2013 1: COMPANY INFORMATION
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2013 1: COMPANY INFORMATION
1.1: INTRODUCTION AND COMPANY PROFILE 1.1.1: About India Yamaha Motor Pvt. Ltd Yamaha made its initial foray into India in 1985. Subsequently, it entered into a 50:50 joint- venture with the Escorts Group in 1996. However, in August 2001, Yamaha acquired its remaining stake becoming a 100% subsidiary of Yamaha Motor Co., Ltd, Japan (YMC). In 2008, Mitsui & Co., Ltd. entered into an agreement with YMC to become a joint-investor in the motorcycle manufacturing company "India Yamaha Motor Private Limited (IYM)". IYM operates from its state-of-the-art manufacturing units at Surajpur in Uttar Pradesh and Faridabad in Haryana and produces motorcycles for both domestic and export markets. With a strong workforce of more than 2,000 employees, IYM is highly customer-driven and has a countrywide network of over 400 dealers. Presently, its product portfolio includes VMAX (1,679cc), YZF-R1 (998cc), FZ1 (998cc), YZF-R15 version 2.0 (150cc), Fazer (153cc), FZ-S (153cc), FZ16 (153cc), SZ-R (153cc), SZ & SZ-X (153cc), SS125 (123cc), YBR 125 (123cc), YBR 110 (106cc), Crux (106cc) and Ray (113cc) 1.1.2: VISION We will establish YAMAHA as the "exclusive & trusted brand" of customers by "creating Kando" (touching their hearts) - the first time and every time with world class products & services delivered by people having "passion for customers". 1.1.3: MISSION We are committed to: Be the Exclusive & Trusted Brand renowned for marketing and manufacturing of YAMAHA products, focusing on serving our customer where we can build long term relationships by raising their lifestyle through performance excellence, proactive design & innovative technology. Our innovative solutions will always exceed the changing needs of our customers and provide value added vehicles. Build the Winning Team with capabilities for success, thriving in a climate for action and delivering results. Our employees are the most valuable assets and we intend to develop them to achieve international level of professionalism with progressive career development. As a
Good corporate citizen, we will conduct our business ethically and socially in a responsible manner with concerns for the environment. Grow through continuously innovating our business processes for creating value and knowledge across our customers thereby earning the loyalty of our partners & increasing our stakeholder value. 1.1.4: CORE COMPITATION Customer #1 We put customers first in everything we do. We take decisions keeping the customer in mind. Challenging Spirit We strive for excellence in everything we do and in the quality of goods & services we provide. We work hard to achieve what we commit & achieve results faster than our competitors and we never give up. Team-work We work cohesively with our colleagues as a multi-cultural team built on trust, respect, understanding & mutual co-operation. Everyone's contribution is equally important for our success. Frank & Fair Organization We are honest, sincere, open minded, fair & transparent in our dealings. We actively listen to others and participate in healthy & frank discussions to achieve the organization's goals. India Yamaha Motor inaugurated New Plant at Surajpur (Greater Noida) The new Surajpur plant has been inaugurated by Mr. T.Kazikawa C.E.O & MD Yamaha Global on 6th July 2009, which have capacity to produce 6 lakh motorcycles annually including Fazer followed by FZ-16, FZ-S, YZF-R15 and other models. The plant capacity can be augmented up to 1 million units. This fully integrated assembly plant is built on the lines of Yamaha’s globally tried, tested and successfully implemented standards and meets the global quality benchmarks. At the core are the 5-S and TPM activities that fuel its Manufacturing Processes. The plant has 3 vehicle assembly lines and 4 engine assembly lines including one dedicated for export engines.
The engine and vehicle assembly lines are synchronized and incorporate concepts of Unit
Assurance i.e. Complete Product Assurance, Parts Assurance through 100% kit supply on lines
and synchronization of parts storage, supply and production. The innovative production
processes along with high tech final assurance processes are aimed to achieve Zero Claims at
our dealers and thus, a highly satisfied customer base.
1.1.5 COMPANY PROFILE
Founding history
Paving the Road to Yamaha Motor Corporation
"I want to carry out trial manufacture of motorcycle engines." It was from these words spoken
by Genichi Kawakami (Yamaha Motor's first president) in 1953, that today's Yamaha Motor
Company was born.
"If you're going to do something, be the best."
Genichi Kawakami
Genichi Kawakami was the first son of Kaichi Kawakami, the third-generation president of
Nippon Gakki (musical instruments and electronics; presently Yamaha Corporation). Genichi
studied and graduated from Takachiho Higher Commercial School in March of 1934. In July of
1937, he was the second Kawakami to join the Nippon Gakki Company.
He quickly rose to positions of manager of the company's Tenryu Factory Company (musical
instruments) and then Senior General Manager, before assuming the position of fourth-
generation President in 1950 at the young age of 38.
In 1953, Genichi was looking for a way to make use of idle machining equipment that had
previously been used to make aircraft propellers. Looking back on the founding of Yamaha
Motor Company, Genichi had this to say "While the company was performing well and had
some financial leeway, I felt the need to look for our next area of business.
So, I did some research." He explored producing many products, including sewing machines,
auto parts, scooters, three-wheeled utility vehicles, and motorcycles. Market and competitive
factors led him to focus on the motorcycle market. Genichi actually visited the United States
many times during this period.
When asked about this decision, he said, "I had my research division chief and other managers
visit leading motorcycle factories around the country. They came back and told me there was
still plenty of opportunity, even if we were entering the market late. I didn't want to be
completely unprepared in this unfamiliar business so we toured to German factories before
setting out to build our first 125cc bike. I joined in this tour around Europe during which my
chief engineers learned how to build motorbikes. We did as much research as possible to
insure that we could build a bike as good as any out there. Once we had that confidence, we
started going."
"If you are going to make it, make it the very best there is." With these words as their motto, the
development team poured all their energies into building the first prototype, and ten months
later in August of 1954 the first model was complete. It was the Yamaha YA-1. The bike was
powered by an air-cooled, 2-stroke, single cylinder 125cc engine. Once finished, it was put
through an unprecedented 10,000 km endurance test to ensure that its quality was top-class.
