2021 Canada Summer Games Greater Sudbury Bid Opportunity
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2021 Canada Summer Games
Greater Sudbury Bid Opportunity
Council Report – December 21, 2016
EXECUTIVE SUMMARY
This report outlines the commitments that are required of the City of Greater Sudbury as part of the
2021 Canada Summer Games Phase 2 Bid Proposal that confirms the City’s commitment to hosting
standards, financial contributions, legacy components and sponsorship terms as provided by the Canada
Games Council (CGC), and as detailed in the Appendix.
In December 2015, Greater Sudbury was formally invited by the Canada Games Council to submit a
competitive proposal to host the Games. At its May 10th, 2016 meeting, Council directed staff to
identify Greater Sudbury’s interest in serving as the host city for the 2021 Canada Summer Games.
Following confirmation from the Canada Games Council that Greater Sudbury was on the short list of
candidate host cities, this direction was reaffirmed during the Council meeting on November 1st, 2016.
Staff have been exploring the long-term legacy components and financial implications of this hosting
opportunity in order to more precisely describe anticipated costs and benefits and to determine funding
and other resources available to support the effort.
The Canada Games present an elite national multi-sports and cultural event conducted over two weeks
in the summer. They were created in 1967 in order to unite the country in a celebration of sport and
culture, helping to “create stronger and more active communities ready to take on new challenges”.
The event typically attracts 4,600 participants, including athletes, coaches and managers, 4,500-6,000
volunteers and 11,000-16,000 spectators. It is the largest single sporting event in Canada.
While the level of investment host communities make to prepare for the Games depends on the
availability and condition of facilities at the start of their preparations, there are significant financial and
non-financial benefits that consistently accrue to them:
- Direct economic impact of the two-week event includes jobs and tax revenue:
o The 2013 Summer Games hosted in Sherbrooke, Quebec, resulted in total economic activity
of $110.7M in that community, including $50.9M in combined capital, operations and visitor
spending directly associated with hosting the Games, as determined by the Sport Tourism
Economic Assessment Model (STEAM), used by the Canadian Sport Tourism Alliance
o In Sherbrooke itself, 801 jobs were supported by the Games with wages and salaries
totalling $36.5M
o In addition to the athletes and coaches, more than 16,600 visitors travelled to Sherbrooke
as participants and spectators
- New and improved sports infrastructure including new soccer fields and tennis courts, enhanced
baseball fields, track improvements and more. Based on leveraging a minimum municipal
contribution of $3 million for capital investments, the federal and provincial governments have
confirmed a total capital contribution of $6 million to assist.
o Highlights of sports venue assets include a new soccer complex at the Gerry McCrory
Countryside Sports Complex, enhanced baseball facilities at Terry Fox Complex, new and
improved softball facilities at Centennial Arena in Hanmer and potential for a legacy
2021 Canada Summer Games Bid Opportunity 1
Council Report - December 21, 2016community pickle ball complex as part of new tennis courts at James Jerome Sports
Complex
- Additional sport event hosting opportunities with test events as national and provincial sport
organizations come to try out sports facilities prior to the Games
o For the 2013 Summer Games, Sherbrooke hosted 21 test events from 2009 to 2013
o These test events increase economic activity through visitor spending
o These test events would also help to raise the city’s profile as a preferred destination for
sport tourism, raising awareness of visitor amenities and northern hospitality
- Increased national awareness of Greater Sudbury with positive impact on Greater Sudbury’s
reputation for investment readiness and quality of life
- Potential to boost enrollment at post-secondary institutions, bringing young athletes into direct
contact with Laurentian University, Collège Boréal and Cambrian College
- Increased community collaboration, volunteer capacity, community pride, and a newly invigorated
focus on healthy active living over long term through engaging our multiple generations around the
Games opportunity
Public support exists for Greater Sudbury’s bid among City Council and the general public. This support
continues to grow through increased media coverage, letters of support, social media dialogue,
volunteer registration, and pledges from businesses interested in sponsorship.
Previous Canada Games have resulted in gains for host communities as demonstrated by recent
examples of the net income figures provided by previous Host Societies:
Net Income Figures of Previous Host Societies (excludes capital investments)
2009 Summer Games (Charlottetown, PEI): $3.3 million
2011 Winter Games (Halifax, NS): $2.5 million
2013 Summer Games (Sherbrooke, QC): $2.3 million
As part of this process, staff from various City departments have been working closely with the Bid
Committee, which is comprised of representatives from Laurentian University, SportLink Sport Council,
Collège Boréal, Cambrian College, the Northern Water Sports Centre, other sports-related clubs and
organizations, private sector businesses and other stakeholders. This team has been reviewing the
Canada Summer Games Bid Procedures and Hosting Standards documents closely and completing the
various requirements of the comprehensive process.
Anticipated Host Community Benefits
As a result of the efforts associated with hosting the 2021 Canada Summer Games, the community of
Greater Sudbury will benefit from specific components, including:
- Renewed assets and sports infrastructure that may otherwise be out of reach;
- Total of $20.7 million in capital and operational support from senior governments to leverage
private sector contributions, raising Greater Sudbury’s profile and promoting awareness from both
a business development and tourism perspective;
- Experience that can be used to host other events with the same infrastructure;
2021 Canada Summer Games Bid Opportunity 2
Council Report - December 21, 2016- Increased public participation and engagement through active volunteer experience, helping to
advance the goals of the Greater Sudbury Public Participation Policy
This resulting increase in Greater Sudbury’s capacity to host new events also extends to the years
following the Games themselves. In the case of Sherbrooke, QC, that community subsequently hosted a
number of significant sporting events after the 2013 Summer Games that reflect this higher level of
competition, such as:
o 2018 Canadian Sprint Canoe Kayak Championships (announced December 5, 2016)
o 2015 : Super Judo Quebec Cup, Quebec Major Junior Hockey League Entry Draft, Canadian Water Ski
Championships
o 2013 and 2014: Eastern Canada Volleyball Championships, Skate Canada Figure Skating Sectionals
Community Vision
The Bid Committee has embraced an inspiring community vision for Greater Sudbury to encompass this
bid effort.
