2021 Media Kit - EnsembleIQ
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2021 Media Kit
CanadianHealthcareNetwork.ca is the destination for Canadian doctors, pharmacists, nurses and healthcare executives, and the online home of The Medical Post, and Pharmacy Practice + Business journals. TOTAL IMPRESSIONS / REGISTRANTS PHYSICIANS PHARMACISTS MTH 70,538 16,646 53,892 606,000 ProfessionSanté.ca is the site dedicated to Québec health professionals: doctors, nurses, pharmacists and establishment managers. It hosts L’actualité Médicale, Profession Santé, and Québec Pharmacie journals. TOTAL IMPRESSIONS / REGISTRANTS PHYSICIANS PHARMACISTS MTH 21,107 7,315 13,792 458,000 Data: from 07/01/2021, Omeda *Total = Physician, Pharmacists
New Website Features
New layout
Improved reader experience
Enhanced sponsored content flow
Optimized for mobile devices
Improved site performance and speed
Enhanced commenting functionality
Allow users to follow comment threads
eCortex Continuing Education program
New and enhanced learning platform
Learner friendly mobile site
Enhanced security
Accessibility update
New Ad Units
Sticky ad
Expandable Leaderboard & Big Box
Larger Leaderboard (900x150)***
*Sticky ad unit: Persistent/fixed ad unit that stays visible while user scrolls up or down
**Expandable Ad unit expands to outside the iFrame to a bigger size when users interact
***Site takeovers only
Digital Advertising
RUN OF SITE DISPLAY
CRM Based Program
Desktop / Mobile
Geo-targeting
Target by language
and/or profession $116/cpm
Standard
$145/cpm
Geo-target
Mobile Leaderboard
320 x 50
SITE TAKEOVER
A high impact visual program
provides ROS ad exclusivity with a Leaderboard 728 x 90
new larger leaderboard
(900 x 150) for two
consecutive days.
$3,244
Per profession Big Box
Per language 300 x 250
AD UNITS
Leaderboard
Big box
Skyscraper
Tall big box Mobile Leaderboard
Skyscraper
320 x 50
160 x 600
Mobile Leaderboard
Large Leaderboard*
*Leaderboard available for site takeovers only.
General and therapeutic.
Editorial Newsletter
Canadian Healthcare Network
eNewsletters are an excellent way to get your
message to any segment of our audiences. As the
largest traffic driver to our sites, eNewsletters are
packed with relevant editorial content ensuring the
high visibility and impact.
Benefits
Editorial content from The Medical Post,
Profession Santé, Pharmacy Practice + Business
High visibility and frequency
Qualified healthcare professional audience
EDITORIAL CONTENT ENGAGEMENT
PHYSICIANS PHARMACISTS
14,178 43,747
OPEN CLICK OPEN CLICK
RATE RATE RATE RATE
34.5% 10% 27% 5%
FREQUENCY
M T W T F S
Physicians
Pharmacists
Data Source: Subscribers Omeda, Aug 2021
Unique Open Rate/ Click Rate Jan-Jun 2021
Editorial Newsletter
Profession Santé
Physicians Pharmacists
EDITORIAL CONTENT ENGAGEMENT
PHYSICIANS PHARMACISTS
8,220 14,423
OPEN CLICK OPEN CLICK
RATE RATE RATE RATE
45% 13% 38% 9%
FREQUENCY
M T W T F S
Physicians
Pharmacists
Data Source: Subscribers Omeda, Aug 2021
Unique Open Rate/ Click Rate Jan-Jun 2021
Newsletter Ad Units
AD UNIT PRICES* Leaderboard 728 x 90
Leaderboard 728 x 90
Leaderboard 728 x 90 $595
Big Box 300 x 250 $704
Wedge 730 x 325 $1,352
*Price is per language, per profession
Frequency Discounts
Big Box
3-6 Insertions…. 15% 300 x 250
7-10 Insertions... 25% Big Box
300 x 250
Big Box
300 x 250
Wedge
730 x 325
Big Box
300 x 250
Wedge
730 x 325
Sponsored Content
INCLUDES
Two newsletter insertions
$5,600 One month article on site
net Content, images and links supplied
by client to spec
NEWSLETTER SPONSORED
OPEN RATE CONTENT CTR
36% 1.30%
Data source: Combined avg. newsletter open rate Jan-Jun 2021
Sponsored content avg. combined CTR Oct, 20-Jun, 21
eDirect
The single most effective email product,
yielding high open rates. (averages
27.5%).
A variety of targeting is available
including by specialty, geographic
location and language.
High response rates
Clear and exclusive advertiser
messaging
Work with the EnsembleIQ Healthcare
Group editors to maximize response
rates
Physician eDirects must comply with
the Healthcare Group standards
Ask for eDirect best practices to ensure
high open rate.