This was destined to be the first crystallization of what has now become a long tradition of
Yamaha creativity and an inexhaustible spirit of challenge.
The first Yamaha motorcycle... the YA-1.
Then, in January of 1955 the Hamakita Factory of Nippon Gakki was built and production
began on the YA-1. With confidence in the new direction that Genichi was taking, Yamaha
Motor Co. Ltd. was founded on July 1, 1955. Staffed by 274 enthusiastic employees, the new
motorcycle manufacturer built about 200 units per month.
That same year, Yamaha entered its new YA-1 in the two biggest race events in Japan. They
were the 3rd Mt. Fuji Ascent Race and the 1st Asama Highlands Race.
In these debut races Yamaha won the 125cc class and the following year the YA-1 won again in
both the Light and Ultra-light classes of the Asama Highlands Race.
By 1956, a second model was ready for production. This was the YC1, a 175cc single cylinder
two-stroke. In 1957 Yamaha began production of its first 250cc, two-stroke twin, the YD1.
Based on Genichi's firm belief that a product isn't a product until it can hold it's own around the
world, in 1958 Yamaha became the first Japanese maker to venture into the international race
arena. The result was an impressive 6th place in the Catalina Grand Prix race in the USA.
News of this achievement won immediate recognition for the high level of Yamaha technology
not only in Japan but among American race fans, as well. This was only the start, however.
The first Yamaha to compete in Americ(1957).
Yamaha took quick action using the momentum gained in the USA and began marketing their
motorcycles through an independent distributor in California. In 1958, Cooper Motors began
selling the YD-1 250 and the MF-1 (50cc, two-stroke, single cylinder, step through street bike).
Then in 1960, Yamaha International Corporation began selling motorcycles in the USA through
dealers.
With the overseas experiences under his belt, in 1960, Genichi then turned his attention to the
Marine industry and the production of the first Yamaha boats and outboard motors. This was
the beginning of an aggressive expansion into new fields utilizing the new engines and FRP
(fiberglass reinforced plastic) technologies. The first watercraft model was the CAT-21, followed
by the RUN-13 and the P-7 123cc outboard motor.
In 1963, Yamaha demonstrated its focus on cutting-edge, technological innovations by
developing the Auto lube System. This landmark solution was a separate oil injection system
for two-stroke models, eliminating the inconvenience of pre-mixing fuel and oil.
Yamaha was building a strong reputation as a superior manufacturer which was reflected in its
first project carried out in the new Iwata, Japan Plant, built in 1966.
(The YMC headquarters was moved to Iwata in 1972.) Toyota and Yamaha teamed up to produce the highly regarded Toyota 2000 GT sports car. This very limited edition vehicle, still admired for its performance and craftsmanship, created a sensation among enthusiast in Japan and abroad. Genichi said, "I believe that the most important thing when building a product is to always keep in mind the standpoint of the people who will use it." An example of the commitment to "walking in the customers' shoes" was the move in 1966 by Yamaha to continue its expansion. Overseas motorcycle manufacturing was established in Thailand and Mexico. In 1968, the globalization continued with Brazil and the Netherlands. With manufacturing bases, distributors and R&D operations in a market, Yamaha could be involved in grassroots efforts to build products that truly met the needs of each market by respecting and valuing the distinct national sensibilities and customs of each country. Yamaha continues that tradition, today. By the late 1960s, Yamaha had quality products that had proven themselves in the global marketplace based on superior performance and innovation. Distribution and product diversity were on the right track. But Genichi knew that beyond quality, success would demand more. He had this view on the power of original ideas. "In the future, a company's future will hinge on ideas over and above quality. Products that have no character, nothing unique about them, will not sell no matter how well made or affordable and that would spell doom for any company." He also knew that forward vision, walking hand in hand with original ideas, would create an opportunity for the company and its customers that could mean years of happiness and memorable experiences. Genichi said, "In the business world today, so many people are obsessed with figures. They become fixated on the numbers of the minute and without them are too afraid to do any real work. But in fact, every situation is in flux from moment to moment, developing with a natural flow. Unless one reads that flow, it is impossible to start out in a new field of business."A real-world illustration of this belief is the Yamaha DT-1. The world's first true off-road motorcycle debuted in 1968 to create an entirely new genre we know today as trail bikes. The DT-1 made a huge impact on motorcycling in the USA because it was truly dirt worthy. Yamaha definitely "read the flow" when it produced the 250cc, single cylinder, 2-stroke, Endure that put Yamaha On/Off-Road motorcycles on the map in the USA. The DT-1 exemplified the power of original ideas, forward vision, and quick action coupled with keeping in mind the customers' desires. In years to come Yamaha continued to grow (and continues to this day).
Diversity increased with the addition of products including snowmobiles, race kart engines,
generators, scooters, ATV's, personal watercraft and more.
Genichi Kawakami set the stage for Yamaha Motor Company's success with his vision and
philosophies. Total honesty towards the customer and making products that hold their own
enables the company that serves people in thirty-three countries, to provide an improved
lifestyle through exceptional quality, high performance products.
Genichi Kawakami's history with Yamaha was long and rich. He saw the new corporate
headquarters in Cypress, California and the 25th Anniversary of Yamaha become a reality in
1980. He also watched bike #20 million roll off the assembly line in 1982. Genichi passed away
on May 25, 2002 yet his vision lives on through the people and products of Yamaha, throughout
the world.
ABOUT INDIAN YAMAHA MOTOR
Company Name Yamaha Motor Co., Ltd.
