2016 SPONSORSHIP PROPOSAL 25 FEBRUARY - 6 MARCH - MATLA A BANA
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25 February - 6 March 2016
SPONSORSHIP
PROPOSAL
25 February - 6 March
1 6
2 0
AN EXTREME CYCLE TOUR WITH A DIFFERENCE.
A TOUR UNLIKE ANY OTHER CYCLE TOUR IN SOUTH AFRICA.
A TOUR THAT WILL IMPACT YOUR LIFE and changed the
lives of others.
xtremeforkids cycle tour
IN SOUTH AFRICA
A CHILD IS
RAPED
EVERY
Most of 3 MINUTES
them are
young girls
between 8
and 12
In 80% of the cases they have been raped by
someone they know, like a father, a grandfather,
a brother, a stepfather.
In 97% of the cases men
were responsible.
www.matlaabana.co.za
2013 TOUR
IN 2013 three men and Xtreme cyclists
decided to take a stand against this abuse
Their message reached more than 1 million people.
They spoke to 7 000 school children.
They cycled 1 700 kms
Project outcome...
Projects implemented (total direct impact 2 400 children per year):
• Child-friendly reporting facilities: Johannesburg SAPS FCS and Paarl SAPS FCS* Units
• Child Friendly Rooms: Delft SAPS FCS and Kuilsrivier SAPS FCS Units
This group of men originally entered to cycle the • The police took it upon themselves to escort
Cape Argus in aid of Matla A Bana - A voice against the cyclists into towns and cities. In the section
child abuse. When they saw the statistics of young between Swellendam and Wolseley, six police and
girls being raped and heard the call of WC Provincial traffic police vehicles secured their safety on the
Commissioner Lamoer for men to stand up against highway!
abuse, they decided to undertake this cycle tour. • They survived challenges like getting lost in the
Everything about Xtreme for kids was extreme. These Freestate resulting in a 12 hour cycling day. In the
cyclists undertook the tour with no sponsorship, no Karoo they faced scorching heat of 46 degrees,
back up support, no medical teams, relying on one with tires melting on the trailer. In the Cape they
supporter and the goodwill of Samaritans on the way. were welcomed with storm strength winds and
Police units were invited to join them at the schools in rain.
order to have assistance if a child wanted to report. • The media got hold of the story resulting in daily
As the news of this effort started spreading amazing newspaper and radio interviews.
things started to happened: • They were welcomed in Cape Town at a public
• They were joined by celebrities who cycled with event attended by press and the Deputy Provincial
them, with the highlight being the visit by paralised Commissioner of SAPS WC, General Jephta.
singer, Mathys Roets who joined them on day one • They ended off their tour by cycling the Argus the
in his hand cycle. day after they arrived in Cape Town. One of the
• They were joined by local police officers who cycled cyclists went on to participate in the Cape Epic for
with them to encourage them. In George, Mr Matla A Bana.
Crimestop, who is a an amputee, joined them.
* Family Violence, Child Protection and Sexual Offences
2014 TOUR
Xtreme hero
Project outcome...
New projects implemented (total direct impact 3 600 children per year):
• Child Friendly Reporting Facility: Da Gamakop FCS Unit
• Child Friendly Reporting Facility: Wynberg FCS Unit (Co-sponsor)
2014 Saw a bigger and better Xtremeforkids!
• The three brand ambassadors were joined by a • Lucky draws were held at the schools and at each
group of 10 other cyclists – some of them did a school the winner received a bicycle. This lead too
1000 kms challenge, whilst others did the talks at many amazing stories. In Middelburg the teachers
the schools and shorter distances. burst out into tears when they heard the winner’s
name. According to them she was the poorest, but
• This year the route changed slightly taking the
the most deserving child in the school. When the
group from Bloemfontein to Gariep via Smithfield.
group left Middelburg after lunch, they saw the little
This is now the longest leg of the tour – 290kms and
girl on her bicycle being escorted into the informal
more than a 1 800km were cycled..
settlement by the headmaster in his car – complete
• 7 Schools were visited and more than 7 000 children with flashing lights. In Riversdale the winner of the
reached. bicycle stood up and asked to say something. His
• Children were asked to pledge to be a HERO by not words: “I will never bully again.” It turned out that
abusing, by reporting abuse and by helping those he was the school bully!
who were being abused. • Each child also received a Survivor Guide. This guide
was developed by Matla A Bana and aims to help
children who do not have access to help, to deal
with trauma and abuse.
