantic
escapes in Autumn/Winter/
The best events in each month.
Spring.
Each month of the season will be
a separate post. FAMILY FUN
FOOD & WINE Ultimate ideas for family breaks
in Autumn/Winter/Spring,
The best hiking, biking, camping
including the school holidays.
and glamping experiences in
every season.
2020 EDITORIAL CALENDAR
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
SEASONAL EDITORIAL CAMPAIGNS
Autumn's best travel Spring makes your travel heart sing
Winter travel ideas you'll love
DIGITAL PRINT COLLABORATION
The Outback 100 Best Weekends Away Green & Responsible travel
KEY FEATURES
FEB APR JUN SEP NOV
Valentine’s Day Great Nature Escapes Tiny House stays Ultimate guide to Beach-free
Gift Guide for the Kids across Australia Australian campsites summer
MAR MAY JUL OCT DEC
Best �WD Tracks Ski holidays Best winery Summer Last-minute
in the country for families stays festival guide Christmas
2020
LEAD GENERATION
Opportunities2020 LEAD GENERATION PACKAGE
OFFERS/DEALS ON SITE EMAIL DIGITAL DISPLAY INVESTMENT
• Two offers/deals directly linked • Offers/deals sent via editorial • Banners ROS across
to your site e-newsletter to 70,000+ Australiantraveller.com Tourism NT rate
• Hosted on Australiantraveller. subscribers •E xclusive with NT operators $2880 +GST
com/travel-deals across Australiantraveller.com/nt/
SOCIAL
• Hosted next to NT content on •R etargeting the NT audience (RRP $3,950 +GST)
Australiantraveller.com • Facebook post of offer linking of Australiantraveller.com users
directly to your site • 1 5,000 impressions min •B
ooking deadline: Two weeks
• Boosted to Australian Traveller prior to go live date
followers •M aterial deadline: One week
• Retargeting the NT audience prior to go live date
of Australiantraveller.com users2020 LEAD GENERATION PACKAGE SAMPLES
Material specifications*
YOUR OFFERS/DEALS For each offer/deal:
• Offer/deal title
SOCIAL • Image
EMAIL
• Your site link
• Saving / price point
DIGITAL DISPLAY • Summary
For digital display:
• Wallpaper (1900w x 760h)
• Skyscraper (1600w x 600h)
• MREC (300w x 250w)
• Half Page (300w x 600h)
*Full and detailed specifications will be
supplied upon confirmation2020
ONLINE CONTENT PACKAGE
Opportunities2020 ONLINE CONTENT PACKAGE
CUSTOM CONTENT OFFERS/DEALS ON SITE SOCIAL INVESTMENT
• 850-word bespoke advertorial* • Two offers/deals directly linked • Facebook post of offer linking
content created in collaboration to your site directly to your site Tourism NT rate
with Australiantraveller.com • Hosted on Australiantraveller. • Boosted to Australian Traveller
followers
$5790 +GST
• Posted on Australiantraveller.com com/travel-deals
including image gallery • Hosted next to NT content on • Retargeting the NT audience (RRP $7,950 +GST)
• Guaranteed 4,000 Unique Australiantraveller.com of Australiantraveller.com users
Visitors to post DIGITAL DISPLAY • Booking deadline: Three weeks
EMAIL
prior to go live date
• Offers/deals exclusively • Banners ROS across
• Material deadline: Content brief
promoted in e-newsletter Australiantraveller.com
three weeks prior to go live
to 70,000+ subscribers • Exclusive with NT operators date; offers/deals one week prior
across Australiantraveller.com/nt/ to go live date
• Retargeting the NT audience
of Australiantraveller.com users
*Native content, commissioned and written by our
• 15,000 impressions min
team, is available for a small additional investment.2020 ONLINE CONTENT PACKAGE SAMPLES
Material specifications*
CUSTOM CONTENT
For content:
YOUR OFFERS/DEALS 850 words including images and
SOCIAL EMAIL themes
For each offer/deal:
DIGITAL DISPLAY • Offer/deal title
• Image
• Your site link
• Saving / price point
• Summary
For digital display:
• Wallpaper (1900w x 760h)
• Skyscraper (1600w x 600h)
• MREC (300w x 250w)
• Half Page (300w x 600h)
*Full and detailed specifications will be
supplied upon confirmation.2019 MEDIA DATA
2019 MEDIA DATA
Unique visitors to Australiantraveller.com:
250,000+ / month
Average time on page:
1:57 1,000,000+
Social media reach:
Ready-to-travel
Australians reached
150,000+ each quarter
Email subscribers:
70,000+CONTACT US
QUENTIN LONG TED DE HAAN
Managing Director Senior Account Manager,
Australian Traveller Australian Traveller
qlong@australiantraveller.com tdehaann@australiantraveller.com
+61 0429 980 955 +61 434 119 323You can also read