Founded July 1, 1955
Capital 85,666 million yen (as of December 31, 2012)
President Hiroyuki Yanagi
Employees 53,958 (as of December 31, 2012)
(Consolidated) Parent :10,180 (as of December 31, 2012)
Sales 1,207,675 million yen
(Consolidated) (from January 1, 2012 to December 31, 2012)
Parent: 474,589 million yen
(from January 1, 2012 to December 31, 2012)
Sales Profile Sales (%) by product category (consolidated)
Sales (%) by region (consolidated)
Lines of Businesses Manufacture and sales of motorcycles, scooters, electrically
power assisted bicycles, boats, sail boats, personal
watercrafts, pools, utility boats, fishing boats, outboard motors,
4-wheel ATVs, side-by-side vehicles, racing kart engines, golf
cars, multi-purpose engines, generators, water pumps,
snowmobiles, small-sized snow throwers, automobile engines,
surface mounters, intelligent machinery, industrial-use
unmanned helicopters, electrical power units for wheelchairs,
helmets. Import and sales of various types of products,
development of tourist businesses and management of leisure,
recreational facilities and related services.
Headquarters 2500 Shingai, Iwata-shi, Shizuoka-ken, Japan
Group Companies Consolidated subsidiaries: 109
Non-consolidated subsidiaries: 3 (by the equity method)
Affiliates: 25 (by the equity method)
(as of December 31, 2012)
1.1.6: HISTORY
1955
Yamaha Motor Co., Ltd. was founded with Genichi Kawakami as the first President
Nippon Gakki Hamana Factory established in Hamakita-cho (present Hamamatsu
city), Hamana-gun, Shizuoka Pref., and production of our first product, the 125cc
Yamaha motorcycle "YA-1" begins
YA-1 wins 125cc class of the 3rd Mount Fuji Ascent Race
YA-1 captures first three places at the 1st All Japan Autobike Endurance Road Race
(Asama Highlands Race) in the Ultralight (125cc) class
1956
YA-1 wins 1st to 8th places (125cc class) and YC-1 wins 1st to 5th places (250cc
class) at 4th Mount Fuji Ascent Race
Yamaha Motor Hamamatsu Research Institute founded and operations shifted from
the Nippon Gakki Hamamatsu Research Institute
1957
YA Racer wins 1st, 2nd and 5th places (125cc class) and YD Racer wins 1st to 3rd
places (Light class) at 2nd All Japan Autobike Endurance Road Race (Asama
Highlands Race)
1958
Took 6th place in first attempt at 8th Catalina Grand Prix in the U.S. (Yamaha's
international racing debut)
Yamaha De Mexico S.A. de C.V. established with investment by Nippon Gakki and
local Mexican investors
Yamaha "YA-2" becomes first motorcycle to win Japan's "Good Design Award"
1959
The first full-fledged sports motorcycle by a Japanese maker, "YDS1" released,
actor Yujiro Ishihara used as commercial endorser
Kitagawa Motor Co., Ltd. joins Yamaha Motor group
Yamaha Technological Research Institute established at Hamakita-cho (present
Hamamatsu city), Hamana-gun, Shizuoka Pref., for overall R&D for Yamaha Motor
group
Completion of Tenryu test course in Hamakita-cho (present Hamamatsu city),
Hamana-gun, Shizuoka Pref.1960
Yamaha International Corporation (YIC) founded in U.S. as subsidiary of Nippon
Gakki
Showa Works Ltd. joins Yamaha Motor group
First Yamaha outboard motor "P-7" released
First Yamaha FRP boat "CAT-21" and "RUN-13" released and press introduction
held at Lake Ashino
1961
New listing on First Section of Tokyo Stock Exchange (Capitalized at 800 million
yen, 1.6 million shares)
First appearance in road race World GP at Round 3, the France GP
Took 6th place in World GP 250cc class at round 4, the Isle of Man TT Race in
Britain
CAT-21 wins 1st Pacific 1,000 km Motorboat Marathon
1962
Won Novice 250 and 350cc classes of 1st All Japan Road Race Championship
Motorcycle development operations transferred from Yamaha Technological
Research Institute to YMC headquarters
1963
Nationwide Yamaha Kai (authorized dealership organization) launched
First meeting of overseas dealers held
Pearl Yamaha founded in India as tie-up with local funding and starts production
and sales of mopeds
Won first 250cc class race in road race World GP (Belgium GP)
Won first 250cc class victory at the Daytona Grand Prix (U.S.)
1964
Captures first manufacturer and rider titles in 250cc class of the road race World GP
Siam Yamaha Co., Ltd founded in Thailand
Won 1st Japan Motocross GP in 251cc and above class
Recognize by Japan's Ministry of Trade and Industry (MITI) for contribution to
exports (recognized again in '66 and'67)1965
Tie-up with Toyota Motor Co. to develop and manufacture Toyota 2000GT, model
displayed at the Tokyo Motor Show in Oct.
First Yamaha FRP fishing boat "3rd Fuji Maru" built
1966
Full export operations transferred from Nippon Gakki to YMC
Yamaha-built Toyota 2000GT sets world records in 3 speed trials categories and
international records in 13 categories
Technical assistance agreement signed with Kong Hsue Sheh to produce
motorcycles in Taiwan
1967
Liaison office opened in Thailand
1968
Yamaha Motor Europe N.V. (YMENV) founded in the Netherlands
First Yamaha snowmobile "SL350" exhibited at Chicago Trade Show
First trail model "DT-1" released
First Yamaha FRP utility boat models "W-16" and "W-18" released
1969
Sanshin Industries joins Yamaha Motor group
Product improvement activities program "IPC" start celebrated
First Yamaha multipurpose engine model "MT100" released
Yamaha Test Course opens in Fukuroi, Shizuoka Pref.
1970
First Yamaha motorcycle mounting a 4-stroke engine "XS1" released
Yamaha Motor do Brasil Ltda. (YMDB) founded in Brazil
1971 Won snowmobile manufacturer title at Eagle River World Championship competition
(U.S.)
