Tourism Advertising Kit 2018/19 - Discover Lancaster

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Tourism Advertising Kit 2018/19 - Discover Lancaster
2018/19 Tourism Advertising Kit
                 Lancaster County, Pennsylvania

–1–
Tourism Advertising Kit 2018/19 - Discover Lancaster
Mission- TO INSPIRE PEOPLE TO VISIT AND DISCOVER LANCASTER.

Contents
Visitors Center Digital Ads. ................................ . . . . . . . . . . . . 2
Online Advertising. . ........................................... . . . . . . . . . . . 3
Featured e-Blast. . . . . .......................................... . . . . . . . . . . . . 4
Social Media. . . . . . . . . . . . ......................................... . . . . . . . . . . . . 5
Getaway Guide. . . . . . . ........................................... . . . . . . . . . . . 6
Group Planning Guide........................................ . . . . . . . . . . . 8
Contracts. . . . . . . . . . . . . . . . ......................................... . . . . . . . . . . . . 9

                                                                                                                did you know?
Visitors Center Digital Ads                                                                                     
                                                                                                                75,000 travelers stop in our
                                                                                                                Visitors Center each year
Static Ad: These ads are displayed on TVs throughout
the Visitors Center. The TVs are split up by category:
Attractions, Lodging, Shopping, Dining, Intercourse,
Strasburg, and Downtown Lancaster. Your ad will show
for 8 seconds. The ad can be changed once each month
at no additional cost.                                                                                                  TYPE OF AD                COST

                                                                                                                          Static Ad               $500

                                                                                                                          Video Ad                $500

                                                                                                                     Static & Video Ad            $900

                                                                                                                Cost does not include design or photography.
                                                                                                                Discover Lancaster can provide a list of
                                                                                                                members who are able to design your Display
                                                                                                                Ad, or shoot your video if you do not have an
                                                                                                                agency to work with already.
Video Ad: The video ads are displayed on a TV screen across
from the information desk. Each video is 30 seconds, and can                                                    Member is responsible for supplying Discover
have sound.                                                                                                     Lancaster with a Digital Ad that fits the size
                                                                                                                of the TV monitors. Ads can be sent to
                                                                                                                Ally Henry at Ahenry@discoverlancaster.com.

                                                                                                          –2–
Tourism Advertising Kit 2018/19 - Discover Lancaster
Online Advertising
DiscoverLancaster.com
All advertising will be posted by 5 PM on
Mondays and will run the full month. If multiple
flights are contracted, you may change out your
message once each month.

Priority Web Placement
Each category on the website can have five
featured listings (#1, #2, #3, #4, and #5 spot). In
the interest of our consumers, you may only buy
                                                            Priority Web Placement
a priority listing in your own category. These are
available on a first-come, first-served basis, and
are exclusive to the members who buy them
(not rotating).

Average Clicks: 367 per month

Spotlight Ad
Spotlight ads run on all consumer pages under
Seasons, Regions & Towns, Visitor Services and
Events Calendar. These are not exclusive, and
will rotate through all members who have
spotlight ads.

Average Impressions: 28,000 per month                       Spotlight Ad
Average Clicks: 230 per month

Homepage Feature
Homepage ads will run on the homepage just
below the large banner image at the top of the
page. These are exclusive, and in the interest
of our consumers, there is a limit of one month
purchased per member.

Average Impressions: 40,000 per month
Average Clicks: 1,000 per month
                                                            Homepage Feature
        TYPE OF AD                    COST
 Priority Web Placement             $450/mo.
      (lodging/attractions)

 Priority Web Placement             $300/mo.
       (dining/shopping)
                                                            did you know?
        Spotlight Ad                $295/mo.                We engage 2 million visitors on our site annually

    Homepage Feature               $1,500/ mo.

                                                      –3–
Tourism Advertising Kit 2018/19 - Discover Lancaster
Online Advertising                                                               TYPE OF AD                     COST
DiscoverLancaster.com                                                         Drop-Down Menu
                                                                               (lodging/attractions)
                                                                                                              $550/mo.
All advertising will be posted by 5 PM on
Mondays, and will run for the full allotment of time.                         Drop-Down Menu                  $400/mo.
                                                                                (dining/shopping)
If multiple flights are contracted, you may change
out your message once each month.

drop-down menu ad
Each section on the website (Things to Do,
Places to Eat, Places to Stay, and Where to Shop)
feature an ad on the drop-down menu (one ad,
per section, per month). This ad will include a
photo, brief description, and will link to your
member page. In the interest of our consumers,
you may only buy into your own section. These are
available on a first-come-first-served basis, and                          Drop-Down Menu Listing
are exclusive to the member who buy them.

featured partner e-blasts                                                                              Featured Partner
Each month we send out timely and relevant
information to our core consumer database of
approximately 85k+ subscribers. We would like to
offer you the chance to sponsor an e-blast.

                                                                                                                          Featured
We will design the e-blast within our template – it
will include a logo, 1-3 photos, and will link to your
special offer that is hosted on our website.

These will go out once a month, and are sold on a
first-come, first-served basis. Properties are limited
to one Featured Ad and one Banner Ad per year.

Please contact Dana DeRose if you are interested
at DDeRose@DiscoverLancaster.com.

