ROSES WOODIES PERENNIALS - Star Roses & Plants
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ROSES • WOODIES • PERENNIALS
THE PROGRAM
BRAND PROMISE
Bloomables® is an optional
brand made up of our best
flowering roses, woodies and
Bloomables® make perennials that are easy to grow
for the grower and consumer.
it easy to have These varieties will not only
a garden that look good at retail; they will
blooms all season. bloom all season and offer
high reward in the garden.
OUR BEST
GENETICS
Only our very best varieties
Bloomables® make
are eligible to join the
Bloomables® brand. With a
it easy to have range of colors, flower forms,
a garden that and textures, it will be easy
to position all as premium
blooms all season. plants at retail.
GOALS
• Increase the average ticket
• B
oost consumer
Bloomables® make confidence by making
roses less scary and
it easy to have simplifying woody plants
a garden that • S
ell more perennials at
blooms all season. premium pricing!
What qualifies a rose to be
in the Bloomables® brand?
EVERY ROSE MUST FIT THE FOLLOWING CRITERIA:
1. Own root roses 6. Continuous blooms
2. Fragrance all season
3. Disease resistance 7. Performs well coast
to coast
4. Low-maintenance
8. Easy to grow for the grower
5. Bright, bold colored flowers
and for the consumer
What qualifies a woody plant to be in the Bloomables® brand? EVERY WOODY PLANT MUST FIT THE FOLLOWING CRITERIA: 1. Attractive blooms 5. Impressive container and 2. Performs well in garden performance recommended region(s) 6. Easy to grow for the grower 3. Low-maintenance and for the consumer 4. Pairs well to provide blooms 7. Disease resistance throughout the season
PACKAGING AND P.O.P.
Packaging Easy to grow with abundant,
star-shaped flowers, this
plant is perfect for landscape
settings. It attracts butterflies
and bees and is heat and
frost tolerant.
•
•
light :
size :
Full sun
12–14” h x 12–14” w
• water : Water regularly
Perennial • flowers : Yellow
Tickseed • zones : 5–9
Golden Stardust Con Bloomables® es Bloomables® pour avoir
fácil tener un jardín facilement un jardin qui
Coreopsis grandiflora en flor durante toda la fleurit toute la saison.
UNIQUE, CONSUMER-FRIENDLY
‘Golden Stardust’ · PP 30,770 estación. Esta planta Facile à entretenir avec
fácil de cultivar con d’abondantes fleurs
abundantes flores con en forme d’étoile, cette
forma de estrella es plante est idéale en pleine
perfecta para jardines. terre. Elle attire les
Attracts bees & butterflies Atrae las mariposas papillons et les abeilles,
y abejas y resiste el elle est résistante à la
calor y las heladas. chaleur et au gel.
agua: Regar arrosage : Arroser
periódicamente régulièrement
flores: Amarillo fleurs : Jaune
PACKAGING FEATURES:
Bloomables® make it easy to have
a garden that blooms all season.
www.BLOOMABLES.com Asexual propagation without proper
authorization is prohibited.
1. Tags feature beautiful images of the blooms
• Branded, rectangle hang tags for roses and woodies
• L26 stake tags for perennials
2. Tags present the common name first, which consumers
are more likely to recognize
3. Tags offer a simple call out, showing why the plant is
special or how it can be used
4. Unique container color offers premium look at retail
• T
rue 1, 2 and 3 gallon sizes available for all plants
in program
P.O.P.
Bench Card (Brand)
Banner
Bench Card (Variety) PosterRetail Displays
THE VARIETIES
Roses
Woodies
Woodies
Woodies
NOW IN
Perennials
Perennials
THE PROGRAM
Advertising
t is e m e n t 2021 2021
Trade Adve
r
Ad ve r t is e ment
ConsumerP.R.
TACTICS INCLUDE:
Our public relations goal is to inspire new consumers
by promoting Bloomables® as an ideal solution for all • Consumer
levels of gardeners. press release
• S
ample plants
to media
• Influencer
partnership
• S
tory distribution
featuring
Bloomables®Social Media
Website: www.BLOOMABLES.com
Website: www.BLOOMABLES.com
Consumer-friendly
GARDEN RECIPES
JUST ADDED!
Container recipes to come.Website: www.BLOOMABLES.com
If you sell
BLOOMABLES®,
add your store location
to our retail finder on
our website.
www.bloomables.com/
contact-us-retailerHOW TO ORDER
Hurry! Supply is limited. Now is the time to place your order so you can be one of the first to offer Bloomables® to your customers. Your Territory Manager can identify which roses, woodies and perennials will perform best in your region and help you schedule your order, so you can have a season-long supply of blooming plants. To order, contact your Star® Roses and Plants Territory Manager. www.starrosesandplants.com/ meet-our-territory-managers
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