2013 STUDENT COMMUNICATIONS CAREER CONFERENCE - Saturday, November 9, 8:30 am - 5:00 pm

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2013 STUDENT COMMUNICATIONS CAREER CONFERENCE - Saturday, November 9, 8:30 am - 5:00 pm
Proudly presents

2013 STUDENT
COMMUNICATIONS
CAREER CONFERENCE
Saturday, November 9, 8:30 am – 5:00 pm
New York University’s Kimmel Center, 60 Washington Square South

Sponsored by

Hosted by
2013 STUDENT COMMUNICATIONS CAREER CONFERENCE - Saturday, November 9, 8:30 am - 5:00 pm
Your Future Starts Now
             So Connect With Us For… Networking
                                                                 Career Development

                                                      Educational Opportunities

New York Women in Communications               Why Join?
empowers women in all communications
disciplines to reach their full potential by   • Enjoy discounted prices to year-round career exploration,
promoting their professional growth and          educational and networking events, such as the renowned
inspiring them to achieve and share their        Annual Matrix Awards Luncheon, Cocktails and Conversations,
successes in the rapidly change world of         and many more!
communications.                                • Build your resume by joining a committee with industry
We are an organization of more than              professionals, gain exposure by volunteering at networking
1,500 members, representing a broad              events and submit your writing for publication.
spectrum of communications disciplines         • Be included in the exclusive professional members online
including marketing, film and photography,       directory and gain access to the online job bulletin.
public relations, advertising, print and
broadcast journalism, digital media,           • Be eligible for coaching, insurance and discounts to spas,
book and magazine publishing.                    New York Sports Club and Zipcar memberships.

                                   Sign up today at www.nywici.org!
2013 STUDENT COMMUNICATIONS CAREER CONFERENCE - Saturday, November 9, 8:30 am - 5:00 pm
2013 STUDENT COMMUNICATIONS CAREER CONFERENCE

Dear Student/Young Professional,

Welcome to the 2013 New York Women in Communications Foundation Student Communications
Career Conference!

On behalf of the Student Affairs Committee and our entire Foundation Board, we are proud to offer you
rare access to the movers and shakers behind some of the most iconic brands in the communications
industry. The accomplished professionals you will meet today are among the most successful, celebrated
and dedicated individuals in the business.

The conference is your gateway to a world of insight and knowledge that would otherwise take years of
trial-and-error experience to gather. It’s your big chance to learn from the experts. You’ll find out about
how they started, how they navigated their way through the business, the challenges they faced and the
combination of skills, knowledge and attitude it takes to remain at the top of their professions.

And this year we are so excited to add some new panels that really reflect the changing landscape of
communications. We hope you’ll check out Social Media Branding for Your Job and Yourself, Blogging
101, and the panel all about being an entrepreneur. We want to make sure this conference helps each
and every student no matter what area of communications they hope to pursue.

Take full advantage of all today has to offer. Ask questions, solicit advice, collect business cards,
network, and then...follow-up, stay in touch, and start building your career toolkit.

We also encourage you to maintain the career momentum that starts today by signing up for a Student
Membership to New York Women in Communications. For only $45 per year you can access a wealth
of information, events and professionals that will help you steer a course toward your communications
career. You can sign up online at www.nywici.org.

Finally, check out the New York Women in Communications Foundation Scholarships. Last year we
awarded over $100,000 to high school, undergraduate and graduate students. Additional information is
enclosed in your conference program.

We’re delighted that you’ve chosen to spend your Saturday with us. We know it will be a productive and
rewarding day for you. If you’d like to stay in touch or learn more about NYWICI, please send an email
to us at the address below.

With heartfelt enthusiasm and best wishes,

Julie Hochheiser Ilkovich			                       Megan Hess
Co-Chair, NYWICI Foundation 		                     Co-Chair, NYWICI Foundation
Career Conference 				                             Career Conference
julie.h.ilkovich@gmail.com			meganhess4@gmail.com

                                                                                                 www.nywici.org   3
2013 STUDENT COMMUNICATIONS CAREER CONFERENCE - Saturday, November 9, 8:30 am - 5:00 pm
Proudly presents

    2013 STUDENT COMMUNICATIONS
    CAREER CONFERENCE
    Saturday, November 9, 8:30 am – 5:00 pm
    New York University’s Kimmel Center, 60 Washington Square South

    8:00 a.m.	Onsite Registration Opens (lobby level)

    8:30 a.m.          Breakfast | Event Kickoff and Icebreaker — Rosenthal Pavilion, 10th Floor

    8:45 a.m. Welcome Address — Judith Harrison, New York Women in Communications Foundation
    	President | Senior Vice President, Staffing and Diversity & Inclusion, Constituency
    	Management Group

    8:50 a.m.          Welcome by New York University

    8:55 a.m.	Introduction to Keynote by Judith Harrison

    9:00 a.m.          Breakfast Keynote — Reshma Saujani, Founder, Girls Who Code

    10:15-11:15 a.m    Breakout Session 1

     Writing and Editing
                  Moderator: 	Andrea Chambers, Director, NYU Center for Publishing
     for Print and Online
                  Panelists:  Nancy Bilyeau, Executive Director, Dujour Magazine

    Room 905/907              Jessica Branch, Articles Editor, SELF

    Sponsored by:             Kelly Conniff, Special Projects Editor, TIME
    		                        Mark Orwoll, International Editor, Travel + Leisure

     Public Relations  Moderator: Nancy Weber, Executive Vice President/Chief Marketing Officer,
    and Event Planning
    		                             Meredith Corporation
    Room 802           Panelists: 	Meryl Weinsaft Cooper, Founder and CEO, Allen/Cooper Enterprises
    		                             Jessica Kleiman, EVP, Communications, Sandow
    		                             Letena Lindsay, President & Principal Consultant, L2 Public Relations

          Careers in
                 Moderator: 	Andrea Morabito, TV reporter, New York Post
          TV & Film
                 Panelists:  Nyree Emory, Writer/Producer, HBO

    Room 804/805             Kimberly Miller-Olko, Senior Vice President, Video Programming
                             and Development, Martha Stewart Living
    		                       Jess Zaino, Founder, Jess Zaino Worldwide Productions

                   Tweet during today’s Conference! Share interesting statistics or words of wisdom you hear.
                   Use the #SCCC13 hashtag and @NYWICI handle. Don’t forget to Tweet to panelists to
                   connect with them during or after the Conference!
4
11:30a.m.-12:30p.m.       Breakout Session 2

             Moderator: 	Lori Greene, Digital Content Innovator/Blogger
    Blogging 101
             Panelists: 	Annemarie Dooling, social journalist and community manager,
Room 804/805             twitter.com/travelinganna
		                       Carly Heitlinger, Founder, TheCollegePrepster.com
		                       Jeannine Morris, Founder, BeautySweetSpot.com
		                       Elizabeth Perle, Senior Editor, Huffington Post Teen

   Marketing and
         Moderator: 	Lexie Riegelhaupt, Director, Marketing & Communications, Mashable
    Advertising
         Panelists: 	Angie Gentile, Director of Brand Marketing, Rent the Runway

Room 802             Brittany Hennessy, Director of Digital Marketing and Strategic Partnerships, Lucille Roberts
		                   Allison Stadd, Marketing and Communications Manager, Shake Shack
		                   Lindsay Swartz, Director, Marketing Solutions, Clear Channel Communications