     TYPE OF AD               COST        AVERAGE CLICKS
        Featured               $900                 700
  (December - February)

         Banner                $400                 500
  (December - February)

        Featured
                                                                                                                          Banner

   (March - November)
                              $1,100              2,000

         Banner                $600                 800
   (March - November)

Send title, text, 72 dpi high-resolution photos, and special offer
details to Katie Walmer at Kwalmer@DiscoverLancaster.com.

                                                                     –4–
Tourism Advertising Kit 2018/19 - Discover Lancaster
New Social Media Advertising
FACEBOOK, INSTAGRAM & TWITTER

Discover Lancaster partners have the opportunity to highlight their business and connect with our fan base
on our social media channels with the following packages:

New: Social Media Package (Limit 4 per Month)

• $100 Promoted Post on Facebook (142,000 followers)
       o Potential to reach over 10,000 people
       o Can include one photo or a carousel of 4-5 photos
       o One week run time

• Partner Photo Album on Facebook
       o 10-15 photos of your property with descriptions that would live on our Facebook
       o This would include an hour photo shoot done by Discover Lancaster.

• Three (3) tweets on Twitter (13,000 followers)
       o These would support your Facebook post

• Instagram Post (17,000 followers)
        o Post would support Facebook posts and use photos taken by Discover Lancaster

New: Instagram Story Package (Limit 4 per Month)

• Includes an Instagram story created and captured by Discover Lancaster about your property
        o 4-5 frames with the last frame linking to your Discover Lancaster member page
        o One (1) Instagram post that would support your story

            TYPE OF AD                    COST

            Social Media                   $500

           Instagram Story                 $500

Details:

Discover Lancaster reserves creative control over these elements. With the goal of informing and inspiring
guests, content would be centered around the participating business, however, would not include a heavy
sales pitch.

Participants must be active on Facebook and Instagram (2-3 posts a week) in order to participate.

A limited number will be sold per month on a first-come-first-served basis. Discover Lancaster would
selected the exact run-date for the elements within the month selected by the advertiser in order to align
with our social media schedule.

Partners are limited to one (1) Social Media Package per year and two (2) Instagram Story Packages per year.
Only one Instagram story can be purchased per quarter.
                                                     –5–
Tourism Advertising Kit 2018/19 - Discover Lancaster
Getaway Guide
Print Advertising
Standard Membership Listing – Included in                                    did you know?
membership fee.

                                                                             We distribute 500,000 copies of the
                                                                             Getaway Guide via the following:
Enhanced Listing – This preformatted ad consists
of property information plus a 50-word maximum                               • Consumer online and phone requests
description provided by member.
                                                                             •G
                                                                               reenfield Road and Downtown
                                                                              Lancaster Visitors Centers
Featured sections- The featured properties will be                           •T
                                                                               ourism-related businesses throughout the
showcased with a picture, the general information, and a                      region
100-word maximum description created by the member.
                                                                             •W
                                                                               elcome Centers and Turnpike rest areas
This section is first-come, first-served, and is limited to                   throughout Pennsylvania
eight properties per category. Others will be put on a
waiting list.                                                                • AAA offices throughout the mid-Atlantic
                                                                             •G
                                                                               roup tour and meeting and convention
                                                                              trade shows, both nationally and
Coupons- These coupons must offer a minimum                                   internationally
discount of 15%, or be a package that reflects true value.

The coupon is a maximum of 40 words.

A maximum of thirty-six spots are available on a first
come, first served basis. Multiple blocks are an option.

                         TYPE OF AD                       COST                                VALUE ADDED

                            Coupon                         $790                                          ---

                      Enhanced Listing                     $990                                          ---

                         Featured Ad                     $5,900                         2 Digital Spotlight Ads

                         1/4 Page Ad                     $7,500                         3 Digital Spotlight Ads
                                                                                          6 Digital Spotlight Ads,
                         1/2 Page Ad                     $9,900                           Reader Response Card
                                                                                         12 Digital Spotlight Ads,
                         Full-Page Ad                   $14,900                           Reader Response Card
                                                                                         12 Digital Spotlight Ads,
                      Inside Back Cover                 $15,900                           Reader Response Card
                                                                                         12 Digital Spotlight Ads,
                     Inside Front Cover                  $17,900                          Reader Response Card
                                                                                         12 Digital Spotlight Ads,
                     Outside Back Cover                 $25,900                           Reader Response Card
                         Map Sponsor                    $20,000
                                                                                         12 Digital Spotlight Ads,
                           (1 availlable)                                                 Reader Response Card
                                                              35 Reader response card spots available, on first-come, first-serve basis

                       Please send text and 300 dpi high-resolution photos and/or logos to Katie Walmer at
                   Kwalmer@DiscoverLancaster.com. See display advertising mechanical specifications on page X.
                     Copy containing too many words will be edited to fit or member will be asked to reduce.

