2021 Marketing Planner - mddionline.com | qmed.com Engaging, Educating, and Celebrating Medtech Minds for a Better Tomorrow
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2021 Marketing Planner Engaging, Educating, and Celebrating Medtech Minds for a Better Tomorrow mddionline.com | qmed.com Engineering
WHO WE ARE
Our live & virtual events and multichannel media
solutions connect you with buyers and suppliers you
want to meet in person and online 365 days a year.
The medtech authorities MD+DI and Qmed are now part of Informa Markets.
A global knowledge and events company, Informa Markets provides content,
data, and trade shows for specialist companies like yours.
What does that mean for you? It means greater access to more and better
resources. Informa Markets – Engineering is constantly expanding its services
to help companies connect, sell, and grow.
This marketing planner is a perfect example. It offers websites, live events,
newsletters, webinars, email campaigns, and other marketing tools. You can
use them to reach new customers, enrich your relationships with existing
customers, and raise your reputation in the industry.
Here’s to a year of growth.
1.1 Million unique records
5
Regionally and/or virtually located, industry leading
in the advanced design and events and conferences showcasing the latest
manufacturing community developments and technological innovations
Experienced team of editors and industry experts deliver relevant, compelling, and exclusive content
SHANA LEONARD JAMIE HARTFORD DAPHNE ALLEN OMAR FORD AMANDA PEDERSEN
Vice President, Director of Content Editor Managing Editor News Editor
Content & Strategy
mddionline.com | qmed.com 2
THE MOST COMPREHENSIVE MEDICAL DEVICE MANUFACTURING
196,192 34,000 177,265 We reach the largest community of medtech
Unique medical Live event attendees Total eNewsletter professionals, which translates into
community members recipients
numerous business opportunities for you.
SPREAD ACROSS THE GLOBE TOP AREAS OF INTEREST
Automation/Assembly.......................................41.4% Molding Services.................................................. 13.2%
Packaging............................................................. 35.3% IVD............................................................................ 13.0%
64% Components.........................................................28.3% Computer/IT........................................................... 11.0%
Americas 16% Manufacturing Equipment............................... 27.6% Biotechnology....................................................... 10.6%
Asia/Pacific
Materials & Additives......................................... 27.0% Precision Machining............................................ 10.6%
Materials: Plastics & Elastomers....................23.5% Regulatory & Compliance....................................8.1%
Test Equipment/Services.................................22.4% Power Systems........................................................7.7%
Contract Manufacturing.................................... 22.1% Tubing....................................................................... 7.5%
Software/Hardware............................................18.2% Sensors..................................................................... 7.3%
Motors/Motion Control.......................................17.3% Surface Treatment Services............................... 7.3%
Design Services.....................................................17.3% Filtration Materials................................................ 6.7%
Electronics.............................................................. 16.1% Sterilization.............................................................6.6%
20% Adhesives...............................................................14.0% Barcoding.................................................................6.3%
Europe/Middle East Research & Development.................................. 13.4% Pumps & Compressors.........................................6.0%
TOP COMPANIES
• 3M • Beckman Coulter • GE Healthcare • Medtronic • Smith & Nephew
• Abbott • Biosense Webster • Google • Merit Medical • Smiths Medical
• Advanced Bionics • Boston Scientific • Halyard Health • Microsoft • Stryker
• Alcon • Cepheid • Hologic • MicroVention • Teleflex Medical OEM
• Apple • Cook Medical • IBM • Olympus • Thermo Fisher Scientific
• Applied Medical • Dexcom • Intuitive Surgical • Philips • Vyaire Medical
• BD • Edwards Lifesciences • Johnson & Johnson • Siemens • Zimmer Biomet
Source: Publisher’s own data 2019 – mid migration and updated numbers reporting shortly mddionline.com | qmed.com 3
Qmed is the world’s only 100% qualified medical device supplier
directory and search engine, created exclusively for OEMs actively
researching and sourcing qualified suppliers, products, and services.
