2019 SPONSORSHIP INFORMATION PACKAGE - Pride Winnipeg
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2019
SPONSORSHIP
INFORMATION PACKAGEGREETINGS
FROM PRIDE WINNIPEG!
Dear Potential Sponsor,
Thank you for your interest in becoming a sponsor with Pride Winnipeg for our 32nd Anniversary
Pride Festival. Pride Winnipeg continues to excite our community with an amazing Pride
experience. Recently we have extended the experience beyond our usual Pride celebrations
in June to encompass the entire year. Pride shouldn’t be just a 10 day focus but a year round
celebration.
The Pride Winnipeg volunteer Board of Directors and organization staff devote countless hours
to provide Pride and other experiences to our community. While the results of our time and
effort produce new and quality programming, Pride Winnipeg cannot operate without significant
support from our community, sponsors and organizations such as yours. By being a sponsor you
will be assisting in promoting and supporting human rights development in our local community
and nationally across Canada. You will also have the opportunity to meet and interact with our
community and let them know that you support them.
We are proud of the professional and caring reputation Pride Winnipeg has earned from our years
of various sponsorships. We hope that you will consider supporting Pride Winnipeg and our efforts
by supporting us to fight discrimination and to provide an inclusive and positive environment for our
community today and for the future. Once again thank you for your interest and support of Pride
Winnipeg, we look forward to the possibility of working with you for Pride 2019.
Best Regards,
MUHAMMAD AHSAN
PRESIDENT
mahsan@pridewinnipeg.com
Pride Winnipeg Festival Inc.
Box 2101, Station Main, Winnipeg, Manitoba R3C 3R4
www.pridewinnipeg.com62
62
2018YOU
THANK SPONSORS
To Our Sponsors
PREMIER
SPONSOR
DIAMOND
SPONSOR
PLATINUM
SPONSOR
GOLD
SPONSORS
SILVER
SPONSORS
BRONZE
SPONSORS
SUPPORTING
SPONSORS
MEDIA
SPONSORSGET NOTICED!
AT ONE OF THE
LARGEST PRIDE EVENTS
OF THE CANADIAN PRAIRIES
IT’S JUST GOOD BUSINESS PRIDE WINNIPEG is one of the largest Pride celebrations
Promoting a safe and inclusive between Vancouver and Toronto, attracting locals as well as
guests from all across the Canadian Prairies, North Western
workplace for LGBTTQ* Ontario, and North-Central United States.
employees leads to better // 10,000’s attend the Pride Winnipeg Festival
retention of skilled workers and // Pride Flag Raising at City Hall
// Rally & Parade through downtown Winnipeg
higher productivity.
// Massive outdoor festival at the historic Forks grounds
–“LGBT DIVERSITY: SHOW ME THE BUSINESS CASE”™ // Signature events throughout the year
REPORT, OUT NOW, 2015.
// Advocacy and support for the LGBTTQ* community
// High ranking website receives 63,000 page hits annually
WHEN YOU SUPPORT US, WE SUPPORT YOU.
55% of LGBT consumers will choose to do business with
companies that are committed to the diversity/equal treatment of
the LGBT community. (Community Marketing Inc. & Harris Interactive)
70% of LGBT adults stated they would pay a premium for a
product from a company that supports the LGBT community.