This group, and its supporters, believes that the Canada Summer Games will enable Greater Sudbury to
showcase what it has become over the last 10 years. More than a mining destination, this city is now a
hub for tourism, a green city that is home to innovation and cutting edge research, and in particular, a
place where Canadian sport thrives.
Greater Sudbury is at the intersection of Indigenous, French and English Canada, and the Canada
Summer Games presents a unique opportunity to reflect and celebrate the community’s deep roots in
the north, which is a microcosm of the origins of Canada.
Visitor Spending
Anticipated direct visitor spending that would be associated with hosting the 2021 Canada Summer
Games in Greater Sudbury is estimated to be between $5 million and $7 million.
This estimate is based on economic impact data gathered in Sherbrooke, QC, as provided by the
Canadian Sport Tourism Alliance using their STEAM tool (Sport Tourism Economic Assessment Model) as
well as attendance data for the Summer Games held there in 2013, as determined through the use of
ticket sales and survey results.
This estimate also utilizes the most recent visitor spending information from the 2013 Regional Tourism
Profiles maintained by the Ontario Ministry of Tourism, Culture and Sport (MTCS):
o As provided by the Regional Tourism Profiles as noted, using the MTCS figure of $267 in
average daily spending for the overnight visitor, and assuming that at least 9,000 out of
town visitors will travel to Greater Sudbury for the Games and will use 1,200 hotel rooms for
17 nights, this calculation would result in spending of $5.45 million
o Additional spending by Games Officials purchasing another 500 hotel rooms for the same
period of time results in $1.38 million
It has been noted that visitor attendance at the Ontario edition of the Canada Summer Games may be
higher than that of Games held previously in other provinces and territories, given the number of
athletes who are located within close proximity to the Games here in Ontario. Higher attendance by
2021 Canada Summer Games Bid Opportunity 3
Council Report - December 21, 2016spectators may also be anticipated in consideration of the easy access to some of the country’s largest
markets, including the Greater Toronto Area (GTA).
Host City Requirements
If chosen as the Host Municipality, the City of Greater Sudbury must fulfill all obligations related to
working with the Canada Games Council and executing the 2021 Canada Summer Games.
The Canada Games Council defines requirements of a host city from several perspectives. There are
standards associated with the Games events themselves generally related to the physical condition and
availability of facilities where the events will be conducted. There are also requirements that guide host
city behaviors regarding sponsorship development, event planning, risk management and legacy naming
rights. Additionally, there are financial commitments that must be made by the host city.
The following chart provides a summary of the specific agreements required on the part of the
municipality according to the Bid Procedures and Hosting Standards of the Canada Games Council. It is
important to note that these requirements only apply if Greater Sudbury’s bid efforts prove successful
and the community is chosen as Host. More details are included in the Appendix.
Required Commitment Host Municipality Commitment CGS Capacity
1. Hosting Standards Accept all hosting standards as Greater Sudbury can host according
determined by the Canada Games to standards with additional capital
Council investment estimated at $16.7
million.
2. Financial Accept responsibility for any The method for Revenue
financial deficit related to Games Generation uses a “team approach”
hosting for national sponsors to mitigate
risks; the team includes
Contribute a minimum of $3M for representation from the Host
capital expenditures (to leverage Society, the host municipality, and
$6M from fed/prov governments); the Canada Games Council itself
confirm additional financial
contributions Required capital and operating
budget outlined below
Contribute $220,000 for Rights Fee
upon award of the Games in 2017
3. Bid Transition Provide human and financial Preliminary staffing plan developed
resources to assist with transition to to adequately resource this process
Host Society as independent not-
for-profit corporation
4. Airport Provide letters of confirmation that Letters of support included in
Airport Authorities meet Hosting Appendix from Greater Sudbury and
Standards North Bay Airport Authorities
5. Sponsorship Abide by Sponsorship Team As part of Revenue Generation Plan,
Approach and guiding principles the Sponsorship Team Approach
related to sponsorship solicitation assists with revenue generation and
minimizes risk to municipality
associated with underwriting the
deficit
2021 Canada Summer Games Bid Opportunity 4
Council Report - December 21, 2016Required Commitment Host Municipality Commitment CGS Capacity
6. Legacy Provide naming rights to Canada Recommend that a new soccer
Games/Jeux du Canada for one facility at Countryside location is
major municipal facility that is new branded with the Canada
or enhanced for the Games Games/Jeux du Canada name and
logo according to Games standards
Develop a Legacy Plan for sport to
guide all legacies resulting from the Legacy will include both capital and
Games, including potential human resources investments to
distribution of planned/surplus focus on building capacity and
financial legacies increasing access to sport for
northern Ontario
7. Agreements Enter into a formal Agreement to CGS would work with the Host
Undertake with Canada Games Society as a newly incorporated,
Council to reflect the City’s not-for-profit to ensure obligations
commitment and to bind the are met
Greater Sudbury Host Society to
these commitments Signed Memoranda of
Understanding with all non-City-
Submit agreements for both City- owned facilities clearly outline
owned and private facilities to agreements as a Bid requirement
comply with Hosting Standards
Public Support
Greater Sudbury residents have indicated strong support for the Games through various levels of
collaboration between organizations and engagement of public institutions, not-for-profit organizations
and private sector stakeholders.
As an earlier step in this process, staff from CGS Tourism & Culture and Leisure Services coordinated a
community meeting on Friday, April 1st, 2016, in order to determine the level of community interest
amongst Summer Games-related sports groups, community organizations, tourism partners and other
stakeholders, in bringing this important national event to Greater Sudbury.