Broadcast Journalism Panelists: Jessica Abo, TV News Anchor, NY1
		   and Radio                  Maggie Gray, Anchor for Sports Illustrated Video, co-host of Moose & Maggie Show
Room 905/907 on CBS Sports Radio Network
		           Nefertiti Jaquez, Reporter, NBC 10 Philadephia
		           Caitlin Thompson, Executive Editor, WNYC

12:45 p.m.	Lunch — Rosenthal Pavilion, 10th Floor

1:00 p.m. 	Luncheon Address — New York Women in Communications President, Liz Kaplow
	President and CEO, Kaplow

1:05 p.m.          	Luncheon Keynote — Eva Chen, Editor-in-Chief, Lucky Magazine

2:15-3:15 p.m.     Breakout Session 3
Social Media Branding Moderator: 	Patricia Kitchen, Web Reporter, Newsday
  for Your Job and
       Yourself       Panelists:  Elisa Benson, Social Media Editor, Cosmopolitan

 Room: 804/805                    Morgan Baden, Director, Social Media, Scholastic
		                                Kathleen Heaney, “Web Girl Kathleen” Digital Director, Elvis Duran and the Morning Show

Starting Your Own Panelists: Kendra Bracken-Ferguson, Co-Founder, Digital Brand Architects
		   Business                Soraya Darabi, Co-Founder, Zady

Room 905/907 Janna Meyrowitz Turner, Founder, Style House PR
		           Amanda Pressner, Co-Founder, Masthead Media Company

Secrets to a Successful
         Moderator: 	Arlene Newman, Career Coach and President of Career Bound Success
     Job Search
         Panelists: 	Liz Colodny, Founder and President, Synergy Hr Partners Inc.
Room 802
		                   Jessica DiScipio, HR Associate, Warner Bros. Entertainment Group
		                   Adrian Granzella Larssen, editor-in-chief, The Daily Muse
		                   Kristen Izurieta, Manager of Talent Acquisition, Grey Advertising

3:30-4:30 p.m.     Closing Panel Session:

Next Steps: What to Moderator: Susan Schulz, Editorial Brand Director, Cosmopolitan, Hearst Magazines
Do with Everything  Panelists: 	Rima Abdelkader, Associate Producer, “Real Money with Ali Velshi”, Al Jazeera America
You Learned Today
		                              Sharon Clott, Senior Editor at InStyle Magazine
Rosenthal Pavilion
		                              Lauren Gould, Senior Account Executive, Kaplow
10th Floor
		                              Tammy Tibbetts, President/Founder, She’s The First

4:30 p.m.	Raffle
                                                                                                                            5
2013 STUDENT COMMUNICATIONS CAREER CONFERENCE
                                       STUDENT AFFAIRS COMMITTEE
                                                                     Tara Liggins
                                                                     Julie Livingston
                                                                     Senior Director, Client Development, CarrotNewYork

                                                                     Arielle Martinez
                                                                     Student, Stony Brook University
                                                                     NYWICI Foundation Scholarship Winner, 2013
            Megan Hess
            Assistant Editor, Mashable                               Jessica Mendoza
            *Vice President, Student Affairs Committee,              Digital Marketing Strategist, Kantar Media
            New York Women in Communications
                                                                     Bozena Mierzejewska
            Julie Hochheiser Ilkovich                                Professor of Communication and Media Management,
            Managing Partner and President, Editorial Operations     Graduate School of Business, Fordham University
            at Masthead Media Company
                                                                     Chelsea Orcutt
            *Vice President, Student Affairs Committee,
                                                                     Head of Outreach, Thunderclap
            New York Women in Communications
                                                                     NYWICI Foundation Scholarship Winner, 2009 & 2010
            Cassondra Bazelow
                                                                     Amy Orgel
            Student, City College of New York
                                                                     Nicole Parker
            Antonia Caamano
                                                                     Marisch Perera
            Julia Corbett
                                                                     Student, Pace University
            Student, The College of New Jersey
                                                                     NYWICI Foundation Scholarship Winner, 2012 & 2013
            NYWICI Foundation Scholarship Winner, 2013
                                                                     Ann Pierret
            Camille D’Elia
                                                                     Student, Fordham University
            Student, Tisch School of the Arts, New York University
            NYWICI Foundation Scholarship Winner, 2011               Emily Raleigh
                                                                     Student, Fordham University
            Ginger Davis
            Student, Metropolitan College of NY                      Lauren Ryan
                                                                     Student, Integrated Marketing Communication,
            Shannan Ferry
                                                                     Ithaca College ’16
            Student, Hofstra University, ‘14
                                                                     NYWICI Foundation Scholarship Winner, 2012 & 2013
            Allyson Gill
                                                                     Melanie Rush
            Student, City University of New York, York College
                                                                     Internship and Career Counselor, FIT
            Jennifer Goodwin
                                                                     Brooke Sassman
            Assistant Director, NYU-SCPS Center for Publishing
                                                                     Student, Rutgers University
            Lauren Hard                                              NYWICI Scholarship Winner, 2013
            Student, Columbia University Graduate School of
                                                                     Megan Schulz
            Journalism
                                                                     Senior Manager, Global Internal Communications,
            Karissa Heam                                             Avon Products, Inc.
            Publicist, Media Connect
                                                                     Jen Singerman
            Heidi Huerta
                                                                     Nkiruka Umegbolu
            Student, Rutgers University ‘14
                                                                     NYWICI Foundation Scholarship Winner, 2012
            Laurie Joseph
                                                                     Miriam Ward
            Job Placement Counselor/Associate Professor,
                                                                     Student, SUNY New Paltz
            Nassau Community College
                                                                     NYWICI Foundation Scholarship Winner, 2011 & 2012
            Amanda Kontor
                                                                     Sara Wingard
            Student, Monmouth University
            NYWICI Foundation Scholarship Winner, 2013               Ritza Yana
                                                                     Managing Partner, R.Y.Ink!
6   New York Women in Communications
2013 STUDENT COMMUNICATIONS CAREER CONFERENCE

6 Questions With Helen Wagner,
3M Public Relations Manager
Top Tips for Working Your Way to the Top
— Without Stepping on Others

1. What was the most important lesson you learned from a mentor in your life?
  I never had a formal mentor, but I had people who mentored me informally, who were managers at
  3M. One gave me a chance to take on my own work through special projects, which helped me take on
  responsibility that motivated me to work even harder. The other person gave me the feeling that I was
  really on my own, and along with that came the responsibility to succeed.

2. Why do you feel it is so important for women to help out other women?
  I actually think it is important for people to help other people; I don’t believe that women are the
  underdog to men. There are skills and talents which women possess that men don’t, and vice versa, but
  that doesn’t make one better than the other.
  But with women, the advantage of helping one another is that hopefully it will help us understand what
  we each bring to the party. I do not believe that women need to keep trying to act like men. Discussing
  your strengths and challenges with other women helps with professional development.

3. Which skills did you bring to 3M from being a teacher and freelance writer?
  From freelancing, I brought my inquisitive, open mind — always asking “what if.”
  I was a teacher for eight years, and teachers naturally want to say, “I want to teach you how to learn.” So
  now, I have a very open-door policy at work. I think some people feel threatened by being too open
  because then they don’t feel like they’re “the boss.” I never felt that; my attitude is that I could learn a
  lot from fresh, new minds. My teaching experience also helped me learn how to work with introverts on
  teams. If the world was full of people like me, extroverts, the world might be noisier than we want it to be.

