2013 STUDENT COMMUNICATIONS CAREER CONFERENCE - Saturday, November 9, 8:30 am - 5:00 pm
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Proudly presents 2013 STUDENT COMMUNICATIONS CAREER CONFERENCE Saturday, November 9, 8:30 am – 5:00 pm New York University’s Kimmel Center, 60 Washington Square South Sponsored by Hosted by
Your Future Starts Now
So Connect With Us For… Networking
Career Development
Educational Opportunities
New York Women in Communications Why Join?
empowers women in all communications
disciplines to reach their full potential by • Enjoy discounted prices to year-round career exploration,
promoting their professional growth and educational and networking events, such as the renowned
inspiring them to achieve and share their Annual Matrix Awards Luncheon, Cocktails and Conversations,
successes in the rapidly change world of and many more!
communications. • Build your resume by joining a committee with industry
We are an organization of more than professionals, gain exposure by volunteering at networking
1,500 members, representing a broad events and submit your writing for publication.
spectrum of communications disciplines • Be included in the exclusive professional members online
including marketing, film and photography, directory and gain access to the online job bulletin.
public relations, advertising, print and
broadcast journalism, digital media, • Be eligible for coaching, insurance and discounts to spas,
book and magazine publishing. New York Sports Club and Zipcar memberships.
Sign up today at www.nywici.org!
2013 STUDENT COMMUNICATIONS CAREER CONFERENCE
Dear Student/Young Professional,
Welcome to the 2013 New York Women in Communications Foundation Student Communications
Career Conference!
On behalf of the Student Affairs Committee and our entire Foundation Board, we are proud to offer you
rare access to the movers and shakers behind some of the most iconic brands in the communications
industry. The accomplished professionals you will meet today are among the most successful, celebrated
and dedicated individuals in the business.
The conference is your gateway to a world of insight and knowledge that would otherwise take years of
trial-and-error experience to gather. It’s your big chance to learn from the experts. You’ll find out about
how they started, how they navigated their way through the business, the challenges they faced and the
combination of skills, knowledge and attitude it takes to remain at the top of their professions.
And this year we are so excited to add some new panels that really reflect the changing landscape of
communications. We hope you’ll check out Social Media Branding for Your Job and Yourself, Blogging
101, and the panel all about being an entrepreneur. We want to make sure this conference helps each
and every student no matter what area of communications they hope to pursue.
Take full advantage of all today has to offer. Ask questions, solicit advice, collect business cards,
network, and then...follow-up, stay in touch, and start building your career toolkit.
We also encourage you to maintain the career momentum that starts today by signing up for a Student
Membership to New York Women in Communications. For only $45 per year you can access a wealth
of information, events and professionals that will help you steer a course toward your communications
career. You can sign up online at www.nywici.org.
Finally, check out the New York Women in Communications Foundation Scholarships. Last year we
awarded over $100,000 to high school, undergraduate and graduate students. Additional information is
enclosed in your conference program.
We’re delighted that you’ve chosen to spend your Saturday with us. We know it will be a productive and
rewarding day for you. If you’d like to stay in touch or learn more about NYWICI, please send an email
to us at the address below.
With heartfelt enthusiasm and best wishes,
Julie Hochheiser Ilkovich Megan Hess
Co-Chair, NYWICI Foundation Co-Chair, NYWICI Foundation
Career Conference Career Conference
julie.h.ilkovich@gmail.com meganhess4@gmail.com
www.nywici.org 3
Proudly presents
2013 STUDENT COMMUNICATIONS
CAREER CONFERENCE
Saturday, November 9, 8:30 am – 5:00 pm
New York University’s Kimmel Center, 60 Washington Square South
8:00 a.m. Onsite Registration Opens (lobby level)
8:30 a.m. Breakfast | Event Kickoff and Icebreaker — Rosenthal Pavilion, 10th Floor
8:45 a.m. Welcome Address — Judith Harrison, New York Women in Communications Foundation
President | Senior Vice President, Staffing and Diversity & Inclusion, Constituency
Management Group
8:50 a.m. Welcome by New York University
8:55 a.m. Introduction to Keynote by Judith Harrison
9:00 a.m. Breakfast Keynote — Reshma Saujani, Founder, Girls Who Code
10:15-11:15 a.m Breakout Session 1
Writing and Editing
Moderator: Andrea Chambers, Director, NYU Center for Publishing
for Print and Online
Panelists: Nancy Bilyeau, Executive Director, Dujour Magazine
Room 905/907 Jessica Branch, Articles Editor, SELF
Sponsored by: Kelly Conniff, Special Projects Editor, TIME
Mark Orwoll, International Editor, Travel + Leisure
Public Relations Moderator: Nancy Weber, Executive Vice President/Chief Marketing Officer,
and Event Planning
Meredith Corporation
Room 802 Panelists: Meryl Weinsaft Cooper, Founder and CEO, Allen/Cooper Enterprises
Jessica Kleiman, EVP, Communications, Sandow
Letena Lindsay, President & Principal Consultant, L2 Public Relations
Careers in
Moderator: Andrea Morabito, TV reporter, New York Post
TV & Film
Panelists: Nyree Emory, Writer/Producer, HBO
Room 804/805 Kimberly Miller-Olko, Senior Vice President, Video Programming
and Development, Martha Stewart Living
Jess Zaino, Founder, Jess Zaino Worldwide Productions
Tweet during today’s Conference! Share interesting statistics or words of wisdom you hear.
Use the #SCCC13 hashtag and @NYWICI handle. Don’t forget to Tweet to panelists to
connect with them during or after the Conference!
