2021 Business Sponsorship Package - Franconia Sculpture ...
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2021 Business
Sponsorship Package
As a crucial member of the creative community of the St. Croix River Valley, Franconia Sculpture Park believes
that art, nature, and community connect all of us. We invite you to join us for our 25th Anniversary as a
2021 Business Sponsor!
About Franconia Sculpture Park
Franconia Sculpture Park is the pre-eminent, artist-centered sculpture park in the Midwest. Founded in 1996,
Franconia’s mission is to foster an inclusive community to create and contemplate contemporary art inspired
by nature and our ever-evolving world. Located in the scenic St. Croix River Valley of Minnesota, Franconia
operates a 50-acre outdoor museum, active artist residency program, and an impressive schedule of more
than 60 public programs each year. Franconia is free and open to the public 365 days a year. By expanding our
visibility and outreach in rural Minnesota and beyond, Franconia is able to serve a growing audience of over
180,000 annual visitors.
Audience Reach
In 2020, Franconia hosted a total of 175,535 in-person visitors from rural Minnesota and beyond, in addition
to 381,178 online viewers who engaged with our online tours and lectures during the COVID-19 pandemic.
Franconia was able to remain safely open during the pandemic, hosting 3 outdoor Music @ Franconia concerts
that served 7,655 individuals and our popular new Film @ Franconia series that served 567 individuals. We also
launched our Art & Farmers Markets, 6 monthly events from May through October that served 12,070 indi-
viduals, and hosted the popular 24th Annual Art & Artists Celebration during the Franconia Commons Grand
Opening, with 4,981 individuals in attendance. This year we will introduce 3-weeks of Youth Installation Camps
in July, a Summer Solstice Performance Festival on June 19, a month-long series of horror films in October
screened at Franconia Commons, and many more! Here are some highlights detailing Franconia’s upcoming
2021 Public Programs:
Summer Solstice Festival
Saturday, June 19, 5pm-11pm
On Saturday June 19, 2021, Franconia Sculpture Park will host
a Summer Solstice Festival, highlighting the groundbreaking
work of nearly 20 emerging and world-renowned LGBTQIA+
and BIPOC performance artists creating new work around
ritual, magic, and the summer solstice. This nighttime event will
celebrate the longest day in the year with performances from
5pm until 11pm, culminating in a screening of Kenneth Anger’s
iconic short films and a participatory fire ritual with audiences
and artists alike, giving Franconia’s diverse community an
opportunity to meet and interact with artists directly. “Dumpster Fire” performance in 2018
Franconia Art & Farmers Markets
Every first Sunday of the month May-October, from
10am-2pm, Franconia hosts an art and farmers
market featuring goods from local farmers and
artisans. This event serves over 12,000 individuals
each year and supports the economic vitality of the
region. Sponsored in part by Compeer Financial.
Music @ Franconia
Saturday, July 10, 2pm-6pm
Salsa del Soul
Dred I Dread
Tufawon
Saturday, August 14, 2pm-6pm
Sawyer’s Dream
Monica LaPlante
The Stress of Her Regard
Jaedyn James & The Hunger performs
at Music @ Franconia in 2018
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25th Anniversary Art & Artists Celebration
Saturday, September 25, 3pm-9pm
This year’s Annual Art & Artists event promises to be our biggest event of the year. Celebrating our 25th
Anniversary, the completion of 30 new sculptures, and the culmination of a successful year highlighting
Authority, Visibility, and Public Space, Franconia invites the 2021 artists-in-residence back to the park as we
announce the launch of 4Ground: Midwest Land Art Biennial. The 25th Anniversary Celebration will feature a
fashion show with local designer Joshua McGarvey and headlining performances by world-renowned Mexican
Institute of Sound. This event serves nearly 5,000 individuals.
The Grand Opening of Franconia Commons at the
24th Annual Art & Artists Celebration in 2020
Film @ Franconia
This monthly summer film series features free outdoor films at Franconia, highlighting the best in art films,
past and present. Parking is $5/car. Snacks and drinks available for purchase. All films start promptly at 9pm
and will be held in Franconia Amphitheatre unless there is inclement weather, in which case they will be
moved into Franconia Commons. This series serves over 1,500 individuals.
Saturday, June 5 – The Holy Mountain
Saturday, July 17 – The Last Angel of History | Black is
the Color (double feature)
Saturday, August 7 – Warrior Women with Madonna
White Hawk Q&A
Saturday, September 11 – 5 Minute Film Fest
Fright Fest Edition
Saturday, October 2 – Texas Chainsaw Massacre
(original)
Saturday, October 9 – Midsommer
Saturday, October 16 – Lair of the White Worm
Saturday, October 23 – Nosferatu with live score by 2020 Film @ Franconia screening of Fly Amanita
Dreamland Faces
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Franconia Frost Fest
Saturday, December 11, 12pm-4pm
2nd annual holiday market and bazaar where unique gifts can be purchased by local artisans and vendors.
2020 Franconia Frost Fest
Franconia Open Ice Rink
January & February 2022
FREE and open to the public from 8am-8pm.