4. What is the biggest challenge you’ve faced working at a huge corporation like 3M, and how
   did you overcome it?
  It’s important to look at processes and see how you can make them simpler and easier. When you’re
  working with 80,000 people, there must be some specific processes in place to make the company run.
  That’s something a little company of five doesn’t need to worry about.

5. Is there any advice you would give to young women looking to break into communications?
  The best thing is to look for all different opportunities, but it’s a fine line. You must be specific enough —
  not just “I want to do something in communications” — but not so specific that you cut out other options.
  In an interview, you want to say, “I have a strong interest in A, and in addition, I’m also interested in B, C,
  and D.” Don’t make it sound like you’ll take anything available. But also realize that people don’t stay in
  the same jobs for a very long time now. Accepting a job doesn’t mean you’re there forever.

continued
                                                                                                         www.nywici.org   7
2013 STUDENT COMMUNICATIONS CAREER CONFERENCE

    6 Questions With Helen Wagner continued
         I also understand that finances are a priority — but you have to put a very high emphasis on happiness.
         If you’re in a job that makes you miserable every single day, it probably isn’t worth it. It may be better to
         have a lower-level position and be happy than holding a high-level job and be miserable.

      6. Tell me one of the most valuable life lessons you’ve learned in your career thus far.
         Never give up, and step forward to say “I want to do this.” If I just sat there and did really great work, I may
         not have been noticed. But stepping forward is the way I got the job in New York. I said to my manager, “I
         really like what I’m doing now, but I don’t want to keep doing it, it’s too easy. I want something that’s more
         challenging. So if something comes up, let me know about it.” And a very short time later, my boss came
         to me about an opening in New York.
         You also don’t need to be pushy. You need to be firm and confident — if you don’t let people know you’re
         willing to work hard and that you want to progress, then they probably won’t make the connection that
         you want to.
         However, some people have a tendency to ask to be manager even though they’ve only been at a
         company for two minutes. It’s important to step forward, but not with the “I’m better than everyone else”
         attitude. You need to know what you don’t know, too. So step forward, but with some facts behind you.

      —Interview conducted by Lauren Ryan, nywiciNEXT blog editor in chief

8    New York Women in Communications
2013 STUDENT COMMUNICATIONS     CAREER
                              Saturday, November 9, 2013 CONFERENCE

2013 STUDENT COMMUNICATIONS CAREER CONFERENCE

                                      SPEAKER BIOGRAPHIES
Welcome Address                                              of New York City and most recently running a spirited
                                                             campaign for Public Advocate on a platform of creating
Judith Harrison, New York Women in Communica-                educational and economic opportunities for women and
tions Foundation President | Senior Vice President, Staff-   girls, immigrants, and those who have been sidelined
ing and Diversity & Inclusion, Constituency Management       in the political process. A true political entrepreneur,
Group | @villageny                                           Reshma has been fearless in her efforts to disrupt both
                                                             politics and technology to create positive change.
                 Judith is Senior Vice President, Staffing
                 and Diversity & Inclusion, for the          Reshma is a graduate of the University of Illinois,
                 Constituency Management Group               Harvard’s Kennedy School of Government, and Yale
                 agencies, which include Weber               Law School. She has recently been named one of
                 Shandwick, GolinHarris, Rogers &            Forbes’ Most Powerful Women Changing the World,
                 Cowan, FutureBrand, Octagon, Jack           Fast Company’s 100 Most Creative People, and Business
                 Morton, KRC Research, Powell Tate and       Insider’s 50 Women Who Are Changing the World.
Axis Communications. Judith was previously Senior Vice
President of Human Resources at Ruder Finn, after
beginning her recruiting career as Vice President at The
                                                             Luncheon Address
Fry Group. Judith also has a background in public
relations and marketing. She also has lent her expertise     Liz Kaplow, New York Women in Communications
to the Council of Public Relations Firms, the WorldStudio    President | President and CEO, Kaplow Communications
Foundation and the NY Chapter of American Women in           @LizKaplow
Radio & TV. In 2011, Judith received a 2011 New York                             Liz is the founder and CEO of Kaplow
Women’s Agenda Star Award.                                                       Communications, a leading public
                                                                                 relations and communications agency
                                                                                 that connects brands and products with
breakfast keynote                                                                consumers and influencers through the
                                                                                 art of storytelling. Under Liz’s
Reshma Saujani, Founder, Girls Who Code                                          leadership, for the past 20 years, the
@reshmasaujani                                               agency has been driving consumers to fall in love with
                Girls Who Code is a national non-profit      brands across such diverse categories as beauty,
                organization working to close the            fashion, retail, lifestyle and consumer technology.
                gender gap in technology and prepare         Kaplow’s clients range from such world-leading brand
                young women for jobs of the future. In       partners as Target, Skype, the Avon Foundation, and
                her new book, “Women Who Don’t Wait          Unilever.
                in Line,” Reshma advocates for a new         With her holistic approach to the practice of public
                model of female leadership focused on        relations, Liz is helping to reinvent the field. Her focus
embracing risk and failure, promoting mentorship and         on integrating social media and emerging technologies
sponsorship, and boldly charting your own course —           with well-established media platforms ensures that client
personally and professionally.                               brand stories are “front and center” where consumers
After years of working as an attorney and supporting the     are living today. This approach earned Kaplow the
Democratic party as an activist and fundraiser, Reshma       prestigious Consumer Agency of The Year award — as
left her private sector career behind and surged onto        well as a place on the list of Best Agencies to Work for —
the political scene as the first Indian American woman in    from the Holmes Report in 2011.
the country to run for US Congress. Following the highly     Liz has combined her passion for storytelling with savvy
publicized race, Reshma stayed true to her passion           business acumen to become a mentor and leader
for public service, becoming Deputy Public Advocate          to her employees and many others. Over her career,
                                                             continued                                      www.nywici.org   9
2013 STUDENT COMMUNICATIONS CAREER CONFERENCE

