Line of Defence 2021 MEDIA KIT - DEFSEC
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Line of Defence
New Zealand’s Defence and National Security Magazine
2021 MEDIA KIT
DEFSEC
www.defsec.net.nz
N E W ZE A LAND ’ S PR EM I ER D EF ENC E AND NAT I O NA L SECU RITY M AGAZ INE
UNIQUE PLATFO R M
Line of Defence Magazine is New Line of Defence features expert
Zealand’s only independent opinion and analysis contributed
publication focused on the business by eminent local and international
of defence and national security. academic, government and military
Since its inaugural issue in April 2016, commentators.
the quarterly magazine has become
As New Zealand Defence progresses
recognised as a world-class source
an acquisition program buoyed by
of analysis for local and regional
the additional NZ$1.3 billion per year
decision makers and policy makers.
to the Defence budget earmarked in
Providing a uniquely New Zealand the 2016 Defence White Paper, Line of
perspective on operational, strategic Defence provides expert insight and
and acquisition developments analysis for its readers – and a unique
in defence and national security, advertising platform for suppliers.
TA R GE T E D R E A D E RSHI P MARKET ING POW ER
Line of Defence’s targeted audience includes influencers and decision makers Line of Defence provides an integrated print and digital advertising solution.
within the defence forces and government ministries responsible for defence, Print advertisers receive website banner/tile advertising and promotion via
national security and resilience, foreign policy, border, aviation, maritime and eNewsletter and media release and social media posts as part of their package.
cyber security, and private sector and other organisations involved in these Editorial content provided by advertisers is also given preference.
areas – including international primes and local suppliers.
As part of Defsec Media, New Zealand’s defence, security and fire protection
In addition to a targeted print distribution of over 1,000 copies, Line of publishing group, Line of Defence provides advertisers with an online audience
Defence’s digital edition receives thousands of downloads by an international spanning allied sectors. Via www.defsec.net.nz and the social media platforms
readership. Articles from the magazine are also posted on the Defsec Media our readers use, our content is always accessible, always shareable.
website (over 50,000 page views per month) and distributed via direct email to
Via its unique print/digital package and allied sector reach, Line of Defence is a
around 1,000 subscribers.
force multiplier for advertisers, transforming a print advertisement into a multi-
Via regular eNewsletters and social media posts we support an online platform, multi-sector marketing vehicle.
community numbering in the thousands. Our Linkedin connections alone total
in excess of 4,000 engaged professionals – and rising.
NEW Z EAL AND ’ S PR EM I ER D EF EN CE AND NAT IONAL SECU RITY M AGAZ INE
CUT T IN G- E D GE
CO NT E N T
UPCOMING FEAT URES
Line of Defence is published by Defsec AUTUMN – March 2021
Media Limited, New Zealand’s defence, Main themes: COVID borders; Space; Defence Estate
security and fire protection publishing Related events: Securing NZ’s Borders, Facilities &
group. Defsec also publishes New Public Spaces Conference
Zealand Security Magazine and FireNZ Deadline: 20th February 2021
Magazine, and hosts the news portal Publication: 1st March 2021
www.defsec.net.nz, which features
content from all three titles. WINTER – June 2021
Main themes: Maritime Domain; Regional Security
Line of Defence benefits from content
provided by leading subject matter
SO CI A L M E DI A P LATFO R M S Related events: CivSec 2021; APSI Summit; DIAC
Awards
experts. Our contributing authors are Deadline: 15th May 2021
respected practitioners, scholars and linkedin.com/company/defsec-media-limited Publication: 1st June 2021
commentators of defence, strategic
affairs and government procurement, twitter.com/DefsecNZ SPRING – September 2021
eminently qualified to provide the most Main themes: Land domain; Counter terrorism
authoritative analysis. facebook.com/defsecmedia Events: Border Security Expo
Based in New Zealand, Line of Defence Copy Deadline: 1st September 2021
is uniquely able to maintain close Publication: 10th September 2021
relationships with relevant ministries
and agencies and key non-government SUMMER – December 2021
organisations, such as the New Zealand Main themes: Air Domain; National Security
Defence Industry Association (NZDIA), Related events: Avalon 2021; NZ National Security
think-tanks and partnering university Conference
research centres Copy Deadline: 20th November 2021
Publication: 1st December 2021
This media kit is dated January 2021. It supersedes all previous Line of Defence media kits and is subject to change without notice.GE NERA L CO N D ITIO N S
WEB ADVERTISING OPTIONS: SIZES PRINT ADVERTISING OPTIONS: SIZES & COSTS
Payment Facilities
• Payment by credit card now available. All sizes are in pixels
Casual 4 Issues
Leaderboard 728 x 90px Full Page 297h x 210w $2195 $1855
Cancellations
Appears at the top of every page on our website Half Page landscape 125h x 180w $1095 $955
• Cancellations to be in writing two weeks
prior to advertising material deadline or a Header banner (every page) 728 x 90px Half Page portrait 257h x 88w $1095 $955
50% cancellation fee may apply. Appears under the menu bar on every page on our website Third Page landscape 83h x 180w $895 $755
Footer banner (every page) 728 x 90px Third Page portrait 257h x 57w $895 $755
PR I NT CON DITIO N S Appears above the footer on every page on our website Quarter Page $595 $455
• All rates are per issue. Banner (magazine-specific) 728 x 90px Double Page Spread 297h x 420w $3600 $3300
• All costs are in NZ$ and are subject to GST. Appears in every post from a specific Defsec magazine (e.g. NZSM) Inside Front 61h x 180w $2395 $2095
• Rates are for full colour advertising.
Sidebar tile 300 x 250px Inside Back Cover 297h x 210w $2295 $1995
• Any advertisement production or
Appears in the right sidebar of every page on our website Outside Back 297h x 210w $2395 $2095
modification charges are in addition to the
Background skin All sizes are plus 3mm bleeds. See general conditions at right.
above charges.
Frames the left and right sides of our homepage
• File format is high resolution PDF.
• Rates do NOT include commission for Promotional video KEY PEOPLE & CONTACT DETAILS
agencies. Appears on the homepage page on our website
Sponsored/guest content (up to 1,200 words)
Inserts Nick Dynon
A catalogued and SEO-maximised post on our website
• A4 or smaller single page separate insert: MANAGING EDITOR
$250 per 1000.
Phone: + 64 022 366 3691
W E B CON DITIO N S Email: nick@defsec.net.nz
WEB ADVERTISING OPTIONS: COSTS
• All prices include hyperlinking.
• Image can be changed as often as desired. OPTIONS 1 mth 3 mths 6 mths 12 mths Craig Flint
• Web advertisements are also carried
Leaderboard $150 $400 $700 $1,250 PUBLISHER
on each of our eNewsletters during the
advertising period. Header banner $120 $320 $600 $1,000 Phone: + 64 274 597 621
• Note: these prices are for web-only Footer banner $80 $220 $400 $700 Email: craig@defsec.net.nz
advertising and do not apply to web Banner (magazine-specific) $100 $270 $500 $850
advertisements that are part of a print
Sidebar tile $100 $270 $500 $850
advertisement package.
• Rates DO NOT include agency commission. Background skin $200 $500 $900 $1,500
• Web file format PNG, GIF and
JavaScript code.
Promotional video
Sponsored guest content $120
$120 $320
$320
$600
$600
$1,000
$1,000
DEFSEC
POSTAL & DELIVERY ADDRESS
w ww.d efs e c. n et . n z 27 WEST CRESCENT, TE PURU 3575, THAMES RD5, NEW ZEALANDYou can also read