(Community Marketing Inc. & Harris Interactive)
78% of LGBT adults and their friends, family and relatives would
switch to brands that are known to be LGBT-friendly. (Community
Marketing Inc. & Harris Interactive)
A diverse community ensures that no matter what your business,
there is someone in the LGBTTQ* community who purchases your
goods or supports your industry or trade, which means they in turn
will support you and your business. Everyone wins!SPONSORSHIP PROGRAM
PRIDE WEEK: MAY 24TH - JUNE 2ND 2019
Sponsorship Sponsor Logo on FREE Pride Community FREE FREE FREE Website Speaking
Levels Lounge Passes* Publications Guide Ad* Feature* Parade Float Exhibition Booth* Banner Ad Opportunities
Diamond
$15,000+
12 • • • • • • •
Platinum
$10,000+
10 • • • • • •
Platinum
(Kid Zone)
10 • • • • • •
Gold
$5,000+
8 • • • • •
Gold
(Kid Zone)
8 • • • • •
Silver
$2,500+
6 • • • •
Silver
(Kid Zone)
6 • • • •
Bronze
$1,000+
4 • • •
Supporter
$500+
2 •
*More Details:
// The Sponsor Lounge is our premier area at the Festival at the Forks and will be inside the Forks Hotel
// Logo on publications includes: website (www.pridewinnipeg.com), selected banners, “Thank You Sponsors Page” in Pride Guide, and end-of-
year reports.
// Free exhibitor booth consists of a 10x10 area at The Forks Festival. Booth includes tables, chair and tent. (Limited space)
// Free Pride Guide ad breakdown:
DIAMOND: Full page (+$500 and get an ad on the inside back or front cover) - (Limited space)
PLATINUM: Half page ad.
GOLD: Third page ad.
SILVER: Quarter page ad.
BRONZE: Sixth page ad.
// The Community Feature will consist of an article highlighting your companies/organizations involvement with the LGBTTQ*
community. This article will be placed in our eNewsletter and on our website (with promotions on our social media).
// Speaking opportunities will be negotiated.
// Reach is the number of potential individuals that will be exposed to your companies/organizations involvement with Pride (estimated).
IN-KIND DONATIONS
All in-kind product and service donations will be valued at 100% cash value.
MEDIA SPONSORS
To be classified as a media sponsor a minimum offering of $10,000 in either cash or in-kind (or combination) must be provided.
All media sponsors will receive ten Sponsor Lounge passes, logo on publications, a full page ad in the Pride Guide, a community feature
a free entry in the Pride Parade, free website banner ad and the opportunity to host/MC a Pride Winnipeg signature event.
VOLUNTEER HOURS
Support us by providing volunteers! We will value every hour of volunteer service at a $20 cash value.
WANT MORE INFORMATION?
Contact our sponsorship team at sponsorship@pridewinnipeg.com!FAQ
FREQUENTLY ASKED QUESTIONS
WHY SHOULD MY BUSINESS IS MY BUSINESS MAKING
SUPPORT PRIDE? A POLITICAL STATEMENT?
Your business/organization will have the You will be participating in an event that
opportunity to be visible and exposed to celebrates pride, joy, achievement, and
10,000s of people on Pride Day. Your diversity of persons and spirit – is there
business/organization will be able to promote any better reason to join us?
its products and/or services while employees
have fun and interact directly with members HOW MANY PEOPLE IDENTIFY AS
of the public. LGBTTQ*?
5% openly identified as LGBTTQ* in
HOW BIG IS THE LGBTTQ* MARKET? Manitoba/Saskatchewan. As well 10% of
The LGBTTQ* market is bigger than any those aged 18-32 will openly identify
ethnic market in Canada and is roughly the LGBTTQ* in Canada, which indicates that
same size as the youth market. Additionally people are feeling more comfortable
the LGBTTQ* market is projected to grow identifying with every passing generation as
rapidly as more consumers feel comfortable only 2% of those aged 65+ self-identify as
to self-identify. LGBTTQ*.
WHAT ARE THE BENEFITS HOW WILL MY SUPPORT AFFECT
OF SUPPORTING PRIDE? MY EMPLOYEES?
When you support us, we support you. People perform better when they can be
Pride stands for many different things to themselves. Concealing one’s sexual
many different people. When you sponsor orientation at work reduces productivity.
Pride you are not only taking advantage of Employees need to be able to communicate
a great marketing opportunity, you are also and build supportive, cooperative
letting the community know that you support relationships with colleagues, clients and
the positive social change that Pride service users. Additionally 50% of LGBTTQ*
represents. employees would feel more committed and
loyal to employers who introduce LGBTTQ*
diversity policies and programs.You can also read