      Liz has been advisor, colleague and friend to CEOs,          Breakout Session 1
      business leaders and influencers around the globe, and
      a guide to many of the communications industry’s most
                                                                  Writing and Editing for Print
      prominent young practitioners. Recognized throughout
                                                                  and Online
      the industry for her leadership, she is sought after as a
      speaker and as a judge for top industry competitions
                                                                  Sponsored by
      such as the CLIO, Sabre and the PR Week Awards.
      Liz also has shared her leadership and inspiration
      with many worthwhile causes. Liz was honored by the         Moderator: Andrea Chambers, Director of
      James E. Marshall Foundation at the Beyond Beauty           The Center for Publishing | New York University School of
      Awards this year, and by the Girls Scouts as a Woman        Continuing and Professional Studies
      of Distinction in 2009.  Liz also serves on the Board of                     Andrea oversees the Master of Science
      Directors of Cosmetic Executive Women (CEW) and                              in Publishing: Digital and Print Media
      directs the agency in developing communications                              program for students interested in
      strategies for CEW’s charitable foundation, Cancer                           careers in book and magazine
      and Careers. Liz has led the agency’s long standing                          publishing; The Summer Publishing
      commitment to Project Morry, a year-round youth                              Institute, a six-week intensive for recent
      development organization.                                                    college graduates; and executive
      An honors graduate of Vassar College, Liz also received     education programs in New York and abroad. (For more
      a graduate degree from the Fashion Institute of             information about these programs, please visit www.
      Technology. She lives in New York with her husband          scps.nyu.edu/publishing.)  Andrea is a former publishing
      Evan Jacobs and has two daughters, Juliana and              executive with a wide-range of experience in both
      Melanie.                                                    consumer magazines and book publishing at media
                                                                  companies such as Time Inc., Penguin Group (USA),
                                                                  Primedia, and the National Geographic Society. A
      Luncheon Keynote Address                                    published book author, she is also an award-winning
                                                                  journalist who has written and edited hundreds of
      Eva Chen, Editor-in-Chief, Lucky Magazine                   articles for America’s leading magazines and
      @evachen212                                                 newspapers, including The New York Times.
                         Eva Chen was named editor-in-chief of
                         Lucky in June 2013. Prior to her
                                                                  Panelists
                         appointment, Ms. Chen worked in
                         fashion, beauty and health, consulting   Nancy Bilyeau, Executive Editor, DuJour magazine
                         to a wide range of brands including      @Tudorscribe
                         Vogue, Vogue China, Teen Vogue, Elle
                                                                                 A graduate of the University of Michigan,
                         and The Wall Street Journal Magazine.
                                                                                 Nancy has worked on the staffs of
      Earlier in her career, Ms. Chen spent nearly eight years                   Rolling Stone, Good Housekeeping,
      at Teen Vogue, where she held a number of editorial                        Ladies’ Home Journal, Entertainment
      positions in the beauty, health, features and special                      Weekly and InStyle. A story she edited
      projects departments.                                                      for the December 2012 issue of DuJour,
      Ms. Chen attended Johns Hopkins University and the                         “A Murder in Palm Springs,” was
      Columbia University Graduate School of Journalism.          nominated for Best Investigative Feature of the Min
                                                                  Awards. She has also written two historical thrillers for
                                                                  Simon & Schuster’s Touchstone division.

                 Tweet during today’s Conference! Share
                 interesting statistics or words of wisdom
                 you hear. Use the #SCCC13 hashtag and
      @NYWICI handle. Don’t forget to Tweet to panelists
      to connect with them during or after the Conference!

10   New York Women in Communications
2013 STUDENT COMMUNICATIONS CAREER CONFERENCE

 Breakout Session 1                                           His previous publishing experience includes positions at
                                                              USAir, Woman’s World, and American Salon magazines,
Writing and Editing for Print                                 among others. He received his M.A. from San Francisco
and Online continued                                          State University.

Jessica Branch, Articles Editor, SELF
                                                              Public Relations and Event Planning
                 At SELF, Jessica works on well features
                 and essays. Previously, she was Health
                                                              Moderator: Nancy Weber, Executive Vice
                 Director at Prevention, where she won
                                                              President/Chief Marketing Officer, Meredith Corporation
                 The Exceptional Merit in Media Award
                 from the National Women’s Political                            Nancy Weber is Executive Vice President/
                 Caucus, among several other editorial                          Chief Marketing Officer for the Meredith
                 awards. Prior to that, she held staff                          Publishing Group. Weber, one of the
positions at a variety of consumer magazines, including                         publishing industry’s leading marketing
Good Housekeeping, Ladies’ Home Journal, Glamour                                executives, develops Meredith’s
and Esquire, as well as websites such as iVillage and                           initiatives designed to expand the
Citysearch, where she served as Managing Editor of the                          company’s brands across media and
New York site and National Arts Editor. She holds a PhD       special event platforms. In addition, she was instrumental
in comparative literature from Yale University and is a       in launching Meredith 360°, the company’s recently
voting member of Drama Desk.                                  created business marketing unit designed to give clients
                                                              total solutions to their marketing objectives by using the
                                                              broad portfolio and platforms of Meredith’s print,
Kelly Conniff, Special Projects Editor, TIME                  broadcast, internet and event products and services. She
@kellyconniff                                                 also has responsibility for the internal Meredith marketing
                 Kelly works as the day-to-day liaison to     groups within the company. Her responsibilities also
                 sales and marketing and also oversees        include oversight for Meredith’s research department, the
                 long-term packages and lists. She joined     Family Circle Tennis Cup, the corporate creative services
                 TIME in 2012 as a social media editor,       department and experiential marketing.
                 leading the push to increase TIME’s social   Prior to joining Meredith, Weber served as the senior
                 audience on all platforms by millions of     vice president, Marketing and Business Development for
                 fans. Previously, she was a writer,          The Golf Digest Companies where she was responsible
producer and social media manager at the National             for Research and Corporate Marketing, Events and
Geographic Society. A native of Washington, D.C., Conniff     Sports Marketing, Corporate Creative Services & Custom
has a B.A. from James Madison University and an M.A.          Publishing, and Business Development.
from American University’s School of Communication.
                                                              Her professional background and experience also
                                                              includes serving as the vice president, Marketing and
Mark Orwoll, International Editor, Travel + Leisure           Promotion for the New York Times Company Magazine
and Executive Editor, American Express Publishing’s           Group, the marketing director of The Newspaper
International Department | @orwoll                            Association of America, and as senior vice president,
                                                              Marketing and Sales Development for McCalls magazine.
                 Mark is responsible for the editorial
                                                              She also held marketing and promotion positions with
                 direction of dozens of editions of Travel
                                                              Family Circle and House & Garden magazines.
                 + Leisure, Departures, and Food & Wine
                 in more than 30 foreign markets and 10       Weber earned a bachelor of science from the University
                 languages. Over the past 27 years he         of Colorado Journalism School and currently resides in
                 has edited and written for nearly every      New York City.
                 section of Travel + Leisure, was the
“Smart Traveler” columnist for three years, and continues
to blog for the T+L website, which he helped develop.
He previously served as Associate, Senior, and Managing
Editor. Mark was a co-producer of NBC News Production’s
award-winning 2003 documentary The Next Destination.
                                                                                                              www.nywici.org   11
2013 STUDENT COMMUNICATIONS CAREER CONFERENCE