• The group also attended the opening of the
De Gamaskop SAPS FCS Child Friendly Facility
(Mosselbay), made possible with the funds raised
with the 2014 tour.
• The group arrived to a hero’s in Durbanville at a
huge reception hosted by Durbanville Police Station.
• They were joined by 20 other cyclists for the Cape
Argus Cycle Race a day later cycling in the brand
new NO2CHILD ABUSE cycling shirts.
2015 TOUR
“DIS AWÉ OM IETS TE SÊ”
Their message reached more than 1 million people.
They spoke to 12 000 school children.
They cycled 1 800 kms
Project outcome...
Projects implemented (total project impact 4 200 children per year):
• Child Friendly Facility - Bishop Lavis SAPS FCS Unit
• Getting Conversation Going (Awé Schools Project and Community Awareness events)
• This year the three ambassadors were joined by • It was decided to keep the Gariep leg and the
a female Iron Man winner, a Media24 journalist, cyclists had to face three days of long distance and
physically disabled cyclist who astounded all with souring temperatures.
his determination.
• The group was also joined by an actress who
performed the Awé show, teaching the kids about
the dangers of keeping secrets and teaching them
how to speak. The each child received a Survivor
Therapy guide as well as an Awé badge. In addition
to the 7 schools visited on the tour, the funds
raised by the tour also made it possible to take the
show to 5 more schools in Gauteng and 10 in the
Western Cape.
• As in the previous years, SAPS joined in as a
partner in the project. SAPS Family Violence, Child
Protection and Sexual Offences units joined the
group at all the school visits.
• In Mosselbay one of the local cycling shops hosted
a welcoming party and the local media attended
the event.
• Durbanville SAPS went out of their way to arrange
a huge welcome for the team and each of them
received a very special gift from Matla A Bana.
• They team were joined by 21 day cyclists for the
Cape Argus Cycle Race a day later, getting the
public talking about the special No2Child Abuse
message on their cycling shirts.
2016...
WE NEED YOUR HELP TO MAKE THIS POSSIBLE!
25 February - 6 March 2016
An extreme cycle tour with a difference. A tour unlike any other
cycle tour in South Africa. A tour with extreme conditions,
during which you will be meeting the people of South Africa and
experience real South African hospitality, where you will be able
to help the less fortunate, but most importantly where you will
directly impact thousands of children on the way. A tour that will
impact your life… 2016 Team Leader, Dirk Lourens
2016 Xtremeforkids
There are many extreme cycle tours in South Africa, but none of them with such a huge and long impact of which the most
important is the messages shared with the children during the school visits. During the last three years more than 30 000 children
were reached with this tour. More importantly is that this project reaches into rural communities often overseen by awareness
projects like these. In addition to this, the funds raised with this tour helps thousands of abused children every year.
The theme for 2016 is once again “Getting Conversation Going” and 12 schools will be visited as part of the tour. The Awé theatre
play will join the tour and all the kids will receive therapy guides. SAPS Family Violence, Child Protection and Sexual Offences Units
and SAPS will supply support with regards to safety and reporting.
Cycle the 2016 Xtreme Tour (R15 000 only)
We have 6 places available for interested riders. The entry fee includes:
• Accommodation from 25 February - 6 March 2016.
• Three meals and snack packs a day.
• Transfer from Johannesburg and Cape Town and back (per bus).
• Entry to the Cape Town Cycle Tour (Charity Group Start Time).
• Two Xtreme 2016 cycling shirts and exclusive gifts.
We also ask all riders to participate in our fundraising challenge. Last year
R100 000 was raised and one of our cyclists won a wonderful weekend away.
The Xtreme tour group will be limited to a maximum of 13 people including:
• Team Leader
• 1 or 2 Celebrity rider(s)
• 6 Cyclists (500 km, 1000 km or 1800km challenge)
• 2 Back up Crew
• 2 Actors
The group will be joined in Cape
Town by 31 other Xtreme Cyclist for
the Cape Town Cycle Tour on
6 March 2016.
2016 TOUR
25 February - 6 March 2016
Become a sponsor...