The meeting was very positive, with 29 people in attendance to represent sports clubs and
organizations, hotel partners, Laurentian University, Cambrian College and Science North, along with
other organizations including representatives of the Greater Sudbury Development Corporation (GSDC)
Board of Directors, all participating in a discussion regarding potential benefits and challenges
represented by the event hosting opportunity. At that time, the group reached the consensus that the
City should proceed with further exploration of the bid requirements. A number of other groups also
expressed interest in the opportunity despite not being available to attend the meeting in person.
- As actions coming out of the April 1st discussion, each organization and club has been providing
letters of support for the City’s bid, and with the assistance of staff from Leisure Services and
Tourism, clubs have also assisted with the Technical Requirements for each sports facility according
to the Canada Summer Games Hosting Standards document.
- Following the April meeting, as a show of support and encouragement to the City toward this effort,
the GSDC Board passed a motion that would provide a contribution of $20,000 from the GSDC
Project Fund toward the Bid Process for the 2021 Canada Summer Games. This funding was used to
2021 Canada Summer Games Bid Opportunity 5
Council Report - December 21, 2016support the City’s Letter of Intent to Bid and the required $20,000 Bidding Cheque that
accompanied the letter.
- In compiling the Phase 1 Technical Review, there were many meetings and consultations with the
sporting clubs, community groups and stakeholders to acquire the information on the sport and
non-sport venues as well as the Games Village at Laurentian University.
- For the Technical Review Committee’s visit to Greater Sudbury on August 26th, 2016, local media
covered the event, and nearly 100 people were in attendance to greet the Committee members
onsite at the Northern Water Sport Centre that evening
- To date, public support has been growing as indicated by social media (use of hashtag
“#sudbury2021”) and by registrations on GreaterSudbury2021.ca, which has engaged over 300
people who have registered for volunteering, sponsorship and information updates since its initial
launch date on November 29th, 2016
- Information on the bid opportunity has been shared with all four school boards, staff and students
at the post-secondary institutions, service organizations, private sector partners to help increase
awareness and engagement
Additional efforts will be required in order ensure that public education levels, volunteerism rates and
ticket sales will reach required levels, such as:
• Media outreach through interviews and paid placement online and in print
• Social media and online campaigns to engage volunteers
• Public events with local sports “alumni” to raise awareness of Greater Sudbury’s sport history and
the Games opportunity
• Engagement of elementary and secondary students through specific initiatives that align with
curriculum and are age-appropriate (e.g. colouring pages for primary students, Games-based
projects for high schools)
In preparation for the official visit of the Canada Games Council’s Bid Evaluation Committee on Monday,
February 27th, 2017, the Bid Committee will be developing a community event to take place on the same
day. This event will provide a warm welcome to the Committee with a clear demonstration of the
community’s commitment to, and enthusiasm for, the Canada Games.
FINANCIAL COMMITMENTS
The total cost to host the 2021 Summer Games is estimated at $45,000,000, which is comprised of both
capital and operating expenditures from the award of the Games in 2017 to closing off in 2022. A series
of interrelated assumptions influence these estimates, but they represent staff’s best judgment at this
time of the financial impact associated with serving as Host.
2021 Canada Summer Games Bid Opportunity 6
Council Report - December 21, 2016The following outlines a high-level operational budget and revenue projections:
2021 Canada Summer Games - Revenue and Expenditure Summary (2017-2022)
Operating Capital Total
Revenue $19,673,000 $9,000,000* $28,673,000
Expenditures $28,260,000 $16,679,000 $44,939,000
Additional funds to be
raised from third
parties $8,587,000 $7,679,000 $16,266,000
All figures calculated using 2016 dollars as mandated by the Canada Games Council.
*Includes minimum municipal investment of $3M in capital to match federal and provincial funds.
Key Assumptions
1. The contributions from the municipality toward capital and operating expenses are required
only if the City of Greater Sudbury is chosen by the Canada Games Council as host of the 2021
Canada Summer Games.
2. The federal and provincial funding noted is based upon and subject to the public financial
planning assumptions provided by the Canada Games Council at the February 10th, 2016 bid
launch and is conditional on a minimum contribution of $3,000,000 in capital from the host
municipality
3. The revenue forecast on the operating side of $19,673,000 is comprised of national sponsorship
figures provided by Canada Games Council, as well as ticketing and merchandising, along with a
contribution of $14,700,000 in federal and provincial funding.
4. No additional public or private funding commitments have been included in these projections
(other than the national sponsorship figures provided by the Canada Games Council);
sponsorship and fundraising efforts will ensure supplementary contributions to assist with
expenditures;
5. Value-In-Kind Contributions:
a. The projection for Operational Revenues includes an in-kind contribution of $124,000
from the City of Greater Sudbury related to the use of City-owned fields, facilities and
venues; this figure is expected to increase as project planning continues;
b. Staff continue to assess operational requirements for additional in-kind contributions;
2021 Canada Summer Games Bid Opportunity 7
Council Report - December 21, 2016c. Laurentian University has confirmed an in-kind contribution of $529,000 toward
operational expenditures associated with the Games Village, including food, housing,
cleaning and linen; this has been included in the Operating Revenue figure and is subject
to further discussion;
d. Laurentian is also exploring a contribution of capital funding toward the upgrading of
the warm-up track and tennis courts located adjacent to the Laurentian Community
Track; this investment will enhance facilities that are an asset to the broader community
in the same way that the Laurentian Community Track investment has benefited many
partners and stakeholders in addition to the university itself;
6. Contingency: A dollar amount has been included as a contingency in both operating and capital
projections to accommodate unknown factors that may affect spending associated with the
Games.
a. The capital cost projections include a contingency of 15% which is estimated at
$1,937,000. This means that the capital expenditures could range between $14,742,000
and $16,679,000.
b. The operational cost projections include a contingency of 5%, estimated at $1,328,277
Revenue Generation
The responsibility for any deficit is a required part of the Host Municipality agreement and falls entirely
on the City. The Revenue Generation Plan takes a “team approach” between the City, the Host Society
and the Canada Games Council to secure financial support at the local, regional and national levels to
reduce the risk to the municipality associated with this commitment.