                                                                 –6–
Tourism Advertising Kit 2018/19 - Discover Lancaster
Getaway Guide
Print Advertising

                                                                                                                                                                                                     Getaway Guide
                                                                                                                                                                                                     Enhanced Listing

            DINING                                                                                                                                                                                                                                                                                                        DINING
            Citronnelle K-9 / 110 W Orange St,            Fox Meadows Creamery N-3                          Isaac’s Restaurants – Greenfield N-8
            Lancaster, PA 17603 / 717-208-6697            2475 W Main St, Ephrata, PA 17522                 565 Greenfield Rd, Lancaster, PA 17601
            citronnellepa.com                             717-721-6455                                      717-393-6067 / isaacsrestaurants.com
                                                          FoxMeadowsCreamery.com
            Clyde’s Café and Garden Bar J-7                                                                 Isaac’s Restaurants – Strasburg S-13
            Hilton Garden Inn Lancaster, 101              Fox’s Pizza Den of Intercourse &                  226 Gap Rd, Strasburg, PA 17579
            Granite Run Drive, Lancaster,                 Buffet U-9 / 23 Center St #1, PO Box 157,         717-687-7699 / isaacsrestaurants.com
            PA 17601 / 717-560-0880                       Intercourse, PA 17534 / 717-929-0450
            lancaster.gardeninn.com                       foxspizza.com / centerstreetbuffet.com            Joni’s 340 Diner R-9 / 2481 Old
                                                                                                            Philadelphia Pk, Lancaster, PA 17602
            Conestoga Restaurant L-9 / 1501 E King        Funck’s Restaurant & Bar Q-6 / 365 W              717-984-2627 / jonis340diner.com
            St, Lancaster, PA 17602 / 717-208-3265        Main St, Leola, PA 17540 / 717-661-3167
            conestogarestaurant.com                       funcks.com                                        Kling House Restaurant V-9 / At Kitchen
                                                                                                            Kettle Village, 3529 Old Philadelphia Pk,
            Cork & Cap Restaurant L-8 / 480               Good ‘N Plenty Restaurant R-9 / 150               Intercourse, PA 17534 / 717-768-2746
            New Holland Ave, Ste 3000,                    Eastbrook Rd, Smoketown, PA 17576                 kitchenkettle.com
            Lancaster, PA 17602 / 717-735-2025            717-394-7111 / goodnplenty.com
            corkandcaprestaurant.com                                                                        Lititz Family Cupboard Restaurant &
                                                          See and taste why we have been chosen
                                                          as one of AAA’s Top Ten BEST                      Buffet K-4 / 12 W Newport Rd, Lititz,
            Courtyard Café on Main U-2 / 349 Main                                                           PA 17543 / 717-626-9102
            St, Denver, PA 17517 / 717-336-0556           “downhome dining” restaurants in North
                                                                                                            lititzfamilycupboard.com

