FUTURE CRITICAL SUCCESS FACTORS TO TAKE MICE TOURISM IN AFRICA FROM GOOD TO GREAT - Amanda Kotze-Nhlapo Chief Convention Bureau Officer
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FUTURE CRITICAL SUCCESS FACTORS TO TAKE
MICE TOURISM IN AFRICA
FROM GOOD TO GREAT
Amanda Kotze-Nhlapo
Chief Convention Bureau Officer
4.3% Contribution to SA’s
Employment 780 000 Direct Jobs / 1 Million Indirect Jobs
3% Contribution to SA’s GDP
5% Share of Global 1% Share of Global Travel
1.3 Billion Travellers Globally Travel
• By 2050 around 2.2 billion people could be
added to the global population and more
than half of that growth will occur in Africa.
• Africa will account for the highest
population spurt with an additional 1.3
billion people on the continent,
• Much of Africa’s population boom will come
from Nigeria, currently the world’s 7th most
populous country. By 2050, the report
predicts, Nigeria will become the world’s
third largest country by population,
becoming one of the six nations projected
to have a population of over 300 million.
Direct Spending
Business
Tourism Employment
Tax Revenues Events
Micro Economic
Focus ➢ Attracts the world’s industry and thought leaders
Platform ➢Showcases innovation, products and expertise
Profile ➢Generates media attention as a place to do business
Investment ➢ Provides a world stage – “if they see it, they will invest.”
Exports ➢ Stimulates international markets for locally produced goods and services
Networks ➢ Builds business contacts, trade and research links
Macro Access ➢ Delivers access to new technologies and exchange of ideas
Economic
Knowledge ➢ Strengthens professional expertise
Current Scenario and Growth Potential
12 000 5 262 338
5 262 216 Conventions held in South
4 924 Africa of which 13 were
regional
12 000 GLOBAL ASSOCIATION
6 738 122
CONFERENCES 338
Conventions International Conventions
with Rotation Conventions Hosted in Africa
SA MARKET SHARE ▪ Source: ICCA Ranking Report 2017
African Association Stats No
African Associations (Database) 770
African Associations HQ’s based in SA 178
African Associations HQ’s based in other
African countries 592
Regional African Meetings Rotation 218
Resulted in Regional conferences hosted in last
August 20, 2018 5 years 1 856
Source: ICCA Ranking Report 2017
Corporate Meetings
Infrastructure and Support Reputation/Perception of
Ease of Access Cost Effectiveness/ROI
Services / Headquarters Destination
Conventions
Meeting Facilities and
Active Membership Bidding Support Accessibility by Air
Technical Support
Exhibitions
Size of Local State of the Ease of Doing
Trade Relations Exhibit Space Overall Cost
Market Economy Business
Incentives
Unique Experience Safety and Security Ease of Access Value for Money
Safety and
VISAS Security
Tourism Growth
Air Access Water Supply
SA BUSINESS EVENTS VALUE
Source: SANCB Delegate Tracking Study 2014 - 2016
Source: SANCB Delegate Tracking Study 2014 - 2016
Source: SANCB Delegate Tracking Study 2014 - 2016
Source: SANCB Delegate Tracking Study 2014 - 2016
Source: SANCB Delegate Tracking Study 2014 - 2016
17
8
7
6
3 5
4 4 4 4
3 5 3
1 2 2 2 1 1 2 2 1 1100 MBA STUDENTS FROM TOP BUSINESS SCHOOLS WORLDWIDE WERE SELECTED TO ATTEND THE SUMMIT, CHOSEN FROM MORE THAN 3,000 APPLICANTS.
• The GSB satellite campus in the community of Philippi, Cape Town, was established in a deliberate effort to deepen our roots and relevance as an African business school that is seeking to develop more socially relevant solutions to the challenges of our context. • Spearheaded by the GSB MTN Solution Space and the Bertha Centre for Social Innovation and Entrepreneurship, the Philippi Campus is the first community campus to be established by UCT in its 178-year existence.
• On the third day of the summit, the international MBA students were be paired up with 30 local entrepreneurs.
• The day spent together marked the starting point of a one year legacy programme.
• In a 2-hour facilitated workshop, the invited entrepreneurs had the opportunity to present current
challenges/obstacles faced on a daily basis in growing their business in a context of a business environment.
• The MBA Students gain a clear understanding of the
challenges faced by the 30 local entrepreneurs as well as a
good understanding of the infrastructural, financial, social
and knowledge deficit/challenges faced.
• Then, the rest of the day was spend working in small groups
developing solution-approaches for the entrepreneurs that
are creating short, medium and long term practical solutions
for the entrepreneurs.• Entrepreneurial MBA-students met with like- minded peers as well as VC-managers, Investors and the who-is-who of the host city’s top-entrepreneurs in an exclusive setting to engage into in-depth discussions about on-going business topics, share best- practices, seek mutual inspiration and discuss future-business opportunities.
1.Numbers VS Numbers 2.Co-opetition VS Competition 3.Regional VS International Focus 4.Arrivals VS Economic Development 5.Convention Bureaus VS Tourism Organisations 6.Markets VS Sectors 7.Destination Appeal VS Knowledge Economy 8.Marketing VS Sales
Key Requirements Description
Infrastructure • Transportation networks and systems
• Venues
• Graded Accommodation
Services • PCO’s, DMC’s and EMC’s
Support Services • AV, Transport Services,
Ease of Access • Visas
Air Access • Connections and Hubs
Price • Value for Money
Membership • Active Local and Regional
Associations
Destination Support • Convention Bureau
Safety and Security • Safe DestinationKey Requirements Description
Focus • Business Events VS Tourism
Expertise • PCO’s, DMC’s and EMC’s
Knowledge Economy • Leading Universities and Professionals
Destination Support • Convention Bureau Infrastructure
Bidding • Active Bidding Destination
Association Hub • A Hub for Active Local and Regional
Associations
Economic Development • Focus on Sectors that can drive economic
development
Lead Sharing • Lead sharing culture in Africa
Seize the opportunity • Captive audience with disposable incomeA UNITED AFRICA = GREAT BUSINESS EVENTS DESTINATION
= GREAT BRAND REPUTATION
= ECONOMIC DEVELOPMENTYou can also read
