Media Pack Ireland's No.1 Food & Drink Magazine - TheTaste.ie
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Media Pack Ireland’s No.1 Food & Drink Magazine
Are you working with TheTaste?
Best Digital Food & Drink Magazine in the World - Global Gourmand Awards 2016
Best Online Magazine in Ireland - Irish Bloggers Association 2016
WE LAUNCHED
OCTOBER 2014
“ We want TheTaste to be a culinary kaleidoscope to champion
every taste, food, wine, cocktails, whiskey, etc. We are delighted
to be part of such a creative and fast moving industry and to
provide our readers with a monthly map of the best tastes to try “
OUR MISSON
TO CREATE
“ to create a high end glossy online food & drink magazine.
To work with the best restaurants, hotels, food brands, producers in Ireland “
“ to change the way news/reviews work in the hospitality industry,
giving a fresh voice, by passionate writers “
“ to cultivate a family of like minded foodies,
to share our journey around Ireland “
AWARDS
OCT
Won Best Food Experience in Ireland
Won Best Overall Company in Ireland
Littlewoods Blog Awards 2016
MAY
Won Best Digital Food & Drink Magazine in the World
Gourmand Awards 2016
APRIL
Won Best Online Magazine in Ireland
Irish Bloggers Association Awards 2016
FEBRUARY
Won Sliver for Best Digital Startup
Digital Media Awards 2016
OUR STATS 2.25M+ Unique Readers 125,000+ Twitter Followers 55,000+ Facebook Fans 50,000+ Instagram Followers 326,000+ Registered Members
OUR CLIENTS RESTAURANTS
Rustic Stone, Marco Pierre White, Fire, Fade Street Social, l’Ecrivain, Chapter One, Peploes, The Pigeon House,
Bang, Dax, Klaw, Brioche, Ely, Marcels, Angelinas, Amuse, Saba, Aniar, Rinuccini, etc
COCKTAIL BARS
Vintage Cocktail Club, The Liquor Rooms, Cafe en Seine, The Pembroke, Puruke & Periwig, Soder+Ko, Bow Lane, etc
HOTELS
The Shelbourne, The Fitzwilliam, The Merrion, The Westbury, Adare Manor, The Dylan, Tankardstown House,
The Meyrick, The g Hotel, The Ice House, Fitzwilliam Belfast, River Lee Cork, Castlemartyr, Lough Erne,
The Dean Hotel, The Wineport Lodge, The Park Kenmare, Portmarnock Hotel, The Marker Hotel, etc
FOOD & DRINK BRANDS
Emirates, Discover NI, M&S, Grey Goose, Moet & Chandon, Tattinger, Hennessy, Bacardi, Bombay Sapphire,
Wolf Blass, Peroni, O’Hara’s, O’Briens Wine, Musgraves, Butlers, Lily O’Briens, Glendloaugh, Belvedere Vodka,
The Loop, Skelligs Chocolate, Teeling Whiskey, Aldi, Spain in Ireland, French Embassy, Nordmende, Bosch, etc.
EVENTS Dine in Dublin
Alltech Craft Brews + Food Fair
Dublin Cocktail Festival
Irish Gin & Tonic Festival
Taste City Fusion Festival
Taste of Dublin
World Tapas Day Festival
Dublin Wine Festival
Craft Beer & Whiskey Village
TASTE EVENTS
Over the past 2 years we have supported our industry
across Events, Festivals, TV and Awards
Dine in Dublin The Marker Hotel Wine Dinners
Alltech Craft Brews + Food Fair The Gloss / Merrion Hotel Wine Dinners
Dublin Cocktail Festival The Big Grill Festival
Irish Gin & Tonic Festival Waterford Food Festival
Taste City Fusion Festival Teeling Food & Craft Fair
Taste of Dublin House Garden Summer Food Market
World Tapas Day Festival Spanish Wine Week
Dublin Wine Festival TV3 The Restaurant
Craft Beer & Whiskey Village Irish Restaurant Awards
OPPORTUNITIES
Overall Site Sponsor
Section Sponsor
Monthly Advert Block
Competitions
Membership
PR Partner
Media Partner
Bespoke PartnerOverall Site Sponsor
Overall Site Sponsorship is an annual agreement which
will integrate a partners logo into TheTaste brand. The
logo will appear in the following places:
- At the top of the site on every page to 1.7m readers
- In every ezine sent to our 216,000+ registered
members
- Site Sponsor will be able to run 4 competitions per
year
- Site Sponsor can run 6 press releases competitions
per year
- Site Sponsor will be part of all outdoor marketing at
events
- Site Sponsor will be integrated into the wallpaper on
Facebook and Twitter
Media Value €120,000 per year
Site Sponsor Cost €5,000 per monthSite Section Sponsor