411:30a.m.-12:30p.m. Breakout Session 2
Moderator: Lori Greene, Digital Content Innovator/Blogger
Blogging 101
Panelists: Annemarie Dooling, social journalist and community manager,
Room 804/805 twitter.com/travelinganna
Carly Heitlinger, Founder, TheCollegePrepster.com
Jeannine Morris, Founder, BeautySweetSpot.com
Elizabeth Perle, Senior Editor, Huffington Post Teen
Marketing and
Moderator: Lexie Riegelhaupt, Director, Marketing & Communications, Mashable
Advertising
Panelists: Angie Gentile, Director of Brand Marketing, Rent the Runway
Room 802 Brittany Hennessy, Director of Digital Marketing and Strategic Partnerships, Lucille Roberts
Allison Stadd, Marketing and Communications Manager, Shake Shack
Lindsay Swartz, Director, Marketing Solutions, Clear Channel Communications
Broadcast Journalism Panelists: Jessica Abo, TV News Anchor, NY1
and Radio Maggie Gray, Anchor for Sports Illustrated Video, co-host of Moose & Maggie Show
Room 905/907 on CBS Sports Radio Network
Nefertiti Jaquez, Reporter, NBC 10 Philadephia
Caitlin Thompson, Executive Editor, WNYC
12:45 p.m. Lunch — Rosenthal Pavilion, 10th Floor
1:00 p.m. Luncheon Address — New York Women in Communications President, Liz Kaplow
President and CEO, Kaplow
1:05 p.m. Luncheon Keynote — Eva Chen, Editor-in-Chief, Lucky Magazine
2:15-3:15 p.m. Breakout Session 3
Social Media Branding Moderator: Patricia Kitchen, Web Reporter, Newsday
for Your Job and
Yourself Panelists: Elisa Benson, Social Media Editor, Cosmopolitan
Room: 804/805 Morgan Baden, Director, Social Media, Scholastic
Kathleen Heaney, “Web Girl Kathleen” Digital Director, Elvis Duran and the Morning Show
Starting Your Own Panelists: Kendra Bracken-Ferguson, Co-Founder, Digital Brand Architects
Business Soraya Darabi, Co-Founder, Zady
Room 905/907 Janna Meyrowitz Turner, Founder, Style House PR
Amanda Pressner, Co-Founder, Masthead Media Company
Secrets to a Successful
Moderator: Arlene Newman, Career Coach and President of Career Bound Success
Job Search
Panelists: Liz Colodny, Founder and President, Synergy Hr Partners Inc.
Room 802
Jessica DiScipio, HR Associate, Warner Bros. Entertainment Group
Adrian Granzella Larssen, editor-in-chief, The Daily Muse
Kristen Izurieta, Manager of Talent Acquisition, Grey Advertising
3:30-4:30 p.m. Closing Panel Session:
Next Steps: What to Moderator: Susan Schulz, Editorial Brand Director, Cosmopolitan, Hearst Magazines
Do with Everything Panelists: Rima Abdelkader, Associate Producer, “Real Money with Ali Velshi”, Al Jazeera America
You Learned Today
Sharon Clott, Senior Editor at InStyle Magazine
Rosenthal Pavilion
Lauren Gould, Senior Account Executive, Kaplow
10th Floor
Tammy Tibbetts, President/Founder, She’s The First
4:30 p.m. Raffle
52013 STUDENT COMMUNICATIONS CAREER CONFERENCE
STUDENT AFFAIRS COMMITTEE
Tara Liggins
Julie Livingston
Senior Director, Client Development, CarrotNewYork
Arielle Martinez
Student, Stony Brook University
NYWICI Foundation Scholarship Winner, 2013
Megan Hess
Assistant Editor, Mashable Jessica Mendoza
*Vice President, Student Affairs Committee, Digital Marketing Strategist, Kantar Media
New York Women in Communications
Bozena Mierzejewska
Julie Hochheiser Ilkovich Professor of Communication and Media Management,
Managing Partner and President, Editorial Operations Graduate School of Business, Fordham University
at Masthead Media Company
Chelsea Orcutt
*Vice President, Student Affairs Committee,
Head of Outreach, Thunderclap
New York Women in Communications
NYWICI Foundation Scholarship Winner, 2009 & 2010
Cassondra Bazelow
Amy Orgel
Student, City College of New York
Nicole Parker
Antonia Caamano
Marisch Perera
Julia Corbett
Student, Pace University
Student, The College of New Jersey
NYWICI Foundation Scholarship Winner, 2012 & 2013
NYWICI Foundation Scholarship Winner, 2013
Ann Pierret
Camille D’Elia
Student, Fordham University
Student, Tisch School of the Arts, New York University
NYWICI Foundation Scholarship Winner, 2011 Emily Raleigh
Student, Fordham University
Ginger Davis
Student, Metropolitan College of NY Lauren Ryan
Student, Integrated Marketing Communication,
Shannan Ferry
Ithaca College ’16
Student, Hofstra University, ‘14
NYWICI Foundation Scholarship Winner, 2012 & 2013
Allyson Gill
Melanie Rush
Student, City University of New York, York College
Internship and Career Counselor, FIT
Jennifer Goodwin
Brooke Sassman
Assistant Director, NYU-SCPS Center for Publishing
Student, Rutgers University
Lauren Hard NYWICI Scholarship Winner, 2013
Student, Columbia University Graduate School of
Megan Schulz
Journalism
Senior Manager, Global Internal Communications,
Karissa Heam Avon Products, Inc.
Publicist, Media Connect
Jen Singerman
Heidi Huerta
Nkiruka Umegbolu
Student, Rutgers University ‘14
NYWICI Foundation Scholarship Winner, 2012
Laurie Joseph
Miriam Ward
Job Placement Counselor/Associate Professor,
Student, SUNY New Paltz
Nassau Community College
NYWICI Foundation Scholarship Winner, 2011 & 2012
Amanda Kontor
Sara Wingard
Student, Monmouth University
NYWICI Foundation Scholarship Winner, 2013 Ritza Yana
Managing Partner, R.Y.Ink!
6 New York Women in Communications2013 STUDENT COMMUNICATIONS CAREER CONFERENCE
6 Questions With Helen Wagner,
3M Public Relations Manager
Top Tips for Working Your Way to the Top
— Without Stepping on Others
1. What was the most important lesson you learned from a mentor in your life?
I never had a formal mentor, but I had people who mentored me informally, who were managers at
3M. One gave me a chance to take on my own work through special projects, which helped me take on
responsibility that motivated me to work even harder. The other person gave me the feeling that I was
really on my own, and along with that came the responsibility to succeed.
2. Why do you feel it is so important for women to help out other women?
I actually think it is important for people to help other people; I don’t believe that women are the
underdog to men. There are skills and talents which women possess that men don’t, and vice versa, but
that doesn’t make one better than the other.
But with women, the advantage of helping one another is that hopefully it will help us understand what
we each bring to the party. I do not believe that women need to keep trying to act like men. Discussing
your strengths and challenges with other women helps with professional development.
3. Which skills did you bring to 3M from being a teacher and freelance writer?
From freelancing, I brought my inquisitive, open mind — always asking “what if.”
I was a teacher for eight years, and teachers naturally want to say, “I want to teach you how to learn.” So
now, I have a very open-door policy at work. I think some people feel threatened by being too open
because then they don’t feel like they’re “the boss.” I never felt that; my attitude is that I could learn a
lot from fresh, new minds. My teaching experience also helped me learn how to work with introverts on
teams. If the world was full of people like me, extroverts, the world might be noisier than we want it to be.
4. What is the biggest challenge you’ve faced working at a huge corporation like 3M, and how
did you overcome it?
