2019 EXHIBITOR BROCHURE - RC Show

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2019 EXHIBITOR BROCHURE - RC Show
7 4 T H E D I T I O N · B U S I N E S S S U S TA I N A B I L I T Y

                 2019 EXHIBITOR BROCHURE
                 FEB. 24-26, 2019 | ENERCARE CENTRE, EXHIBITION PLACE, TORONTO

    CONNECT & GROW YOUR BUSINESS AT
CANADA’S LARGEST FOODSERVICE TRADE EVENT

              RESERVE YOUR SPACE ONLINE AT RCSHOW.COM
2019 EXHIBITOR BROCHURE - RC Show
RC Show is the foodservice and hospitality event,
            bringing the industry together to shop, taste,
            learn, connect and grow your business.

SHOWCASE YOUR FULL PRODUCT
LINE-UP AND CONNECT WITH
BUYERS FROM CANADA’S TOP
FOODSERVICE COMPANIES
RC Show is the place to gather quality leads,
make direct sales, build brand awareness and
network with key decision makers.
Our attendees come to research and shop the
latest food and beverage products, services,
furnishings, equipment and more.

The RC Show experience includes:
• 1,000 Exhibits and 700+ Brands
                                                74 YEARS
                                                RUNNING — SINCE 1945
• Full Roster of Expert Speakers
• Executive Leadership Conference
• Competitions, Tastings and Demos
• Networking Events                             ATTENDANCE GREW BY

                                                 +15%
• Culinary Engagements

                                                 FROM RC SHOW 2017
2019 EXHIBITOR BROCHURE - RC Show
ENGAGE WITH CANADA’S $85-BILLION
        FOODSERVICE AND HOSPITALITY INDUSTRY
        RC Show puts you in front of the top players in one of
        Canada’s key and growing economic sectors:
        • 1.2 million Canadians employed
        • 127,000 restaurants, bars and caterers represented
        • $25 billion in food, beverage and products
           purchased annually
        • 22 million daily visits to restaurants, hotels,
           institutions and cafés

   Connect with 18,000+ hospitality
professionals, restaurateurs and buyers
  84% of top 100 Canadian foodservice companies
      20% corporate-owned chain operators
            64% independent operators
           70% licensed establishments

                 WE CONNECT YOU WITH NEW & EXISTING CUSTOMERS

                 MEET THE BUYER PROGRAM                          CUSTOMIZED SPONSORSHIP
                 Pre-book meetings with                          Elevate your brand through
                 prospective buyers using our                    industry events and on-site
                 online scheduling tool.                         activation opportunities.

                 EXHIBITOR GUEST PACKAGES                        MEDIA OPPORTUNITIES
                 Connect with your current and                   Showcase your brand with our
                 prospective buyers by inviting                  product highlight package and
                 them as your guest.                             across Restaurants Canada’s
                                                                 multimedia platform.
2019 EXHIBITOR BROCHURE - RC Show
YOUR CLIENTS
                                                                    82%
                                                                                 of attendees make or

   ATTEND & SHOP                                                                 influence purchasing
                                                                                 decisions

   AT RC SHOW

   BUSINESS CATEGORIES IN ATTENDANCE                               TYPES OF ATTENDEES

                           5   %     3%
                                     OTHER                           3,119     OWNERS, OPERATORS
             BAR/NIGHTCLUB

             10%                                                     2,272     PRESIDENTS, VPS,
                                                                               EXECUTIVES, DIRECTORS
CATERER, CONTRACT
      FOODSERVICE                                   23%
                                               TABLE SERVICE
                                                                     2,458     CHEFS, BAR CHEFS,

       10%
                                                                               SOUS CHEFS

                                                                     2,806
RECREATIONAL
  CLUB, HOTEL                                                                  MANAGERS, SUPERVISORS

                                                         20%
              14    %
                                                     WHOLESALER,
                                                     DISTRIBUTOR     562       PURCHASING AGENTS,
                                                                               BUYERS
       INSTITUTIONS
                                    15%
                                QUICK SERVICE,
                                 BAKERY, CAFE
                                                                     650       INDUSTRY CONSULTANTS

                                                                   REASONS FOR ATTENDING

 97%                      would recommend RC Show
                          to a colleague or coworker
                                                                     82%   SEE NEW PRODUCTS
                                                                           AND MEET NEW SUPPLIERS

 93%                      were satisfied with their
                          RC Show 2018 experience
                                                                     76%   PICK UP NEW IDEAS

 All statistics are based on RC research, RC Show registration,
                                                                     53%   SEE MANY COMPANIES
                                                                           AT THE SAME TIME

                                                                     46%
 attendee and exhibitor surveys.
                                                                           INDUSTRY NETWORKING
2019 EXHIBITOR BROCHURE - RC Show
RC SHOW 2019 FLOOR PLAN

BOOTH RATES                 PER 10’X10’ (100 SQ. FT.)