Previous Games revenues have included the following Canada Games Council National Partner
contributions to Hosts as generated through Sponsor TEAM approach:
Canada Games Council National Partner Contributions to Hosts
• 2009 (Charlottetown, PEI) - $1,118,497
• 2011 (Halifax, NS) - $1,200,000
• 2013 (Sherbrooke, QC) - $1,906,788
• 2015 (Prince George, BC) - $1,974,329
• 2017 (Winnipeg, MB) - $2,700,000 (estimated as of October 2015)
Greater Sudbury has a number of examples of fundraising initiatives involving multiple partners that
have successfully resulted in innovative projects, such as the Vale Living with Lakes Centre, the Northern
Water Sport Centre and Metal Earth at Laurentian University, including 22 partners from academia,
industry and government. A structured approach combining the strengths of the community’s
fundraising expertise with a significant grassroots foundation of volunteers will develop a multi-pronged
approach for this effort in the years leading up to the Games. This community is also home to many
companies with national ties, particularly in the mining and mining supply and service sectors; these
companies may provide important sponsorship opportunities, and several have already indicated their
interest in and support for this initiative.
2021 Canada Summer Games Bid Opportunity 8
Council Report - December 21, 2016CAPITAL INVESTMENTS
The capital investments associated with hosting the Games in Greater Sudbury are in line with those of
other municipalities who have hosted past editions of the Games with successful results.
Previous Canada Games Host Communities have used these hosting opportunity to leverage capital
funding from the federal and provincial governments to significantly enhance their sports facilities. As
indicated by the Canada Games Council, average total capital investments associated with previous
editions of Canada Games include the following data, as provided by the Canadian Sport Tourism
Alliance:
Total Capital Investment of Previous Games Hosts (including Municipal Contributions)
• 2011 Winter Games (Halifax, NS) - $29.8M
o Incl. construction of the Canada Games Centre and the Halifax Commons speed skating oval
• 2013 Summer Games (Sherbrooke, QC) - $30.7M
o Incl. investments in the Rock Forest Tennis Courts, Olympic Soccer Fields, pools at University
of Sherbrooke and residences, stadium and basketball investments at Bishops University
• 2015 Winter Games (Prince George, BC) - $19.1M
o Majority invested in addition of Olympic size oval at Kinsmen Arena
• 2017 Summer Games (Winnipeg, MB) - $9.0M (Business Plan Budget)
o Incl. Canada Games Sport for Life Centre, stadium at University of Manitoba, Sargent Park
Beach Volleyball Centre, Bison Butte Mountain Bike Course, investments at the Pan Am Pool
The following investments would be required to build or upgrade Greater Sudbury facilities in order to
meet Hosting Standards for the Summer Games. These costs have been determined through the Class
“C” estimates that were completed following Council’s November 1 direction, providing an estimate of
these capital expenditures:
Canada Games Capital Summary Dec 14/16
Project 1 Terry Fox Baseball $2,756,000
Project 2 James Jerome Tennis, Soccer 3,663,000
Project 3 Countryside Soccer 4,230,000
Project 4 Centennial Softball 1,768,000
Project 5 Laurentian Warm-Up Track,Tennis 899,000
Project 6 Laurentian Temporary Pool 2,500,000
Project 7 Laurentian, Howard A Diving 345,000
Project 8 Laurentian Accessible Rooms 230,000
$16,391,000
HST at 1.76% 288,000
Total $16,679,000
Note - costs above include:
10% for Soft Costs - Design, Geotechnical, Engineering, Site Plan Approval,
Tendering, Project Management, QA/QC
15% for Contingency
2021 Canada Summer Games Bid Opportunity 9
Council Report - December 21, 2016Key Assumptions
1. The cost projections include contingency at 15%, as described above; they also include 10% for
“soft costs” associated with design, geotechnical work, site plan approval and related costs;
2. These costs listed are based on meeting the Canada Games Council’s minimum standards
required to host the Canada Summer Games only;
a. For instance, additional lighting is not necessary to meet the Hosting Standards provided
by the Canada Games Council, and has not been included in the Class “C” estimates
above and would be a cost over and above these projections
b. Depending on interest and resources available, additional elements such as lighting and
bleachers would be an option to further enhance these City facilities
Associated Financial Implications
The Games also present other financial implications arising from infrastructure requirements associated
with specific sports, such as road resurfacing associated with road cycling races.
Engineering has provided estimates for resurfacing the roads identified on the potential courses for the
Canada Summer Games. According to Games Hosting Standards, the courses require a 5 to 6 m smooth
surface, which means a minimum of two lanes would need to be resurfaced for each course; however,
an estimate has also been prepared to resurface the full width of the multi lane roads along the routes,
as follows:
Potential total cost for two-lane resurfacing: up to $15,600,000
Potential total cost for full road width resurfacing: up to $23,300,000
This cost has not been included in budget projections with the understanding that if Greater Sudbury is
awarded the 2021 Summer Games, Growth and Infrastructure would adjust its capital program to
address this initiative between 2018 and 2021.
Should Council decide to proceed, these investments would result in:
o Improved facilities with quality of life benefits for Greater Sudbury residents
o Increased sport tournament hosting capacity
o Lower maintenance costs associated with artificial turf fields at about one-third the cost of
maintenance when compared to natural surfaces (such as those at James Jerome Complex)
2021 Canada Summer Games Bid Opportunity 10
Council Report - December 21, 2016Risk
Should Greater Sudbury’s efforts prove successful and the community is chosen as location for the 2021
Canada Summer Games, there are a number of risks inherent in the hosting role, along with identified
mitigating efforts:
Risk Assessment Notes
Sponsorship/fundraising shortfall Medium Canada Games Council works with Host Society
in Sponsorship Team Approach to mitigate risks
to host municipality; 13 national sponsors are
currently confirmed for 2017 Summer Games in
Winnipeg, MB
Early indications from potential sponsors in
Greater Sudbury have been positive
Community has successful examples of private
sector fundraising, such as the Vale Living with
Lakes Centre, Northern Water Sports Centre
Running a deficit Medium As part of the overall agreement, the
municipality must assume responsibility for any
deficit associated with the Games
Past Games have produced net income figures
for Host Society organizations as related to
operational costs
Team Sponsorship approach is designed to
mitigate risks associated with deficit
Management of Games run Low Detailed agreement will be developed between
through Host Society as City and Host Society
independent organization Municipality would manage all capital projects
Ensure a rigorous selection process for board
members and skilled and qualified employees.
