SPONSORSHIP PACKAGE 2018- 2019 EDITION - MCKENZIE TOWNE COUNCIL
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SPONSORSHIP PACKAGE
2018- 2019 EDITION
CONTENTS 03 CONTACT US & WHO IS MTC? 07 STAMPEDE BREAKFAST 04 EVENT SCHEDULE 08 EVENT DETAILS 05 GET INVOLVED! 09 SPONSOR APPLICATION 06 WHAT YOU GET AS A SPONSOR
CONTACT US
M c K e nz ie Towne C ounc il
40 McKenzie Towne Blvd. S.E.
Calgary, Alberta T2Z 4X5
Rusveer Jones
Communications & Events Coordinator
p. 403-781-6612 ext. 2
f. 403-930-1551
comms.rec@mtcouncil.com
www.mtcouncil.com
Music in the Park, 2017
WHO WE ARE
thank you for taking the time to learn about MTC
McKenzie Towne Council owns, maintains and manages
common amenities and features in the community. It is a
private, not-for-profit Residents' Association that sets a
desired course for the McKenzie Towne Hall and other
shared amenities, to ensure their long-term stability.
This assures that McKenzie Towne residents will
continue to enjoy superior and unique amenities.
This 1,300-acre community was developed in 1995 with
a different concept from other communities in mind.
Most of the amenities owned by the Council were
strategically placed throughout the community by the
community developer.
Our Mission Statement
MTC is a steward of the community, MTC enhances and
maintains physical amenities while actively promoting
collaborative participation amongst residents in an
inclusive environment.
To be Calgary's finest community where
people live, work and play.
Flowers at the MTC building, 2017
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2019 Event Schedule
* dates subject to change
Winter Wonderland Family Skate
January 18 • 4pm to 6pm
Prestwick Common
Wine Tasting
February 22 • 7pm to 9pm
Towne Hall
MTC Home & Garden Show
March 23 • 10am to 2pm
Towne Hall
Beer Tasting
April 26 • 7pm to 9pm
Towne Hall
Community Clean
May 25 • 10am to 2pm
Towne Hall
Mother's Day Tea
May 11 • 2pm to 4pm
Towne Hall Neighbour Day
June 15 • 2pm to 5pm
Prestwick Common
McKenzie Towne Stampede Breakfast
July 11 • 9am to 11am
High Street
Luau At the Common
August 18 • 12pm to 3pm
Prestwick Common
McKenzie Market
September 21 • 11am to 2pm
Towne Hall
Halloween Family Dance
October 18 • 6pm to 9pm
Towne Hall
Halloween Spooktacular
October 22 • 3pm to 7:45pm
Towne Hall
Christmas Craft Fair
November 16 • 11am to 3pm
Towne Hall
Kids Christmas Party
December 4 • 3pm to 7:45pm
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Towne Hall
GET INVOLVED
YOU CAN BE AT MTC
EVENTS!
Be involved in our vibrant
community all-year while exposing
your business to hundreds, even
thousands, of people.
WHY SPONSOR?
Keep your busi ness on top-of-
mi nd of resi dents whi l e gi vi ng
back to the communi ty! Your
sponsorshi p al l ows us to offer
events for free or at a l ow-cost,
al l owi ng fami l i es from al l
backgrounds to enj oy MTC
events.
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Sponsorship
Opportunities
Break through the clutter by being
physically present at events. This
type of marketing resonates with
people, and delivers the results you
are seeking!
Choose your level of
involvement
By sponsoring an MTC event, you will increase your exposure to residents and surrounding
communities. According to the 2017 City of Calgary census, McKenzie Towne has over 18,000
residents. Ward 12 comprising of McKenzie Towne, McKenzie Lake, New Brighton, Copperfield,
Cranston, Auburn Bay, Mahogany, and Douglasdale, along with others, boasts of over 100,000
residents – the largest Ward in the city with some of the fastest growing communities!
Many residents bring their friends and family from other communities to our events. Becoming a
sponsor is a cost-effective way to advertise and demonstrate your sense of community.
Our diverse set of events engage all demographics (families, youth, adults, and seniors) within
McKenzie Towne and surrounding southeast communities throughout the entire year! And we get a
range in attendance from 30 to 800 people, depending on the event.
GOLD PACKAGE - $3120 40% OFF
Cost per event: $240
Number of events: All (13)
* Add our Yahoo Stampede Breakfast À LA CARTE PACKAGE
package for just $500 more ($3620) Cost per event: $400
Number of events: 1-4
BLUE PACKAGE - $3080 30% OFF IN-KIND SPONSORSHIP
Cost per event: $280 Do you have goods or
Number of events: Up to 11 services that would enhance
one of our events?
Contact us.
MAROON PACKAGE - $2380 15% OFF
Cost per event: $340 All levels of sponsorship
Number of events: Up to 7 include promotion online, in
print materials, and at the
event.
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STAMPEDE BREAKFAST
Stampede Breakfast, 2018
The Stampede Breakfast is McKenzie Towne Council's biggest event! We partner with the Stampede Caravan
Committee to host an official Stampede Breakfast in the city. The annual event is held at High Street on July
11th from 9:00 am — 11:00 am, and will serve breakfast to 4,000 to 5,500 people.
This event is near and dear to many residents of McKenzie Towne and neighbouring communities. Its size rivals some
of the largest breakfasts in the city and always draws a huge crowd from across southeast Calgary and beyond.