Visiting Artist Jason Peters’ light installation
at Franconia’s 2020 Open Ice Rink
Audiences cite Franconia’s location, diversity of programs, safe space
for all people, and family-friendly atmosphere as primary factors for 94% of Minnesotans believe that
attending our vibrant cultural programs. By sponsoring our 25th arts and cultural activities make
Anniversary year, your business will experience increased visibility and Minnesota an attractive place to
reach new prospective customers. Further, your contribution live and work.
demonstrates your commitment to the arts, to cultural programming Show your support by
in our region, and to organizations like Franconia that help drive a partnering with Franconia today.
thriving local economy.
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ABOUT SPONSORSHIP & EVENT MARKETING
Sponsoring Franconia Sculpture Park will help your business
● Reach new customers
● Gain visibility with your current customers
● Build a trusted brand in our community
Sponsorship opportunities are available now! Gain exposure for your business by sponsoring Franconia
Sculpture Park and this engaging lineup of public programs in our 25th Anniversary year. We promote all events
online, via printed postcards and fliers, and in strategic online and print communications. These marketing
efforts reach thousands of households across the region and the Twin Cities, drawing more than 180,000 people
of all interests and backgrounds from across Minnesota and Wisconsin.
Advertising your company through our sponsorship program reaches 180,000 in-person constituents and
provides significant exposure of your brand in more than 380,000 online, on-site, and print impressions. Here’s
a summary of how Franconia is advertising its events and programs (and your business) this year:
o On-air ads on University of Minnesota’s Radio K and
The Current
o Print ads in the Chisago County Press, FORWARD
publication, Sculpture Magazine, Back Roads
magazine, and more
o Email newsletters to Franconia’s 7,000+ subscribers
o Social media marketing to Franconia’s 30,000
followers and fans on Facebook, Twitter, and
Instagram
o 2,700 postcards and 75 posters distributed at over
200 locations and community events in the St. Croix
River Valley and Twin Cities metro area, and the larger
state of Minnesota and western Wisconsin
Sample of logo promotion:
2020 Art & Artists Celebration postcard
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SPONSORSHIP OPTIONS & BENEFITS
Increase Your Visibility & Promote Your Brand
Sponsorship opportunities are designed to fit all marketing goals and budgets. Franconia welcomes cash
donations, in-kind goods or services, or a combination of both, and is pleased to work with you to personalize
your sponsorship package. In return for your sponsorship investment, you will receive a variety of benefits:
IRON SPONSOR: $250-$499
✔ Invitations to all Franconia events and programs
✔ Linked company logo on the Franconia website: franconia.org/give/our-sponsors/
✔ Linked logo in event email announcements to Franconia’s list of over 7,000 subscribers
✔ Logo on event posters, fliers, and postcards distributed at over 200 locations
✔ Company name featured on the Donor/Sponsor Wall in the new Franconia Commons building,
providing visibility to 180,000 annual visitors
✔ Occasional inclusion in social media marketing to Franconia’s 30,000 Facebook, Twitter, and Instagram
followers
✔ Opportunity to provide special offer to Franconia Members
COPPER SPONSOR: $500-$999
All the benefits of an Iron Sponsor, with the following enhancement:
✔ Invitations to Members-only events at Franconia
✔ Franconia Friend Membership for up to 50 employees
✔ Free parking for paid events at Franconia
BRONZE SPONSOR: $1,000-$2,499
All the benefits of a COPPER Sponsor, with the following enhancement:
✔ Invitations to sponsor cocktail mixer
✔ Private walking tour with director for up to 10 guests with champagne
✔ Opportunity to participate or host a day of service at Franconia
GOLD SPONSOR: $2,500-$4,999
All the benefits of a Bronze Sponsor, with the following enhancement:
✔ One dedicated email per year to Francona email list showcasing support and partnership and/or special
promotion
✔ Two invitations to Annual Major Donor Dinner
PLATINUM SPONSOR: $5,000+
All the benefits of a Gold Sponsor, with the following enhancement:
✔ Sponsorship naming opportunity for one sculpture during 2020 at Franconia
✔ Opportunity to host one private event for 50 people at the park
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BUSINESS SPONSOR INFO -- Please complete this page and mail to Franconia or email to
info@franconia.org.
___ IRON SPONSOR: $250-$499
___ COPPER SPONSOR: $500-$999
___ BRONZE SPONSOR: $1,000-$2,499
___ GOLD SPONSOR: $2,500-$4,999
___ PLATINUM SPONSOR: $5,000+
Business Name
Business Address
Business Website
Contact Name & Title
Contact Email & Phone
SPONSORSHIP AMOUNT:
____ My check made payable to Franconia Sculpture Park is enclosed.
____ Please charge $_____ to my credit card:
Card Number ________________________________________ Security Code _________________
Expiration Date ___________________ Signature _________________________________________
* Once we receive your sponsorship form and payment one of our staff members will contact you!
For more information, please contact:
Maddie Babel, Visitor Services & Membership Director
maddie@franconia.org | 651-257-6668
Franconia Sculpture Park
29836 Saint Croix Trail, Shafer, MN 55074
PS: Those who commit by June 1 will have their company name included in a special social media post
announcing our 2021 annual sponsors!
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