Short timelines for capital Low Class “C” Estimate provide a detailed starting
upgrades point
Games awarded in spring 2017 would provide 4+
years of construction time
Unknown costs for infrastructure Medium A number of roads may require resurfacing
several years prior to the Games for test events.
Staff have reviewed these requirements with the
understanding that Growth and Infrastructure
would adjust its capital program to address this
initiative between 2018 and 2021
Unknown costs associated with Medium Capital projections are based on Class “C”
capital projects estimates provided by Sports Turf International,
which has extensive experience in Greater
Sudbury; as such, these estimates have used
Sudbury specifications on a “worst case
scenario” basis;
CGS staff have also conducted reference checks
on Sports Turf International as part of the due
2021 Canada Summer Games Bid Opportunity 11
Council Report - December 21, 2016diligence process; these references have been
overwhelmingly positive
Federal/Provincial funding does Low While federal and provincial contributions are
not materialize subject to public financial planning assumptions,
both levels of gov’t have been contributing to
the Canada Games since its inception in 1967
Not enough volunteers Medium Greater Sudbury has positive history with
garnering volunteer support, as demonstrated
by other large-scale events such as Ontario
Summer Games (2010) and Les Jeux de la
Francophonie (2011); Volunteer Sudbury is
supportive and feels that the community can
meet the requirements.
Volunteers can also be recruited regionally
Level of existing City services Medium While CGS staff resources are required as part of
impacted the City’s commitment to the Games during the
transition period to host community and the
development of the Host Society as independent
organization, the Host Society will oversee
multiple staff dedicated to the Games
preparation and fulfillment for the period
preceding the event
Access to adequate Low In approving Greater Sudbury to proceed to
accommodation space Phase 2 shortlist, CGC Technical Review
Committee has indicated that the community
meets the requirements for accommodation
needs at Games Village and hotels
As the Games Village venue, Laurentian
University residences are used to house athletes
Use of non-City-owned venues Low Bid proposal requires initial agreement with
non-City-owned venues (including post-
secondary facilities and hotel/private sector) as
confirmed through signed Memorandum of
Understanding (MOU); subsequent use of
facilities is outlined explicitly through detailed
Agreement with non-City partner, municipality
and Host Society
GOVERNANCE AND MANAGEMENT OF THE GAMES
Upon award of the Games, a Host Society will need to be incorporated as an independent, not-for-profit
corporation. The Host Society, and not the City, will be responsible for the hosting of the Games and will
be required by the City to be enjoined in an agreement with the Canada Games Council to host the 2021
Canada Summer Games. This corporation will work closely with the City of Greater Sudbury as the Host
Municipality, and as per Canada Games requirements.
The Procedures require that the Board will invite each of the federal, provincial and municipal
governments to nominate one voting member, respectively, to the Host Society Board of Directors.
2021 Canada Summer Games Bid Opportunity 12
Council Report - December 21, 2016Because the City is not the organization responsible for hosting the games, assembling the Board of
Directors, developing the right governance model and hiring the Chief Executive Officer will be priority
actions. During this transition, it is recommended that existing City resources and expertise are
provided to support the process, including input regarding human resources, strategic planning, risk
management, governance structure and so on.
The Transfer of Knowledge process is also included in the transition to Host Society, and should Greater
Sudbury be chosen to host the 2021 Games, a payment of $220,000 would be paid by the City to the
Canada Games Council. This payment represents the first 25% of the Rights Fee and Transfer of
Knowledge Fee, and the City of Greater Sudbury would be reimbursed by the Host Society once it is
formed and has operating cash.
LEGACY
Following Games principles, the legacy of the capital investments in Greater Sudbury will focus on
providing access and resources related to sport for northern Ontario residents. Surplus funds can also
be used for building human capacity within sport.
As a recent example of legacy planning, in Prince George, BC, a total of $1.1 million on legacy funds were
generated as a result of the 2015 Canada Winter Games, with part of the surplus provided to the
Northern BC Community Sport Development Society to help support northern athletes, coaches,
officials, and volunteers.
Next Steps
• Should Council support the commitments described in this report staff will submit, on behalf of the
City, the Phase 2 Bid Proposal package to the Canada Games Council by the deadline of January 31st,
2017, with the accompanying bid fee installment, a non-refundable payment of $10,000. This
payment is in addition to the $20,000 bid fee installment paid in May 2016 as part of the Phase 1
process, which was covered as a contribution of the GSDC Board at that time.
• Following this, the Canada Games Council’s Bid Evaluation Committee has confirmed a site visit for
Monday, February 27th, 2017, in Greater Sudbury.
• The final announcement of the award to the Host Community is expected on March 30th, 2017.
• The City will be expected to enter into an agreement with the Canada Games Council which intends
to bind the Host Society to agreeing to conduct the Games.
CONCLUSION
As noted in their Bid Procedures and Hosting Standards document, the Canada Games Council captured
the long-term benefits associated with the Games:
Valuable legacies left by the Canada Games in host communities include
new sport programming and equipment, human legacies that create stronger
and more active communities ready to take on new challenges, and the tangible
legacy of national awareness and attention that your community and province
will get in hosting the event from the entire country. These are powerful legacies
that will strengthen your community forever.
