MansionAUSTRALIA - 2019 MEDIA KIT - News Corp Australia
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Mansion AUSTRALIA
2019 MEDIA KIT
2019 Media Kit
01
Profile
Male
55%
Female
Graphic, novel
A clean break with the past
Shiny pretty things
45%
Objets that play with lustre and form
Social grade A
Overview Getting personal
Neil Bradford’s residential design 35%
se p t e m be r 8 - 9 , 2 0 1 8 | t H e w e e k e n d AUst r A L I A n m A nsIonAUst r A L I A .c om . AU 55 *Avg full time personal income
Mansion Australia THE MANSION AUDIENCE $140,854
Average HHI
The Weekend Australian Mansion
Australia was launched in April 2016
www.mansionaustralia.com.au
Mansion Australia features listings from
9,000 of our audience are
Chief Executives, General Managers
35,000 agree/strongly agree that
they like to keep up with new ideas to
$126,706
with great commercial support.This or Legislators improve their home
Australia’s top agents reaching local and
is a magazine aimed at whetting the Own any investments
international buyers. 29,000* are business decision makers 74,000 or 62.5% have done
69%
appetites of our exclusive and
renovations to their home t in the past
influential audience as we open the Automotive
12 months and are 23% more likely to
doors to some of the nation’s most 29,000 or 1 in 4 of our readers intend
have done them compared to a non-
prestigious homes. to purchase a new car in the next
reader
12 months
This is the only gloss publication (with Over 1 million in investments
Travel
an interactive digital execution) that
13,000
51,000 intend to spend an average
Our audience are 73% more likely to
can reach an elite national and amount of $41k in the next 12 months
travel either first class or business class
international audience. on a new or used car
(either domestic or internationally)
The alignment with The Australian and Home, property & furniture
27,000 or nearly 1 in 4 stayed in a 5 star
The Wall Street Journal brands, teamed 21% or 1 in 5 own or have a mortgage Readership
hotel or resort on their last trip either
with the quality and breadth of the
elite audience, make this the perfect
vehicle to market premium products
and properties.
2.5 times more likely intend to buy a
property in the next 12 months
9,000 intend to buy a property to
domestic or internationally
118,000*
live in within the next 12 months
Source: emma CMV conducted by Ipsos MediaCT
12 months ending June 2018.
2019 Media Kit 2019 Media Kit
02 03
Talent
Editorial profiles
Turi Condon
Turi Condon is The
Australian’s Property
Editor. With over 20 years JONATHAN CHANCELLOR
of experience in property Jonathan Chancellor
and business journalism, has been writing
Turi has covered local about residential
and international property since the
residential, prestige and early 1980s. He writes
commercial property weekly columns for
markets providing news, The Saturday Daily
trends analysis,profiles Telegraph and Sunday
and commentary. Telegraph in Sydney.
Testimonials
DAVID MEAGHER
David Meagher has
“
been the editor of The
Lisa Allen Australian’s WISH
If you are serious about marketing When marketing a luxury home it is When showcasing our new global Lisa Allen is magazine since 2007.
a prestige property, then you need important that you are targeting the prestige residential team launch in The Australian’s He was previously
to consider advertising in Mansion right demographics with the right Australia, Mansion Magazine was the Prestige Senior staff writer on The
Australia. I was attracted not only by publications. The Mansion Australia perfect vehicle to start with. With such business reported Australian Financial
its national reach but also by its has provided me with quality national a beautifully elegant and luxury focus and has covered real Review Magazine
ability to target international buyers cut through to the right audience across a national audience made it estate, tourism and and the deputy editor
through its link with the Wall Street and has proven to be the perfect an easy decision. We have had such state politics for over of the AFR’s Life &
Journal. This is a high-quality platform to market prestige properties. wonderful local and international 18 years. Leisure section.
publication visually and editorially. feedback on the result. This is an
Matt Lancashire –
ongoing and trusted relationship
Ben Collier – The Agency Ray White New Farm
that we are very keen to nurture and
continue and so are our clients.
