Dubbo City Regional Airport Partnership Program Prospectus 2018 2021

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Dubbo City Regional Airport Partnership Program Prospectus 2018 2021
Dubbo City Regional Airport
Partnership Program Prospectus
2018 – 2021
36 month program

WORKING TOGETHER TO PROMOTE THE
DUBBO REGION AS A PREMIER DESTINATION.
Framed by a new, innovative partnership program, businesses are
invited to help transform Dubbo City Regional Airport into a welcoming
and dynamic sense of place for the thousands of visitors who travel to
Dubbo and our region to do business, take a holiday and visit friends
and relatives.
Businesses supporting the new program, will receive high brand exposure, tailored messaging
and the opportunity to speak directly to new and existing customers across signage and digital
platforms within the Airport. More than 19,000 people visit the Airport each month. The high
volume of foot traffic combined with high dwell times creates business awareness and growth
opportunities.
Dubbo City Regional Airport Partnership Program Prospectus 2018 2021
The Dubbo City Regional Airport is part of a national network bringing travellers from interstate destinations of Melbourne, Brisbane
and Canberra as well as drawing passengers from Sydney and Newcastle.
Benefits of promoting your brand at the Dubbo City Regional             unique environment in which there is a captive audience with
Airport                                                                 guaranteed, substantial dwell time.
Passengers at airports are in high spirits, off to their holiday        Benefits of the partnership program
destination or next big business meeting. This positive, powerful
mind-set encourages spend and allows advertisers to connect             The new Dubbo City Regional Airport Partnership Program
with passengers during this heightened state of awareness – a           offers bundled benefits across signage, web and print platforms.
unique opportunity to stimulate connections with products and           Thirty six month partnerships offer brand and product exposure
brands.                                                                 to more than 650,000 people who use the airport annually.
The average of 45 minute wait domestically, nurtures the                As a partner of the program, you will amplify your brand to
opportunity for your brand to deliver messages to new and               what is a largely deemed an engaged, high-income fly-market.
existing customers.
                                                                        For a little over $150 a week your business can shine as a proud
In short, if you’re flying, you’re waiting, and the airport is a        advocate for our region’s diversity, connectivity and growth.

                                                                             BENEFITS
  Partnership           Space*           Concept             Brand     Digital Wall         Brand            Free hire    Investment Per
                                       (includes specs     placement    (2m x 3.5m)       placement          of Airport       annum
                                      and materials and   and tailored Advertisement       Airport            meeting        (ex GST),
                                         guidelines)
                                                            message      Located at        Website          room (subject minimum 36
                                                                         Baggage                            to availability)      months*
                                                                         Collection                             – Video
                                                                         Carousel                            conferencing,
                                                                                                           board room table,
                                                                                                             seating for 12
                                                                                                             people, smart
                                                                                                                 board

                   Welcome hall
   Welcome             (airside)
                     western side          Page 4                                                                             $6,000
   Partner          [prior to glass
                        doors]

   Welcome         Welcome Wall
                                           Page 4                                                                             $6,000
   Partner           + Doors
   Welcome
                   Welcome Wall            Page 4                                                                             $6,000
   Partner
                     Hallway
   Welcome
                   Opposite Hire           Page 4                                                                             $4,000
   Partner
                       Car
                      Arrivals
   Welcome            Baggage
                                           Page 4                                                                             $8,000
   Partner           Collection
                       Area
  Departures         Departures
                                           Page 5                                                                             $6,000
   Partner            Check In
  Departures         Departures
                                           Page 5                                                                             $6,000
   Partner            Lounge
  Departures          Charging
                                           Page 5                                                                             $6,000
   Partner             Station
  Departures
                   Bench Seating           Page 6                                                                             $5,000
   Partner
  Departures
                         Café              Page 6                                                                             $3,000
   Partner
                    Digital Wall
                    in Arrivals
   Digital          located above          Page 6                                             –                  –              $6,000
 Partner only          baggage
                      collection
                       carousel

PAGE 2                                                                      DUBBO CITY REGIONAL AIRPORT PARTNERSHIP PROGRAM PROSPECTUS 2018/2021
Dubbo City Regional Airport Partnership Program Prospectus 2018 2021
Wall applications: Selling our City, our Region and YOUR BUSINESS
Brand placement and tailored messages
We are looking for:
• Bold, strong and striking images.
• Warm and welcoming messages.
• Artwork that is aspirational.