2021 Canada Summer Games Bid Opportunity 13
Council Report - December 21, 2016As outlined above, based on the significant economic impact, job creation and positive profile this event would provide to Greater Sudbury, the Canada Summer Games hosting opportunity aligns directly with the goals outlined in Council’s strategic priorities around sport tourism and hosting opportunities, as well as economic growth. The Canada Summer Games has potential for job growth, economic benefits and long-lasting, positive impacts on the community. With this in mind, and based on the demonstrated community support for this initiative, staff are recommending the commitment to the Games as part of the Bid Proposal. 2021 Canada Summer Games Bid Opportunity 14 Council Report - December 21, 2016
APPENDIX
CANADA GAMES BID PROPOSAL REQUIREMENTS
1. Hosting Standards
a) Canada Games Council Requirement: The municipality agrees to accept all hosting standards for the
2021 Canada Games as outlined in the 2021 Bid Procedures and Hosting Standards document
provided to each community by the CGC for delivery by the Host Society.
- Following the submission of the Phase 1 Technical Standards and the community visit by the Canada
Games Council’s Technical Review Committee in August, Greater Sudbury has been selected to
advance to Phase 2 in the bidding opportunity for the 2021 Canada Summer Games.
- Based on this process and the feedback from the Technical Review Committee, it has been
determined that with a number of capital investments to build or upgrade facilities, Greater Sudbury
has the capacity required to meet these standards for the Games. These capital investments, and
their associated risks, are described as part of the Financial section above.
2. Financial
a) Canada Games Council Requirement: Agreement to be responsible for any financial deficit associated
with the Games (Capital and Operating);
- The responsibility for any deficit is a standard part of the Host Municipality agreement and would be
borne entirely by the City
- While there are significant financial risks associated with this agreement, previous Canada Summer
Games have achieved a “break even” status, and in some cases, a surplus
- As noted below under “Sponsorship”, the Canada Games Council works with the Host Society of the
Games to generate sponsorship contributions at a national level, while the Revenue Generation Plan
also takes a “team approach” between the Host Society and the Canada Games Council to secure
other financial support at the local and regional level
- In addition to the national sponsorship efforts and as part of the Revenue Generation Plan, the
fundraising and sponsorship team will develop a targeted list that maps connection of local
foundations, companies, and individuals, and will also focus resources on building local support
through schools, service organizations and so on
- A structured approach combining the strengths of professional fundraising expertise with a
significant grassroots foundation of volunteer fundraisers will use tactics including fundraising
events, direct mail and digital marketing, participatory fundraising efforts and so on as part of a
multi-year campaign to mitigate the financial risk of incurring deficits
b) Canada Games Council Requirement: Agreement to contribute at least $3 million to the Host Society
in cash for capital expenditures;
2021 Canada Summer Games Bid Opportunity 15
Council Report - December 21, 2016- This capital contribution will be made as part of the City of Greater Sudbury’s investment in
municipally-owned facilities as well as upgrades associated with venues at Laurentian University
c) Canada Games Council Requirement: Confirmation of additional financial commitments (in cash or
value in kind) from the City or other community partners (e.g. colleges and/or universities, not
including the Government of Canada, Provincial Government or CGC);
- As outlined in the Financial section above, an operating deficit of $8,587,000 represents the current
difference between confirmed contributions of national sponsors and anticipated operating
expenditures
- The current projected revenues include a contribution of $529,000 in value-in-kind from Laurentian
University toward operational costs associated with hosting the Games Village on Campus
- Other commitments from private and public sponsors would need to be secured in order to reduce
the risk of incurring this operational deficit both at the local level within Greater Sudbury and at the
national level using the Sponsorship Team Approach as described
d) Canada Games Council Requirement: Confirmation that the first 25% of the Rights Fee and Transfer
of Knowledge Fee $220,000.00 will be paid by the Municipality upon award of the Games, with the
City of Greater Sudbury to be reimbursed from the Host Society once it is formed and has operating
cash.
- Should Greater Sudbury’s bid proceed and the community is chosen as Host of the 2021 Canada
Summer Games, this initial payment toward the Rights Fee and Transfer of Knowledge Fee could be
paid from the Tax Rate Stabilization Reserve
3. Bid Transition
a) Canada Games Council Requirement: Agreement that the Host Municipality will provide appropriate
capacity (both human and financial resources) to ensure an efficient transition from bidding
community to the Host Society and will cooperate with the Bid Committee and CGC on the steps
necessary to achieve this critical step upon the award of the Games and up until further public
resources can be accessed.
- CGS staff have developed a preliminary staffing plan for the Games that includes adequate
resources for the creation and operation of the Host Society as a separate not-for-profit
organization
- As part of incorporation of the Host Society as an independent non-profit organization, assembling
the Board of Directors, developing the governance model and hiring the CEO are the priority actions
- During this transition time, staff recommend that existing City resources and expertise are provided
to support the process, such as input regarding human resources, planning, risk management,
governance and so on
4. Airport
a) Canada Games Council Requirement: Confirmation on the selected Provincial/Territorial Team Travel
airport, with accompanying letter of confirmation from the Airport Authorities that confirms the
selected airport and airport services will meet Hosting Standards as follows:
a. The Host Municipality must confirm access to and select an airport for PT Team Travel not
greater than a 90 minute commute (unless expressly approved by the Canada Games
2021 Canada Summer Games Bid Opportunity 16
Council Report - December 21, 2016Council) that: 1. Have a runway length of no less than 7,000 ft., and ideally over 8,000 ft.; 2.
Have an apron space greater than 150,000 square feet with at least two tax-ways able to
accommodate [Boeing] 767 airplanes; 3. Have an apron capacity that can accommodate five
planes with passenger capacity of 140-200, above the airport’s normal daily capacity; 4.
Baggage handling capacity for the landing/departure of up to five plans above normal daily
airport capacity; 5. Waiting area and screening equipment to handle up to 400 Games-time
passengers boarding over and above normal daily traffic; 6. Has access to airport services
including refueling, potable water, lavatory and Fire & Rescue.