Deborah Cullen –
Head of Prestige Sales,
Knight Frank Australia
”
2019 Media Kit 2019 Media Kit
04 05
t roy t i n di l l , f ou n dE r , v E l a
Clockwise from top right:
Balance lamp; Chippensteel
chair; Transcience mirror;
Equilibre F3 floor lamp;
Glam T1 table lamp; Lustro
armchair; Neon Runner by
Tanya Linney (on wall)
dEsign H EroEs
Interiors
Jonathan
Zawada
&
Walter
Barda
ela is a space to experience honourable
design that is sensibly produced. we have
collaborated with local and global creatives
from the fashion, architecture and art world
who understand our passion for design and
quality craftsmanship. all of our pieces at
vela celebrate a modern way of living and are teamed
with respected design that will last for generations.
my father was a mechanic for a racing team and my
mother worked for a wallpaper business, which meant
my weekends were often spent redecorating, or working
on cars, boats or the house. when i was growing up i
was fascinated by the effort that goes into creating
something of quality. as i grew older my love of sailing
came to the fore, and i spent more time building boats
and redesigning sails. my passion for design never
pHotogr apHEd By nick cuBBin
wavered and i always had an idea that i would return
to working in design in this current form.
when opening vela, i wanted to ensure that i could
create pieces of the highest quality and to support local
production. our Queensland workshop employs a
team of 20 talented craftsmen and we can deliver in
four to six weeks.
at present our focus is on vela in woollahra, and
upholding our ethos of quality and short lead times.
However a Brisbane showroom would be a natural fit
as it is close to our workshop in Queensland.
50 m a nsionaust r a l i a .c om . au t H E w E E k E n d aust r a l i a n | o c t oBE r 2 8 -2 9 , 2 0 1 7
MY LIFE DESIGN STORIES
Phoenix Kitchen, design CR&S Varenna.
Mansion Australia new Interiors
section will focus on the best in
residential interior design.
To further strengthen the content, in
Our
Mansion Magazine, as part of Regular columnists include home February 2017 a new interiors section
The Weekend Australian was launched grown, now internationally recognised of the magazine was introduced to
in April 2016 with great commercial horticulturalist and landscape designer, focus on the best in residential
interior design.
property
support. This is a magazine aimed at Jamie Durie. Joined by property writer
wetting the appetites of our exclusive Jonothan Chancellor whose experience Each edition looks at what is new
and influential audience as we in real estate reporting has been in furniture and home accessories,
reveal some of the nation’s most attested and regarded for more than stepping inside some of Australia
content prestigious homes.
The alignment with The Australian and
The Wall Street Journal, teamed with
25 years. Audiences can be assured
when they pick up Mansion Magazine
the content is of the highest level and
industry understanding of the ever
most lavish and chic homes. The
section includes interviews with leading
architects and interior designers to
inspire and advise readers in designing
the quality of journalism and breath
changing market, and evolving their homes. Mansion interiors is
of the elite audience makes this
design trends. expertly lead by David Meagher, the
the perfect vehicle to market
premium products and properties. editor of all things luxury including
The Australian’s WISH Magazine.
balance
2019 Media Kit 2019 Media Kit
Round off the year in style with
06 these statement pieces that will
07
inject an element of luxe and raise
the tone of the holiday season
5. 7.
My Style
achfront a dE l a i dE b r ag g , i n t E r ior dE sign E r
An cHAncELLoR
dEsign H EroEs
Holiday homes traditionally have been all about an early morning walk and swim, reading,
afternoon snoozes, a game of monopoly and cocktails, and possibly surfing and beach
fishing. But these days it is crucial that they open themselves up to the great outdoors
Sibyl Colefax and
Queensland Sotheby’s agent Simon j. cowan says a great beach
house has plenty of open plan living space, with large doors opening
John Fowler,
out to big deck space. “The liberal use of louvres and shutters is
important,” he says. “For the flooring, timber floors or tiles and
kyoya carpets and mats.” He says it’s important that beach houses
Marion Hall Best
have versatile rooms that can be used for other purposes.
cowan is marketing a home in Far north Queensland that also
&
goes by the name The white House. A key difference is its position.
Located at mission beach, it sits on an absolute beachfront 810sq m
Thomas Hamel
parcel with nothing but tropical gardens and a palm-tree lined
border separating it from the pristine white sand.
Renowned Sunshine coast designer Stephen kidd created the
home. It features vast open spaces that allow in the ocean breeze to
come in from the ocean. broad verandahs and cantilevered columns
sit under a dramatic skillion roofline.
This white House has five bedrooms, four Italian limestone
bathrooms, and a living and dining area that overlooks the private
heated pool terrace. The asking price is $3.2 million.
Homes fronting the 6km mission beach stretch of sand come
with direct views out to dunk Island, where mount kut-Tay rises
out of the coral Sea. Last month the trophy home known as kut-
Tay at South mission beach sold for $1.795 million. The home sits in
the gated Lugger bay estate designed by architect chris Vandyke on
a vast 3777sq m parcel. The three-level, four-bedroom home was
built from local timbers.
cowan suggests that mission beach, between Townsville and
cairns, is a little like byron bay was 30 years ago, describing it as a
“quiet hideaway”.