It’s important to look at processes and see how you can make them simpler and easier. When you’re
working with 80,000 people, there must be some specific processes in place to make the company run.
That’s something a little company of five doesn’t need to worry about.
5. Is there any advice you would give to young women looking to break into communications?
The best thing is to look for all different opportunities, but it’s a fine line. You must be specific enough —
not just “I want to do something in communications” — but not so specific that you cut out other options.
In an interview, you want to say, “I have a strong interest in A, and in addition, I’m also interested in B, C,
and D.” Don’t make it sound like you’ll take anything available. But also realize that people don’t stay in
the same jobs for a very long time now. Accepting a job doesn’t mean you’re there forever.
continued
www.nywici.org 72013 STUDENT COMMUNICATIONS CAREER CONFERENCE
6 Questions With Helen Wagner continued
I also understand that finances are a priority — but you have to put a very high emphasis on happiness.
If you’re in a job that makes you miserable every single day, it probably isn’t worth it. It may be better to
have a lower-level position and be happy than holding a high-level job and be miserable.
6. Tell me one of the most valuable life lessons you’ve learned in your career thus far.
Never give up, and step forward to say “I want to do this.” If I just sat there and did really great work, I may
not have been noticed. But stepping forward is the way I got the job in New York. I said to my manager, “I
really like what I’m doing now, but I don’t want to keep doing it, it’s too easy. I want something that’s more
challenging. So if something comes up, let me know about it.” And a very short time later, my boss came
to me about an opening in New York.
You also don’t need to be pushy. You need to be firm and confident — if you don’t let people know you’re
willing to work hard and that you want to progress, then they probably won’t make the connection that
you want to.
However, some people have a tendency to ask to be manager even though they’ve only been at a
company for two minutes. It’s important to step forward, but not with the “I’m better than everyone else”
attitude. You need to know what you don’t know, too. So step forward, but with some facts behind you.
—Interview conducted by Lauren Ryan, nywiciNEXT blog editor in chief
8 New York Women in Communications2013 STUDENT COMMUNICATIONS CAREER
Saturday, November 9, 2013 CONFERENCE
2013 STUDENT COMMUNICATIONS CAREER CONFERENCE
SPEAKER BIOGRAPHIES
Welcome Address of New York City and most recently running a spirited
campaign for Public Advocate on a platform of creating
Judith Harrison, New York Women in Communica- educational and economic opportunities for women and
tions Foundation President | Senior Vice President, Staff- girls, immigrants, and those who have been sidelined
ing and Diversity & Inclusion, Constituency Management in the political process. A true political entrepreneur,
Group | @villageny Reshma has been fearless in her efforts to disrupt both
politics and technology to create positive change.
Judith is Senior Vice President, Staffing
and Diversity & Inclusion, for the Reshma is a graduate of the University of Illinois,
Constituency Management Group Harvard’s Kennedy School of Government, and Yale
agencies, which include Weber Law School. She has recently been named one of
Shandwick, GolinHarris, Rogers & Forbes’ Most Powerful Women Changing the World,
Cowan, FutureBrand, Octagon, Jack Fast Company’s 100 Most Creative People, and Business
Morton, KRC Research, Powell Tate and Insider’s 50 Women Who Are Changing the World.
Axis Communications. Judith was previously Senior Vice
President of Human Resources at Ruder Finn, after
beginning her recruiting career as Vice President at The
Luncheon Address
Fry Group. Judith also has a background in public
relations and marketing. She also has lent her expertise Liz Kaplow, New York Women in Communications
to the Council of Public Relations Firms, the WorldStudio President | President and CEO, Kaplow Communications
Foundation and the NY Chapter of American Women in @LizKaplow
Radio & TV. In 2011, Judith received a 2011 New York Liz is the founder and CEO of Kaplow
Women’s Agenda Star Award. Communications, a leading public
relations and communications agency
that connects brands and products with
breakfast keynote consumers and influencers through the
art of storytelling. Under Liz’s
Reshma Saujani, Founder, Girls Who Code leadership, for the past 20 years, the
@reshmasaujani agency has been driving consumers to fall in love with
Girls Who Code is a national non-profit brands across such diverse categories as beauty,
organization working to close the fashion, retail, lifestyle and consumer technology.
gender gap in technology and prepare Kaplow’s clients range from such world-leading brand
young women for jobs of the future. In partners as Target, Skype, the Avon Foundation, and
her new book, “Women Who Don’t Wait Unilever.
in Line,” Reshma advocates for a new With her holistic approach to the practice of public
model of female leadership focused on relations, Liz is helping to reinvent the field. Her focus
embracing risk and failure, promoting mentorship and on integrating social media and emerging technologies
sponsorship, and boldly charting your own course — with well-established media platforms ensures that client
personally and professionally. brand stories are “front and center” where consumers
After years of working as an attorney and supporting the are living today. This approach earned Kaplow the
Democratic party as an activist and fundraiser, Reshma prestigious Consumer Agency of The Year award — as
left her private sector career behind and surged onto well as a place on the list of Best Agencies to Work for —
the political scene as the first Indian American woman in from the Holmes Report in 2011.
the country to run for US Congress. Following the highly Liz has combined her passion for storytelling with savvy
publicized race, Reshma stayed true to her passion business acumen to become a mentor and leader
for public service, becoming Deputy Public Advocate to her employees and many others. Over her career,
continued www.nywici.org 92013 STUDENT COMMUNICATIONS CAREER CONFERENCE
Liz has been advisor, colleague and friend to CEOs, Breakout Session 1
business leaders and influencers around the globe, and
a guide to many of the communications industry’s most
Writing and Editing for Print
prominent young practitioners. Recognized throughout
and Online
the industry for her leadership, she is sought after as a
speaker and as a judge for top industry competitions
Sponsored by
such as the CLIO, Sabre and the PR Week Awards.
Liz also has shared her leadership and inspiration
with many worthwhile causes. Liz was honored by the Moderator: Andrea Chambers, Director of
James E. Marshall Foundation at the Beyond Beauty The Center for Publishing | New York University School of
Awards this year, and by the Girls Scouts as a Woman Continuing and Professional Studies
of Distinction in 2009. Liz also serves on the Board of Andrea oversees the Master of Science
Directors of Cosmetic Executive Women (CEW) and in Publishing: Digital and Print Media
directs the agency in developing communications program for students interested in
strategies for CEW’s charitable foundation, Cancer careers in book and magazine
and Careers. Liz has led the agency’s long standing publishing; The Summer Publishing
commitment to Project Morry, a year-round youth Institute, a six-week intensive for recent
development organization. college graduates; and executive
An honors graduate of Vassar College, Liz also received education programs in New York and abroad. (For more
a graduate degree from the Fashion Institute of information about these programs, please visit www.