                                                                                                                                                                                                                                                                                                                                         DINING
            courtyardcafeonmain.com                       America as well as voted the best local
                                                          PA Dutch restaurant for 19 years. Our
                                                          unique family-style dining, personalized          Ma(i)son K-9 / 230 N Prince St,
            D.J.’s Taste of the 50’s Q-9 / 2410 Old
                                                          menu dining or convenient take-out                Lancaster, PA 17603 / 717-293-5060
            Philadelphia Pk, Lancaster, PA 17602
                                                          program feature delicious, fresh foods.           maisonlancaster.com
            717-509-5050 / djtasteofthe50s.com
            We all reminisce about the good old                                                             Manor Buffet P-9 / 2090 Lincoln Hwy
                                                          Gracie’s on West Main R-6
            days. When hunger hits, come experience                                                         E, Lancaster, PA 17602 / 717-290-8181
                                                          264 W Main St, Leola, PA 17540
            the happy days, poodle skirts, 50s                                                              manorbuffet.com
                                                          717-556-0004 / gracieslancaster.com
            foot-tapping music while enjoying your
            boppin’ breakfast or a nifty cruiser lunch/                                                     Marion Court Room K-9 / 7 Marion Court,
                                                          The Greenfield Restaurant & Bar
            dinner. By the time you hit 4th gear,                                                           Lancaster, PA 17603 / 717-399-1970
                                                          N-8 / 595 Greenfield Rd, Lancaster, PA
            you’re ready to finish your cruise with                                                         marioncourtroom.com
                                                          17601 / 717-393-0668
            one of our shakes or sweet sensations.
                                                          thegreenfieldrestaurant.com
                                                                                                            McDonald’s – Lancaster City K-9
            Dienner’s Country Restaurant T-10                                                               210 W King St, Lancaster, PA 17603
                                                          Harvey’s Main Street BBQ C-6                                                                                                                 Tellus360
            2855 Lincoln Hwy E, Ronks, PA 17572                                                             717-299-6699
                                                          304 E Main St, Mount Joy, PA 17552
            717-687-9571 / dienners.com
                                                          717-653-4224 / harveysbarbecue.com
                                                                                                            Miller’s Restaurant, Smorgasbord &
            Dutch Country Soft Pretzels X-5                                                                 Bakery S-10 / 2811 Lincoln Hwy E,
                                                          Hershey Farm Restaurant & Inn R-11
            2758-1 Division Hwy, New Holland, PA                                                            Ronks, PA 17572 / 717-687-6621
                                                          240 Hartman Bridge Rd, Ronks, PA 17572
            17557 / 717-354-4493                                                                            Millers1929.com                                                                          Prince Street Café K-9 / 15 N Prince      Smokestack BBQ S-13 / 15 W Main St,        Tom+Chee K-7 / 2065 Fruitville Pk,
                                                          717-687-8635 or 800-827-8635
            dutchcountrysoftpretzels.com                                                                                                                                                             St, Lancaster, PA 17603 / 717-397-1505    Strasburg, PA 17579 / 717-288-2809         Lancaster, PA 17601 / 717-553-5897
                                                          hersheyfarm.com
                                                                                                            Mr. Bill’s Fat Crab Café K-8 / 430                                                       princestreetcafe.com                      facebook.com/smokestackbbq.pa              tomandchee.com
            Dutch-Way Family Restaurant Z-14                                                                Harrisburg Ave, Lancaster, PA 17603
                                                          Historic Revere Tavern U-11 / 3063
            365 Rt 41, Gap, PA 17527 / 610-593-6080                                                         717-299-2791 / mrbillsseafood.com                                                        Rendezvous Lounge K-9 / Lancaster         Speckled Hen S-13 / 141 E Main St,         Tomato Pie Café K-4 / 23 N Broad St,
                                                          Lincoln Hwy E, Paradise, PA 17562
            dutchwayfarmmarket.com                                                                                                                                                                   Marriott at Penn Square, 25 S Queen       Strasburg, PA 17579 / 717-288-3139         Lititz, PA 17543 / 717-627-1762
                                                          717-687-8601 / reveretavern.com
                                                                                                            New Holland Family Restaurant W-6                                                        St, Lancaster, PA 17603 / 717-207-4029    speckledhencoffee.com                      tomatopiecafe.net
            Eli’s Place U-6 / 371 E Main St,              Historic inn built in 1740. Casual dining         624 W Main St, New Holland, PA 17557                                                     pennsquaregrille.com
            Leola, PA 17540 / 717-661-3248                in a colonial atmosphere with fireplaces.         717-355-2600 / newhollandfamily.com                                                                                                Stockyard Inn K-8 / 1147 Lititz Pk,        Trackside Café at Strasburg Rail Road
                                                          Specializing in steaks and seafood.                                                                                                        Rita’s Ice N-9 / 1951 Lincoln Hwy E,      Lancaster, PA 17601 / 717-394-7975         T-13 / 301 Gap Rd, Ronks, PA 17572
            Federal Taphouse K-9 / 201 N Queen            Cocktails and wines. Children’s menu.             Oregon Dairy Country Restaurant &                                                        Lancaster, PA 17602 / 717-394-2300        stockyardinn.com                           866-725-9666 / strasburgrailroad.com
            St, Lancaster, PA 17603 / 717-490-6932        Open daily, reservations accepted. MC,            Buffet N-6 / 2900 Oregon Pk, Lititz, PA
            federaltaphouselanc.com / See ad pg. 42       V, D, CB, DC, AX                                  17543 / 717-656-2856 / oregondairy.com                                                   Rockvale Diner R-10 / 35 S                Strasburg Country Store &                  The Village Café W-10 / 3614 Old
                                                                                                                                                                                                     Willowdale Dr, Lancaster, PA 17602        Creamery S-13 / 1 W Main St, Center        Philadelphia Pk, Gordonville, PA 17505
            Fireside Tavern S-12 / 1500                   Hometown Kitchen X-14 / 18 Furnace                Pasquale’s Italian Restaurant and                                                        717-826-9552 / rockvalediner.com          Square, Strasburg, PA 17579                717-929-0346
            Historic Dr, Strasburg, PA 17579              Rd, Quarryville, PA 17566 / 717-806-5188          Pizzeria M-9 / 1657 Old Philadelphia                                                                                               717-687-0766 / strasburg.com
            717-687-7979 / dsfireside.com                 eatathometown.com                                 Pk, Lancaster, PA 17602 / 717-509-9921                                                   Sa La Thai Restaurant K-8 / 337-339                                                  Yoder’s Restaurant & Buffet X-6
                                                                                                            pasqualespizzapa.com                                                                     N Queen St, Lancaster, PA 17603           Strasburg Rail Road Dining Car T-13        14 S Tower Rd, New Holland,
            Fisher’s Amish Restaurant V-9 / 3364          HoneyBaked Ham Co. & Café Q-10                                                                                                             717-509-4850 / salathailancaster.com      301 Gap Rd, Ronks, PA 17572                PA 17557 / 717-354-4748
            Harvest Dr, Gordonville, PA 17529             Mill Creek Sq, 2350 Lincoln Hwy                   Passenger Coffee K-9 / 7 W King St,                                                                                                866-725-9666 / strasburgrailroad.com       YodersCountryMarket.com
            717-847-4993 / hotellancasterpa.com/          E #530, Lancaster, PA 17602                       Lancaster, PA 17603 / 717-715-0992                                                       Scoops Ice Cream & Grille E-8 / 312                                                  See ad pg. 25
            fishers-amish-restaurant                      717-208-3595                                      passengercoffee.com                                                                      Primrose Ln, Mountville, PA 17554         Sugar on Top S-13 / 4 S Decatur St,
                                                          HoneyBakedHamLancaster.com                                                                                                                 717-285-2055 / scoopsgrille.com           Strasburg, PA 17579 / 717-617-4700         Your Place Restaurant & Pub P-9 / 2133
            Forklift & Palate E-6 / Warehouse Hotel                                                         Penn Square Grille K-9 / Lancaster                                                                                                 sugarontopdonuts.com                       Lincoln Hwy E, Lancaster, PA 17602
            at Spooky Nook Sports / 75 Champ Blvd,        Huckleberry’s Restaurant & Tavern R-10            Marriott at Penn Square, 2 E King St,                                                    Shady Maple Smorgasbord Y-5                                                          717-394-8997 / yourplace.biz
                                                                                                                                                                          Photo taken at Tellus360