“It’s a quiet, relaxed location that has a lot going for it – the long
beach, the close tropical rainforest, the resort on dunk Island for a
Melbourne-based interior sunset drink... ” he says.
y style is contemporary classic, which
Sales Contact
memories of the fibro shack holidays of the past are fading. Luxury morning beach walk and swim, reading, afternoon snoozes, a game house,” the owner once said. “we let the light
designer in, butBragg
Adelaide you can still mission beach attracted singer Grace jones. when she visited
is what’s demanded these days, no matter what the beach. of monopoly and cocktails, and possibly surfing and beach fishing. hear the wind whistle enough starts
to soothe
withyou to sleep.
fabric when It’s not so means our interiors
Australia in 2008,areshetimeless and one40, a hilltop home just
stayed at Altitude
Some say Sydney’s palm beach and melbourne’s portsea are old but these days it is crucial that they open themselves up to the great much state-of-the-art, more of a state of grace.” have thenorth
ability to evolve.
of mission beach we also call
that comes with it
its own private helipad.
2019 Booking deadlines
working on a new
hat, others claim noosa and byron bay are way too crowded. but outdoors, sandless and air-conditioned, inviting in the surroundings. The white House sits a few houses down from the byron bay
project, building layers “foundation Easedecorating”,
of access, thewhichprices provides
now being paid, and changes in
most Australians – and certainly the rich and famous – have concrete more than timber, with wide verandahs, floor-to- record breaker, a record that has stood since 2006. Sydney developer employment
good, strong bonesand andlifestyle have made for
foundations beacha homes more than the
and colours to create
historically enjoyed frolicking in the waves around our coastline. ceiling glass doors and outdoor entertaining terraces that front the danny Goldberg paid $16 million for wategos House, on 1500 sq m.
a flow fromat room
palmtobeach,
roomwhere house orlock-up
room. seasonal homes of the past.
this means high-quality
For more information,
The richest also own on the foreshore. beach are essential inclusions during the construction phase. The priciest nSw beach home has been back in the ’60s, Sydney architect brian mazlin adapted the
A minimalist, architect-designed waterfront at curlewis, outside of The white House at byron bay, overlooking the secluded the 1920s ocean Road beach bungalow kalua fetched $22 million furniture – sofas,
style curtains,
that became known furniture and modern, which was
as mid-century
melbourne on corio bay, may look like a futuristic render but marino wategos beach, is the epitome of a classic beach house. Set on the in 2012 when businessman Ian joye sold it to retired car dealer flooringeminently
that willsuitedlast.toi also like to of
the evolution use
thepieces
beach house. He built a
builders constructed the four-bedroom, four-bathroom home with exclusive, although non-beachfront, marine parade, The white Laurie Sutton. The Hordern family reputedly sent their architect of furniture from theclassic clients’ own
beach collections,
house in the idyllicwhich
pearl beach, a small hamlet
walls of sliding glass about a decade ago. The home sits on a 2ha parcel House has been designed to frame the expansive ocean views from to Hawaii to copy the dillingham plantation residence before means it is their house and has
between their
the sea own
and the bushpersonal
on the nSwtouch.
central coast.
i draw inspiration often from socialcase media,
or to book advertising,
and has direct access to a sandy beach. There’s a championship tennis its elevated north-facing location. building the home. Evoking california’s Study but
Housesalso
experimental program,
Sea
court, self-contained guest accommodation and an infinity edge pool. Four of the five bedrooms have ocean views, while the hub of the In Victoria, the $26 million portsea mansion Ilyuka held the the 1963 home received a restoration by Tom Ferguson’s TFAd in
jeremy Fox at RT Edgar recently sold the home for $5.6 million home is the second-level open plan living and dining area which state record for six years before a recent sale in Toorak (see story
from interior magazines, books and travel. i also have
2010. Floor-to-ceiling glass blends mazlin’s early vision – for his
on behalf of Aaron kanat, the former managing director of Hugo opens out to a large ocean-facing entertaining deck. The top floor page 34). The luxury home, sold by computershare co-founder friends like anna spiro, charlotte coote and others
sister's holiday home – and TFAd’s contemporary design. Its recent
please contact
within the design industry marketingwhom throughi talk to,Lloyd-jones
and we at the modern House
EDITION PUBLICATION
boss. The buyer was an executive with nAb.
It was built around the same time as cunana, across the bay at BOOKING
of the striking tri-level home is occupied by the master retreat,
which has its own ensuite and private balcony, also facing the beach. MATERIAL michele o'Halloran to bRw Rich Lister john Higgins, has direct
access to point king beach. share our loves, suppliers agency andpegged new
marcus
products.
the home as a “purei do find beach house”.