Technology. She lives in New York with her husband scps.nyu.edu/publishing.) Andrea is a former publishing
Evan Jacobs and has two daughters, Juliana and executive with a wide-range of experience in both
Melanie. consumer magazines and book publishing at media
companies such as Time Inc., Penguin Group (USA),
Primedia, and the National Geographic Society. A
Luncheon Keynote Address published book author, she is also an award-winning
journalist who has written and edited hundreds of
Eva Chen, Editor-in-Chief, Lucky Magazine articles for America’s leading magazines and
@evachen212 newspapers, including The New York Times.
Eva Chen was named editor-in-chief of
Lucky in June 2013. Prior to her
Panelists
appointment, Ms. Chen worked in
fashion, beauty and health, consulting Nancy Bilyeau, Executive Editor, DuJour magazine
to a wide range of brands including @Tudorscribe
Vogue, Vogue China, Teen Vogue, Elle
A graduate of the University of Michigan,
and The Wall Street Journal Magazine.
Nancy has worked on the staffs of
Earlier in her career, Ms. Chen spent nearly eight years Rolling Stone, Good Housekeeping,
at Teen Vogue, where she held a number of editorial Ladies’ Home Journal, Entertainment
positions in the beauty, health, features and special Weekly and InStyle. A story she edited
projects departments. for the December 2012 issue of DuJour,
Ms. Chen attended Johns Hopkins University and the “A Murder in Palm Springs,” was
Columbia University Graduate School of Journalism. nominated for Best Investigative Feature of the Min
Awards. She has also written two historical thrillers for
Simon & Schuster’s Touchstone division.
Tweet during today’s Conference! Share
interesting statistics or words of wisdom
you hear. Use the #SCCC13 hashtag and
@NYWICI handle. Don’t forget to Tweet to panelists
to connect with them during or after the Conference!
10 New York Women in Communications2013 STUDENT COMMUNICATIONS CAREER CONFERENCE
Breakout Session 1 His previous publishing experience includes positions at
USAir, Woman’s World, and American Salon magazines,
Writing and Editing for Print among others. He received his M.A. from San Francisco
and Online continued State University.
Jessica Branch, Articles Editor, SELF
Public Relations and Event Planning
At SELF, Jessica works on well features
and essays. Previously, she was Health
Moderator: Nancy Weber, Executive Vice
Director at Prevention, where she won
President/Chief Marketing Officer, Meredith Corporation
The Exceptional Merit in Media Award
from the National Women’s Political Nancy Weber is Executive Vice President/
Caucus, among several other editorial Chief Marketing Officer for the Meredith
awards. Prior to that, she held staff Publishing Group. Weber, one of the
positions at a variety of consumer magazines, including publishing industry’s leading marketing
Good Housekeeping, Ladies’ Home Journal, Glamour executives, develops Meredith’s
and Esquire, as well as websites such as iVillage and initiatives designed to expand the
Citysearch, where she served as Managing Editor of the company’s brands across media and
New York site and National Arts Editor. She holds a PhD special event platforms. In addition, she was instrumental
in comparative literature from Yale University and is a in launching Meredith 360°, the company’s recently
voting member of Drama Desk. created business marketing unit designed to give clients
total solutions to their marketing objectives by using the
broad portfolio and platforms of Meredith’s print,
Kelly Conniff, Special Projects Editor, TIME broadcast, internet and event products and services. She
@kellyconniff also has responsibility for the internal Meredith marketing
Kelly works as the day-to-day liaison to groups within the company. Her responsibilities also
sales and marketing and also oversees include oversight for Meredith’s research department, the
long-term packages and lists. She joined Family Circle Tennis Cup, the corporate creative services
TIME in 2012 as a social media editor, department and experiential marketing.
leading the push to increase TIME’s social Prior to joining Meredith, Weber served as the senior
audience on all platforms by millions of vice president, Marketing and Business Development for
fans. Previously, she was a writer, The Golf Digest Companies where she was responsible
producer and social media manager at the National for Research and Corporate Marketing, Events and
Geographic Society. A native of Washington, D.C., Conniff Sports Marketing, Corporate Creative Services & Custom
has a B.A. from James Madison University and an M.A. Publishing, and Business Development.
from American University’s School of Communication.
Her professional background and experience also
includes serving as the vice president, Marketing and
Mark Orwoll, International Editor, Travel + Leisure Promotion for the New York Times Company Magazine
and Executive Editor, American Express Publishing’s Group, the marketing director of The Newspaper
International Department | @orwoll Association of America, and as senior vice president,
Marketing and Sales Development for McCalls magazine.
Mark is responsible for the editorial
She also held marketing and promotion positions with
direction of dozens of editions of Travel
Family Circle and House & Garden magazines.
+ Leisure, Departures, and Food & Wine
in more than 30 foreign markets and 10 Weber earned a bachelor of science from the University
languages. Over the past 27 years he of Colorado Journalism School and currently resides in
has edited and written for nearly every New York City.
section of Travel + Leisure, was the
“Smart Traveler” columnist for three years, and continues
to blog for the T+L website, which he helped develop.
He previously served as Associate, Senior, and Managing
Editor. Mark was a co-producer of NBC News Production’s
award-winning 2003 documentary The Next Destination.
www.nywici.org 112013 STUDENT COMMUNICATIONS CAREER CONFERENCE
Breakout Session 1 Magazine and Town & Country, as well as the company’s
international, digital, brand development, integrated
Public Relations and Event Planning media and consumer marketing divisions.
continued Prior to joining Hearst in 2000, Kleiman was director of
PR at The Knot (now called XO Group), She started her
Panelists
PR career at The Rosen Group, a magazine publicity firm.
Meryl Weinsaft Cooper, Founder and CEO, A graduate of University of Michigan with a BA in
Allen/Cooper Enterprises | @grape Communication, Kleiman has written for several
Meryl Weinsaft Cooper is a magazines, newspapers and websites, including being
communications specialist, author, a regular blogger for Forbes.com’s Work in Progress
blogger, coach and filmmaker. Before section. Kleiman co-wrote the career guide, “Be Your
founding Allen/Cooper Enterprises and Own Best Publicist: How to Use PR Techniques to Get
Site/109 in Fall 2011, Cooper held Noticed, Hired and Rewarded at Work” (Career Press,
executive leadership roles at two of the 2011) with co-author Meryl Weinsaft Cooper.
top lifestyle PR/Marketing agencies in
the country. In her past roles, as managing director of the
Letena Lindsay, Founder and Principal Consultant, L2
Home & Lifestyle division of DeVries PR and as SVP-
Public Relations | @letenalindsay
Partner at LaForce+Stevens, she led programs for a
variety of hospitality, wine/spirits and consumer. Letena Lindsay founded L2 Public
Relations in 2009. As part of L2PR, her
A graduate of Ithaca College’s Park School of
clients have included: O, The Oprah
Communications, Cooper’s PR experience includes stints
Magazine, Essence, Food Network
in art, music, media and entertainment communications,
Magazine, Seventeen, Country Living,
including time at the Screen Actors Guild’s New York
Money magazine, NewBeauty magazine,
office and time running the PR department for Working
productivity expert and best-selling
Mother, Working Woman and the National Association
author Julie Morgenstern, L’Oreal Paris Women of Worth
for Female Executives.