        Breakout Session 1                                          Magazine and Town & Country, as well as the company’s
                                                                    international, digital, brand development, integrated
      Public Relations and Event Planning                           media and consumer marketing divisions.
      continued                                                     Prior to joining Hearst in 2000, Kleiman was director of
                                                                    PR at The Knot (now called XO Group), She started her
      Panelists
                                                                    PR career at The Rosen Group, a magazine publicity firm.
      Meryl Weinsaft Cooper, Founder and CEO,                       A graduate of University of Michigan with a BA in
      Allen/Cooper Enterprises | @grape                             Communication, Kleiman has written for several
                       Meryl Weinsaft Cooper is a                   magazines, newspapers and websites, including being
                       communications specialist, author,           a regular blogger for Forbes.com’s Work in Progress
                       blogger, coach and filmmaker.  Before        section. Kleiman co-wrote the career guide, “Be Your
                       founding Allen/Cooper Enterprises and        Own Best Publicist: How to Use PR Techniques to Get
                       Site/109 in Fall 2011, Cooper held           Noticed, Hired and Rewarded at Work” (Career Press,
                       executive leadership roles at two of the     2011) with co-author Meryl Weinsaft Cooper.
                       top lifestyle PR/Marketing agencies in
      the country. In her past roles, as managing director of the
                                                                    Letena Lindsay, Founder and Principal Consultant, L2
      Home & Lifestyle division of DeVries PR and as SVP-
                                                                    Public Relations | @letenalindsay
      Partner at LaForce+Stevens, she led programs for a
      variety of hospitality, wine/spirits and consumer.                            Letena Lindsay founded L2 Public
                                                                                    Relations in 2009. As part of L2PR, her
      A graduate of Ithaca College’s Park School of
                                                                                    clients have included: O, The Oprah
      Communications, Cooper’s PR experience includes stints
                                                                                    Magazine, Essence, Food Network
      in art, music, media and entertainment communications,
                                                                                    Magazine, Seventeen, Country Living,
      including time at the Screen Actors Guild’s New York
                                                                                    Money magazine, NewBeauty magazine,
      office and time running the PR department for Working
                                                                                    productivity expert and best-selling
      Mother, Working Woman and the National Association
                                                                    author Julie Morgenstern, L’Oreal Paris Women of Worth
      for Female Executives.
                                                                    Awards, women’s lifestyle website BettyConfidential.com,
      Cooper is the co-author of Be Your Own Best Publicist:        and body essentials line Ruby Ribbon.
      How to Use PR Skills to Get Hired, Noticed and Rewarded
                                                                    Most recently Ms. Lindsay worked as Vice President of
      At Work (Career Press, Jan 2011) and is a career advisor
                                                                    Corporate Communications for Bauer Publishing where
      for MediaBistro as well as a featured blogger for Forbes.
                                                                    she oversaw the press and re-positioning efforts for nine
      com, The Hired Guns and BusinessInsider.com.
                                                                    magazines, including celebrity weeklies In Touch and Life
                                                                    & Style and tween titles J-14, M and Twist.
      Jessica Kleiman, EVP, Communications, Sandow                  Previously, Ms. Lindsay was PR Director at Hearst
      @jessicakleiman                                               Magazines in New York City, where she headed press
                      Jessica manages internal and external         efforts for nine of the company’s 19 titles, including
                      corporate communications and all              Marie Claire, Cosmopolitan, Seventeen, Redbook and
                      public relations efforts for the              Harper’s Bazaar from 2003 to 2008.
                      multiplatform media company and its           Prior to Hearst, Ms. Lindsay worked at Essence
                      various brands. SANDOW’s portfolio            Communications Partners from 2000 to 2003 as the
                      includes Culture + Commerce, Fred             company’s Public Relations Manager. She has also held
                      Segal, Interior Design, Luxe Interiors +      media relations positions in Chicago at Fleishman-Hillard
      Design, Material ConneXion, NewBeauty and Worth.              and R.J. Dale Advertising & Public Relations.
      Previously, Kleiman served as vice president, public          Ms. Lindsay graduated from the University of Missouri-
      relations for Hearst Magazines, one of the world’s largest    Columbia Journalism School. She lives in Brooklyn, NY,
      publishers of monthly magazines. In that position,            with her husband and school-aged twin boys.
      she was responsible for all PR efforts for 20 consumer
      magazine brands in the U.S., including Cosmopolitan,
      ELLE, Harper’s Bazaar, House Beautiful, O, The Oprah

12   New York Women in Communications
2013 STUDENT COMMUNICATIONS CAREER CONFERENCE

 Breakout Session 1                                          Careers in TV & Film

Public Relations and Event Planning                          Moderator: Andrea Morabito, TV Reporter,
continued                                                    New York Post | @andreamorabito

Stefanie Mohr, Manager of Public Relations, Target                           Andrea Morabito is a TV reporter for the
                                                                             New York Post, where she writes about
                 Ms. Mohr recently joined Target in
                                                                             entertainment programming on
                 February 2013. In this role, she is
                                                                             broadcast, cable and premium networks.
                 responsible for overseeing the creation
                                                                             Prior to joining the Post in 2013, she
                 and execution of Target’s public
                                                                             covered the TV industry for Broadcasting
                 relations efforts in the northeastern and
                                                                             & Cable for three years, most recently as
                 mid-Atlantic United States spanning
                                                             programming editor. Morabito graduated from Syracuse
                 communications initiatives related to
                                                             University’s Newhouse School with a degree in magazine
category, brand reputation, community relations and
                                                             journalism in 2008. She lives in New York City.
social media. She also cultivates original content for
Target’s online magazine, A Bullseye View, and serves as
a corporate spokeswoman.                                     Panelists
Prior to joining Target, Ms. Mohr was the director
of global corporate communications at The Estée
                                                             Nyree Emory, Writer/Producter, HBO
                                                             @msnyreeemory
Lauder Companies Inc. where she directed the global
communications strategy for The Breast Cancer                                Nyree Emory is an award winning Writer/
Awareness 20th Anniversary Campaign.  While at                               Producer/Editor (Preditor) for on-air
The Estée Lauder Companies, Ms. Mohr also served                             HBO Original Series with over ten years
on the global communications and events teams for                            of experience in television production.
the Origins, Jo Malone and Estée Lauder brands,                              Most recent promotional campaigns
managing international and domestic campaigns and                            include: Game Of Thrones, The
launching brands in developed and emerging markets.                          Newsroom, Veep, Boardwalk Empire,
Additionally, she has worked in the fashion industry at      Hung, Real Time With Big Maher, Big Love, Treme, and
Polo Ralph Lauren in the publishing department, at NBC       HBO Documentary Films. She is a NYC native and has
Universal on the broadcast news production team and          been the creative force behind various freelance creative
also as a professional actress at a variety of theatres      projects in New York City, lending her media savviness to
throughout the country and on television.                    social media projects, marketing, and events.
Ms. Mohr has held a variety of volunteer positions
including: President of the New York Alumni Chapter of       Lionel, TV/Radio Personality, WPIX
Baldwin-Wallace University, Fordham Women in Business        @LionelMedia
Student Mentor and active member in the Bronxville
Junior League and her local parish choir, St. Joseph’s in                     A native New Yorker born elsewhere,
Bronxville.                                                                   Lionel has been performing spoken
                                                                              word (radio, podcasting, stand-up
Ms. Mohr received an M.B.A., Communications from                              comedy, aggressive whispering) for over
Fordham Graduate School of Business, and a B.A.,                              25 years. He implores and entreats his
Business and B.M., Music Theatre from Baldwin-Wallace                         audience to critically think and analyze,
University.                                                                   to parse topics and peel the layers of
                                                             the issue onion. He insists that his audience be fearless in
                                                             asking any questions about anything.
                                                             Lionel started as a mere radio caller whilst in law school
                                                             in his home town of Tampa (cf. Tampa Bay) and was
                                                             given his own talk radio show in 1988 on 970 WFLA — a
                            Check out the exciting
                                                             weekend show (Sunday, no less). For reasons yet to be
                              upcoming events at
                                       nywici.org!           fathomed, he then jumped to middays, then afternoon
                                                             drive all in less than a year.