Haraban Motor Co. founded in Indonesia in tie-up with Haraban Co. and local
production of motorcycles begun in Indonesia
1972
Headquarters moved to present location in Iwata City
First win in Motocross World GP at Round 10, Swedish GP (250cc class)
First win in Motocross WGP Round 11, Luxembourg GP (500cc class)
1973
Yamaha Motor Canada Limited (YMCA) founded in Canada
Signed joint venture agreement with Brunswick Co. (U.S.) and Brunswick invests in
Sanshin Industries
Won first manufacturer and rider titles in 250cc class of the Motocross World GP
Yamaha wins 1st All Japan Trial Championship
First Yamaha portable generator model "ET1250" released
First Yamaha racing kart model "RC100" released
1974
Hisao Koike appointed second YMC president
Won manufacturer titles in all classes of road race World GP, 125cc, 250cc, 350cc,
and 500cc
PT. Yamaha Indonesia Motor Manufacturing (YIMM) founded in Indonesia as
motorcycle parts maker
Manufacture and sales of FRP pools begun
Membership type comprehensive recreation facility "Tsumagoi" opened in
Kakegawa City, Shizuoka Pref.1975
"C7 Campaign" launched with aim of reducing cost by 7%
Sportsland SUGO opened in Shibata-gun, Miyagi Pref.
OMDO (Overseas Market Development Operations) liaison office opened in Nigeria
First Yamaha golf car model "YG292" released
Wing of Yamaha wins 1st Single-handed Transpacific Yacht Race
1976
First Yamaha industrial robot model, an "arc welding robot" released
First Yamaha marine diesel "MD35" released
1977
YMC-related divisions of Yamaha International Corporation separated to found
Yamaha Motor Corporation, U.S.A.
Yamaha "DT100E" and "XS650E" are top models in the industry to clear the U.S.
1978 emissions regulation
The "soft bike" model "Passol" released
Captures manufacturer and rider titles for the first time in 500cc class of the
Motocross World GP
1978
R&D Minnesota opened in U.S. as Yamaha Motor's first overseas R&D center
First Yamaha land car model "G1-AD" released
First Yamaha snow-thrower model "YT665" released1979
Industrial robot "CAME" developed an introduced on YMC production lines
Yamaha's first All Terrain Vehicle (ATV) model "YT125" released in the USA
XT500 wins 1st Paris-Dakar Rally
Energy saving 4-stroke engine system Yamaha Induction Control System (YICS)
developed
Sino-Japanese friendship "Guangzhou Yamaha Exhibition" held (China)
1980
Computerized production management system Pan Yamaha Production
Management Control (PYMAC) implemented
New YMUS headquarters completed in Cypress, Calif. (USA)
1981
Sociedad Espanola de Motocicletas.S.A. (SEMSA) founded in Barcelona, Spain
Yamaha Guangzhou Service Center and Beijing Service Center opened in China
1982
Technical Center opened at YMC headquarters
Motorcycle production and marketing tie-up with Motobecane (France)
Business tie-up with Sweden's Ohlins in the racing and technical know-how fields
1983
Hideto Eguchi appointed third YMC president
Start of companywide "New Yamaha" Program
Yamaha Motor da Amazonia Ltda. (YMDA) founded in Brazil Technical assistance agreement made for 80cc motorcycle production with China
North Industries Group
Yamaha Motor Australia Pty. Ltd. (YMA) founded
Technical assistance agreement made for motorcycle production with Escorts Ltd. in
India
1984
TPM Activities launched to improve product quality and production efficiency
Signed contract to develop, produce and supply automobile engines to Ford Motor
(U.S.)
Technical assistance contract signed with Italy's Motori Minarelli
1985
Local production of 125cc motorcycles begins in China with technological
assistance to Zhongguo Hangkong Jishu Jinchuguo Gongsi
Signed an integration of technology and trade contract with China National
Automotive Industry Import & Export Corporation for the sales of CBU vehicles
"Y.E.S.S." club started for Yamaha motorcycle fans in Japan
1986
Yamaha Motor Manufacturing Corporation of America (YMMC) founded in U.S.
Yamaha Motor Taiwan Co., Ltd (YMT) founded in Taiwan
France's MBK becomes part of the Yamaha Motor group
Technical assistance contract for motorcycle technology signed with Italy's Belgarda
S.p.A and Motori Minarelli S.p.A. founded
Opening ceremony held for YMC liaison office in Beijing
First Yamaha personal watercraft (PWC) "MJ-500T" released Yamaha automobile racing engine "OX66" wins first race in Round 2, the All Japan
Suzuka Big 2+4 Race of the All Japan F2 Championship Series
1987
First Yamaha-made surface mounter "21 Series" released
First Yamaha gas heat pump (GHP) model "YGC401W" released
Cosworth Yamaha OX77 wins first All Japan F3000 Championship race
Limited production of 20 units of Yamaha's first commercial-use unmanned
helicopter "R-50" released
1988
Companywide "Tomorrow Yamaha" program started
Hamaoka test course opened in Omaezaki City, Shizuoka Pref.
Cosworth Yamaha OX77 wins series title in All Japan F3000 Championship
1989
YMC wins "PM Excellent Company Award"
Machine mounting the Yamaha "OX88" racing engine competes in F1 for the first
time
"YESS NICE RIDE" donation campaign for training guide dogs for the blind
launched
1990
Corporate Mission; We Create Kando - Touching People's Hearts and long term
management vision announced
Yamaha Motor Portugal S.A. (YMP) founded Yamaha constructed 1992 America's Cup challenge boat "Nippon"
Yamaha snowmobile wins Harricana International Snowmobile Rally in Canada
1991
Established Environment Affairs Division
Yamaha Motor France S.A. (YMF) founded
Yamaha Motor de Mexico, S.A. de C.V. (YMMEX) founded
1992
Chongqing-Jianshe Yamaha Motorcycle Co., Ltd. (CJYM) founded in China
Yamaha Motor Austria GmbH (YMAG) founded
Yamaha Motor Hungaria Kft. (YMH) founded
Established CCS (Customer Community Satisfaction) Committee to begin "Yamaha
CCS Movement"
Japan Marine Sports Promotion Foundation established
1993
European distribution center begins operation in Holland
Announcement of the Action Plan for Environmental Conservation
Liaison office opened in Guangzhou, China
Zhuzhou Nanfan Yamaha Motor Co., Ltd. (NYM) founded in China
Sichuan Huachuan Yamaha Motor Parts Manufacturing Co., Ltd. (SHY) founded in
China
Regionally limited release of the electrically power assisted bicycle "PAS"1994
Takehiko Hasegawa appointed as fourth YMC president
"Yamaha" victorious in W60 class of the 6th Whitbread Round the World Yacht
Race
Technical tie-up for technology, manufacture and selling of surface mounters with
Philips EMT of the Netherlands
Yamaha Motor Taiwan Trading Co., Ltd. (YMTT) founded in Taiwan
Chongqing Pingshan TK Carburetor Co., Ltd. (PTK) founded in China
Jiangsu Linhai Yamaha Motor Co., Ltd. (LYM) founded in China
1995
YMC received 1995 TPM Special Award
"ACE Plant" waste incineration and recycling facility constructed and operation
started at YMC headquarters.