WHY QMED? TOP SEARCHED CATEGORIES
Qmed connects decision makers in the sourcing
process with qualified medical suppliers. ● Contract Manufacturing Services
Provide your target audience with direct access ● Components
to the products and services you offer, and ● Tubing and Extrusion
get in front of serious buyers searching for ● Manufacturing Equipment
qualified medical device suppliers.
● R&D and Design Services
All Qmed suppliers are required to meet one
● Electronic Components
or more of the following qualifications:
● Molding Services and Equipment
• ISO 9000/01 certified
• ISO 13485 certified ● Motors
• FDA registered ● Pumps and Valves
• Currently working with medical OEMs ● Adhesives and Adhesive Products
• CGMP compliant ● Packaging and Sterilization
• Exhibits at medical industry events
● Materials
WHO IS THE QMED USER?
IONALS TRU
Qmed reaches decision makers in the
following roles: SS S
FE
T
381,503
MD
Engineering
TECH PRO
Design/Project/Process Engineering Average Monthly Page Views
+DI & QME
Executive Management & Owner
173,561
R&D Average Monthly Visits
Manufacturing/Production & Operations
424,664
D
ME
Quality
Total Users
D
Project Management
Source: Publisher’s own data 2019 – mid migration and updated numbers reporting shortly mddionline.com | qmed.com 4
QMED SUPPLIER PROGRAMS
Qmed is a comprehensive, 100% medical device supplier directory, search engine, and daily news source featuring equipment,
materials, suppliers, and services. A presence on Qmed means more visibility for you with an audience that uses this online
directory again and again during the all-important purchasing process.
SUPPLIER PROGRAMS
Feature CHARTER PROGRAM PARTNER PROGRAM SPONSOR PROGRAM
Total Value: $11,350 Total Value: $30,350 Total Value: $51,250
Package Price: $10,968 Package Price: $19,500 Package Price: $24,500
Enhanced Category Status Placement Above Free Listings Above Charter Listings Above Partner listings
Included with Your Profile:
Word Count 750 Unlimited Unlimited
Embedded Images 3 7 Unlimited
Subcategories 12 16 Unlimited
Embedded Links 3 10 Unlimited
Unlimited Press Releases ✔ ✔ ✔
URL and Linkable Logo ✔ ✔ ✔
Cover Image (970x200 pixels) ✔ ✔ ✔
Carousel Images (192x150 pixels) 5 8 12
Product or Service Listings (includes embedded link) 4 10 Unlimited
1 Full Catalog NA NA ✔
Profile Consultation: Qmed Search Engine Optimization Consultation with our Expert ✔ ✔ ✔
Lead Generation
Assets Up to 3 Up to 7 Unlimited
Assets Include Any Combination of Videos, White Papers, Brochures, and Tech Sheets
Request for Information Capabilities ✔ ✔ ✔
Custom On-Demand Webcast NA NA ✔
Rotating Sitewide Leaderboard Ad: 12 Months NA NA ✔
Ad(s) in the Qmed Supplier Bulletin eNewsletter to 20,000 contacts 1 3 4
Exclusive Custom Email Blast NA 1 Blast to 2,000 Custom Contacts 2 Blasts to 5,000 Custom Contacts
Metrics: Access to 24/7 Reporting ✔ ✔ ✔
Value Added Options Choice of 1 Choice of 2 Choice of 3
Select from:
• 40 Leads per Sponsorship Annually • 2 Placements in “Supplier Spotlight” Lead Gen eNewsletter • Blow-in Ad on Profile • 10,000 Impressions from Retargeting Ads
mddionline.com | qmed.com 5
QMED DAILY eNewsletters
Advertise alongside quality content in a leading
medtech eNewsletter delivered straight to the
inboxes of medical device professionals.