- Representatives of the Greater Sudbury Airport Development Corporation have been involved with
and supportive of this bid opportunity since the early stages, and have participated fully in the
process
- In collaboration with the North Bay Jack Garland Airport, Greater Sudbury has the capacity to meet
the required hosting standards to receive Games related athletes and other participants
- Letters of confirmation from both the Greater Sudbury Airport and the North Bay Airport are
attached as Appendices
5. Sponsorship
6. Canada Games Council Requirement: Confirmation of understanding that bid communities and
eventual Host Societies must acknowledge the need to work within the sponsorship team approach
and abide by the guiding sponsorship principles. The sponsorship team principles and team approach
create additional sponsorship solicitation capacity to raise the appropriate outstanding revenue
required and to minimize the risk associated with the municipality under righting the deficit.
- As noted by the Canada Games Council in the Canada Games Sponsorship Team Approach and
Principles document, the sponsorship team approach is “an important and essential working
relationship between the CGC and Host Societies on sponsorship solicitation”, and that “through the
team approach the Canada Games’ national partner program has grown from no national partners
in 2009 to 13 national partners in 2017, reducing the stress of revenue generation for a relevant
Host Community because of the long-term agreements.”
- Key concepts of these guiding principles emphasize the need for the Host Society to work
collaboratively with the Canada Games, through open and effective communication, in order to
build value for the Games to meet revenue objectives, while also increasing financial resources for
future Games as well.
- In response to this requirement, the Revenue Generation Plan proposed as part of the Bid Package
demonstrates a clear understanding of the financial risk associated with the bid as well as Greater
Sudbury’s experience and success in the areas of fundraising and sponsorship
- Greater Sudbury is also home to many companies with national ties, especially in the mining and
mining supply and service sectors; these companies will provide important sponsorship
opportunities as part of the Revenue Generation Plans
2021 Canada Summer Games Bid Opportunity 17
Council Report - December 21, 20167. Legacy
a) Canada Games Council Requirement: Agreement and confirmation that the Host Municipality will
ensure that the words “Canada Games” and “Jeux du Canada” and the Canada Games logo in
accordance with the Council’s Graphics Standards Manual, are incorporated in the name of at least
one major facility that is built or renovated for the Games, and the naming rights remain in
perpetuity. The facility must be branded with the Canada Games logo. The Canada Games emblem
must be used on external signage with the title then printed in English (Canada Games Centre) over
French (Centre des Jeux du Canada) or vice versa. The Municipality will work with the Host Society
and CGC to finalize details, and will submit the proposed new name and logo in writing for approval
by CGC, taking into consideration key principles and elements identified in the CGC’s Core Legacy
Plan.
- Should Council approve the capital investments associated with the Games opportunity and Greater
Sudbury is chosen as Host Community, staff recommend that the additional soccer facility added at
the Countryside location is branded with the “Canada Games”/Jeux du Canada” name and logo
according to CGC standards
b) Canada Games Council Requirement: Confirmation of understanding that the Host Society will
develop a Legacy Plan for sport, following the CGC’s Legacy Core Plan, to guide the documentation of
all legacies resulting from the 2021 Canada Summer Games (including the potential distribution of
financial legacies, planned and/or surplus.)
a. 1. The Host Society must produce, as part of the Business Plan, a legacy plan for sport. 2. The
Host Society legacy plan for sport shall use the Canada Games Council Legacy Core Plan
document as a guideline. 3. The Host Society legacy plan will incorporate the key legacy
principles established by the Canada Games Council. 4. The Host Society will create a Legacy
Committee to develop the Legacy Plan, and will include, among others, representation from
the Council, Federal, Provincial and Municipal governments, should they wish.
- Following Games principles, the legacy of the capital investments in Greater Sudbury will focus on
building capacity and increasing access to sport for northern Ontario residents
- Surplus funds from the Games can also be used for building human capacity within sport for Greater
Sudbury through the provision of training for officials and coaches
8. Agreements
a) Canada Games Council Requirement: Confirmation that the City will sign an Agreement to Undertake
upon award of the Games which will reflect the above commitments as well as other key
commitments, terms and conditions through the bid phase;
- The City of Greater Sudbury will enter into an Agreement to Undertake with the Canada Games
Council which includes these commitments
b) Canada Games Council Requirement: Confirmation that the City will ensure that the Host Society,
upon incorporation, will enter into a Joinder Agreement with the Canada Games Council which binds
the Host Society to the Agreement to Undertake, and to the signing of the Trademarks Agreement
and Hosting Agreement with the CGC;
2021 Canada Summer Games Bid Opportunity 18
Council Report - December 21, 2016- Should the community be selected as host, the City of Greater Sudbury would enjoin the Host
Society to commit to hosting the Games
c) Canada Games Council Requirement: Confirmation that the City, in cooperation with its Bid
Committee, for both City-owned/operated and private facilities, will submit agreements at the Bid
level that comply with Hosting Standards.
a. Bid Committees must submit signed MOUs for each sport and non-sport venue at the time of
bid submission. 2. The MOUs must be valid from the date of signing until 24 months after
the award of the Games. 3. The MOUs must commit the venues to providing the Host
Society with exclusive access to the venues and ancillary facilities, including concessions,
merchandising, ticketing or other commercial operations. 4. The MOUs must commit the
venues to providing clean venues free of all signage that may conflict with sponsor/supplier
agreement or conflict with the CGC’s Commercialization Policy. 5. The MOU must commit
the venues to negotiating detailed venue use agreements with the Host Society no later than
24 months prior to the start of the Games.