            Manheim, PA 17545 717-537-6205                Fulton Steamboat Inn, 1 Hartman Bridge            Lancaster, PA 17602 / 717-207-4033                                                       129 Toddy Dr, East Earl, PA 17519         T. Burk & Co. Q-6 / 2433 Old
            or 855-618-6181 / forkliftandpalate.com       Rd, Lancaster, PA 17602 / 717-735-0803            pennsquaregrille.com                                                                     717-354-8222 / shady-maple.com            Philadelphia Pk, Smoketown, PA 17576
                                                          FultonSteamboatInn.com                                                                                                                                                               717-293-0976 / tburkdeli.com
                                                                                                                                                                                                                                                                                                   Stay in the know!
                                                                                                            Prime Steak & Wine Y-1 / Crowne                                                                                                                                                        Sign up for our e-newsletter
                                                                                                                                                                                                     Smokehouse BBQ and Brews U-9
                                                          Isaac’s Downtown Bar & Grill K-9                  Plaza Hotel, 1741 Paper Mill Rd,                                                                                                                                                       to get all the inside scoop at
                                                                                                                                                                                                     3121 Old Philadelphia Pk, Bird-in-Hand,   Tellus360 K-9 / 24 E King St, Lancaster,
                                                          25 N Queen St, Lancaster, PA 17603                Wyomissing, PA 19610 / 610-376-3811                                                                                                                                                    DiscoverLancaster.com
                                                                                                                                                                                                     PA 17505 / 717-431-8400                   PA 17602 / 717-393-1660 / tellus360.com
                                                          717-394-5544 / isaacsrestaurants.com              crowneplazareading.com                                                                   smokehousebbqandbrews.com                 See ad pg. 42

            26    DiscoverLancaster.com                                                                                                                                                                                                                                                                 DiscoverLancaster.com       27

                 Featured Activities
                                                                                                                                           THINGS TO DO                                                                                        Getaway Guide
                                                                                                                                                                                                                                               Basic Listing
                                                               Aaron & Jessica’s Buggy Rides T-9
                                                               3121 Old Philadelphia Pk, Ronks, PA 17572
                                                               717-768-8828 / amishbuggyrides.com
                                                                                                                                                            ATTRACTIONS

                                                               Ride like the Amish do! Your visit to Amish Country isn't complete without a real buggy
                                                               or spring wagon ride to a private Amish dairy farm or other places only seen in Amish
                                                               Country. All of our tours start by riding through our covered bridge! Our friendly drivers
                                                               are Amish and Mennonite neighbors. Depending on the ride you choose, ride by or visit
                                                               real Amish farms, stores, or quilt shops. Several routes and options from 20 minutes to
                                                               an hour or longer. Family friendly pricing too! Visit us year-round, rain or shine, seven
                                                               days a week (weather permitting). And for a special memory you’ll cherish, ask us about
                                                               a custom PRIVATE ride for you and your sweetheart or family!

                                                               Amish Farm and House R-10
                                                                                                                                                                                                                                                                                                  A Kingdom for Kids!
                                                               2395 Covered Bridge Dr, Lancaster, PA 17602
                                                               717-394-6185 / amishfarmandhouse.com
                                                                                                                                                                                                                                                                                          Save $4 on Royalty Admission

                                                                                                                                                                                                                   Featured
                                                                                                                                                                                                                                                                                          Valid on up to 4 regular admissions, ages 3-59. Not valid in
                                                               Experience Lancaster’s living heritage at the place that started it all… the Amish Farm
                                                               and House, America’s original and longest-running Amish tour attraction. Tucked away                                                                                                                                       combination with any other discounts, Advanced Tickets or
                                                               in a corner of the modern world sits a picturesque oasis, where generations of visitors                                                                                                                                                      Special Admission Plans.

                                                                                                                                                                                                                   Listing
                                                               to Lancaster County have been educated and entertained. Tour our historic 1805
                                                               farmhouse with one of our knowledgeable guides. Wander through our 15-acre farm