Awards, women’s lifestyle website BettyConfidential.com,
Cooper is the co-author of Be Your Own Best Publicist: and body essentials line Ruby Ribbon.
How to Use PR Skills to Get Hired, Noticed and Rewarded
Most recently Ms. Lindsay worked as Vice President of
At Work (Career Press, Jan 2011) and is a career advisor
Corporate Communications for Bauer Publishing where
for MediaBistro as well as a featured blogger for Forbes.
she oversaw the press and re-positioning efforts for nine
com, The Hired Guns and BusinessInsider.com.
magazines, including celebrity weeklies In Touch and Life
& Style and tween titles J-14, M and Twist.
Jessica Kleiman, EVP, Communications, Sandow Previously, Ms. Lindsay was PR Director at Hearst
@jessicakleiman Magazines in New York City, where she headed press
Jessica manages internal and external efforts for nine of the company’s 19 titles, including
corporate communications and all Marie Claire, Cosmopolitan, Seventeen, Redbook and
public relations efforts for the Harper’s Bazaar from 2003 to 2008.
multiplatform media company and its Prior to Hearst, Ms. Lindsay worked at Essence
various brands. SANDOW’s portfolio Communications Partners from 2000 to 2003 as the
includes Culture + Commerce, Fred company’s Public Relations Manager. She has also held
Segal, Interior Design, Luxe Interiors + media relations positions in Chicago at Fleishman-Hillard
Design, Material ConneXion, NewBeauty and Worth. and R.J. Dale Advertising & Public Relations.
Previously, Kleiman served as vice president, public Ms. Lindsay graduated from the University of Missouri-
relations for Hearst Magazines, one of the world’s largest Columbia Journalism School. She lives in Brooklyn, NY,
publishers of monthly magazines. In that position, with her husband and school-aged twin boys.
she was responsible for all PR efforts for 20 consumer
magazine brands in the U.S., including Cosmopolitan,
ELLE, Harper’s Bazaar, House Beautiful, O, The Oprah
12 New York Women in Communications2013 STUDENT COMMUNICATIONS CAREER CONFERENCE
Breakout Session 1 Careers in TV & Film
Public Relations and Event Planning Moderator: Andrea Morabito, TV Reporter,
continued New York Post | @andreamorabito
Stefanie Mohr, Manager of Public Relations, Target Andrea Morabito is a TV reporter for the
New York Post, where she writes about
Ms. Mohr recently joined Target in
entertainment programming on
February 2013. In this role, she is
broadcast, cable and premium networks.
responsible for overseeing the creation
Prior to joining the Post in 2013, she
and execution of Target’s public
covered the TV industry for Broadcasting
relations efforts in the northeastern and
& Cable for three years, most recently as
mid-Atlantic United States spanning
programming editor. Morabito graduated from Syracuse
communications initiatives related to
University’s Newhouse School with a degree in magazine
category, brand reputation, community relations and
journalism in 2008. She lives in New York City.
social media. She also cultivates original content for
Target’s online magazine, A Bullseye View, and serves as
a corporate spokeswoman. Panelists
Prior to joining Target, Ms. Mohr was the director
of global corporate communications at The Estée
Nyree Emory, Writer/Producter, HBO
@msnyreeemory
Lauder Companies Inc. where she directed the global
communications strategy for The Breast Cancer Nyree Emory is an award winning Writer/
Awareness 20th Anniversary Campaign. While at Producer/Editor (Preditor) for on-air
The Estée Lauder Companies, Ms. Mohr also served HBO Original Series with over ten years
on the global communications and events teams for of experience in television production.
the Origins, Jo Malone and Estée Lauder brands, Most recent promotional campaigns
managing international and domestic campaigns and include: Game Of Thrones, The
launching brands in developed and emerging markets. Newsroom, Veep, Boardwalk Empire,
Additionally, she has worked in the fashion industry at Hung, Real Time With Big Maher, Big Love, Treme, and
Polo Ralph Lauren in the publishing department, at NBC HBO Documentary Films. She is a NYC native and has
Universal on the broadcast news production team and been the creative force behind various freelance creative
also as a professional actress at a variety of theatres projects in New York City, lending her media savviness to
throughout the country and on television. social media projects, marketing, and events.
Ms. Mohr has held a variety of volunteer positions
including: President of the New York Alumni Chapter of Lionel, TV/Radio Personality, WPIX
Baldwin-Wallace University, Fordham Women in Business @LionelMedia
Student Mentor and active member in the Bronxville
Junior League and her local parish choir, St. Joseph’s in A native New Yorker born elsewhere,
Bronxville. Lionel has been performing spoken
word (radio, podcasting, stand-up
Ms. Mohr received an M.B.A., Communications from comedy, aggressive whispering) for over
Fordham Graduate School of Business, and a B.A., 25 years. He implores and entreats his
Business and B.M., Music Theatre from Baldwin-Wallace audience to critically think and analyze,
University. to parse topics and peel the layers of
the issue onion. He insists that his audience be fearless in
asking any questions about anything.
Lionel started as a mere radio caller whilst in law school
in his home town of Tampa (cf. Tampa Bay) and was
given his own talk radio show in 1988 on 970 WFLA — a
Check out the exciting
weekend show (Sunday, no less). For reasons yet to be
upcoming events at
nywici.org! fathomed, he then jumped to middays, then afternoon
drive all in less than a year.
continued www.nywici.org 132013 STUDENT COMMUNICATIONS CAREER CONFERENCE
Breakout Session 1 Jess Zaino, Founder, Jess Zaino Worldwide
Productions | @Jess_Zaino
Careers in TV & Film continued
Jess worked as the Style Producer for the
Lionel hosted his own show Snap Judgment on Court ABC Daytime television show, The Chew,
TV and has appeared as a guest on virtually every news where her style influence was watched by
commentary show. In talk radio Lionel’s “committed” millions daily. She recently added men to
afternoon drive in Tampa on 970 WFLA-AM, morning her roster as the current host of Cute Him
and afternoon drive in New York on the heritage 77 Up!, a men’s makeover show for Fuji TV.
