WEBSITE MEDIA KIT 2017 - News Corp Australia
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WEBSITE MEDIA KIT 2017
BRAND OVERVIEW
For 50 years, Vogue Living has been the design bible for tastemakers.
Being the only Vogue Living in the world, the brand is influential, iconic,
inspirational, visionary, authoritative, aspirational, connected and timeless.
It is always seeking out the best products and experiences for our audience to
be inspired and enriched by.
The Vogue Living world is about the finer things in life – and we have a point
of view, one that people actually want to listen to.
We are a 360° luxury media brand with the ability to reach our audience
wherever they are in the world – across print, digital, social media and events.
Vogue Living continues to enchant the world with its devotion to the beauty
and wonder of design, home, life, people, food, entertaining and travel. With
unrivalled access to the design world’s movers and shakers, the brand is part
of the Condé Nast international network.
Total brand reach across
Magazine, Digital and Social every month
2,775,805
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending November 2016 ( 231,000) AND Total social media followers as at 12th January 2017 ( 2,474,063) AND Adobe Analytics; December 16 P4 Site
section report; Unique visitors; Australian traffic ( 70,742)
VOGUELIVING.COM.AU USER PROFILE The Vogue Living audience has a huge appetite for sophistication. Our users are prepared to invest in building their collections – whether it’s in art, interiors, textiles, design, jewellery, watches or automotive – and want to know the best places to visit and dine out. To that end our editorial categories can include more of everything that comes with a luxurious lifestyle. Our users tend to be thought of leaders and early adopters and engage across multiple platforms. They turn to vogueliving.com.au as their way of remaining informed daily, on the latest trends and design/interior news.
AUDIENCE INSIGHTS
• 91% live in urban/metro areas
• 75% agree that quality is more important than price
• 77% have entertained friends or relatives at home in the last 3 months
• 63% agree that when it comes to shopping for furniture, they are willing
to pay more if the quality is high & 1 in 4 agree that luxury is important
when choosing furniture
• for the home
• 81% have searched online for products and services in the last 7 days
• 64% used a social networking site in the last week
• Average hours on the internet each week: 15 hours
Source: emmaTM conducted by Ipsos MediaCT 12 months ending September 16
TRAFFIC SUMMARY
Page views* 1,129,905
Unique visitors* 81,265
Average session duration 2:32 minutes
*SOURCE: Adobe Analytics, P4 Site Section report, (Australian Traffic Only) Sept 2016
DAILY MOMENTS
Vogueliving.com.au traffic peaks at core moments throughout the day- when our audience is in their
relaxed mindset
2,500
2,000
1,500
1,000
500
0
12:00 AM
10 AM
11 AM
1 PM
2 PM
3 PM
4 PM
5 PM
6 PM
7 PM
8 PM
9 PM
10 PM
1 AM
2 AM
3 AM
4 AM
5 AM
6 AM
7 AM
8 AM
9 AM
12:00 PM
11 PM
Source: Adobe Analytics, Australian Traffic P4 Site Section Report
February 2016 average; Page Views
THE POWER OF VOGUE
LIVING’S
SOCIAL COMMUNITY
Facebook Pinterest
1,937,133 Fans 37,458 Followers
Instagram Tumblr
481,000 Followers 145,897 Followers
Twitter
25,700 Followers
Vogue Living holds the #1 brand social position in the
Australian magazine category. With a total social reach
of 2,627,188
Social Followers as at 20th January 2017
PILLAR BREAKDOWN Updated each day, Vogue Living online is the daily destination for the latest in premium home and living content. DESIGN Architecture, design, retail discoveries and the very latest from the interiors world. TRAVEL Escape the everyday as you discover the best accommodation, service and dining hotspots across the globe. INTERIORS Top trends, inspirational interiors and new ideas to take your breath away and refresh the spaces you love. EVENTS The people, the parties, and you, our readers – behind the scenes at our magazine’s favourite events. ARTS What’s new, noteworthy and enticing in arts and the cultural world. ENTERTAINING Epicurean delights, hot new bars, restaurants and cafes and their beautiful interiors
THE END
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