Wheelchair electric power unit "JW-I" released, bringing Yamaha into the health and
welfare industry
Urban commuter motorcycle "Majesty YP250" released
Relief materials and relief brigade sent to help in the disaster relief and recovery
efforts following the Hanshin Awaji Earthquake
Yamaha Motor Thailand founded
Escorts Yamaha Motor Ltd. (EYML) established in India at conclusion of first joint
venture agreement between Escorts and YMC
Yamaha Motor Components (Europe) s.r.l. (YMCE) founded in Italy
1996
"Environment 2000 Plan" announced Yamaha is first domestic manufacturer to be awarded international ISO9002
certification for motorcycles, snowmobiles, ATVs
PT. Yamaha Motor Parts Manufacturing Indonesia (YPMI) founded
Yamaha Motor Argentina S.A. (YMARG) founded
1997
Y's Gear Co., Ltd. founded
PT. Yamaha Motor Nuansa Indonesia (YMNI) founded
Liaison office opened in Shanghai, China
1998
Domestic sales companies united to form Yamaha Motor Marketing Japan
Yamaha Communication Plaza established at YMC headquarters
Yamaha Motor Vietnam Co., Ltd. (YMVN) founded
Yamaha Motor Asia Pte. Ltd. (YMAP) founded in Singapore
Yamaha Motor del Peru S.A. (YMDP) founded
1999
Nine Yamaha Motor factory and office sites win ISO14001 certification
2010 Environmental Action Plan "Eco Cite YAMAHA" announced
2000
IM Division reorganized as in-house company "IM Company"
Corporate ties with Toyota Motor Co. strengthened
Yamaha Motor Asian Center Co., Ltd. (YMAC) founded in Thailand2001
Toru Hasegawa appointed as fifth YMC president
Yamaha builds temporary pool "Suimu 21" for the main competition pool of the 9th
World Swimming Championships in Fukuoka, Japan
Yamaha succeeds in the high-concentration mass culturing of the diatom
(microalgae) Chaetoceros
2002
Announcement of new three-year plan "NEXT 50"
New 4-region headquarters system initiated with newly established headquarters for
Asia and Japan added to the existing European and N. American headquarters
Limited regional release of the electric commuter motorcycle "Passol"
Manufacture of 50cc scooters for the Japanese market shifted to YMT in Taiwan
2003
Marine Engine Division reorganized as in-house company "ME Company"
Yamaha Motor Distribution Singapore Pte. Ltd. (YDS) founded
Yamaha Motor Co., Ltd., Moscow Representative Office opened in Russia
2004
Start of "YAMAHA CCS 21 Campaign"
Won MotoGP rider championship title
2005
Takashi Kajikawa appointed as sixth YMC president
New medium-term management plan "NEXT 50 - Phase II" announced Yamaha captures MotoGP triple crown by winning the rider, team and manufacturer
titles
Sales company Yamaha Motor CIS (YMCIS) founded in Russia
Life Science Laboratory opened in Fukuroi, Shizuoka, as research and development
center for YMC's bio-technology business
2006
Motorcycle manufacturing factory Yamaha Motor Manufacturing West Java
(YMMWJ) founded in Indonesia
Mass production of microalgae as a source for the high-potential health additive
Astaxanthin begun at factory in Fukuroi, Shizuoka
Global Parts Center established in Fukuroi city, Japan and full operations begun
Compliance Promotion Committee established
2007
Following the recommendation by the Compliance Promotion Committee,
governance structure is strengthened
"CF Magnesium Diecasting Technology" introduced, and used for the first time in
commercial production of a motorcycle rear frame
ASTIVO released as Yamaha's first health food product
Commencement of manufacturing and sales of motorcycles at Yamaha Motor
Philippines, Inc (YMPH) in the Philippines
Number of motorcycles produced in Indonesia plants reaches a cumulative total of
10 million units
2008
Long-term vision "Frontier 2020" established along with new medium-term
management plan as its Phase One Motorcycle manufacturing and marketing joint venture Yamaha Motor Cambodia
Co., Ltd. (YMKH) established in Cambodia
Motorcycle manufacturing joint venture India Yamaha Motor Private Limited (IYM)
established in India with Mitsui & Co., Ltd.
Global Training Center established in Indonesia
Yamaha wins MotoGP triple crown of manufacturer, team and rider championships
2009
Tsuneji Togami appointed as seventh Yamaha Motor Company president
Along with revisions in business result projections, policies of returning to
profitability on a consolidated income basis in fiscal 2010 and achieving a
consolidated operating income margin of 5% in fiscal 2012 were announced
Yamaha Marine Co., Ltd. merged into YMC
Use of the new Y.C.A.T. automatic transmission on production mopeds announced
2010
Hiroyuki Yanagi appointed as eighth Yamaha Motor Company president
Medium-term management plan with central pillars of structural reform and growth
strategies announced
Electric commuter model "EC-03" released
Withdrew from the Life Science business
Yamaha won the MotoGP "triple crown" of manufacturer, team and rider
championship titles for third consecutive year
Celebrated the 50th anniversary of Yamaha marine operations
2011
Iwata South Factory engine assembly line integrated into Iwata Main Factory's MC
assembly line New Intelligent Machinery group company established to expand surface mounter
sales in Europe and the USA
New land acquired near YMC headquaters for expansion of Intelligent Machinery
and Smart Power Vehicle bussiness operations
Start of increased manufactuaring of Japanese boats to assist Great East Japan
Earthquake recovery efforts
Collaboration with Toyota Motor Corp. for development of Communications-Linked
Next-generation Vehicles to create new mobility society of the future
1.2: GROWTH OF YAMAHA MOTOR INDIA PTV LTD
India Yamaha Motor begins the year with a bang, Registers 40 % sales growth
New Delhi, 1st February, 2012: India Yamaha Motor rang in the New Year with high sales
growth backed by its dynamic product portfolio, registering an overall sales growth of 40%. In
the domestic market Yamaha sold 26,300 units in January 2012 vs. 21,974 units sold in the
same period last year thereby registering a 20% sales growth. The export figures stood at
13,640 units in January 2012 while 6,623 motorcycles were exported in January 2011. The
overall sales stood at 39,940 units in January 2012 vs. 28,597 units in January 2011.