Australian
those Thepersonal
10-year-old friendships “pearlandbeachcollaborations inspiring.
DATE DEADLINE DEADLINE
merricks, on the mornington peninsula. The deluxe box-like design byron bay property Sales agent jeremy bennett is marketing In Queensland, melbourne millionaire toy manufacturer Main picture: House speaks of the landscape and a simpler era,”
i use fabric
Bay as myLloyd
starting
jones point onelevated
a newlinear box set amid eucalypts and
pHotogr a pHEd by josH robEnstonE
of that home was no doubt influenced by the owner having held a the home with an $8.9 million price tag. It cost $5.5 million in 2009 manny Stul paid the top price last year when he bought the minimalist home on Corio says. The
senior position at a luxury hotel and resort group for many years. The when the Arnott family acquired it from the founder of Sausage mermaid beach trophy home of former billabong director Scott was aheadcommission.
of its time sometimesangophoras was priced ata$2.6
i remember million
fabric i before
thinkits recent sale. Last traded
three glass sides offer views of the ocean, vineyards and rolling hills. Software, Steve outtrim, who had paid $2.2 million for it in 2000. perrin for $25 million.
would be perfect andfor
Top: Mazlin house at Pearl Beach $1.52 million in 2007 when bought by Sydney creative director Tim
other times i search until i find
February 9th February
beach houses have evolved considerably over the years, from
rustic to the new wave of ultra luxury, from the quintessential
10am 28th January
The house has been rented by the likes of kate moss and Elle
macpherson, who paid $14,000 a week for the privilege – not that
10am 1st February The dearest beach house at the moment is tennis legend pat
Rafter’s opulent Sunshine coast home. Tom offermann and Eric
Middle: The White House at
Mission it. i work from that oneSimple
Beach
dyroff, the Green point Road home has 126sq m of internal space.
fabric, adding
in plan layer upon
and execution, layer,has a post and beam
the home
MICHAEL THOMPSON
HANGE
and useNoosa
thishome
as my guide for with
eacha room. the house also platform offering
cottages our grandparents secured on pristine waters to it’s ostentatious. Seetoo are asking offers over $18 million for the 2010-built, seven- Above: Pat Rafter's structure, verandah-wrapped elevated
Category Account Manager, Property
March 9th March
contemporary masterpieces. 10am 25th February
“It was a little unloved when we bought it. our intention was to 10am 1st March bedroom U-shaped home designed by john burgess around a Left: Theneeds to flow
White House and i often
at Byron use the
views along a subtle
beach. As repetition
mazlin says,of truea beach houses draw you
Holiday homes traditionally have been all about an early bring it back to life and retain the integrity of an authentic beach central infinity pool. certain
Bay overlooking colour
Wategos Beachto helpagain
with andthe
againflow.
towards the sea. The Australian and News Prestige Network - AdSales
we have just launched our lifestyle brand bragg&co,
April 13th April 10am 1st April 10am 5th April which we are very excited about. our first product is a
nAUST R A L I A .c om . AU T H E w E E k E n d AUST R A L I A n | SE p T E m bE R 3 0 – o c T obE R 1 , 2 0 1 7 T H E w E E k E n d AUST R A L I A n | SE p T E m bE R 3 0 – o c T obE R 1 , 2 0 1 7
range of beautiful coloured ceramic lamps that are
m A nSIonAUST R A L I A .c om . AU 29 M +61 02 9288 3630 E Michael.Thompson2@news.com.au
May 11th May 10am 29th April 10am 3rd May available in 12 colours and three shapes. this collection
will evolve, as will our range of products. we will also
introduce a range of furniture in 2018.
June 8th June 10am 27th May 10am 31st June
August 10th August 10am 29th July 50 10am 2nd August
m a nsionaust r a l i a .c om . au t H E w E E k E n d aust r a l i a n | sE p t E m bE r 3 0 – o c t obE r 1 , 2 0 1 7
September 14th September 10am 2nd August 10am 6th August
October 12th October 10am 30th October 10am 4th October
November 9th November 10am 28th October 10am 1st November
our specifications
Double Page Spread Full Page Half Page Horizontal
Type 293 x 534mm Type 293 x 262mm Type 144 x 262mm
Trim 310 x 550mm Trim 310 x 278mm Trim 161 x 278mm
Bleed 320 x 561mm Bleed 320 x 289mm Bleed 171 x 289mm
2019 Media Kit 2019 Media Kit
08 09
18 m A nSIonAUST R A L I A .c om . AU T H E w E E k E n d AUST R A L I A n | SE
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