                                                                                                                                                                                                                                                                                                  A Kingdom for Kids!
                                                               and visit our authentic Amish one-room schoolhouse. Explore Amish Country on our
                                                               90-minute Countryside Bus Tour, where you can sit back, relax, and leave the driving to
                                                               us. We are certain you will enjoy meeting the local artisans on our farm, and don’t forget
                                                               to ask us about our highly popular ‘Taste of Amish Country Dinner Tour!’
                                                                                                                                                                                                                                                                                          Save $4 on Royalty Admission
                                                                                                                                                                                                                                                                                          Valid on up to 4 regular admissions, ages 3-59. Not valid in
                                                                                                                                                                                                                                                                                          combination with any other discounts, Advanced Tickets or
                                                               Go ‘N Bananas J-7                                                                                                                                                                                                                            Special Admission Plans.
                                                               1170 Garfield Ave, Lancaster, PA 17601                                                                                                                                                                                        Dutch Wonderland Family Amusement Park
                                                               717-287-5000 / gonbananas.com
                                                               Where The Fun Never Ends! At Lancaster’s premier indoor Family Fun Center, you’ll
                                                                                                                                                                                                                                                                                                  A Kingdom for Kids!
                                                                                                                                                                                                                                                                                              2249 Lincoln Hwy E, Lancaster, PA 17602
                                                               experience hours of fun with our amazing attractions: bumper cars, ropes course, laser
                                                               tag, laser maze, mini-bowling, game arcade, full service café and much more! We are                                                                                                                                        Save1-866-FUNatDW
                                                                                                                                                                                                                                                                                               $4 on Royalty       Admission
                                                                                                                                                                                                                                                                                                            (1-866-386-2839)
                                                               climate controlled and just a few minutes from Downtown Lancaster. Free parking right                                                                                                                                                      DutchWonderland.com
                                                               out front!                                                                                                                                                                                                                 Valid on up to 4 regular admissions, ages 3-59. Not valid in
                                                               Go ‘N Bananas is the perfect place for your next birthday party, any type of group event                                                                                                                                        Offer expires: 10/9/2016 ● Promo Code: 161005
                                                                                                                                                                                                                                                                                          combination with any other discounts, Advanced Tickets or
                                                               or for everday fun! Money-saving passes available or pay per attraction, and FREE
                                                               admission for our spectators.                                                                                                                                                                                                                Special Admission Plans.
                                                               Book your next event on our website: www.gonbananas.com
                                                                                                                                                                                                                                                                                             Dutch Wonderland Family Amusement Park
                                                                                                                                                                                                                                                                                              2249 Lincoln Hwy E, Lancaster, PA 17602
                                                                                                                                                                                                                                                                                                    1-866-FUNatDW (1-866-386-2839)
                                                                                                                                                                                                                                                                                                          DutchWonderland.com
                                                               Julius Sturgis Pretzel Bakery L-4
                                                               219 E Main St, Lititz, PA 17543                                                                                                                                                                                                  Offer expires: 10/9/2016 ● Promo Code: 161005
                                                               717-626-4354 / juliussturgis.com

                                                               Celebrate 150+ years of American pretzel baking. Founded in 1861, the Julius Sturgis                                                                                                                                          Dutch Wonderland Family Amusement Park

                                                                                                                                                                                                                                                                             Coupons
                                                               Pretzel Bakery is the first commercial pretzel bakery in America. Tour the original                                                                                                                                            2249 Lincoln Hwy E, Lancaster, PA 17602
                                                               bakery, get a hands-on lesson in pretzel twisting, and taste the results of 150+ years of
                                                               pretzel baking heritage. We offer tours of the original bakery, during which each visitor                                                                                                                                            1-866-FUNatDW (1-866-386-2839)
                                                               is given their own piece of dough and taught how to twist a pretzel. Visitors will also
                                                               see the original ovens built by Julius Sturgis and learn the history of pretzel baking in                                                                                                                                                  DutchWonderland.com
                                                               America. We welcome school, religious, family and tour groups!
                                                                                                                                                                                                                                                                                                Offer expires: 10/9/2016 ● Promo Code: 161005

                                                                                                                                                            –7–
Tourism Advertising Kit 2018/19 - Discover Lancaster
Group Planning Guide                                                                           Special Designations (to be indicated on contract)
The Group Planning Guide is printed and
distributed to 4,000 tour operators, meeting and                                                                                       Student Friendly
reunion planners, and group leaders throughout                                                                                         You must meet basic SYTA criteria for
                                                                                                                                       lodging or dining. Attractions should have
the United States and abroad.
                                                                                                                                       supplemental teaching guides or tour
We will build the ad for you. The text of this                                                                                         enhancements designed specifically for
                                                                                                                                       students.
half page is completely up to you but is limited
to 200 words maximum. We encourage all
advertisers to use the entire space to promote                                                                                         Lancaster County Heritage
special events, specific theatre performances,                                                                                         You must be a designated heritage location
                                                                                                                                       as defined by the Lancaster County Planning
and special package offerings for groups. Feel
                                                                                                                                       Commission.
free to use bullet points.
Photos should have a minimum resolution of 300
                                                                                                                                       VIP Pass
dpi at 3 1/8 ˝ x 2 3/8 ˝.                                                                                                              You must accept VIP Passes for admission.

   TYPE OF AD                   COST                                                                                                   Pennsylvania Trail of History
                                                                                                                                       You must be a PHMC historic site.
      GPG Ad                    $995

                                                                                                                                       AAA
                                                                                                                                       You must have a AAA rating.

                                                 ATTRACTIONS                                                                                                                                                                                                                  ATTRACTIONS

                                    2018

  Discover Lancaster                                               ATTRACTIONS

                                                                                                                                                                                                                                                                                                  ATTRACTIONS
                       group planning guide

                                                                                                        A is for Amish Buggy Rides                                          AAA Buggy Rides                                   Aaron & Jessica’s Buggy Rides
                                                                                                                                                             We will be the highlight of your Amish Country vacation.                          at Plain & Fancy Farm