NORTH AMERICA OR EUROPE EDITION
Circulation
North America 100,000
Edition per deployment
Europe Edition 30,000
per deployment
Text Ad (6-Month Program) North America Edition
Europe Edition Square Ad North America Edition
Europe Edition
1x Per Day 1x Per Day
Once a week $23,025 $11,520 Twice a month/12 months $11,520 $10,500
Twice a month $18,150 $7,750 Once a month/12 months $9,828 $8,160
Once a month $10,050 $5,685 Twice a month/6 months $9,828 $6,120
One-time placement $2,310 $2,000 Once a month/6 months $5,760 $4,260
Includes: One-time placement $1,300 $1,500
• 125x125 pixel banner or graphic/image Includes:
• Max file size 39KB • Text ad: 100x88 pixel banner or graphic/image
• .GIF or .JPG format • Max file size 39KB
• 75 words max with three embedded links • .GIF or .JPG format
• 40 words max with three embedded links
Qmed Resource Ad Leaderboard Ad
• One week per month/6 months 1x $1,300
$8,292
• Deployed in both North America & Europe editions 6 months $4,500
Includes: 12 months $10,000
• Heading: 1 — 8 words (hyperlinked heading must be Qmed listing URL)
NEW
• Copy: 75 words max
Includes: LARGER
• 2 URLs (must be Qmed listing URLs)
• 618x107 pixel banner or graphic/image AD SIZE!
• Resource ad appears in North America & Europe editions
mddionline.com | qmed.com 6
QMED DAILY eNewsletters
Grab a decision maker’s attention right out
of the gate by placing your new product in
this key new ad space!
FRIDAY NEW PRODUCT OF THE WEEK
With the Qmed Daily North America eNewsletter deployed to
100,000 & Qmed Daily Europe deployed to 30,000, our vast
audience will now see:
● Information on one new product each week
● Friday eNewsletters ONLY
● Showcased in special position within each eNewsletter
New Product of the Week Ad Price per
deployment
North America $1,300
Europe $1,000
Includes:
• Product name or description (5–10 words max)
• Image: 300 x 200 — .JPG or static .GIF, max 39KB
• Up to 3 URLs
mddionline.com | qmed.com 7
QMED LEAD-GENERATING Supplier Spotlight eNewsletter
Our eNewsletter is a vital source for medical device engineers
wanting to see the latest in new products and services. Generate
quality leads from targeted, highly engaged, qualified subscribers.
UL ATIO
RC N
CI
40,000
Opportunities include:
Top Spot (1 per newsletter) $3,500 net
• Image size: 350x350 pixels
in North America
• Headline: 25 characters with spaces
• Description: 250 characters with spaces Receive
• Optional link to video full contact
leads!
2nd and 3rd Tiers (4 per newsletter) $3,000 net
• Image size: 300x300 pixels
• Headline: 25 characters with spaces
• Description: 250 characters with spaces
• Optional link to video
Product Spotlights (12 per newsletter) $2,500 net
• Image size: 150x150 pixels
• Headline: 25 characters with spaces
• Description: 250 characters with spaces
Custom Single-Sponsor Product Spotlight eNewsletter
• Promote multiple items from your product line or select items from different
divisions of your company
• Great opportunity to co-op with partners and suppliers
• Generate leads as you promote various products
• You receive full contact information for users clicking on materials
mddionline.com | qmed.com 8
QMED LEAD-GENERATING Targeted Medical Device Supplier Spotlights
Gain a competitive advantage in the market by placing 2021 DEPLOYMENTS
your company’s message in one of these targeted, JANUARY 27
lead-generating eNewsletters. Contract Manufacturing
Services
Opportunities include: FEBRUARY 24
Top Spot (1 per newsletter) $3,500 net Medical Device Components
• Image size: 350x350 pixels
MARCH 24
• Headline: 25 characters with spaces
• Description: 250 characters with spaces
Molding Services & Equipment
• Optional link to video APRIL 28
Electronics & Components
2nd and 3rd Tiers (4 per newsletter) $3,000 net MAY 26
• Image size: 300x300 pixels Contract Manufacturing
• Headline: 25 characters with spaces
Services
• Description: 250 characters with spaces
• Optional link to video JUNE 23
Tubing & Extrusion
Product Spotlights (12 per newsletter) $2,500 net JULY 21
• Image size: 150x150 pixels Packaging & Sterilization
• Headline: 25 characters with spaces
• Description: 250 characters with spaces AUGUST 25
Adhesives & Materials
SEPTEMBER 22
UL ATIO
RC N Molding Services & Equipment
CI
OCTOBER 20
40,000
Contract Manufacturing
Services
NOVEMBER 17
in North America
R&D and Design Services
s!