                                                             continued                                        www.nywici.org   13
2013 STUDENT COMMUNICATIONS CAREER CONFERENCE

        Breakout Session 1                                            Jess Zaino, Founder, Jess Zaino Worldwide
                                                                      Productions | @Jess_Zaino
      Careers in TV & Film continued
                                                                                       Jess worked as the Style Producer for the
      Lionel hosted his own show Snap Judgment on Court                                ABC Daytime television show, The Chew,
      TV and has appeared as a guest on virtually every news                           where her style influence was watched by
      commentary show. In talk radio Lionel’s “committed”                              millions daily. She recently added men to
      afternoon drive in Tampa on 970 WFLA-AM, morning                                 her roster as the current host of Cute Him
      and afternoon drive in New York on the heritage 77                               Up!, a men’s makeover show for Fuji TV.
      WABC-AM, evenings in New York on yet another historic                            Jess is the creator of the national
      station 710 WOR-AM and then mornings and middays                shopping event, Cheap Chic Shopping Tours, which
      on Air America Media. Lionel is the author of “Everyone’s       teaches women how and where to buy an entirely new
      Crazy Except You and Me . . . And I’m Not So Sure About         wardrobe for less than one hundred bucks. Additionally,
      You” (Hyperion).                                                she is one of 18 most influential style bloggers as part of
                                                                      the Glamour Magazine Blogger Network.
      In addition to his Mother PIX news duties (as in seven
      days a week) on New York’s heritage 5 and 10 PM PIX             Jess recently launched Jess Zaino Worldwide
      11 News providing commentary, man-on-the-street and             Productions. From development to distribution, Jess
      vox pop features, newsmaker interviews — just to name a         Zaino Worldwide Productions gives a fresh spin to the
      few — the Emmy® nominated Lionel provides audio and             familiar face of lifestyle content. Founder and Executive
      video podcasts on his website LionelMedia.com.                  Producer, Jess Zaino, is currently in production with the
                                                                      NYC media / Taxi TV lifestyle “show”, Jess Of All Trades,
                                                                      which helps New Yorkers solve lifestyle challenges with a
      Kimberly Miller-Olko, Senior Vice President, Video              single tweet.
      Programming and Development, Martha Stewart Living
                                                                      Jess came to national attention as the co-host of the
      @kimberlyolko
                                                                      Style Network’s Modern Girls Guide to Life. She has
                          Kim is responsible for all television and   appeared as the On-Air Stylist for top Style Network
                          digital video at MSLO.  She previously      reality shows, How Do I Look? and The Look for Less.
                          held the title of Vice President of         She has appeared live as a Trend Expert on the Home
                          Productions and Supervising Producer        Shopping Network and her expertise has been featured
                          of The Martha Stewart Show.                 on 60 Minutes II, Before and Afternoon Movie Makeover,
                      Winner of 4 Emmy Awards, 10 Emmy                VH-1, MTV and more.
                      Nominations, and a Gracie Award,
      Ms. Miller has worked closely with well-known talent
      throughout her career, including Anderson Cooper,
      Tim Gunn, Ty Pennington, Rosie O’Donnell, and Donny              Breakout Session 2
      Deutsch.
      Ms. Miller has conceived thousands of corporate videos.         Blogging 101
      She produced fashion and tourism videos for New York
      City based Applevision Vidicom earlier in her career,           Moderator: Lori Greene, Digital Content
      and later was President of Image Stream Productions.            Innovator/Blogger | @lorip1025
      Today, Ms. Miller combines her television and corporate
                                                                                       Lori is a proven multi-platform content
      video experience in creating cutting edge digital video
                                                                                       executive highly proficient in all aspects
      campaigns for clients and partners of MSLO.
                                                                                       of media including social, mobile,
      A graduate of Montclair State University, Ms. Miller                             broadband, television, digital, and print
      resides in Northern New Jersey with her husband Henry                            as well as digital ad sales. She teaches
      and twin 8-year-old sons.  She is a former Vice President                        digital content strategies at New York
      of the Board of Trustees of the North Jersey Chapter of                          University and is a guest speaker,
      the National MS Society and volunteers with Make-A-             panelist, and lecturer on digital subjects. Most recently,
      Wish Foundation.                                                she executed a full digital rebrand of the global
                                                                      company WOBI, home of the World Business Forum,
                                                                      including content alliances with AOL, Inc., Wharton

14   New York Women in Communications                                 continued
2013 STUDENT COMMUNICATIONS CAREER CONFERENCE

 Breakout Session 2                                           Jeannine Morris, Multimedia journalist and Founder
                                                              of BeautySweetSpot.com | @BeautySweetSpot
Blogging 101 continued
                                                                                Jeannine is a multimedia journalist
                                                                                whose passion for journalism has led her
Business School, and Fast Company.  She was
                                                                                from working in print to writing online
responsible for exponential social media growth and the
                                                                                and flourishing into an on air expert.
company’s first expansion into Asia.
                                                                                With over 250 TV appearances, her
Prior, she ran BBC America Digital where she increased                          authoritative voice in beauty and
web traffic over 100% and won Best Cable Website                                celebrity has given her the opportunity
of the Year for her intelligent integration of television,    to appear on the Emmy red carpet with E!, dish on trends
digital, and social elements. She also increased revenue,     with Kathie Lee and Hoda on The Today Show and talk
social and digital metrics by double digits.                  celebrity beauty must-haves with Wendy Williams.
                                                              Recently profiled by Forbes, as an inspiring entrepreneur,
                                                              Jeannine’s journalistic ethics and branding skills helped
Panelists                                                     her build an empire. As the Founder of BeautySweetSpot.
Annemarie Dooling, Social journalist and                      com, she takes her readers behind the scenes into her life
community manager | @travelinganna                            as an insider, while providing informative beauty, men’s
                                                              grooming, health and fitness tips.
                 Annemarie created a Wordpress blog
                 from scratch to document her post-grad
                 round-the-world travels before blogging      Elizabeth Perle, Senior Editor, Huffington Post Teen
                 for Hearst publications and Aol, and         @lizperle
                 leading community engagement at The
                                                                               Liz Perle is a senior editor overseeing
                 Huffington Post. She currently trains
                                                                               HuffPost Teen and youth initiatives at The
                 journalists and bloggers to tap into their
                                                                               Huffington Post. She has appeared on
own communities with Salon.com, New Media Expo and
                                                                               The Today Show, CBS News, HuffPost
others while continuing to catalog her travels at
                                                                               Live and other media channels as an
FrillSeekerDiary.com.
                                                                               expert on teen culture. She previously
                                                                               worked as Special Projects Editor at
Carly Heitlinger, Founder, TheCollegePrepster.com             HuffPost and at Seventeen Magazine in New York. She
@collegeprepster                                              attended McGill University in Montreal, Quebec.

                  Carly is a recent graduate of
                  Georgetown University. She started her      Marketing and Advertising
                  blog College Prep in 2008 as a
                  distraction from her dreaded Accounting     Lexie Riegelhaupt, Marketing & Communications
                  101 class. Blogging as “The College         Director, Mashable | @LexieGRieg
                  Prepster” has allowed Carly to share her
                                                                                In this position, Lexie oversees
                  voice and story with countless other
                                                                                communications, media and brand
girls. Integrating her knack for business and passion for
                                                                                strategy for Mashable. Lexie is
writing, she founded her company TCP Inc and... had to
                                                                                responsible for Mashable’s consumer
actually use what she learned from accounting! She is
                                                                                and BtoB communications, including
the author of The Freshman 50 and currently resides in
                                                                                editorial initiatives, product launches,
New York City, where she spends her time writing and
                                                                                business partnerships, and media
searching for the best pastries.
                                                              relations. Since joining Mashable in 2012, she has grown
                                                              the company’s overall brand awareness and press, and
                                                              created several strategic partnerships.
                                                              Before joining Mashable, Lexie worked in
                                                              Communications at Buddy Media. She studied History and
                                                              Film at St. Lawrence University and lives in New York City.