WABC-AM, evenings in New York on yet another historic Jess is the creator of the national
station 710 WOR-AM and then mornings and middays shopping event, Cheap Chic Shopping Tours, which
on Air America Media. Lionel is the author of “Everyone’s teaches women how and where to buy an entirely new
Crazy Except You and Me . . . And I’m Not So Sure About wardrobe for less than one hundred bucks. Additionally,
You” (Hyperion). she is one of 18 most influential style bloggers as part of
the Glamour Magazine Blogger Network.
In addition to his Mother PIX news duties (as in seven
days a week) on New York’s heritage 5 and 10 PM PIX Jess recently launched Jess Zaino Worldwide
11 News providing commentary, man-on-the-street and Productions. From development to distribution, Jess
vox pop features, newsmaker interviews — just to name a Zaino Worldwide Productions gives a fresh spin to the
few — the Emmy® nominated Lionel provides audio and familiar face of lifestyle content. Founder and Executive
video podcasts on his website LionelMedia.com. Producer, Jess Zaino, is currently in production with the
NYC media / Taxi TV lifestyle “show”, Jess Of All Trades,
which helps New Yorkers solve lifestyle challenges with a
Kimberly Miller-Olko, Senior Vice President, Video single tweet.
Programming and Development, Martha Stewart Living
Jess came to national attention as the co-host of the
@kimberlyolko
Style Network’s Modern Girls Guide to Life. She has
Kim is responsible for all television and appeared as the On-Air Stylist for top Style Network
digital video at MSLO. She previously reality shows, How Do I Look? and The Look for Less.
held the title of Vice President of She has appeared live as a Trend Expert on the Home
Productions and Supervising Producer Shopping Network and her expertise has been featured
of The Martha Stewart Show. on 60 Minutes II, Before and Afternoon Movie Makeover,
Winner of 4 Emmy Awards, 10 Emmy VH-1, MTV and more.
Nominations, and a Gracie Award,
Ms. Miller has worked closely with well-known talent
throughout her career, including Anderson Cooper,
Tim Gunn, Ty Pennington, Rosie O’Donnell, and Donny Breakout Session 2
Deutsch.
Ms. Miller has conceived thousands of corporate videos. Blogging 101
She produced fashion and tourism videos for New York
City based Applevision Vidicom earlier in her career, Moderator: Lori Greene, Digital Content
and later was President of Image Stream Productions. Innovator/Blogger | @lorip1025
Today, Ms. Miller combines her television and corporate
Lori is a proven multi-platform content
video experience in creating cutting edge digital video
executive highly proficient in all aspects
campaigns for clients and partners of MSLO.
of media including social, mobile,
A graduate of Montclair State University, Ms. Miller broadband, television, digital, and print
resides in Northern New Jersey with her husband Henry as well as digital ad sales. She teaches
and twin 8-year-old sons. She is a former Vice President digital content strategies at New York
of the Board of Trustees of the North Jersey Chapter of University and is a guest speaker,
the National MS Society and volunteers with Make-A- panelist, and lecturer on digital subjects. Most recently,
Wish Foundation. she executed a full digital rebrand of the global
company WOBI, home of the World Business Forum,
including content alliances with AOL, Inc., Wharton
14 New York Women in Communications continued2013 STUDENT COMMUNICATIONS CAREER CONFERENCE
Breakout Session 2 Jeannine Morris, Multimedia journalist and Founder
of BeautySweetSpot.com | @BeautySweetSpot
Blogging 101 continued
Jeannine is a multimedia journalist
whose passion for journalism has led her
Business School, and Fast Company. She was
from working in print to writing online
responsible for exponential social media growth and the
and flourishing into an on air expert.
company’s first expansion into Asia.
With over 250 TV appearances, her
Prior, she ran BBC America Digital where she increased authoritative voice in beauty and
web traffic over 100% and won Best Cable Website celebrity has given her the opportunity
of the Year for her intelligent integration of television, to appear on the Emmy red carpet with E!, dish on trends
digital, and social elements. She also increased revenue, with Kathie Lee and Hoda on The Today Show and talk
social and digital metrics by double digits. celebrity beauty must-haves with Wendy Williams.
Recently profiled by Forbes, as an inspiring entrepreneur,
Jeannine’s journalistic ethics and branding skills helped
Panelists her build an empire. As the Founder of BeautySweetSpot.
Annemarie Dooling, Social journalist and com, she takes her readers behind the scenes into her life
community manager | @travelinganna as an insider, while providing informative beauty, men’s
grooming, health and fitness tips.
Annemarie created a Wordpress blog
from scratch to document her post-grad
round-the-world travels before blogging Elizabeth Perle, Senior Editor, Huffington Post Teen
for Hearst publications and Aol, and @lizperle
leading community engagement at The
Liz Perle is a senior editor overseeing
Huffington Post. She currently trains
HuffPost Teen and youth initiatives at The
journalists and bloggers to tap into their
Huffington Post. She has appeared on
own communities with Salon.com, New Media Expo and
The Today Show, CBS News, HuffPost
others while continuing to catalog her travels at
Live and other media channels as an
FrillSeekerDiary.com.
expert on teen culture. She previously
worked as Special Projects Editor at
Carly Heitlinger, Founder, TheCollegePrepster.com HuffPost and at Seventeen Magazine in New York. She
@collegeprepster attended McGill University in Montreal, Quebec.
Carly is a recent graduate of
Georgetown University. She started her Marketing and Advertising
blog College Prep in 2008 as a
distraction from her dreaded Accounting Lexie Riegelhaupt, Marketing & Communications
101 class. Blogging as “The College Director, Mashable | @LexieGRieg
Prepster” has allowed Carly to share her
In this position, Lexie oversees
voice and story with countless other
communications, media and brand
girls. Integrating her knack for business and passion for
strategy for Mashable. Lexie is
writing, she founded her company TCP Inc and... had to
responsible for Mashable’s consumer
actually use what she learned from accounting! She is
and BtoB communications, including
the author of The Freshman 50 and currently resides in
editorial initiatives, product launches,
New York City, where she spends her time writing and
business partnerships, and media
searching for the best pastries.
relations. Since joining Mashable in 2012, she has grown
the company’s overall brand awareness and press, and
created several strategic partnerships.
