All classical all the time - MEDIA KIT 2018
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MEDIA KIT 2018
all classical
all the time
media kit 2018
MISSION STATEMENT
The New Classical 96.3 FM, home of Toronto’s Classical Favourites,
started its life more than a quarter of a century ago as a humble classical
music station in beautiful Cobourg Ontario (still broadcasting as Classical
103.1 FM). On August 30th, 2014 we expanded our signal across the
southern Georgian Bay with Classical 102.9 FM.
• We are English Canada’s only all classical music radio stations.
• We are Mozart & Movie Music. Bach & Bernstein. Opera & Crossover.
TSO CONDUCTOR PETER OUNDJIAN
• We are a new attitude for one of the oldest art forms in
MEASHA BRUEGGERGOSMAN
Western Civilization
• Programmed by Paul Thomas – popularizes classical music to
make it more accessible to the public at large.
We offer listeners the greatest music of all time plus up-to-the minute
news, weather, traffic, ZoomerReports and arts reports. All this,
plus uniquely intimate and interactive “Live From the Concert Lobby”
performances which have featured such luminaries as piano virtuosi Lang
Lang and Yundi; opera stars Ben Heppner and Measha Brueggergosman;
popular crossovers singers such as Katharine Jenkins and Josh Groban;
TORONTO SYMPHONY ORCHESTRA
and super groups like The Tenors, Il Volo and the Tafelmusik Baroque
Orchestra.
THE NEW CLASSICAL FM IS TORONTO’S ONLY COMMERCIAL
RADIO STATION PLAYING ALL CLASSICAL MUSIC.
media kit 2018 classicalfm.ca
OUR AUDIENCE
WEEKLY REACH
5.3 NET WORTH
1,000,000 MILLION
HOURS EVERY WEEK
$888,000
AGE
AVERAGE
AGE 60 FEMALE
25% 35-64 53%
POST
56%
DRIVE
54 40 MALE 72% AGE
45+
SECONDARY
EDUCATED
IMPORTED
VEHICLES
74%
MORE LIKELY TO
64%
HOME
53%
ATTEND MOVIES
42%
MORTGAGE FREE
HAVE STOCKS IMPROVEMENT IN THE PAST HOMEOWNERS
AND BONDS* SPENDERS 12 MONTHS
43%
MORE LIKELY
25%
MORE LIKELY TO HAVE
36%
TO HAVE
56%
HAVE HOUSEHOLD
45%
ARE
TO HOLD TAX TRAVELED OUTSIDE ATTENDED A LIVE INCOME GREATER PRINCIPAL
FREE SAVINGS OF NORTH AMERICA BALLET/OPERA THAN $100K+** GROCERY
ACCOUNT IN THE PAST YEAR IN THE PAST SHOPPERS
12 MONTHS
Source: Numeris, Full coverage, R1/Q2 (November 27, 2017 to February 25, 2018. * RTS Fall 2017 ** Working households
media kit 2018 classicalfm.ca
ART LOVERS
Index | Venue
Classical FM 290 SHAW FESTIVAL
244
listeners
attend CANADIAN STAGE
THEATRE
216 STRATFORD FESTIVAL
182 ROSE THEATRE
173 ROYAL ALEXANDRA
160 FOUR SEASONS CENTRE FOR THE PERFORMING ARTS
137 PRINCESS OF WALES
123 LIVING ARTS CENTRE
121 SONY CENTRE
105 ELGIN WINTER GARDEN THEATRE
Index | Venue
Classical FM
listeners 223 TORONTO SYMPHONY ORCHESTRA
attend
CONCERTS 223 FOUR SEASONS CENTRE FOR THE PERFORMING ARTS
195 TORONTO CENTRE FOR THE ARTS
177 ROY THOMSON HALL
143 LIVING ARTS CENTRE
Source: Numeris RTS, Fall 2017, Base: Adults 18+
media kit 2018 classicalfm.ca
COVERAGE AREA
AVERAGE
GEORGIAN MINUTE AUDIENCE
BAY 37,700
Full Coverage
31,000
COLLINGWOOD Toronto Central
DAILY CUME
432,000
Full Coverage
COBOURG 328,000
Toronto Central
TORONTO WEEKLY CUME
LAKE ONTARIO 1,000,000
Full Coverage
747,000
Toronto Central
NATIONAL &
INTERNATIONAL
102.9 POPULATION: 307,714 COVERAGE
Classicalfm.ca
103.1 POPULATION: 409,249
Bell ExpressVu Channel 963
96.3 POPULATION: 6,387,114
SOURCE: STATISTICS CANADA CENSUS PROFILES Rogers Digital 964
LAKE ERIE Digital Audio Channel 9
Source: Numeris, Full coverage, R1/Q2 (November 27, 2017 to February 25, 2018). Monday to Sunday 5a-1a, Persons 2+.