                                                              continued                                       www.nywici.org   15
2013 STUDENT COMMUNICATIONS CAREER CONFERENCE

       Breakout Session 2                                             Allison Stadd, Marketing and Communications
                                                                      Manager, Shake Shack | @AllisonStadd

      Marketing and Advertising continued                                              Allison Stadd is a digital
                                                                                       communications and marketing
      Angie Gentile, Director of Brand Marketing, Rent the                             professional with experience crafting
      Runway | @angiegentile                                                           social media strategy for everything
                       Angie Gentile is the Director of Brand                          from small women-owned businesses to
                       Marketing at Rent the Runway, an                                global brands. She is also a freelance
                       e-commerce company that is transforming                         writer, blogger, speaker, and social
                       the retail industry by making designer         media consultant. Allison is a fan of good books and
                       dress and accessory rentals accessible for     good beer with equal enthusiasm, and when she’s not
                       millions of women. She is responsible for      slinging tweets, pins, and posts, you’ll find her on the
                       branding, advertising, consumer research,      nearest running path.
      and strategic marketing campaigns.
      Prior to joining Rent the Runway, Angie was at PepsiCo          Lindsay Swartz, Director, Marketing Solutions, Clear
      as a Brand Manager for iconic, billion-dollar brands,           Channel Communications | @Swartzy0
      such as Mountain Dew and SoBe. She has co-taught
                                                                                       Lindsay Swartz has been working as an
      the Digital Brand Strategy course at General Assembly
                                                                                       expert marketer in the field of
      and is a founding member of Brick Society, a women’s
                                                                                       Communications for the past 10 years.
      professional and social network in NYC. Angie holds a
                                                                                       After completing her education at the
      BA in Communications and Consumer Psychology from
                                                                                       University of Western Ontario she was
      University of Pennsylvania.
                                                                                       immediately hired at Alliance Atlantis
                                                                                       Broadcasting. With marketing
      Brittany Hennessy, Director of Digital Marketing                experience under her belt she was drawn to the
      and Strategic Partnerships, Lucille Roberts | @2legit2britt     magazine industry working at 2 of Canada’s leading
                                                                      fashion and beauty monthly’s including Fashion
                         Brittany received a B.A. in Journalism and   Magazine and LOULOU. Then, New York City came
                         Media Studies from Rutgers University-       calling. Presented with an opportunity she couldn’t
                         New Brunswick and in the mid-2000s           refuse, Lindsay packed her bags and moved to
                         attended this very conference. It changed    Manhattan working as a Marketing Manager at Women’s
                         her life and later inspired her to join      Wear Daily. For the next few years Lindsay moved up the
                         NYWICI, where she now serves on the          ranks working for Hearst Publications (Seventeen
                         IMC Committee as secretary.                  Magazine) and eventually becoming Marketing Director
      Brittany is currently the Director of Digital Marketing         at Rodale Media (Prevention Magazine). As the magazine
      and Strategic Partnerships at Lucille Roberts and is            industry began moving more in the direction of online
      also the Social Media Manager for Advertising Women             media, Lindsay followed the trend working for the online
      of New York. When she is not working on her latest              publication Everyday Health, and the popular
      project, SocialMediaThoughts.com, she is speaking at            entertainment news website, HollywoodLife.com, finally
      conferences, teaching courses on digital marketing and          landing at Clear Channel Media and Entertainment
      experimenting with new ways to increase her following           (CCM+E) as the Director of Marketing Solutions. As the
      on Twitter.                                                     Director of Marketing Solutions, Lindsay provides
                                                                      support to the sales team and high priority clients to
                                                                      formulate innovative marketing strategies and
                                                                      promotional campaigns across CCM+E’s multi-platform
                  Tweet during today’s Conference! Share              assets including iHeartRadio live events, artist and DJ
                  interesting statistics or words of wisdom           endorsements, Premiere Network Radio, Clear Channel
                  you hear. Use the #SCCC13 hashtag and               out of home advertising, digital, mobile and live
       @NYWICI handle. Don’t forget to Tweet to panelists             streaming.
       to connect with them during or after the Conference!

16   New York Women in Communications
2013 STUDENT COMMUNICATIONS CAREER CONFERENCE

 Breakout Session 2                                            Panelists
                                                               Maggie Gray, Anchor, Sports Illustrated Video, Co-host
Broadcast Journalism and Radio                                 Moose & Maggie Show on CBS Sports Radio Network
                                                               @SI_MaggieGray
Moderator: Farnoosh Torabi, personal finance
expert, author and TV personality | @Farnoosh                                    Maggie Gray is currently the lead anchor
                                                                                 for all of SI.com’s digital video content.
                   Farnoosh is the author of You’re So                           As the host of SI NOW, Sports
                   Money – Live Rich Even When You’re Not,                       Illustrated’s daily live show, Maggie
                   a nationally acclaimed tell-all for young                     conducts interviews with the biggest
                   adults searching for financial                                and most influential names in sports and
                   independence. Her latest book, Psych                          entertainment. Maggie is also the host
                   Yourself Rich: Get The Mindset &            of the weekly show Pro Football NOW, teaming with
                   Discipline You Need to Build Your           Super Bowl champion Amani Toomer as her co-host. In
Financial Life is an Amazon best-seller. Her forthcoming       her role with SI, Maggie has covered all of the top news
book is entitled When She Makes More: 10 Rules For             stories in the NFL, MLB, NBA, NHL, college football,
Breadwinning Women, slated for May 2014.                       college basketball, NASCAR, horse racing, and Olympic
She is a highly sought-after speaker and frequent              sports…sometimes all in the same day!
financial contributor to Yahoo! Finance and The Today          On the radio, Maggie is the co-host of the Moose and
Show. She currently hosts the Webby-nominated show             Maggie Show on the CBS Sports Radio Network, which is
“Financially Fit” on Yahoo!, the #1 personal finance           heard on over 300 radio stations across the country.
web series, teaching everyday Americans how to boost
earnings, save more and spend smart.                           Prior to joining SI.com, Maggie was formerly a host,
                                                               reporter, and play-by-play announcer for the MSG
Farnoosh studied finance at Pennsylvania State University      Network, ESPN, and MLB.com. She has covered the
and graduated with honors. She also holds a Masters in         NBA and MLB for Westwood One/CBS Radio Sports and
Journalism from Columbia University.  Learn more about         worked as a producer for Westwood One for both the
her at www.farnoosh.tv.                                        Athens and Turin Olympics. Maggie is originally from
                                                               upstate New York and a graduate of George Washington
                                                               University. She currently resides in New York City.

              The New York Women in Communications Foundation is the
              largest foundation for women’s communications scholarships in
              the New York-New Jersey-Connecticut-Pennsylvania region.
              Annual scholarships are given based on academic excellence,
              financial need, community service and a demonstrated interest
              and involvement in communications. The 2014 online application
              is now open! Applications are due January 31, 2014.
              Apply online today!