Speaking on the results, Mr. Hiroyuki Suzuki, CEO & Managing Director, India Yamaha Motor
Pvt. Ltd., said, “Continuing with 2011 Sales trend, we are very happy with the growth registered
in January and plan to keep the momentum high for the rest of 2012. We attribute this growth to
the success of our flagship models both in the deluxe & premium segments – R15, FZ series &
SZ series. We are planning to enhance our Best 3S (Sales, Service & Spares) set-up in tier-2 &
tier-3 cities and increase our customer touch points in the rural areas to further boost our
sales.”
Yamaha continues to reinforce its relationship with the customers and has launched the‘YES!
YAMAHA’ campaign that endeavors to provide the Best 3S Experience so that the customer
always appreciates Yamaha and accepts the brand like the word “YES”. The company is
making steadfast efforts by conducting consumer-centric marketing initiatives such as Yamaha
R15 One Make Race, Yamaha Safe Riding Science (YSRS) for college students & kids,
Yamaha Service Camps to name a few.2: PRODUCT PROFILE
2: PRODUCT PROFILE
1: RAY - LIFE IS AN ADVENTURE
Concept
The new RAY offers best in class acceleration, easy handling & maneuverability and good fuel
efficiency. It is equipped with an air-cooled 4-stroke 113cc engine with CVT (Continuous
variable transmission) that boasts excellent reliability.
The engine achieves good fuel economy in the practical-use speed range, a power output
characterized by smooth start-up acceleration and quick passing acceleration and more.
The body has fresh, innovative styling based on a design concept of being “Sophisticated &
Dynamic,” and is full of fine touches that women will appreciate, like a seat designed with easy
leg reach to the ground and ease of mounting in mind, ample storage space and easy to
operate center and side stands.
Engine type Air-cooled, 4-stroke, SOHC, 2-valve
2: VMAX THE LEGEND
CONTINUES… Displacement 113 cc
Maximum horse power 7.1PS / 7,500 rpm
Concept
Maximum torque 8.1N.m / 5000 rpm
During the late 90’s Yamaha’s VMAX Overall length x width x 1,835mm x 675mm × 1,075mm
height
project team started to work on the
Kerb Weight 104 kg
rebirth of a legend. The team
Starting system Electric and Kick
understand just how special the
original VMAX is to its owners – as Price Rs. 47,038
well as those fans who admired the
bike without ever riding one. The project team identified a set of four goals that would enable
them to create a worthy successor to the legendary original model.
Awesome acceleration feeling to getherwit strong performance Distinctive, preciseandsharp
handling A sophisticated chassis with unique bodywork With these main aims in mind, the
development team has created an all-new powerful state-of-the-art 1,679cc V4 engine
providing 200 PS and 166.8 Nm of torque combined with Yamaha’s finest and latest electronic
engine control technology such as YCC-I and YCC-T. We’ve also created an all-new low-profile
diamond-type frame, which uses the engine as a stressed member in order to deliver the right
balance of rigidity, which makes for excellent straight line stability – together with precise and
sharp levels of cornering. All packed in a head-turning and forceful appearance.Engine type Liquid cooled, 4-stroke, DOHC, 4-valve,
V-type 4-cylinder
Displacement 1,679cc
Maximum horse power 200.1PS / 9,000 rpm
Maximum torque 166.8Nm / 6,500 rpm
Overall length x width x 2,395 x 820 x 1,190 mm
height
Kerb Weight 310 kg
Starting system Electric
Price Rs. 20,00,000
3: YZF-R1 - STATE-OF-THE ART RACE TECHNOLOGY
Concept
Yamaha R1 represents a paradigm shift in technology, performance and controllability among
liter class sport bikes. The R1 has been designed to be the “Ultimate Cornering Master 1000” of
the open super sport class. Inspired by Yamaha’s M1 Moto GP race bike, this latest generation
998cc R1 features a crossplane crankshaft design with an uneven firing order to provide
outstanding yet easy to control torque and an exceptionally linear throttle feel never
experienced before. But there is far more to R1 than just a revolutionary engine.
Cross plane crankshaft technology proven in victory after victory on Moto GP® machines
provides a high-tech uneven firing interval. Unlike typical inline-four engine design, where thetwo outer and two inner pistons move together in pairs with 180° intervals, the cross plane
crankshaft has each connecting rod 90° with a unique firing order of 270° – 180° – 90° – 180°.
This overcomes the inherent fluctuations in inertial torque during each engine revolution, and
the accompanying peaky torque characteristics. Instead, combustion torque continues to build,
giving the rider more linear throttle response with awesome power and traction out of the
corners.
Engine type Liquid cooled 4-stroke DOHC, 4-valve
Displacement 998 cc
Maximum horse power 182.1PS / 12,500 rpm
Maximum torque 115.5NM / 10,000 rpm
Overall length x width x 2,070mm x 715mm x 1,130mm
height
Kerb Weight 206 kg
Starting system Electric
Price Rs 10,50,000
4: Fz1-THE BRUTAL BEAUTY
ConceptThe FZ1 was born for life on the street, and its muscular frame is ready for anything. Its 998cc
Supersport-based engine packs a mighty midrange punch. And for 2010, the ECU mapping has
been revised to achieve improved throttle response in the low to mid-rpm range.