STAMPEDE BREAKFAST SPONSORSHIP PACKAGES
THE GRANDSTAND PACKAGE $1000 Some activities to choose from:
• Serving breakfast
This package includes your tent or signage on High Street during
breakfast, a large poster for your establishment, a large logo on the • Interactive game with prizes (TBD)
volunteer t-shirt and on the event poster, online promotion with • Interactive rodeo display
frequent mentions on social media and a community activity. • Pony rides
• Petting zoo
Sponsors can choose from a list of available activities, or provide • Children games and activities (TBD)
their own (at sponsors expense and pending Stampede Caravan Space is limited, first come and first
approval). You must supply volunteers for your tent. served
THE RODEO PACKAGE $750 ARE YOU A SMALL BUSINESS,
This package includes a breakfast table wrapped with your GOVERNMENT OR NON-PROFIT?
company's logo, signage at the event, volunteers at assigned
Stampede stations, a logo on the poster, online promotion, and a Please contact us!
medium-sized logo on the volunteer t-shirt.
We want everyone to be a part of
the Stampede Breakfast!
THE YAHOO PACKAGE $500
This package includes signage at the event, volunteers at assigned
Stampede stations, logo on the poster, online promotion, and YOU MUST SUBMIT YOUR
medium-sized logo on the volunteer t-shirt.
LOGO BY JUNE 15TH FOR
MARKETING ITEMS.
WESTERN HOSPITALITY
Your brand/company provides in-kind donations that are fitting
for the Stampede Breakfast (e.g. bottles of water, snacks, etc.) PAYMENT DUE BY JULY 2ND
This package includes online promotion, small-sized logo on
the volunteer t-shirt and a logo on the poster.
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THE DETAILS
Invoicing & payment
Your organization will be invoiced within 15 business days of submitting Sponsorship Application (Pages 6 & 7). Payment by
credit card, cheque, and debit is accepted. The invoice will be due and payable before the first event that you have chosen to
sponsor.
Representation
The agreement between McKenzie Towne Council (MTC) and the sponsor is not extended to parent and subsidiary companies
or organizations. McKenzie Towne Council will only allow representation from the business who has applied and paid for their
rights to participate in MTC events.
SWAG
SWAG is allowed at our events. It must be approved by the Events & Communications Coordinator at least two weeks prior to
the event. The rights to distribute any product are given on a first come, first served basis. If unapproved SWAG is brought to an
event, you may be asked to remove it from the premises if it conflicts with another sponsors approved SWAG.
Logo display
Event sponsors will see their company logo placed on our website on the one month feature on the “Event Sponsors” ad rotator
on the front page of www.mtcouncil.com, with a hyperlink to your website, prior to the event. Sponsoring all 12 of our events
affords you permanent logo placement on the website and on each event's poster, from Jan 1 to Dec 31, which is displayed in-
house and throughout the community.
Event participation
We highly encourage all sponsors to have volunteers at our events in order to receive maximum return on investment and
exposure. Involvement at events is also on a first come, first served basis. We include many activities at our events for the
benefit of both attendees and sponsors. Should you decide to sponsor the following events, we require a minimum of two staff
from your organization to be present: Luau at the Common, Halloween Spooktacular, Kids Christmas Party and Winter
Wonderland Family Skate.
Communication
Event day details will be communicated by the Communications and Event Coordinator. Because we produce 13 events each
year and plan well in advance, our communication may come sooner than expected. Ensure that a contact person is designated
who will be able to coordinate event details with us in a timely fashion.
Event sponsor exclusivity policy for residents of McKenzie Towne
McKenzie Towne Council’s mandate is to serve the needs of McKenzie Towne residents.
I1) If by May 15, 2018 a *“Resident Event Sponsor” has paid to sponsor all calendared events for the upcoming event schedule,
sponsorship will not be accepted from a person and/or a business who resides/operates outside of the community, in the same or
substantially similar industry as a resident event sponsor.
2) If by May 17, 2018, #1 has not been met, then there is no exclusivity if a resident Event Sponsor in the same or substantially
similar industry is interested in our Sponsorship program.to distribute any product are given on a first come, first served basis. If
unapproved SWAG is brought to an event, you may be asked to remove it from the premises if it conflicts with another sponsors
approved SWAG.
If a business who resides/operates outside of the community requests to be accepted into our sponsorship program, such
sponsors will be accepted.
Once a person and/or a business who resides/operates outside of the community has been accepted into our
sponsorship program, if they decide to return the following year, they will be accepted and any same or
substantially similar industry within McKenzie Towne will be accepted but not granted exclusivity.
Sponsorship can be terminated by McKenzie Towne Council at any time without reason. Any unused sponsorship will be refunded.
*A person or entity whom owns or manages an encumbered property in McKenzie Towne and pays fees to McKenzie Towne Council,
and is a “member in good standing”.
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2018 McKenzie Towne Council
SPONSORSHIP
APPLICATION
Date:
Business Name:
Address with postal code:
Phone: Cell phone:
Email:
Facebook Page:
Instagram: @
Your Involvement:
The name of the Events Sponsorship Package:
Write the name of event(s) you would like to sponsor:
The name of the Stampede Breakfast Package:
By signing below, you agree to “The details” (Page 9), and are in a position to authorize the contract between your
organization and McKenzie Towne Council. And, that any business conducted with MTC will be kept condential by you and
your company.
Authorized Signature: Contact person, if different from above
Name:
Print name: Title:
Title: Phone:
Email:
Send page 10 to:
comms.rec@mtcouncil.com
Or fax to: 403-930-1551
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