CLEARING AND ADJUSTMENT 2019 - IDP Connect
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CLEARING AND ADJUSTMENT 2019
STUDENT
CONVERSION
FUNNEL
Our suite of products and services allow you to reach and
engage with prospective students throughout their decision
making journey; from initial search, through to consideration
and on to enquiry and application.
Awareness Course search results
Course pages
Content hub
Consideration
Open day calendar
Reviews
Lapsed
Conversion Clicks
Retargeting
2
INTRODUCING
WHATUNI
Whatuni is one of the leading student-facing websites in the UK,
known for helping students find the right university for them. With
over 120,000 live student reviews, Whatuni offers institutions the
opportunity to showcase their successes and innovations in a way
that best resonates with prospective applicants.
Options for institutions
• Video-driven content that allow institutions to build a narrative
around student life through immersive narratives and stories.
• Overviews of all aspects of study, including current student
reviews, popular subjects, facilities, accommodation and city life.
• Direct open day bookings, highly engaged web traffic,
prospectus requests, email enquiries and Clearing calls.
• Inspirational articles to guide and advise students.
3
HIGHLIGHTS
FROM 2018
• 59,042 users searched for Clearing opportunities on A-level
results day (a 51% increase from the year prior).
• 265,016 pageviews on A-level Results Day.
• Conversion from on-site engagement to enquiry: 20%.
• Average call duration: 4 mins 41 secs (02/ 07/ 2018- 23/ 09/ 2018).
4
CLEARING INVENTORY 2019
INSTITUTION
CLEARING
PROFILE
• Showcase your institution’s best attributes through powerful
visual and video content.
• Using a rich profile, feature your Clearing courses on the
Whatuni Clearing channel to reach a highly-engaged audience
(updateable in real time).
• Each rich profile prompts users to visit your institution’s website
and tracks phone calls via a hotline number. This ensures that
we provide you with a full report at the end of campaign.
5
PREMIUM OPTIONS
ELITE
PROVIDER
SLOTS
(8 available)
Maximise your exposure by featuring on the Clearing channel
landing page, thereby increasing visibility to our entire Clearing
audience. An elite provider slot ensures that Clearing students can
click through to your site directly, generating quality leads that
convert.
• Slots go live throughout the Clearing period, ranging from July
to September.
• Average of 593 clicks per provider ( as seen between July and
September 2018).
Options
This option is available at £15,000 (8 Slots available)
6
DISPLAY OPTIONS
TARGETED
BANNERS AND
TICKERTAPES
(3 tickertapes available)
Banners
Reach a highly-active audience searching specifically for Clearing
opportunities.
• Appear instantly within Whatuni search results and on The
Complete University Guide (CUG) league tables - media pack
available on request. Average CTR of 0.1% across both Whatuni
and CUG.
Tickertape
This exclusive opportunity is shared with 2 other providers only,
thereby placing you in a particularly elite position.
• Appear on all Whatuni pages, allowing students to easily click
through to your site.Subheading
Body text body text body text body text body text body text
Options
Banners: This option is available at £15 CPM.
Tickertape: This option is available at £10,000 per slot.
(3 slots available)
7
PREMIUM OPTIONS
DIRECT
MARKETING:
A-LEVEL
RESULTS DAY
Results day newsletter
• Reach a minimum of 15,000 users on results day by being
featured in the Whatuni newsletter.
• Available slots: 6.
• Average open rate: 38%.
• Average CTR: 3% per client
Results day solus emails
• Reach a minimum of 5,000 users on results day.
• Available slots: 6.
• Average open rate: 30%.
• Avg CTR: 7%.
Options
Solus emails: This option is available at £7,500.
Newsletter: Slots 1-2 available at £6,995 with 3-6 at £5,995.
8PREMIUM OPTIONS
DIRECT
MARKETING:
CORPORATE &
SUBJECT
Solus emails
These customised emails allow your institution to be featured
exclusively, thereby reaching relevant students on any given day
during Clearing.
Corporate solus emails Subject-related solus emails
• Sent to 5,000 users • Sent to 2,500 users
• Average open rate: 30%. • Average open rate: 26%.
• Average CTR: 9%. • Average CTR: 7%.
Subject newsletters
Be featured in one of two slots available to institutions per
newsletter, sent to an active audience the day before A-level
results day.
• Sent to 3,000 users
• Average open rate: 28%.
• Average CTR: 9%.
Options
Corporate solus emails: This option is available at £5,000.
Subject-related solus emails: This option is available at £3,000.
Subject newsletters: This option is available at £2,500.
9PREMIUM OPTIONS
OFFSITE
ADVERTISING:
RETARGETING
OUR RETARGETING OPTIONS ENABLE YOU TO CONTINUE
ENGAGING WITH STUDENTS EVEN ONCE THEY’VE LEFT THE
WHATUNI WEBSITE.
• Retarget prospective students who are actively looking at your
Clearing options only.
• Retarget students who are viewing your Clearing profile and
courses, as well as your competitors’ offerings (minimum of five
competitors to retarget).
• Use real-time data and insights to ensure that you are always
engaging with the most relevant audience.
• Set trackable Clearing applications and/or Clearing open days
as your end goal.
• Use end-of-campaign reports on performance and conversions
to guide future strategy.
• Utilise corporate and subject retargeting options.
• Average CTR of 0.1%.
Options
This option is available at £10cpm. Minimum spend £10,000.
10WHO WE WORK WITH 11
GET IN TOUCH
Call us: Email us: Across the web
020 7384 6000 ukclientpartnerships@idp-connect.com www.idp-connect.com
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