Before joining Mashable, Lexie worked in
Communications at Buddy Media. She studied History and
Film at St. Lawrence University and lives in New York City.
continued www.nywici.org 152013 STUDENT COMMUNICATIONS CAREER CONFERENCE
Breakout Session 2 Allison Stadd, Marketing and Communications
Manager, Shake Shack | @AllisonStadd
Marketing and Advertising continued Allison Stadd is a digital
communications and marketing
Angie Gentile, Director of Brand Marketing, Rent the professional with experience crafting
Runway | @angiegentile social media strategy for everything
Angie Gentile is the Director of Brand from small women-owned businesses to
Marketing at Rent the Runway, an global brands. She is also a freelance
e-commerce company that is transforming writer, blogger, speaker, and social
the retail industry by making designer media consultant. Allison is a fan of good books and
dress and accessory rentals accessible for good beer with equal enthusiasm, and when she’s not
millions of women. She is responsible for slinging tweets, pins, and posts, you’ll find her on the
branding, advertising, consumer research, nearest running path.
and strategic marketing campaigns.
Prior to joining Rent the Runway, Angie was at PepsiCo Lindsay Swartz, Director, Marketing Solutions, Clear
as a Brand Manager for iconic, billion-dollar brands, Channel Communications | @Swartzy0
such as Mountain Dew and SoBe. She has co-taught
Lindsay Swartz has been working as an
the Digital Brand Strategy course at General Assembly
expert marketer in the field of
and is a founding member of Brick Society, a women’s
Communications for the past 10 years.
professional and social network in NYC. Angie holds a
After completing her education at the
BA in Communications and Consumer Psychology from
University of Western Ontario she was
University of Pennsylvania.
immediately hired at Alliance Atlantis
Broadcasting. With marketing
Brittany Hennessy, Director of Digital Marketing experience under her belt she was drawn to the
and Strategic Partnerships, Lucille Roberts | @2legit2britt magazine industry working at 2 of Canada’s leading
fashion and beauty monthly’s including Fashion
Brittany received a B.A. in Journalism and Magazine and LOULOU. Then, New York City came
Media Studies from Rutgers University- calling. Presented with an opportunity she couldn’t
New Brunswick and in the mid-2000s refuse, Lindsay packed her bags and moved to
attended this very conference. It changed Manhattan working as a Marketing Manager at Women’s
her life and later inspired her to join Wear Daily. For the next few years Lindsay moved up the
NYWICI, where she now serves on the ranks working for Hearst Publications (Seventeen
IMC Committee as secretary. Magazine) and eventually becoming Marketing Director
Brittany is currently the Director of Digital Marketing at Rodale Media (Prevention Magazine). As the magazine
and Strategic Partnerships at Lucille Roberts and is industry began moving more in the direction of online
also the Social Media Manager for Advertising Women media, Lindsay followed the trend working for the online
of New York. When she is not working on her latest publication Everyday Health, and the popular
project, SocialMediaThoughts.com, she is speaking at entertainment news website, HollywoodLife.com, finally
conferences, teaching courses on digital marketing and landing at Clear Channel Media and Entertainment
experimenting with new ways to increase her following (CCM+E) as the Director of Marketing Solutions. As the
on Twitter. Director of Marketing Solutions, Lindsay provides
support to the sales team and high priority clients to
formulate innovative marketing strategies and
promotional campaigns across CCM+E’s multi-platform
Tweet during today’s Conference! Share assets including iHeartRadio live events, artist and DJ
interesting statistics or words of wisdom endorsements, Premiere Network Radio, Clear Channel
you hear. Use the #SCCC13 hashtag and out of home advertising, digital, mobile and live
@NYWICI handle. Don’t forget to Tweet to panelists streaming.
to connect with them during or after the Conference!
16 New York Women in Communications2013 STUDENT COMMUNICATIONS CAREER CONFERENCE
Breakout Session 2 Panelists
Maggie Gray, Anchor, Sports Illustrated Video, Co-host
Broadcast Journalism and Radio Moose & Maggie Show on CBS Sports Radio Network
@SI_MaggieGray
Moderator: Farnoosh Torabi, personal finance
expert, author and TV personality | @Farnoosh Maggie Gray is currently the lead anchor
for all of SI.com’s digital video content.
Farnoosh is the author of You’re So As the host of SI NOW, Sports
Money – Live Rich Even When You’re Not, Illustrated’s daily live show, Maggie
a nationally acclaimed tell-all for young conducts interviews with the biggest
adults searching for financial and most influential names in sports and
independence. Her latest book, Psych entertainment. Maggie is also the host
Yourself Rich: Get The Mindset & of the weekly show Pro Football NOW, teaming with
Discipline You Need to Build Your Super Bowl champion Amani Toomer as her co-host. In
Financial Life is an Amazon best-seller. Her forthcoming her role with SI, Maggie has covered all of the top news
book is entitled When She Makes More: 10 Rules For stories in the NFL, MLB, NBA, NHL, college football,
Breadwinning Women, slated for May 2014. college basketball, NASCAR, horse racing, and Olympic
She is a highly sought-after speaker and frequent sports…sometimes all in the same day!
financial contributor to Yahoo! Finance and The Today On the radio, Maggie is the co-host of the Moose and
Show. She currently hosts the Webby-nominated show Maggie Show on the CBS Sports Radio Network, which is
“Financially Fit” on Yahoo!, the #1 personal finance heard on over 300 radio stations across the country.
web series, teaching everyday Americans how to boost
earnings, save more and spend smart. Prior to joining SI.com, Maggie was formerly a host,
reporter, and play-by-play announcer for the MSG
Farnoosh studied finance at Pennsylvania State University Network, ESPN, and MLB.com. She has covered the
and graduated with honors. She also holds a Masters in NBA and MLB for Westwood One/CBS Radio Sports and
Journalism from Columbia University. Learn more about worked as a producer for Westwood One for both the
her at www.farnoosh.tv. Athens and Turin Olympics. Maggie is originally from
upstate New York and a graduate of George Washington
University. She currently resides in New York City.
The New York Women in Communications Foundation is the
largest foundation for women’s communications scholarships in
the New York-New Jersey-Connecticut-Pennsylvania region.
Annual scholarships are given based on academic excellence,
financial need, community service and a demonstrated interest
and involvement in communications. The 2014 online application
is now open! Applications are due January 31, 2014.
Apply online today!
www.nywici.org 172013 STUDENT COMMUNICATIONS CAREER CONFERENCE
Breakout Session 3 Jessica Abo, TV News Anchor, NY1 | @jessicaabo
Jessica starts her day at NY1 News
Broadcast Journalism and Radio where she is an on-air anchor and
continued reporter in the Local Edition. She covers
everything from breaking news to
Nefertiti Jáquez, Reporter, NBC 10 Philadelphia beauty trends and loves profiling social
@nefertitijaquez change agents. Jessica has been cast as
Nefertiti joined NBC10 as a reporter in herself on Nurse Jackie and Gossip Girl.