The die-cast aluminium frame cuts its way through the curves like a supersport bike, to ensure
that you’re always in charge.
The FZ1 has got heart-pumping performance, with serious attitude on top and a lean and mean
look that's all about raw power. The FZ1 is equipped with an under cowling as standard.
Engine type Liquid Cooled, 4-stroke, DOHC, 5-
valve
Displacement 998cc
Maximum horse power 150 PS/11,000 rpm
Maximum torque 106 Nm/ 8,000 rpm
Overall length x width x 2,140 mm × 770 mm × 1,060 mm
height
Kerb Weight 214 kg
Starting system Electric
Price 9,90,0005: YZF-R15-Racing Instinct. - Passing on the “R series” DNA
- Humachine Technologies & Sensual Racing Form -
The YZF-R1 and YZF-R6 are equipped with under cowls that are based on the image of a
diffuser, to give them the best form for aero-management. These are not cowls for simply
enclosing the engine, but forms composed of blade surfaces that actively control airflow. This
spirit has been directly inherited by the YZF-R15 version 2.0.
“Harmony between rider and machine.” YAMAHA's Human Technology involves studying the
form of the motorcycle actually in motion with the rider on it. The R series is the embodiment of
1) a wide frontal space that protects the rider, 2) an easy to ride seating area that gives riders
the freedom of movement and allows them to steer effectively, 3) the glamorous tail treatment
that takes into account the management of airflow behind the rider, and 4) a sensual racing
form that brings all 3 of these elements together in a harmonious package. These
characteristics have been splendidly reproduced in the YZF-R15 version 2.0.
Engine type Liquid-cooled, 4-stroke, SOHC, 4-valve
6: FAZER - OPEN YOUR HEART
Displacement 149.8cc
TO THE TOURING SPIRIT
Maximum horse power 17PS/ 8,500rpm
Concept Maximum torque 15N.m / 7,500rpmm
Overall length x width x 1,970mm x 670mm × 1,070mm
The FAZER, gets its DNA from the height
global Fazer series known for their Kerb Weight 136kg
sports touring & awesome looks. It Starting system Electric
has a "Look-at-me" appeal with the
Price 1,07,000
triple macho design concept giving
it a concentrated form with excellent ergonomics. Fazer is beautifully contoured & has
aerodynamic cowling to keep the wind blast at bay. With its comfortable riding position and
seat, rider can enjoy a week end getaway or head off on a touring holiday.
Fazer has the Monocross suspension to ensure agile running performance and handling.The placement of its 'MidShip Muffler' is towards the center of the machine which gives it a
good concentration of mass, exhaust efficiency and handling. Fazer has the "140/60-17" size
rear radial tyre with a 60% aspect ratio which contributes to better grip and stability.
Fazer is available in four new colors - Streak Red, Getaway Blue, Milestone Black & Rising
Red.
Engine type Air-cooled, 4-stroke, SOHC, 2-valve
Displacement 153.0 cc
Maximum horse power 14PS @ 7500 rpm
Maximum torque 13.6 Nm @ 6000 rpm
Overall length x width x 2,075mm × 761mm × 1,119mm
height
Kerb Weight 141 kg
Starting system Electric & Kick start
Price 76,500
7: FZS- "Stylish Macho"
Concept
FZ-S highlights the style quotient and has more flesh to flaunt with purely European
international design like new colours & graphics, aerodynamic chiseled windshield, stylish &sporty carbon pattern meter console, and more aggressive looking headlight. The new FZ-S is
for stylish and attention seeking Macho man.
FZ-S scores high in looks not only in its segment but beyond and is designed to satiate the
need for style and fashion by riders. Etched with style and geared to today’s fashion conscious
customers, FZ-S is a fusion of machismo and fashion.
FZ-S overflows with dynamism and originality. The running performance brims with thrust that
overpowers all others with its unprecedented torque. Dubbed as “Lord of the Streets,” FZ-S is
designed and engineered with the potential for active and even aggressive enjoyment of
around-town street riding and styling that brings pride of ownership and makes any rider look
like they own the road.
Engine type Air-cooled, 4-stroke, SOHC
8: SZR Displacement 153.0cc
Maximum horse power 14PS @ 7500 rpm
Concept
Maximum torque 13.6 N.m @ 6000 rpm
The 153cc SZ-R is a modern & sporty Overall length x width x 1,973 mm × 770 mm × 1,090 mm
version of SZ-X which is a powerful, height
comfortable and stylish commuter. The Kerb Weight 135 kg
muscular SZ-R is targeted at commuter Starting system Electric and Kick
customers with their sports-oriented Price Rs 67,000
interests and is designed to create the
sensation of “High Speed”. The bike comes with front disc brake, tachometer and has tank
protector added to the fuel tank to make it appear even larger. Furthermore, the shroud of the
standard SZ-X model is replaced by an aerodynamic spoiler that extends out boldly and is
given the same silver coloring as the side covers. The bike also has clear lens flasher, colored
handle grip end bar, painted muffler end caps along with special graphics.Engine type Air cooled, 4 stroke, SOHC, 2-Valve
Displacement 153 cc
Maximum horse power 12.1PS/7500rpm
Maximum torque 12.8Nm/4500rpm
Overall length x width x 2050 x 730 x 1100 mm
height
Kerb Weight 134 kg
Starting system Electric Start/Kick Start
Price Rs55,500
9: FZ16- Street Macho
Concept
A new chapter was added with a masterpiece born in 2008 while inheriting the quality of the
famous brand, the FZ16 was also born to revolutionize the era and carry out a mission. Its
appearance more than any other, overflows with dynamism and originality. The running
performance is brimming with thrust that overpowers all others. This quality solely belongs toYAMAHA's advanced technologies. The FZ16 takes attention away from others on the road as
it makes its personality felt.