                                                                                                Take a journey in a horse and buggy from our premier        Include AAA Buggy Rides for your group during your          GROUP FRIENDLY YEAR-ROUND, 7 DAYS A WEEK!*
                                                                                                location in the heart of Amish Country next to the          next visit to Lancaster County. Our friendly drivers will   Your itinerary just isn’t complete without a buggy ride!
                                                                                                Strasburg Rail Road™. Located at the Red Caboose Motel,     enlighten and entertain your group with fascinating         Our group carriages assure that you have the flexibility
                                                                                                we have one of the largest free petting zoos in the area.   stories and information about the Amish lifestyle.          of planning a ride for a short fill-in time slot, or a more
                                                                                                Our horse stable, animal barn, view tower, and buggy                                                                    indepth hour ride and tour of a working private Amish
                                                                                                                                                            We are located at Kitchen Kettle Village in Intercourse     dairy farm.
                                                                                                rides are open seven days a week.
                                                                                                                                                            and offer free parking.                                     Your motorcoach group can easily be accommodated
                                                                                                Our buggy drivers are from Amish, Mennonite                                                                             in 3-4 carriages that board simultaneously. Spacious
                                                                                                                                                            CHOOSE FROM THREE DIFFERENT BUGGY RIDES:
                                                                                                and Brethren backgrounds, and are knowledgeable                                                                         parking is a few steps away!
                                                                                                and friendly. They will provide you with more than just     1. The Ultimate Four-Mile Country Buggy Ride                In 2018 we are offering exciting new BUGGY RIDE PLUS*
                                                                                                a ride, but an experience. We can explain Amish history,       Enjoy a relaxing tour in the country through a Amish     Packages that include meal and tour options.
                                                                                                tradition and myth. By appointment, take a special             farm, where your group will be able to witness the       Your Amish and Mennonite drivers are your “inside
                                                                                                tour with Caleb, Big Steve and others from Discovery           unique Amish lifestyle on real working farms.            guides” to life here in Amish Country. We are surrounded
                                                                                                Channel’s reality show.                                                                                                 by scenic all-Amish farms and villages. Your group will
                                                                                                                                                            2. The Five-Mile Covered Bridge Ride
                                                                                                                                                                                                                        love some “breathing room” in your busy day!
                                                                                                From 20 minutes up to an hour or more, our different           Take full advantage of your group’s time spent
                                                                                                                                                                                                                        We are ideally located between Bird-in-Hand and
                                                                                                rides stop at Amish homes, farms and shops, where you          in Lancaster County by experiencing a ride through
                                                                                                                                                                                                                        Intercourse on Route 340 at Plain & Fancy Farm, and only
                                                                                                can meet the children and family. Pass terrific scenery        a real covered bridge on back country roads.             a short drive from the local theatres.
                                                                                                and noteworthy Amish landmarks. Ride with others and        3. The Amish Farm Tour                                      2018- Tour & Tasting: Travel back in time in our horse
                                                                                                embrace community as the Amish do, or ask for private          Buggy stops and tours a real Amish farm. Experience      and carriages through a private working Amish dairy
                                                                                                rides. All are welcome and accommodated with our large         Amish farm life firsthand while you tour                 farm; then stop at a wine and beer gallery for a wine or
                                                                                                and small, open and closed buggies.                                                                                     sparkling cider tasting from one of our local vineyards.
                                                                                                                                                               the milking stable and farm.
                                                                                                                                                                                                                        (Est. time: 75 mins)
                                                                                                                                                            Call for group rates. We offer group buggy rides Monday     The Amish Town Tour** – You will ride through a private
                                                                                                                                                            through Saturday all year-round, conditions permitting.     Amish farm and pass Amish-owned businesses.
                                                                                                                                                                                                                        (30 - 40 mins)
                                                                                                                                                                                                                        The Amish Farm Tour** – Experience a private Amish
                                                                                                                                                                                                                        dairy farm run without electricity. Learn how the Amish
                                                                                                                                                                                                                        live the “farm to table” lifestyle. Your driver escorts you
                                                                                                                                                                                                                        through the barns and dairy. See the cows and big draft
                                                                                                                                                                                                                        horses used in field work. (50 mins - 1 hr)
                                                                                                                                                                                                                        *Weather permitting **Mon – Sat; Sun: 30 min. countryside ride only
                                                                                                                                                                                                                        Open year-round and Sundays!*

                                                                                                             312 Paradise Ln, Ronks, PA 17572                     3529 Old Philadelphia Pk, Intercourse, PA 17534                3121 Old Philadelphia Pk, Ronks, PA 17572
                                                                                                                      717-725-8664                                       717-989-2829 / F 717-442-6348                                         717-723-0478
                                                                                                 info@aisforamishbuggyrides.com / contact: Jesse Moore          buggyride@comcast.net / contact: Reuben Stolzfus            amishbuggyrides@gmail.com / contact: Laura Karam
                                                  Cherry Crest Adventure Farm
                                                                                                               aisforamishbuggyrides.com                                       AAAbuggyrides.com                                           amishbuggyrides.com

                                                  4   DiscoverLancaster.com/grouptours                                                                                                                                                              DiscoverLancaster.com/grouptours          5

   Group Planning Guide                       The GPG is distributed via the following outlets:
   • We print 4,000 copies                    – Tour operators
      of the GPG.                              – Meeting and reunion planners
                                               – Group leaders throughout the US and abroad
   • Also available digitally

                                                                                         –8–
Advertising Contract
Due September 30, 2018

Contact Information Please provide COMPLETE information.

Property Name

Contact Name

Property Phone

Contact Email

GETAWAY GUIDE/WRAP *Please list category(s) on line below

    Ad Type                                              Category                                              Cost
.