OPEN RATE CTR
27.5% 2.90%
$5,624
per eDirect
Data: Omeda, 01/2020 – 06/2021, Summary CHN, PS
Continuing Education, eCortex
The longest-running, farthest-reaching national pharmacy CE
program in Canada. If you are looking for a provider with turnkey
program development, accreditation, multi-platform distribution
and promotion to the largest built-in audience in Canada, there’s
only one choice. Our online CE is powered by eCortex.ca, our
inter-professional, bilingual learning platform for pharmacists
and physicians. With accredited and non-accredited courses,
eCortex.ca supports a range of education formats such as text
only, video, PDF and PPT.
1. Turnkey CE Program
We work with you developing an outline to ensure that your
learning and communication objectives are met. We support
this program with an extensive promotional campaign to
ensure your CE program reaches as many pharmacists as
possible.
Includes:
Content Development: Turnkey 4- or 8-page program
development from outline to accreditation (English and
French)
Accreditation: 1 Year CCCEP and OPQ accreditation
Online Posting: Posted on eCortex.ca for one year
Print Distribution: Distributed in pages of Pharmacy
Practice + Business and Profession Santé
Digital Distribution: via the Québec Pharmacie Contact
your
Promotion: Online, tablet and print promotional support
Account
2. Host and Promote Manager
Place your existing CE program on eCortex.ca to extend for pricing
your reach to our audience! We can host programs in a
variety of formats such as PDFs, videos, slides and audio,
seamlessly integrating it into our eCortex.ca learning
platform. We also include a robust promotion package to
raise awareness of your program to our pharmacist
audience.Ad Unit Specifications
Ad Unit Dimensions Max. Expanded Dimensions (WxH Pixels) & • Display-advertising units adhere to the IAB
Max Initial File Load Size Canada standards*
(WxH pixels) & Aspect Ratio Aspect Ratio
• 3rd party ad serving available
Leaderboard 728 x 90 Flash/image: 40 KB, HTML5: 100 KB Expands down to 728 x 360
• All ad materials due 5 business days prior
to posting date(s)
Large Leaderboard 900 x 150 (6:1) Flash/image: 80 KB, HTML5: 150 KB Expands down to 900 x 450 (2:1)
• Acceptable file type(s): GIF, JPG, SWF
Big Box 300 x 250 Flash/image: 40 KB, HTML5: 100 KB Expands left to 600 x 250 • SWF Animated and GIFs cannot be used in
eNewsletters, must include “universal
Tall Rectangle 300 x 600 (1:2) Flash/image: 80 KB, HTML5: 150 KB Expands left to 600 x 600 (1:1) clickTAG”
• SWF submissions must be accompanied
Skyscraper 160 x 160 Flash/image: 40 KB , HTML5: 100 KB Expands left to 600 x 600 by a backup image in JPG/GIF format
• Ad must click through to one URL (supply
Mobile 320 x 50 GIF/JPEG: 40 KB, HTML5: 50 KB separately, not embedded); URL to PDF or
Text Based: Headline Text Maximum 10 words; Body Copy 50-75 word limit (incl. “mailto:” are not accepted
Wedge 730 x 325
call to action) 40 KB
Mobile 320 x 50
Leaderboard 728 x 90
Large Leaderboard
900 x 150
Skyscraper
*Site Takeover Only
160 x 600
Tall Rectangle
300 x 600
Wedge
Big Box
730 x 325
300 x 250
*Newsletter OnlyContact Us
TORONTO MONTREAL
ACCOUNT MANAGER ACCOUNT MANAGER
C. NORMAN COOK NANCY DUMONT
647-290-3967 514-557-6660
ncook@ensembleiq.com ndumont@ensembleiq.com
ACCOUNT MANAGER SALES COORDINATOR
SCOTT TWEED SYLVIE GRAVESON
416-230-4315 514-500-7139
stweed@ensembleiq.com sgraveson@ensembleiq.com
PHARMACY U BRAND DIRECTOR DIGITAL OPERATIONS MANAGER
MARTIN RISSIN DERECK ARCHAMBAULT
416-508-4884 514-500-7230
mrissin@ensembleiq.com darchambault@ensembleiq.com
SENIOR VICE PRESIDENT, CANADA
ENSEMBLEIQ MONTRÉAL OFFICE
DONNA KERRY
2000, rue Peel Bureau 760
437-889-0543
Montréal, Québec H3A 2W5
dkerry@ensembleiq.com
SALES COORDINATOR
ENSEMBLEIQ TORONTO OFFICE
KALLI SAGOS
20 Eglinton Avenue West, Suite 1800
(437) 889-0464
Toronto, Ontario, M4R 1K8
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