Re
ei
ad
le
c
ve
full co ntact DECEMBER 8
Tubing & Extrusion
mddionline.com | qmed.com 9
DIGITAL SOLUTIONS MD+DIonline.com Advertising
Our online banner program puts your company in front of 424,000+ total users. Brand
your message on the industry’s leading website and start driving audience engagement
to your products and services by sponsoring a CPM-based banner program today.
Top Billboard $100 CPM
Image Size: 970x250 pixels/ 320x50 pixels (mobile)
Leaderboard $100 CPM Welcome Ad
Image Size: 728x90 pixels/ 320x50 pixels (mobile)
High-impact, 640x480 ad appears
RH Rectangle - Half Page $100 CPM for 15 seconds between a user’s
Image Size: 300x600 pixels click and the display of the
RH Rectangle $80 CPM destination URL.
Image Size: 300x250 pixels ● Maximum 3 sponsors per week
● 10,000 impressions per week
LH Rectangle $80 CPM
Image Size: 300x250 pixels
Bottom of Home Page $60 CPM
Image Size: 728x90 pixels/ 320x50 pixels (mobile)
Wallpaper Skins $200 CPM Wallpaper Skins
Wallpaper Skins + Leaderboard $210 CPM Your ad dominates the left and
Wallpaper Skins + Leaderboard + RH Rectangle $220 CPM right side of the mddionline.com
Image Size: Multiple Sizes web page with a clickable banner
Interscroller (within articles) $350 CPM ad message.
Image Size: 728x90 Options available to add
In-Article Video Custom CPM Leaderboard and 1st Rectangle ads.
Contact your sales rep for rates.
Floor Ad (Rich Media) Custom CPM
Bottom; Fixed Adhesion on bottom as you scroll
Mobile Ad Custom CPM
pportunity! Great option for product launches
eO
Full screen, expandable welcome ad, adhesion banners remain visible when
user scrolls to bottom - Leaderboard + 2 rectangle ads and other special announcements
it
ecial Webs
Welcome Ad $350 CPM
Image Size: 640x480 pixels / 300x50 pixels (mobile) 24-HOUR ROADBLOCK SPONSORSHIP
● Gives your company ownership of all banner ad positions
Native Ad - Sponsored Content Custom CPM on mddionline.com for 24 hours
Sp
Image Size: Multiple Sizes
● Includes Leaderboard, Rectangle, and Welcome ads
Retargeting Ad Custom CPM
Image Size: Multiple Sizes
mddionline.com | qmed.com 102021 MD+DI ONLINE CALENDAR
Editorial Topics to be Covered
MD+DI covers a range of topics to help industry professionals develop, design, and manufacture medical products that comply
with complex and demanding regulations and market requirements. Here are the ideas MD+DI editors have planned for 2021.
Product Video Spotlight Webcast Series
2021 Technology and Business TOP 100 Medtech Companies and
JANUARY Digital Health Innovations Tubing Miniaturization
Predictions M&As
FEBRUARY Miniaturization Cardiovascular Devices Advancing Engineering Careers Components
MARCH COVID-19: One Year After Advances in IVDs Thinking Big in Healthcare Motors COVID-19: One Year After
Drug-Delivery & Combination
APRIL EU MDRs Salary Survey and Career Outlook Software
Products
Human Factors Design & Coatings/Surface
MAY Sterilization Automation Testing
Engineering Treatments
JUNE Testing Diabetes Devices Neurological Devices Electronics
Best Biomedical Engineering
JULY Artificial Intelligence Design for Manufacturability 3D Printing Packaging
Programs
AUGUST Medtech Hubs Packaging Minimally Invasive Surgery Pumps and Valves
SEPTEMBER Remote-Patient Monitoring Orthopedics Contract Manufacturing Tubing Regulations
Medtech Innovation: A Look
OCTOBER Regulatory Updates State of the Industry Materials
Ahead
Promising Medtech Research in
NOVEMBER Top Startups of 2020 Healthcare Jobs of the Future Components Robotics
2020
DECEMBER Company of the Year Medtech Winners and Losers Robotics Adhesives
mddionline.com | qmed.com 11CUSTOM SOLUTIONS Partner with us to create marketing solutions to reach your targeted audience and
deliver on your marketing goals, including branding, increased awareness, qualified lead
generation, lead nurturing, and content development.