- Staff are negotiating Memoranda of Understanding for all non-City-owned venues, including those
facilities at Laurentian University, Cambrian College, College Boreal and so on, as a requirement of
the Bid Proposal package
SIZE AND SCOPE OF THE CANADA SUMMER GAMES:
• The event encompasses 19 sports, 4,600 athletes, coaches and managers and over 6,000 volunteers
• It includes 18 days of operations in August 2021, with events split into two one-week periods
• The economic impact is comparable to Grey Cup or World Junior Hockey Championships events
• Since 1967, the alumni athletes coming out of Canada Summer Games have contributed to nearly
half of the medals won by Canada at the Olympics
POTENTIAL SHORT AND LONG TERMS BENEFITS FOR GREATER SUDBURY:
- Tangible, direct economic impacts of the Games themselves: The 2013 Canada Summer Games held
in Sherbrooke, QC, resulted in an economic impact of $165.5M throughout Quebec, with $110.7
million taking place in Sherbrooke, creating more than 1,111 jobs across the province and bringing
more than 16,600 visitors to that city directly for the Games that summer
- A new legacy of enhanced sports infrastructure: the legacy components gained through capital and
infrastructure investments will strengthen Greater Sudbury’s sports community for the long term
- Significant provincial and federal funding support: Access to provincial and federal funding for
both capital and operating: a total of $20.7M will leverage municipal and community contributions
- Over 20 hosting opportunities events leading up to the Games: In Sherbrooke, there were 21 test
events that took place in the years leading up to the Games that brought in more than 2,600
athletes. The economic benefit of this is included in the $165.5 million total from the 2013 Canada
Summer Games.
- Increased national awareness of Greater Sudbury and public perception of our community’s
investment readiness and quality of life
- Increased awareness of post-secondary student enrollment opportunities in Greater Sudbury
- Building Greater Sudbury’s sport hosting resume for long-term opportunities in sport tourism as
well as meetings & conventions
2021 Canada Summer Games Bid Opportunity 19
Council Report - December 21, 2016THE 2021 GAMES FIT WITH EXISTING STRATEGIES
• Align directly with Greater Sudbury Council’s Strategic Priorities regarding Growth and Economic
Development to “increase conferences, sports and events tourism”.
• Advances goals outlined in the Community Economic Development plan From the Ground Up
specifically regarding prioritizing attraction efforts for sporting events
2013 CANADA SUMMER GAMES – ECONOMIC IMPACT ON SHERBROOKE, QUEBEC
The 2013 Canada Summer Games provided a significant economic impact to the province of Québec and
the Sherbrooke region specifically.
The Sport Tourism Economic Assessment Model (STEAM) is a tool developed by the Canadian Sport
Tourism Alliance (CSTA) and designed to incorporate primary data collected from event visitors together
with budget number and capital expenditures of event organizers to prepare economic impact
assessments. The STEAM tool was used to determine the following impacts of the 2013 Canada
Summer Games:
- The total economic activity supported by the 2013 Games was $165.5M throughout Québec,
with $110.7M taking place in Sherbrooke
- Combined capital, operations and visitor spending directly associated with hosting the Games
totaled $69.2M
o Net economic activity (GDP) was $80.4M in the province, of which $50.9M occurred in
Sherbrooke
- This spending supported $53.5M in wages and salaries in the province through support for 1,111
jobs (full time equivalents, or FTEs)
o In Sherbrooke, 801 jobs were supported by the Games with wages and salaries
totalling $36.5M
- Considerable tax revenues were also generated, totalling $29.7M:
o This includes $13.4M in federal government taxes, $12.4M in provincial taxes
o The number also includes $2.6M in municipal taxes generated in Sherbrooke directly,
as determined through use of the Canada's Government Revenues Attributable to
Tourism (GRAT) report, including taxes on incomes, contributions to social insurance
plans, taxes on production and products, and from sales of government goods and
services.
- The 2013 Games were also very successful due to the support received from local residents,
including:
o over 6,300 volunteers
o Over 4,200 participants taking place in 35 separate competitions
o More than 16,600 visitors coming to Sherbrooke as participants and spectators
2021 Canada Summer Games Bid Opportunity 20
Council Report - December 21, 2016TIMELINE
• In February 2016, the Canada Games Council announced that the 2021 Canada Summer Games will
be held in Ontario. In partnership with the Ontario Ministry of Tourism, Culture and Sport (MTCS),
Canada Games launched a competitive bid process for this hosting opportunity. As noted in the
invitation to Mayor Bigger received from the MTCS and the Canada Games Council, the City of
Greater Sudbury was formally invited to participate in this process as potential host community.
• As part of their regular meeting on April 13th, 2016, the Greater Sudbury Development Corporation
Board of Directors approved a contribution of $20,000 toward the bid submission fees for Phase 1 of
the Bid Process.
• On May 10th, 2016, Greater Sudbury City Council declared our community’s intention to submit a Bid
Proposal for this important national event.
• June 30th, 2016 -- Greater Sudbury Phase 1 Technical Specifications package submitted to Canada
Games
• August 26th, 2016 – Technical Review Committee of the Canada Games Council tours Greater
Sudbury sports and non-sports venues, and meet community supporters at the Northern Water
Sports Centre
• On September 12th, 2016, Greater Sudbury became a finalist to host the 2021 Summer Games when
the Canada Games Technical Committee certified that Greater Sudbury has the capacity to host this
event.
• September/October – CGS staff work with the community stakeholders engaged as the Bid
Committee as well as an internal team of interdepartmental expertise
• Late October – Drs. Amanda Schweinbenz and Darren Stinson step forward as Bid Committee Co-
Chairs
• At the November 1st, 2016 meeting, Council further supported this bid effort by approving funding
for the development of Class “C” estimates for capital investments to sports venues associated with
the Games.
• Should Council support this commitment through formal resolution, the City will submit the full
Phase 2 Bid Proposal package to the Canada Games Council by the deadline of January 31st, 2017,
with the accompanying Bid Fee Installment, a non-refundable payment of $10,000.
• Following this, the Canada Games Council’s Bid Evaluation Committee has confirmed their Site Visit
for Monday, February 27th, 2017, in Greater Sudbury.
• The final announcement of the successful Host Community is expected on March 30th, 2017.
• Should Greater Sudbury win hosting rights, the 2021 Host Society will attend the 2017 Canada
Summer Games in Winnipeg, MB as official observers.
2021 Canada Summer Games Bid Opportunity 21
Council Report - December 21, 2016You can also read
