THE 2018 COLLECTION - Jenny Packham
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THE 2018 COLLECTION
SHOT AT RIAD DE TARABEL, MARRAKESH
WITH MR & MRS SMITH
JULY ‘17
R iad de Tarabel is captivating. It was
a beautiful and difficult decision to turn
away from the cliché Moroccan palette
and create such monotone elegance; warm
grey paint frames the doorways and washes
the balustrades, fine decorative wrought
iron sweeps around the balconies. The
floors are an eclectic mix of pale deco-
rative tiles and the furniture and light-
ing appear stolen from a grand Parisian
salon. Small stuffed parrots that have
seen better days add a touch of quirkiness
and their noble silence accentuates the
shocking noiselessness of this haven.
Unfortunately, I am not here to unwind
(I can feel it happening) as the riad is to
become the backdrop of our Bridal Collection
campaign shoot. The team gradually arrive
from New York, Amsterdam, Copenhagen and
London. Chosen for their special talent and
flown in from all corners of the world
I imagine we are the fashion equivalent
Opposite page: Model wears Verity pearl and
of a Marvel Comic gathering. I am not crystal embellished top, Magia tulle skirt and satin
disappointed. belt. Shot on location at the Riad de Tarabel
“It’s a gorgeous day and as the morning call
to prayer begins the camera starts clicking.”
Our model began her day in a roll top bath overflowing with tulle. Pictured here wearing Allegra silk slip, Magia tulle skirt and diamond
jewellery by Jenny for Goldsmiths
“We spend a day discussing shots around the Riad, planning the right dress for each location and with a local guide enter the souk to arrange some atmospheric reportage type shots.” This page: Model wears Freedom gown in illusion Opposite page: Model wears Dare gown in barley
“We start early the
next morning with
yoga on the roof
terrace feeling the
warmth of the sun
as it begins to rise
over the terracotta
coloured roofs.”
Above: Model wears Euphoria gown
Opposite page: Model wears Magic crystal embellished tulle top and Allegra silk slip
Above: Model wears Verity pearl and crystal embellished top, Magia tulle skirt and satin Above: Model wears Euphoria gown, styled with platinum & rose gold diamond
belt. Styled with diamond jewellery by Jenny exclusively for Goldsmiths ring and earrings by Jenny exclusively for Goldsmiths
“It was a beautiful and difficult
decision to turn away from the
cliché Moroccan palette and
create such monotone elegance.”
Above: Model wears Cadeau gown pictured on the balcony at Riad de Tarabel
“A small band of boys have
been recruited to turn
up for the shoot dressed
in their white djellaba
to play page boy to our
happily groomless bride.”
Model wears Magic top and Magia tulle skirt pictured in the Medina
“It was 46 degrees as we followed
photographer and film crew
through a tour of the riad
hotspots into the wilds of the
souk as they played voyeur to
our model who, as the sun set
was last seen riding side saddle
on a moped that definitely didn’t
have an MOT. A sweaty, tiring,
unforgettably wonderful day.”
This page: Model wears Dare gown in barley. Opposite page: Model wears Freedom gown in illusion
“have
Sitting on the plane home I know I
a beautiful campaign to launch
our collection and tonight somewhere
in North London I will scatter stolen
rosebuds from the riad’s bathroom into
my tub and imagine I am back where
”
I started just a few days ago.
Model wears Dare gown in barley, styled with diamond jewellery set by Jenny for GoldsmithsWITH THANKS TO MR & MRS SMITH
WWW.MRANDMRSSMITH.COM
ALL JEWELLERY FEATURED IN THE CAMPAIGN IS JENNY PACKHAM FOR GOLDSMITHS.
AVAILABLE EXCLUSIVELY AT GOLDSMITHS STORES ACROSS THE UK AND ONLINE
AT WWW.GOLDSMITHS.CO.UKYou can also read