media kit 2018 classicalfm.ca
A POWERFUL COMBINATION
The New Classical FM & Zoomer Radio are the authoritative radio voices
for reaching and speaking to Zoomers® in Ontario. Both stations deliver
WHY TWO IS an unduplicated weekly audience of 1,426,000!
BETTER THAN ONE Source: Numeris, Full coverage, R1/Q2 (November 27, 2017 to February 25, 2018).
TOP STATIONS IN TORONTO FOR AVERAGE SAVINGS & INVESTMENTS
Zoomer Radio $238,000
Classical FM $206,000
AMONG THE TOP STATIONS IN TORONTO FOR AVERAGE NET WORTH
Zoomer Radio $933,000
Classical FM $888,000
Source: Numeris RTS Toronto,m Fall 2017
Buy both Zoomer Radio & The New Classical FM and balance your
Zoomer targeted buy.
AVERAGE AGE
Zoomer Radio 65
Classical FM 54
A45+ % COMP WEEKLY CUME ADULTS 45-64 ADULTS 65+
Zoomer Radio 37% 63%
CONCERT PIANIST - LANG LANG
Classical FM 44% 56%
Source: Numeris, Full coverage, R1/Q2 (November 27, 2017 to February 25, 2018).
media kit 2018 classicalfm.ca
INTEGRATED MEDIA OPPORTUNITIES
PRINT
Leverage The Full Power Of Zoomermedia
ZoomerMedia’s brands enable advertisers to reach this coveted group in
almost all media platforms – print, TV, radio, online and consumer shows as
well as through affinity programs with CARP, Canada’s largest association
for the 45‑plus, with more than 300,000 members. Our vision is to provide
the showcase your message deserves, and offer the most effective means
of communication with the Zoomer population.
TELEVISION RADIO
An upscale regional lifestyle magazine
celebrating life in Southern Georgian Bay.
Published four times per year.
DIGITAL
EVENTS
REST OF NETWORK INCLUDES:
VisionTV.ca, JoyTV.ca, HopeTelevision.ca, OneTV.ca,
ZoomerRadio.ca, ClassicalFM.ca, ZoomerShow.com,
HD /ZoomerMedia @ZoomerMedia
media kit 2018 classicalfm.caEVENTS
Live from
The New Zoomer Hall
The New Zoomer Hall plays host to a variety
of events and exclusive performances.
The New Radio Concert Hall Series is the
premier profile-raising stop for classical
artists and contemporary icons. Artists
are interviewed and perform in front of an
exclusive group of listeners.
In the past, we’ve been proud to host Heidi
Melton, Lang Lang, Anne‑Sophie Mutter
& Mutter Virtuosi, Matt Dusk, Measha
Brueggergosman and more!
The ZoomerShows are Canada’s
largest consumer lifestyle expos
for men and women 45+. Attendees
receive the latest trends and
information on positive aging in
MATT DUSK performs at Zoomer Hall
catagories such as Health & Wellness,
performs at The New Zoomer Hall
Financial Planning, Fitness, and
Technology & Travel. An efficient,
effective face-to-face platform for
HEIDI MELTON
targeting Zoomers across Canada.
media kit 2018 classicalfm.caCONTACTS
General Manager, Vice President of Broadcast Sales
Dan Hamilton
d.hamilton@zoomermedia.ca
Director of Sales, Radio Division
Grace Howley
g.howley@mzmedia.com
Vice President of Marketing & Promotion
Christopher Randall
c.randall@mzmedia.com
Target Broadcast Sales Inc.
Stephen Sienko, President
ssienko@targetbroadcast.com
General inquiries
416.367.5353
Mailing Address
The New Classical FM
70 Jefferson Avenue
Toronto, Ontario
M6K 1Y4
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