     Coupon                                                                                                     $
                                                                                                                   790
     Enhanced Listing*                                                                                          $
                                                                                                                   990
     Featured Section Ad*                                                                                       $
                                                                                                                   5,900
     1/4-Page Ad*                                                                                               $
                                                                                                                   7,500
     1/2-Page Ad*                                                                                               $
                                                                                                                   9,900
     Full-Page Ad*                                                                                              $
                                                                                                                   14,900
     Inside Back Cover Ad                                                                                       $
                                                                                                                   15,900
     Inside Front Cover Ad                                                                                      $
                                                                                                                   17,900
     Map Sponsor                                                                                               SOLD
     Outside Back Cover Ad                                                                                      $
                                                                                                                   24,900

GROUP PLANNING GUIDE *Please list category(s) on line below.
    Ad Type                                             Category                                              Cost

    GPG Ad*                                                                                                    $
                                                                                                                995

Please mark designation(s): Student / Heritage / VIP Pass / PA Trail of History / AAA Rating

Special Notes:
                                                                                                               Please sub-total each area,
                                                                                                                         flip to complete

                                                                                                              Print Sub Total _________

                                    To submit send materials and payment to Dana DeRose via the following:
                    E-Mail: DDerose@DiscoverLancaster.com | Fax: 717-299-0470 | Mail: 501 Greenfield Road, Lancaster, PA 17601
Advertising Contract (Continued)
DIGITAL DISPLAY AD Subject to availability. Renewed annually.         Please indicate start month on line below. Contact Dana DeRose for availability.

     Static Digital Ad       *                    							$500
     Video Ad                *                                                                                                         $
                                                                                                                                        500
     Static & Video Ad       *                                                                                                         $
                                                                                                                                        900

ONLINE ADVERTISING Each flight runs 1 month, excluding featured events.
      Priority Web Placement, lodging/attractions
      No. of Months _________________ x $450 Month(s): _________________________________________________________________

      Priority Web Placement, dining/shopping
      No. of Months _________________ x $300 Month(s): _________________________________________________________________

      Spotlight Ad
      No. of Months _________________ x $295 Month(s): _________________________________________________________________

      Homepage Feature
      No. of Months _________________ x $1,500 Month(s): ________________________________________________________________

      Drop-Down Menu Listing, lodging/attractions
      No. of Months _________________ x $750 Month(s): _________________________________________________________________

      Drop-Down Menu Listing, dining/shopping
      No. of Months _________________ x $600 Month(s): _________________________________________________________________

 E-BLAST *Please indicate month on line below. Contact Dana DeRose for availability.
     Featured (Dec.-Feb.)        *                                           Month(s):                                                 $900

     Banner (Dec. - Feb.)        *			                                        Month(s):                                                 $400

     Featured (Mar.-Nov.)         *			                                       Month(s):                                                 $1,100

     Banner (Mar.-Nov.)          *			                                        Month(s):                                                 $600

                                                                 Please sub-total each area, complete below | Digital Sub Total _________

SOCIAL ADVERTISING
     Social Media Package (Limit 1 per year)
     $500 Month: _________________________________________________________________

     Instagram Story Package (Limit 2 per year)
     No. of Months _________________ x $500 Month(s): _________________________________________________________________

                                                                    Please sub-total each area, complete below | Social Sub Total _________

                                                                                                                                 Grand Total             _________

                                  To submit send materials and payment to Dana DeRose via the following:
                  E-Mail: DDerose@DiscoverLancaster.com | Fax: 717-299-0470 | Mail: 501 Greenfield Road, Lancaster, PA 17601
Advertising Contract (Continued)

Payment Please put an “x” to the left of payment type.
     Check (payable to: Discover Lancaster)
     Credit Card (please fill out attached form)
     Invoice Me (will pay at later date)

Please submit contract, materials and payment (If paying by check)
to Dana DeRose by September 30, 2018. Please note a change in billing policy; print ads will not be reserved until payment is received.

Special Instructions to be approved by Dana DeRose:
(i.e. if your ad is to be placed in a category other than your logical
membership category.)                                                                                          Grand Total       _________

CONTRACT SIGNATURE                                   DATE

  Special Notes:

                                    To submit send materials and payment to Dana DeRose via the following:
                    E-Mail: DDerose@DiscoverLancaster.com | Fax: 717-299-0470 | Mail: 501 Greenfield Road, Lancaster, PA 17601
Advertising Credit Card Payment Form
Contact Information Please provide COMPLETE information.

Name (as it appears on card):

Business Name

Street Address (For credit card billing)

City                                           State		            Zip

Phone					Alternate Phone

Email

Today’s Date				Amount: $

Card Type
    MasterCard
    Visa
    American Express
    Discover

Card Number                                                                                  CCV Number (last 3 digits on reverse of card)

Expiration Date:
                   Month / Year

                                                                        Completed by:

                                                                        Phone:

                                  To submit send materials and payment to Dana DeRose via the following:
                   E-Mail: DDerose@discoverlancaster.com | Fax: 717-299-0470 | Mail: 501 Greenfield Road, Lancaster, PA 17601
Multiple Properties
Property Name

Ad Type:              Ad Price:

                        Total:

Property Name

Ad Type:              Ad Price:

                        Total:

Property Name

Ad Type:              Ad Price:

                        Total:

Property Name

Ad Type:              Ad Price:

                        Total:
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