The rider's will is spread to the handle, the body and then the engine giving birth to
unprecedented torque. This force is truly dynamic. Due to minute calculations and overcoming
major challenges, an ultimate body balance has been produced. The agile running performance
is extremely exciting. The superior performance brings riding feel, which when you ride
provides you an emotional high. Thus this is unique not only for the rider but also a source of
great fascination to the onlooker. With the FZ16 you have the sensation of ruling the streets to
your heart's content.
Engine type Air-cooled, 4-stroke, SOHC
Displacement 153.0cc
Maximum horse power 14PS / 7500 rpm
Maximum torque 13.6 N.m / 6000 rpm
Overall length x width x 1973mm x 770mm x 1045mm
height
Kerb Weight 135 kg
Starting system Electric & Kick
Price Rs 65,000
10: SZX- Stay Ahead
Concept
Powering the new SZ-X is an all-new 4-Stroke air-cooled, SOHC single cylinder with 153cc
engine that has been tuned for optimum performance i.e. Extra Power in the low to mid-speed
range thereby ensuring a stress-free ride on Indian roads. The bikes are equipped with AI
System and a large-capacity muffler with catalyze for cleaner exhaust.
The bikes flaunt some cutting edge design structures like the headlight cowl with 3-dimensional
slanting line which along with a sporty fender with split look enhances the look of bikes. There
is a large capacity 14L fuel tank which gives the ability to go Extra Mile. The long cushioned
seat ensures comfortable riding position enabling a straighter back and Extra Comfort while
commuting long distances. SZ-X is also equipped with some of the finest technologies like
electric starter and a windscreen to cut inward air swirl, thus making a hassle free riding
experience for the rider.Engine type Air-cooled, 4-stroke, SOHC
Displacement 135 cc
Maximum horse power 12.1PS / 7,500 rpm
Maximum torque 12.8N.m / 4500 rpm
Overall length x width x 2,050mm x 730mm × 1,100mm
height
Kerb Weight 135kg
Starting system Electric Start/Kick Start
Price Rs52,000
11: SS125- Sport it out
Concept
Riding the wave of sports biking and adding more zing to its portfolio, India Yamaha Motor Pvt.
Ltd has introduced SS 125 Packed with the advantages of 4-stroke, 125 cc, 11 PS, 5-speed
bike; the Stylish and Sporty SS125 is a unique combination of sports biking and style.
Yamaha’s race-bred technology enhances the convenience in riding, agile cornering and
precise braking like no other bike can. Added to this, the SS125 has been designed for
substantial and overall improvement in running performance, overall sporty design and productreliability with added features and advantages of practical functionality of commuting bikes,
such as fuel economy and cost effectiveness.
SS125 showcases benchmark of 125cc styling, refinement and a free-revving 11 bhp engine
with Yamaha Throttle Position Sensor (YTPS) that delivers stupendous standing acceleration. 5
speed gearbox allows the rider to make the most of a wide power band to experience excellent
performance in both around-town and high-speed riding. With the Aerodynamic racy under-
cowl, SS125 is ergonomically designed. Sporty Tachometer, Lowered front cowl, Lightweight
Aluminum wheels and powered front Disc Brakes gives it a dynamic yet sophisticated
demeanor
Engine type Air cooled, 4-stroke, SOHC
Displacement 123 cc
Maximum horse power 11 PS/7500 rpm (8 KW@7500rpm)
Maximum torque 10.4 Nm/6,500 rpm
Overall length x width x 1995 x 730 x 1110 mm
height
Kerb Weight 123 kg
Starting system Electric starter and kickstarter
Price Rs 50,000
12: YBR 125- Mazbooti aisi ki chalti jaayeConcept
The new YBR 125, on the other hand, has chiseled looks and enthralls the commuter with a
comfortable riding experience. The bike is targeted towards executive segment customers who
want a commuter bike that has a universally accepted design, gives a feeling of solidity &
robustness and satisfactory mileage at an affordable price. The bike is equipped with 123cc
engine and 4-Speed gear box. YBR 125 will be available in three colors - Red, Black and
Black-Red colors. Booking of the bikes will start immediately.
Engine type Air-cooled, 4-stroke, SOHC
Displacement 124 cc
Maximum horse power 10.88PS@7,500 rpm
Maximum torque 10.40N.m / 6,500 rpm
Overall length x width x 2,065mm x 730mm × 1,100mm
height
Kerb Weight 124 kg
Starting system Electric Start
Price Rs 47500
13: YBR 110- Mazbooti aisi ki chalti jaaye
Concept
YBR 110 has electric start, air cooled 4-stroke SOHC engine which provides excellent low end
torque for everyday riding. The bike has 4 speed slick gearbox with perfectly spaced gear ratios
that provides optimum torque throughout the rpm range and ensures stress-free riding in
congested conditions without requiring frequent gear changes. The bike has a stylish & brighter
multi-reflector headlight for better visibility in night and its wind tunnel aerodynamic silhouette
designed cowl has character lines that convey a sense of sharpness. YBR 110 has modern fit &
finish with easy reading instrument console including a fuel meter. Sharp graphics & grab rail
add to the overall sporty style and character of the bike.Engine type Air-cooled, 4-stroke, SOHC
Displacement 106 cc
Maximum horse power 7.6 PS / 7,500 rpm
Maximum torque 7.9 N.m / 6,000 rpm
Overall length x width x 2,040mm x 715mm × 1,095mm
height
Kerb Weight 126 kg
Starting system Electric starter and Kickstarter
Price Rs 41700
14: CRUX- Chuno saath mazbuti ka
Concept
CRUX delivers exceptional durability that a frequent user like you would appreciate. It moves
smoothly even when carrying heavy
Engine type Air-cooled, 4-stroke, SOHC, 2-valve
Displacement 106 cc
Maximum horse power 7.6 PS / 7,500rpm
Maximum torque 7.5N.m / 6,000rpm
Overall length x width x 2,000mm x 735mm × 1,075mm
height
Kerb Weight 113kg
Starting system Kick startloads or passengers. The CRUX will meet all your requirements. Price: Rs 32,990
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