Let’s avoid logo overload!
It’s no way to sell your
business or our destination!

PAGE 3                                        DUBBO CITY REGIONAL AIRPORT PARTNERSHIP PROGRAM PROSPECTUS 2018/2021
Dubbo City Regional Airport Partnership Program Prospectus 2018 2021
WELCOME HALL

Welcome Partner – Welcome Hall
Investment: $6,000
Dimensions 7.33m wide x 2.75m high

                                              WELCOME
                                         SPECIFICATIONS          WALL - DOORS

Welcome Partner – Welcome Wall + Doors
Investment: $6,000
Dimensions 2.5m wide x 3.17m high

                                                  16.5cm       [Powerpoint]
                                                                8cm x 4cm
                                                                                                    [Powerpoint]
                                                                                                     8cm x 4cm
                                                            82.5cm
                                                 SPECIFICATIONS                                   20.5cm
                                       WELCOME WALL - WALL
                                                                      2.68m
Welcome Partner – Welcome Wall                                                                                                 7.33m
Investment: $6,000
Dimensions 4.345m wide x 2.64m high                                                                                    38cm               38cm

                                                                                                                      37.5cm             38cm
                                                                                          3.17m

                                                 COMMENTS
                                       SPECIFICATIONS
                                                            ARRIVALS
                                                 Glass inserts into doors -- must
                                                                             HALLWAY   (OPPOSITE CAR HIRE)
                                                 remain clear

Welcome Partner – Hallway Opposite Hire Car                                                                            90cm               92cm

Investment: $4,000                                                                                                                     2.5m

Dimensions 4.975m wide x 2m high
                                                                            2.64m

                                                           SPECIFICATIONS

                                ARRIVALS

Welcome Partner – Arrivals                                                                                                      4.345m

Baggage Collection Area
Investment: $8,000
                                                                                            2m

Dimensions 18.24m wide x 2.66m high

                                SPECIFICATIONS                                                                                         4.975m

DUBBOAIRPORT.COM.AU – A BUSINESS UNIT OF DUBBO REGIONAL COUNCIL                                              18.24m                              PAGE 4
Dubbo City Regional Airport Partnership Program Prospectus 2018 2021
Departures Partner – Departures Check In
     Investment: $6,000
     Column dimensions 0.5m wide x 2.6m high
N    Top of door dimensions 4.215m wide x 0.22m high

                     DEPARTURES LOUNGE

     Departures Partner                                    4.215m
     – Departures
            1.57cm
                   Lounge                                                       1.57cm
     Investment: $6,000                                                32cm

     Dimensions 4.385m wide x 2.87m high

6m                                                                                                       2.6m
              63cm

     50cm                                                  2.97m                            50.5cm
                     SPECIFICATIONS

cm                                                                                                       29cm
                                                   5.51m
      Departures Partner – Charging Station                                                                                                       2
      Investment: $6,000
RGING STATION
      Dimensions 4.385m wide x 2.87m high
                                                                                                                                8cm
                                                               2.87m
                                                                                                                            12cm 1

                                                                                                          24cm       2                   3      24cm

                                                                                                                    32cm               23.5cm
                     COMMENTS

                     Box 1 – Sensor = 12cm x 8cm
                                                                                                                                     103cm      110cm
                     Box 2 – Emergency Plan = 32cm x 24.5cm
                     Box 3 – Toilet sign = 23.5cm x 24cm