In order for us to host another successful event, we will need the support of great
partners. The following sponsorship options are available:
Main Event Sponsorship (R50 000):
Administrative costs in organizing the event, ground support crew, equipment
rental and volunteer expenses. Plus Cape Argus Hospitality.
Day Sponsorship (R5 000):
Sponsor any one day of the tour. Brand the day. Host departure and welcoming
events at your company. Invite 10 cyclist to join the group for the day or a section
of the day. (Please note that catering and expenses for the cyclists is for sponsors’
account.)
Sponsorship of 14 seater mini bus with fuel for 14 days (R32 000)
Sponsorship of 10 seater mini bus with fuel for 11 days (R25 000)
1 cycle Trailer rental (R10 000)
Sponsorship of the Celebrity Rider (R15 000)
Product sponsorship:
→ 8 x Bicycles to hand out at schools and special promotions
→ Supplements for riders
→ Snack packs and energy drinks for riders
→ Printing of Awe Pledge forms (R2 000)
→ Printing of Survival Guides (R40 000 - to be sponsored by Absa Trust)
→ Printing of Hero Badges (R24 000)
→ Hospitality sponsorship at Cape Town Cycle Tour (R25 000)
What you get back
• The opportunity to take part in an unique cycle tour and change the lives of
many abused children.
• Branding opportunity for sponsors on vehicles (to be supplied by sponsors),
printed material and the opportunity to do promotional events along the way.
• Branding exposure at start and finishing events..
• Logo Branding on websites and social media.
• Your donation is tax deductable and qualifies for BEE.
THE ROUTE
25 February - 6 March 2016
Stage and Date Schools
Jo’burg Johannesburg School
Stage 1 (118km)
(25 Feb)
Parys
Stage 2 (191km) Mid Morning Bothaville School
(26 Feb)
Welkom
Stage 3 (157km)
(27 Feb)
Bloemfontein via Smithfield
Stage 4 (271km)
(28 Feb)
Gariep
Stage 5 (252km) Mid Morning Middelburg School
(29 Feb)
Graaff Reinet
Stage 6 (232km) Mid Morning Aberdeen School
(1 Mar)
Uniondale
Stage 7 (161km) Mid Morning George School
(2 Mar)
Mosselbay
Stage 8 (168km) Mid Morning Riversdale School
(3 Mar)
Swellendam
Stage 9 (153km) Mid Morning Robertson School
(4 Mar)
Wolseley
Stage 1O (104km)
(5 Mar)
Durbanville Welcoming function Durbanville
Stage 11 Visit Cape Town Cycle Tour Exhibition
(6 Mar)
2016 Cape Town Cycle Tour
Matla A Bana was founded by ex-hostage,
Monique Strydom, after the rapes of
babies Leratho and Tsepang in 2002. The
aim of MAB is to minimise the secondary
abuse children suffer when they report
rape and abuse against them.
THE CHARITY...
The successes of Matla A Bana include:
• Since it’s beginning in 2002 more than 200 000 children have been helped.
• The only NGO working in the field with whom SAPS has signed a Memorandum of
Understanding, giving MAB permission to present any project at any police station in the
country.
• MAB has a similar agreement with the National Prosecution Office.
• MAB has the support of large media groups like Primedia, News 24 and lobbying groups
like Shout and Crimeline.
• MAB has close working relationships with a many NGOs working in the field, both in
Gauteng and the Western Cape.
• MAB has received national and international media coverage on the projects and impact
of projects.
• MAB and CEO, Monique Strydom, have received numerous awards, including the
international Rotary Paul Harris award, Lions Hero of the Year Award, Unashamedly
Ethical Award and Johnnie Walker Nations Greatest (Finalist).
• Matla A Bana has the support of various national and international companies like Old
Mutual, Absa Barclays, Rotary International, Roman’s Pizza, Dischem Foundation, City
Lodge Group and Hyprop Foundation.
• This year more than 20 000 children will be helped through MAB projects.
www.matlaabana.co.za
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