                                                                                                                www.nywici.org   17
2013 STUDENT COMMUNICATIONS CAREER CONFERENCE

       Breakout Session 3                                              Jessica Abo, TV News Anchor, NY1 | @jessicaabo
                                                                                        Jessica starts her day at NY1 News
      Broadcast Journalism and Radio                                                    where she is an on-air anchor and
      continued                                                                         reporter in the Local Edition.  She covers
                                                                                        everything from breaking news to
      Nefertiti Jáquez, Reporter, NBC 10 Philadelphia                                   beauty trends and loves profiling social
      @nefertitijaquez                                                                  change agents. Jessica has been cast as
                          Nefertiti joined NBC10 as a reporter in                       herself on Nurse Jackie and Gossip Girl.
                          January 2013. Most recently, she was         Right now you can see Jessica playing a reporter in
                          with NBC affiliate KPRC 2 in Houston,        Kristen Wiig’s new movie, Girl Most Likely.
                          Texas, where she was a reporter and          Jessica received her bachelor and master degrees from
                          fill-in anchor since 2010. Jáquez is an      Northwestern University‘s Medill School of Journalism.
                          Emmy-nominated reporter with a               She also completed an intensive-course in Social
                          reputation for landing exclusive             Entrepreneurship from Hebrew University in Jerusalem.
      interviews.  During her time at KPRC, she had the only           She is one of the youngest people in the country to be
      interview of Uriel Landeros, the man charged with the            named a regional finalist for the White House Fellows
      notorious 2012 vandalizing of a Picasso painting.  She           Program, the nation’s most prestigious program for
      interviewed the sister of the Navy Seal Commander who            leadership and commitment to public service. Jessica
      led the mission to kill Osama Bin Laden, and was the             sits on several boards and committees; and, lectures
      only reporter allowed to train with both FBI and                 around the country on a variety of journalism and
      Homeland Security Special Response Teams as they                 philanthropy related topics.
      practiced anti-terrorism, drug smuggling, and human
                                                                       Jessica Abo is an award-winning television journalist,
      trafficking drills. From 2004 to 2007, Jáquez was with
                                                                       dogged social change agent and the founder of Match 4
      CBS affiliate WFOR in Miami, Florida, as a general
                                                                       Good, Inc.
      assignment reporter. She later reported for WTFX in
      Philadelphia from 2007 to 2009.
      Originally from Rhode Island, Jáquez studied at Brown             Breakout Session 3
      University in Providence, where she earned a bachelor’s
      degree in American politics and public policy with an
                                                                       Social Media Branding for Your
      independent study in journalism.
                                                                       Job and Yourself
      Caitlin Thompson, Executive Editor, WNYC.org
      @caitlin_thomps                                                  Moderator: Patricia Kitchen, Web Reporter,
                        During the 2012 election, Caitlin              Newsday | @patriciakitchen
                        Thompson served as WNYC’s political                             By trade, Patricia is a journalist. At heart,
                        editor, overseeing the award-winning                            she is an educator. Throughout her
                        interactive site It’s A Free Country as well                    career, she has always kept one eye on
                        as the New York political blog The                              the story – and the other on a question,
                        Empire. Caitlin covered the 2006 and                            “How can I make this information useful
                        2008 elections for The Washington Post,                         for my readers?”
      where she produced the daily Post Politics Podcast and
                                                                                         After years of covering career,
      Citizen K Street, an investigative series on the rise of
                                                                       consumer, and workplace issues as a Newsday columnist
      lobbying. From there, Caitlin went on the campaign trail
                                                                       and features writer, Patricia moved into the digital space
      for TIME, where she profiled the McCain campaign’s
                                                                       where she now focuses on covering live events and news
      resurgence in New Hampshire, the Barackstar effect and
                                                                       as it unfolds. With a strong interest in social/digital tools,
      how to eat a Huckaburger, among other stories. Caitlin
                                                                       Patricia also write pieces for Newsday’s business section,
      graduated from the Missouri School of Journalism and is
                                                                       with an eye to helping people learn about resources and
      the titleholder of the women’s tennis team’s pizza eating
                                                                       best practices for shaping and managing their online
      contest.
                                                                       personal brands.
                                                                       Over the years Patricia has been a regular student at
                                                                       social media for journalists classes at the Columbia
18   New York Women in Communications                                  continued
2013 STUDENT COMMUNICATIONS CAREER CONFERENCE

 Breakout Session 3                                          Kathleen Heaney, “Web Girl Kathleen” Digital
                                                             Director, Elvis Duran and the Morning Show
Social Media Branding for Your                               @WebGirlKathleen
Job and Yourself continued                                                    Kathleen Heaney is a front-end web and
Journalism School, taught by Sree Sreenivasan, now                            graphic designer and social media
Chief Digital Officer of the Metropolitan Museum of Art.                      specialist. She currently holds the
And, talk about the student becoming the teacher, she                         position of Digital Director at the
ended up as a volunteer coach at those classes, helping                       nationally syndicated Elvis Duran and
people with the basics of LinkedIn.                                           the Morning Show, heard in 70+ cities
                                                                              nationwide. She graduated from Rutgers
                                                             in 2008 before refining her graphics skills at FIT and
Panelists                                                    earning her certification in Web Development at NYU. In
                                                             2012 Kathleen was recognized by Radio Ink magazine as
Elisa Benson, Social Media Editor, Cosmopolitan              one of the leading women succeeding in digital radio.
@elisabenson                                                 She has previously worked in the fashion and magazine
                Elisa grew up in Ohio, attended Colgate      industries. You can find her on Facebook, Twitter and
                University, and wrote love and               Instagram under the name “Web Girl Kathleen” or at
                relationship advice for Seventeen before     KathleenHeaney.com.
                graduating to Cosmo. She lives for girly
                things (weddings and eyelash
                extensions and Pretty Little Liars…) and     Starting Your Own Business
                frequently tweets about all of the above.    | Being an Entrepreneur

                                                             Panelists
Morgan Baden, Senior Director, Social Media and
Internal Communications, Scholastic | @MorganBaden           Kendra Bracken-Ferguson, Co-Founder and
                                                             Partner, Digital Brand Architects
                In this role, Morgan directs the corporate
                                                             @kendrabracken, @therealdba
                social media strategy for nearly 60
                accounts reaching 10 million fans. She                       Kendra Bracken-Ferguson helped create
                guides corporate strategic expansion                         one of the first Cingular and MySpace
                onto emerging platforms and is                               mobile music studios, before “mobile
                responsible for training employees on                        social networking” as a term was part of
                social media best practices.                                 our vernacular and went on to become
                                                                             the youngest Vice President at
Morgan plans the editorial calendar and oversees the
                                                                             Fleishman-Hillard New York, one of the
writing and editing for the award-winning corporate
                                                             largest PR agencies in the world.
blog, On Our Minds @Scholastic, and writes daily content
for the Intranet and other Company communications            Before co-founding DBA, she worked with Ralph Lauren to
vehicles. Before joining Scholastic in 2007, she worked      launch its first dedicated global social media department,
in Corporate Communications at Reuters. Outside of           navigating brand management, marketing, advertising,
work, Morgan is also an advisory board member of the         and public relations to develop and drive a cohesive
nonprofit Girls Write Now and an author of teen fiction.     approach to the online space from the US to Japan.
                                                             Her background includes online interactive and
                                                             integrated marketing with specialties in mobile
                                                             marketing, influencer relations, digital communications,
                                                             and viral/Word-of-Mouth marketing, event management
             Tweet during today’s Conference! Share          and youth marketing.
             interesting statistics or words of wisdom
             you hear. Use the #SCCC13 hashtag and           She was featured as one of the twenty-eight most
  @NYWICI handle. Don’t forget to Tweet to panelists         influential African American women in Essence Magazine
  to connect with them during or after the Conference!       in October, 2011. Kendra has served on the New York
                                                             Women in Communications Board and Foundation

                                                             continued                                      www.nywici.org   19
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