On the site we have many niche sections like Wine,
Whiskey, Craft Beer, Recipes, etc. We are looking for
partners to own these sections. Section Sponsor
branding will appear:
- At the top of the site section with description of the
brand and link to their site
- In every ezine which contains articles from the
sponsored section sent to our 216,000+ registered
members
- At the end of every section article
- Sections available: Competitions, TV, Recipes, Craft
Beer, Cocktails, Whiskey, Bubbles, Travel, Hotels,
News, Interviews, Review and Features
Media Value €40,000 per year
Section Sponsor Cost €2,000 per monthMonthly Advert Block New Advertisement space just launched on TheTaste, for the first time Food & Drink brands can engage with the fastest growing ABC1 food audience in Ireland. The advert block will appear on the homepage of the site over a 4 week period, there will be no other adverts running in this period, so this advert acts like a site takeover. During the month, the advert will be included in all ezines sent out to our 216,000+ registered members and promoted on all our social media channels. Twitter - 70,000+ Facebook - 30,000+ Instagram - 40,000+ Snapchat - 10,000+ Estimated Brand Impressions 800,000 to 1M Media Value €8,000 Monthly Advert Block Cost €4,000
COMPETITIONS
As we have built up of register members over the past
18 months we have the freshest database of food lovers
in Ireland. Our Competitions are very popular and a
great way of any brand getting instant attention.
We have built our competitions with automatic social
sharing and a double-opt in making sure the entries are
of the highest standard. Your competition will be
promoted in our daily ezine and on social media.
Competition Examples
- Shelbourne Hotel Overnight Stay
18,713 entries | 10K Facebook Shares | 1K Twitter RTs
- Bosch Kitchen Giveaway | Ideal Home Expo
5,271 entries | 1K+ Facebook Shares | 1K+ Twitter RT
- Teeling Whiskey Hamper
6,713 entries | 1K+ Facebook Shares | 1K+ Twitter RT
Media Value €2,000
Cost €900TASTE PR PARTNER This package is designed for brands who wish to have a light presence on TheTaste over a 12 month period. Ideal for a food or drink brand who has a need to push press releases to a high end foodie audience. Package Contains - 6 Press Releases over 12 months - Stories to be included in daily ezines - 10 Boosts across Social Media - 1 Free Competition Media Value €4,000 Cost €1,500
TASTE MEDIA PARTNER This package is designed for brands who wish to have a big presence on TheTaste over a 12 month period. Ideal for a food or drink brand who want monthly interaction from our high end foodie audience. Package Contains - 12 Bespoke Articles over 12 months - Lead story to be included in 12 ezines - 36 Boosts across Social Media - 4 Free Competitions - Promotion of Events Media Value €9,000 Cost €3,500
BESPOKE PARTNER This package is designed for brands who wish to be fully integrated onto TheTaste with there own landing page and a calendar of stories, competitions, interactions and social media boosts. Package Contains - Bespoke Landing Page on TheTaste - Included on the homepage for each monthly edition - Calendar of Bespoke Content - Lead story to be included in 12 ezines - 100 Boosts across Social Media - 6 Free Competitions & 1 Month of Advert Block - Promotion of Events Media Value €50,000 Annual Cost €20,000
NEED A TESTIMONIAL
We think we do a great job, but don’t take our word,
speak to anyone in the industry, below are a few suggestions…
Neven Dylan McGrath Wade Murphy Sallyanne
Maguire Rustic Stone | Fade
1826 Adare Clarke
MacNean House Street l’Ecrivain
Declan Dorothy
John Farrell Aoife Kelly
Maxwell SMS Group McCann The Pressup Group
Luna The Merrion Hotel
Carmel
Noel McMeel Michael Deane Philip Brazil
Brehany Lough Erne Resort EIPIC | Deanes Sheen Falls
M&S
Riccardo Yvonne
Cavaliere
Ross Lewis John Healy
Chapter One Donohue Suesey Street
Rinuccini Kilkenny The ShelbourneYou can also read