January 2013. Most recently, she was Right now you can see Jessica playing a reporter in
with NBC affiliate KPRC 2 in Houston, Kristen Wiig’s new movie, Girl Most Likely.
Texas, where she was a reporter and Jessica received her bachelor and master degrees from
fill-in anchor since 2010. Jáquez is an Northwestern University‘s Medill School of Journalism.
Emmy-nominated reporter with a She also completed an intensive-course in Social
reputation for landing exclusive Entrepreneurship from Hebrew University in Jerusalem.
interviews. During her time at KPRC, she had the only She is one of the youngest people in the country to be
interview of Uriel Landeros, the man charged with the named a regional finalist for the White House Fellows
notorious 2012 vandalizing of a Picasso painting. She Program, the nation’s most prestigious program for
interviewed the sister of the Navy Seal Commander who leadership and commitment to public service. Jessica
led the mission to kill Osama Bin Laden, and was the sits on several boards and committees; and, lectures
only reporter allowed to train with both FBI and around the country on a variety of journalism and
Homeland Security Special Response Teams as they philanthropy related topics.
practiced anti-terrorism, drug smuggling, and human
Jessica Abo is an award-winning television journalist,
trafficking drills. From 2004 to 2007, Jáquez was with
dogged social change agent and the founder of Match 4
CBS affiliate WFOR in Miami, Florida, as a general
Good, Inc.
assignment reporter. She later reported for WTFX in
Philadelphia from 2007 to 2009.
Originally from Rhode Island, Jáquez studied at Brown Breakout Session 3
University in Providence, where she earned a bachelor’s
degree in American politics and public policy with an
Social Media Branding for Your
independent study in journalism.
Job and Yourself
Caitlin Thompson, Executive Editor, WNYC.org
@caitlin_thomps Moderator: Patricia Kitchen, Web Reporter,
During the 2012 election, Caitlin Newsday | @patriciakitchen
Thompson served as WNYC’s political By trade, Patricia is a journalist. At heart,
editor, overseeing the award-winning she is an educator. Throughout her
interactive site It’s A Free Country as well career, she has always kept one eye on
as the New York political blog The the story – and the other on a question,
Empire. Caitlin covered the 2006 and “How can I make this information useful
2008 elections for The Washington Post, for my readers?”
where she produced the daily Post Politics Podcast and
After years of covering career,
Citizen K Street, an investigative series on the rise of
consumer, and workplace issues as a Newsday columnist
lobbying. From there, Caitlin went on the campaign trail
and features writer, Patricia moved into the digital space
for TIME, where she profiled the McCain campaign’s
where she now focuses on covering live events and news
resurgence in New Hampshire, the Barackstar effect and
as it unfolds. With a strong interest in social/digital tools,
how to eat a Huckaburger, among other stories. Caitlin
Patricia also write pieces for Newsday’s business section,
graduated from the Missouri School of Journalism and is
with an eye to helping people learn about resources and
the titleholder of the women’s tennis team’s pizza eating
best practices for shaping and managing their online
contest.
personal brands.
Over the years Patricia has been a regular student at
social media for journalists classes at the Columbia
18 New York Women in Communications continued2013 STUDENT COMMUNICATIONS CAREER CONFERENCE
Breakout Session 3 Kathleen Heaney, “Web Girl Kathleen” Digital
Director, Elvis Duran and the Morning Show
Social Media Branding for Your @WebGirlKathleen
Job and Yourself continued Kathleen Heaney is a front-end web and
Journalism School, taught by Sree Sreenivasan, now graphic designer and social media
Chief Digital Officer of the Metropolitan Museum of Art. specialist. She currently holds the
And, talk about the student becoming the teacher, she position of Digital Director at the
ended up as a volunteer coach at those classes, helping nationally syndicated Elvis Duran and
people with the basics of LinkedIn. the Morning Show, heard in 70+ cities
nationwide. She graduated from Rutgers
in 2008 before refining her graphics skills at FIT and
Panelists earning her certification in Web Development at NYU. In
2012 Kathleen was recognized by Radio Ink magazine as
Elisa Benson, Social Media Editor, Cosmopolitan one of the leading women succeeding in digital radio.
@elisabenson She has previously worked in the fashion and magazine
Elisa grew up in Ohio, attended Colgate industries. You can find her on Facebook, Twitter and
University, and wrote love and Instagram under the name “Web Girl Kathleen” or at
relationship advice for Seventeen before KathleenHeaney.com.
graduating to Cosmo. She lives for girly
things (weddings and eyelash
extensions and Pretty Little Liars…) and Starting Your Own Business
frequently tweets about all of the above. | Being an Entrepreneur
Panelists
Morgan Baden, Senior Director, Social Media and
Internal Communications, Scholastic | @MorganBaden Kendra Bracken-Ferguson, Co-Founder and
Partner, Digital Brand Architects
In this role, Morgan directs the corporate
@kendrabracken, @therealdba
social media strategy for nearly 60
accounts reaching 10 million fans. She Kendra Bracken-Ferguson helped create
guides corporate strategic expansion one of the first Cingular and MySpace
onto emerging platforms and is mobile music studios, before “mobile
responsible for training employees on social networking” as a term was part of
social media best practices. our vernacular and went on to become
the youngest Vice President at
Morgan plans the editorial calendar and oversees the
Fleishman-Hillard New York, one of the
writing and editing for the award-winning corporate
largest PR agencies in the world.
blog, On Our Minds @Scholastic, and writes daily content
for the Intranet and other Company communications Before co-founding DBA, she worked with Ralph Lauren to
vehicles. Before joining Scholastic in 2007, she worked launch its first dedicated global social media department,
in Corporate Communications at Reuters. Outside of navigating brand management, marketing, advertising,
work, Morgan is also an advisory board member of the and public relations to develop and drive a cohesive
nonprofit Girls Write Now and an author of teen fiction. approach to the online space from the US to Japan.
Her background includes online interactive and
integrated marketing with specialties in mobile
marketing, influencer relations, digital communications,
and viral/Word-of-Mouth marketing, event management
Tweet during today’s Conference! Share and youth marketing.
interesting statistics or words of wisdom
you hear. Use the #SCCC13 hashtag and She was featured as one of the twenty-eight most
@NYWICI handle. Don’t forget to Tweet to panelists influential African American women in Essence Magazine
to connect with them during or after the Conference! in October, 2011. Kendra has served on the New York
Women in Communications Board and Foundation
continued www.nywici.org 19You can also read