White Papers
White papers are a powerful marketing tool to educate your next
potential customer. Share your quality content with a target
audience and generate highly qualified leads.
Cost Per Lead Program
Turn your white paper into a lead-generating tool. This cost-
effective program connects you with qualified decision makers
that have directly expressed interest in your product or service.
Webcasts
MD+DI and Qmed webcasts are excellent, interactive
online events that position your company as a
thought leader with decision makers. A webcast
sponsorship provides a creative way to promote
your company and generate strong ROI through the
delivery of high-quality leads.
Targeted Admail
Admail is a great way to get your
brand and message in front of a large
audience. Let us connect you with
our database and position you as an
industry thought leader.
mddionline.com | qmed.com 12CUSTOM SOLUTIONS Video Spotlight
VIDEO SPOTLIGHT DESCRIPTION
This new product is the perfect way to promote your new video to our
audience alongside MD&DI’s top notch editorial that’s complimentary NEW FOR 2021
to your offerings.
With this product we will promote your video to our audience in the Qmed
Daily (which is received by 100,000 readers) as well as include a link to
your asset in one of our related editorial content. So you will be getting
in front of our audience at a key moment when they are already reading
about your niche in the industry.
Opportunities include:
Video Product Spotlight
Price
(12 spots per month)
1x $2,200
6x $1,600
Opportunities include:
• Included in Qmed Daily eNewsletter to promote their video that is sent to
100k readers
• Link to asset included in editorial coverage that month
mddionline.com | qmed.com 13CUSTOM SOLUTIONS White Papers
Transform your white papers into a long‑term lead-generating
tool with these promotional packages.
WHITE PAPERS
Basic Promotion Package $3,500 net
● Listed in Qmed white paper library
● 1-year archive with leading report
● 1x promotion in monthly Qmed White Paper Newsletter
Enhanced Promotion Package $7,500 net
● 1 email promotion of white paper to a carefully selected
audience of up to 8,000 contacts
● Listed in Qmed white paper library
● 1-year archive with lead reporting
● 1x promotion in monthly Qmed White Paper Newsletter
WHITE PAPER COST PER LEAD PROGRAM
Turn your white papers into lead generators. Our White Paper Cost Pay only for the leads generated
Per Lead Program starts with an experienced sales lead-generation Cost:
team that will identify and qualify targeted buying prospects from
our medical community who have expressed an interest in the topic Up to 50 Leads $70 net/lead
of your white paper. 51 — 100 Leads $55 net/lead
This dynamic sales lead program: 100+ Leads On custom request basis
● Uncovers the decision maker Note: Your white paper will also be gated on MDDIonline.com and included
1x in our monthly “Featured White Paper” eNewsletter.