                                                                                            4.385m

     PAGE 5                                                            DUBBO CITY REGIONAL AIRPORT PARTNERSHIP PROGRAM PROSPECTUS 2018/2021
Dubbo City Regional Airport Partnership Program Prospectus 2018 2021
Departures Partner – Bench Seating
    Investment: $5,000
    Dimensions 5.215m wide x 1.84m high

             DEPARTURES - CAFE

    Departures Partner – Cafe
    Investment: $3,000
    Dimensions 2.055m wide x 1.32m high                    TV

m

                                                        5.215m

             SPECIFICATIONS
                                                                                                                    9

    Digital Partner only*
    Investment: $6,000 36 months
    Dimensions 3.5m wide x 2m high                                     1.32m

    Included Partnership Benefits
    • Businesses and organisations are invited to advertise
      on the new digital walls                                                                      87cm

    • Digital Wall located above baggage collection                                                          15cm
      carousel
    • Minimum 6 x 30 second advertisements hourly                                                   2.055m
    • Advertisement can be inter-changeable and seasonal,
      depending on messaging
    • Design and production not included
    • To be supplied to airport management on USB

    *Digital wall benefits included as additional benefits for all Welcome & Departures Partners.

    DUBBOAIRPORT.COM.AU – A BUSINESS UNIT OF DUBBO REGIONAL COUNCIL                                                     PAGE 6
Dubbo City Regional Airport Partnership Program Prospectus 2018 2021
TERMS AND CONDITIONS
Cost/Investment includes artwork, production and                      wholesaling of pornography related products.
installation                                                        • Organisations whose products or services are injurious to
• Logo must not be any larger than 10% of the advertising area        health, and/or are perceived to be in conflict with Council’s
• All artwork is to be submitted for approval                         Policies and responsibilities to the community.
• Partners seeking free design services being offered by Dubbo      Content that is not permitted:
  Regional Council are requested to contact: Sue Bunyan on          • Promotes political or religious activities/beliefs.
  (02) 6801 4560.                                                   • Implies that Council supports excessive alcohol use or
• Repairs and maintenance expenses as a result of damage or           gambling.
  vandalism or poor workmanship will be met by Dubbo City           • Denigrates, excludes or may offend minority community
  Regional Airport                                                    groups.
• Partnerships are 36 months duration. 2018 advertising partners    • Does not reflect community standards.
  will be given a + 3 option for 2021 partnership (subject to
                                                                    • Requires or implies the City/region’s or Council’s endorsement
  conditions offered).
                                                                      of commercial products, services, companies or individuals.
• At the cessation of the partnership, Dubbo Regional Council         Note: whilst all advertising represents a partnership that comes
  will arrange the removal of the wall wrap (cost included).          with a level of endorsement from both parties Logo placement
• Partners will be invoiced in each financial year for each 12        with a ‘proudly supported by’ tag line does not classify as an
  month period.                                                       endorsement of a business. An image of Councillors using the
Partnerships that are not permitted:                                  product saying “it is the best” would be seen as endorsement.
• Organisations that are involved in the manufacture,               • Personally benefits individual employees/Councillors or their
  distribution and wholesaling of tobacco and/or tobacco related      family/friends.
  products.                                                         • Implies City/Region/Council endorsement of contentious
• Organisations involved in the manufacture, distribution and         community issues.

Partnership Contact:	If you have an questions regarding the Dubbo City Regional Airport
                      Partnership Program please don’t hesitate to contact Jacki Parish on
                      (02) 6801 4560.
Terms & Conditions:     Please see terms and conditions on booking form
Key Timelines:	As spaces are limited Bookings will be made on a first in first served basis.
                   Payment must be received 30th March
                   Material deadline for wall applications 6th April                                                     DUBBOAIRPORT.COM.AU
Installation date: To be advised                                                                         A BUSINESS UNIT OF DUBBO REGIONAL COUNCIL
Dubbo City Regional Airport Partnership Program Prospectus 2018 2021 Dubbo City Regional Airport Partnership Program Prospectus 2018 2021 Dubbo City Regional Airport Partnership Program Prospectus 2018 2021
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