The Bravery to Master the New - SRi Executive
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The Bravery to Master the New
Tony
Goncalves
Chief Executive Officer, Otter Media
something within him that drove him to look actually the ones selling to talent. It’s not vice versa.
for opportunities in adjacent sectors. “For me it’s There’s a lot of work for highly-skilled individuals
building or fixing that is the driver,” he says. “You and we as industries have had to adapt to the
have really good operators that are comfortable and fact that we are selling our jobs to folks.” His “rule
very motivated at operating a machine and driving number one” in taking someone on is “you work
efficiency. For me it’s always been either finding a hard and are…a nice individual”.
problem and fixing it, or building a business. I have In a rapidly-evolving business environment,
taken the opportunities generally on that basis.” many of the next generation of young leaders will
be recruited from other sectors, Goncalves believes.
“You are essentially mining for skills not industry
“You actually care about the unique
expertise,” he says. “You actually care about the
skills that were built perhaps in unique skills that were built perhaps in another
industry that have yet to be adapted to ours.
another industry that have yet to
We are looking for them in hospitality, in fintech,
be adapted to ours” in transportation; because those were largely
the industries that drove the direct to consumer
He moved to a succession of senior roles at transition. I think there’s going to be more cross-
satellite broadcasting company DirecTV and then to industry pollination.”
Tony Goncalves serves a dual role at WarnerMedia as CEO of Otter Media and overseeing a senior strategic position at the media and telecoms
the development of its direct-to-consumer streaming service, HBO Max. As the CEO conglomerate AT&T, before joining Otter Media in Interview with Glenn Horine
2018. As CEO, he heads a company with a portfolio Partner, Sport
of Otter Media, he runs a “digital-first, fan-centric media company,” which houses a
of services making specialist and niche content ghorine@sriexecutive.com
portfolio of digital media brands including Fullscreen, Crunchyroll, VRV, Rooster Teeth, designed to “meet the consumer where they are”.
Gunpowder & Sky and Hello Sunshine. This Convergence Trailblazer began his career in Goncalves has a well-defined leadership
consumer electronics. philosophy. “A great leader has to be able to paint
a vision very clearly: ‘This is where we are going
and here’s why.’ The second component is to
Throughout his long, successful and varied career, to reach consumers and connect with consumers.” articulate and communicate that, and the third
TRAILBLAZER one thing has been consistently clear to Tony After working in product planning at Sharp is to allocate resources to that path. That’s what
EXPERIENCE Goncalves. “Consumers tend to win,” he says. Electronics, Goncalves transitioned to “a business great leaders do.”
It is true today as Goncalves leads the development and strategy role” at Samsung. It was Three mentors helped show him the way.
LATEST TRANSITION development team of WarnerMedia’s direct- here he spotted the market opportunity that led David Olsen, his boss at DirecTV, taught him
Consumer Electronics to-consumer service HBO Max in the ‘streaming to the creation of the electronics giant’s cable & the difference between managing and leading.
Media wars’ shaping the future of video entertainment. satellite set top box business. “Managers sit alongside their teams…leaders teach.”
It was also true when a younger Goncalves worked “I could have stayed in the consumer electronic John Stankey, COO of AT&T and CEO of Warner
OTHER SECTORS in consumer electronics for companies including space my entire career and built an incredibly Media, showed him how to transform a century-old
IT & Services Sharp Electronics and Samsung. successful portfolio,” he muses. But there was business. He learned how to get the most out of his
He has spent his working life at the cutting edge teams from the writing of former General Electric
BASED of connecting with customers. “When I started my “A great leader has to be able to chairman and CEO John Welch.
USA career, consumer electronics were the tip of the When hiring, Goncalves is clear
spear in terms of how to get in front of consumers,” paint a vision very clearly: ‘This is that skilled workers - like consumers -
the CEO of Otter Media tells SRI. “If you think about where we are going and here’s why’” hold good cards. “We (companies) are
the tip of the spear today, it is media - that’s how
SRI Convergence Trailblazers Convergence Trailblazers SRI
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