● Qualifies the buying need for your product or service
● Defines a buying timeline for that purchase
● Delivers leads to you
mddionline.com | qmed.com 14CUSTOM SOLUTIONS Webcasts & Admail
WEBCASTS
An MD+DI and Qmed webcast allows you to place your products and services in front of an active
and qualified audience to generate leads. Webcasts increase current and future customer-base
knowledge around your topic and accelerate product adoption. We offer a range of packages to fit
your budget and strategic goals, including:
On-Demand Live
● Listed on one brand site of your choice ● Same benefits as On-Demand
● 1-year archive with lead reporting ● Targeted promotional email campaign to brand
audience for live date
● 2 email promotions to brand audience
● 45-minute event with live date
● 1x promotion in Webcast Roundup Newsletter
● 15-minute live Q&A
● 20 minute On-Demand recording
● Moderated by MD+DI Group editor
Client provided content $8,000 net
Sole sponsor $20,000 net
(multi-sponsor available)
TARGETED ADMAIL BLASTS
Leverage our medical community database to target a specific
audience. Admail campaigns are an effective way to announce your
latest products, services, events, and more. You will also receive a
performance marketing metrics report for each Admail deployment.
● Up to 8,000 titles
● $570 net for every 1,000 names after 8,000
Rate (based on HTML provided file) $5,000 net
mddionline.com | qmed.com 15EVENT SOLUTIONS Our advanced design and manufacturing events and conferences are the perfect environments to showcase and
demonstrate your innovative technology, equipment, materials, and service solutions. Located in high-performing
manufacturing regions, our events enable you to meet new prospects, develop your brand, and engage in
thought-leadership conversations.
Minneapolis, MN Nov 3-4
Minneapolis Convention Center 2021
Boston, MA May 5–6
Boston Convention & Exhibition Center 2021
San Jose, CA Dec
San Jose Convention Center 2021
Anaheim, CA Aug 10–12
Anaheim Convention Center 2021
New York, NY Jun 15-17
Jacob K. Javits Convention Center 2021
#
1
Reason for Attending
Identify & Source
Potential Suppliers
or Partners
Source: Post-show Attendee Survey, 2019 mddionline.com | qmed.com 16EVENT SOLUTIONS
Get Noticed Through Event & Conference Sponsorships
Maximize your company’s presence and exposure at the show. Select from a variety of pre-show and
onsite opportunities to promote your participation and get a head start on the competition.
ONSITE SPEAKING & NETWORKING ACTIVITIES
● Conference Sponsorships
● Tech Theater
● Lunch & Learn
● Half-Day and Full-Day Custom Workshops
● Onsite Networking Receptions
PRE-EVENT DIGITAL OPPORTUNITIES &
SPONSORSHIPS
● Featured Exhibitor Package — expanded event website exhibitor
listing
● Featured Exhibitor PLUS Package — more exhibitor listing content
to drive attendee engagement
● Exclusive Online Directory Sponsorship
● Exclusive Online Floor Plan Sponsorship
● Show Highlight Sponsorship
● Product Category Sponsorship
● Pre-Event Email Campaigns
● Event App Banner Ads
SHOW DIRECTORY
● Premier Directory Listing Upgrade
● Onsite Show Directory Ads
● Corporate Profiles
ONSITE VISIBILITY
● Signage
● Lanyard
● Bag
● Badge
mddionline.com | qmed.com 17Our media and event experts can help
you reach your desired target market
MEDIA ADVERTISING & SPONSORSHIPS FOR INFORMATION ABOUT EXHIBITING AT
MD&M AND BIOMEDEVICE EVENTS
BECKY ROLL ADELA PLONER
SALES DIRECTOR EUROPEAN REPRESENTATIVE
becky.roll@informa.com adela@ploner.de
310-445-3704 49 8 192 994 8875 SPEAK WITH AN EVENT EXPERT NOW
877-275-2813
NICOLE WELTER For other international regions,
SR. ACCOUNT DIRECTOR & please contact:
QMED BUSINESS DEVELOPMENT medicalsales.ime@informa.com
nicole.welter@informa.com
CUSTOMER SUPPORT EMAIL
310-740-9065 SHARON MACLEOD
SALES OPERATIONS SPECIALIST/
clientservices.ime@informa.com
COLLEEN SEPICH SUPPORT
SALES DIRECTOR, SPONSORSHIP & sharon.macleod@informa.com
PROMOTION
781-296-1988
colleen.sepich@informa.com
781-491-2042
Engineering
2901 28TH STREET, SUITE 100
8509_MDDI21
SANTA MONICA, CA 90405
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