STANDARD                                            $2,599 +HST
BULK (8+)                                           $2,399 +HST
                                                                                        250,000 SQ. FT. OF PRODUCTS & SERVICES
RC MEMBER FEE*                                       + $500 +HST
                                                                                       Featuring food and beverage products (50%),
CORNER PREMIUM                                       + $299 +HST                         equipment (15%), furnishings, supplies,
                                                                                               technology (35%) and more!
WHAT’S INCLUDED:
8’ back drape, 3’ side draped rail, 6 exhibitor badges (per 10’x10’),
material handling/drayage, as well as a listing on the website and RC                      CURATED PAVILIONS & FEATURES
Show Guide (must be registered before Dec. 31, 2018). Flooring/Carpet
is mandatory and not included with booth.                                               The show floor is optimized for attendees
*All exhibitors are required to be Restaurants Canada members.                          with themed pavilions and feature areas of
$500 RC member fee will activate your membership. The fee will not be                         top trending product categories.
applied to current members.

                             TOP BUSINESSES IN ATTENDANCE AT RC SHOW 2018

               A&W Canada                                      Joey’s Franchise Group                          SIR Corp
                  Aramark                                  Mandarin Restaurant Franchise                    Sodexo Canada
                Boston Pizza                                        Mary Brown’s                         St. Louis Franchise
                Burger King                                      McDonald’s Canada                      St. Michael’s Hospital
               Casino Rama                                        MTY Food Group                      Starbucks Coffee Canada
             Chairman’s Brands                                         Nando’s                  Starwood Hotels & Resorts Worldwide
             Earls Restaurants                                    Niagara Casinos                  Summit Food Service - Colabor
         Fairmont Hotels & Resorts                                   Pizza Nova                              Sysco Canada
       Four Seasons Hotels & Resorts                                 Pizza Pizza                      The Firkin Group of Pubs
            Gordon Food Service                           Recipe Unlimited (formerly CARA)           The Keg Steakhouse & Bar
                Granite Club                               Restaurant Brands International              University of Toronto
          Hilton Hotels & Resorts                                Ryerson University                          Yum! Brands
2019 EXHIBITOR BROCHURE - RC Show
“To tell you the truth, it’s the most VALUABLE trade show of the year for
 us. It gave us the best business relationship building opportunities.”
      Joshua Linde, Co-Founder & National Director of Sales
                    WALTER CRAFT CAESAR MIX

                   “Days after the event, we signed our
                   first distribution agreement, taking
                   our business to the NEXT LEVEL!”
                   Mitchell Stern, Marketing Director
                   STATION COLD BREW

   “In three days of exhibiting, I received TREMENDOUS
             market exposure and saved so much time.”
                                                   Nick Singh, Owner
                                UNIVERSAL MISTING SYSTEMS INC.

         RC SHOW CONTINUES TO GENERATE NATIONAL BUZZ FOR YOUR BRANDS
     By harnessing the power of strategic digital, print and media partner campaigns, RC Show provides you with
  invaluable market exposure. Past editions have been highlighted across countrywide print and television platforms
                                 — from The Globe and Mail to Breakfast Television.

   47M+
total media impressions
                                     10M+
                                    campaign impressions
                                                                      222K+
                                                                      campaign emails sent
                                                                                                     188
                                                                                                 media in attendence

 950K+
social media impressions
                                        297
                                    stories across Canada
                                                                            #1
                                                                      Twitter trend in Toronto
                                                                                                       24
                                                                                                   top influencers at
                                                                                                 pre-show media event
2019 EXHIBITOR BROCHURE - RC Show
EXPERIENCE TORONTO
         As Canada’s economic capital with a multicultural population of 2.8-million people,
         Toronto offers visitors an array of business and tourism opportunities.

         VISIT RCSHOW.COM/TRAVEL FOR FLIGHT & HOTEL DISCOUNTS
         New this year: Book your stay at Hotel X Toronto, located across from Enercare
         Centre, and enjoy resort-style amenities, exquisite dining and extraordinary views.

       RC HOSPITALITY WEEK EVENTS // INDUSTRY NETWORKING & EDUCATION

       OPENING NIGHT RECEPTION                                      RC LEADERSHIP CONFERENCE
               SUN, FEB. 24                                                   MON, FEB. 25

TOP-TO-TOP RECEPTION                       INDUSTRY NIGHT OUT                  BREAKFAST WITH CHAMPIONS
     MON, FEB. 25                              MON, FEB. 25                              TUES, FEB. 26

                                       EXHIBITING AT RC SHOW GIVES YOU ACCESS
                                       TO BENEFITS ALL-YEAR ROUND
                                       All exhibitors will automatically become Restaurants Canada
                                       members. A few of your member benefits includes:
                                       •    Cost-saving programs for your business
                                       •    Cutting-edge industry research and insights
                                       •    Member-only advertising and activation rates
                                       •    Two tickets to RC Show

                                       When you exhibit with Restaurants Canada, you’re supporting
                                       the future of the industry. We reinvest funds raised into advocacy,
                                       research and services to not only help foodservice professionals
                                       succeed, but grow.
                                       Visit restaurantscanada.org/membership for more info.
SOLD OUT IN 2018
                          LIMITED AVAILABILITY
                           FOR 2019 BOOKINGS

      IF YOU’RE IN THE BUSINESS,
       RC SHOW IS YOUR EVENT!

RESERVE YOUR BOOTH BY NOV. 30, 2018 FOR A CHANCE TO
     WIN A $5,000 MARKETING PROMO PACKAGE
            USE THE BOOKING CODE: RCS2019

                                            GROW YOUR BUSINESS TODAY
                                            1-800-387-5649 [ext. 7469]
                                            theshow@restaurantscanada.org
                                            rcshow.com

             @ RESTAURANTSCANADA     @ RESTAURANTSCA      #RCSHOW19
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