Industry Insights A roundup of noteworthy foodservice findings for the week of June 28, 2021 - Winsight
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I G N I TE C O M PAN Y
LARGEST CONVENIENCE-STORE COMPANIES
Top Convenience
2020 U.S. STORE COUNT
Stores Expand Share
7-Eleven 9,465
Circle K—Alimentation Couche-Tard 7,139
Speedway 3,839
Led by 7-Eleven and Circle K, the GPM Investments stood out as the
industry’s 10 largest convenience-store growth leader among the top 10 Casey's 2,207
companies finished 2020 with a convenience-store companies in 2020,
combined footprint of 30,159 total U.S. increasing its store count by nearly 9%
locations, growing by 0.2% on an primarily through acquisitions. The EG America* 1,704
annual basis. company purchased Empire Petroleum
last year and recently finalized its Murphy USA 1,503
In May, 7-Eleven finalized its acquisition
acquisition of ExpressStop convenience
of Speedway, the third-largest
stores.
convenience-store chain in the U.S., GPM Investments** 1,384
with more than 3,800 locations across
36 states. The deal expands 7-Eleven’s
U.S. network to more than 13,300 total Ampm—BP America 1,026
stores and significantly increases the
company’s market share. ExtraMile 975
Wawa 917
*Note: EG America includes Cumberland Farms, Turkey Hill and Kwik Shop, plus other banners
**Note: GPM America includes Fas Mart, Shore Stop and Scotchman, plus other banners
Source: Technomic Ignite Company
© 2020 Technomic, Inc. 3I G N I TE M E N U
Dragon Fruit
Catches Fire
A tropical fruit known for its vibrant red- month that consumers rated among the
pink skin and sweet pulp, dragon fruit’s top five for uniqueness, draw and
been one of the hottest ingredients on craveability—the Dragon Fruit
menus this season. Not only is it Quencher from Scooter’s Coffee,
currently the fastest-growing flavor on featuring fruit juice, green coffee
menus, up 53.3% in the past year,* but extract, dragon fruit and lychee.**
a number of leading companies have
What’s driving the trend? Among the
spotlighted it in their products recently.
fruit’s many nutritional benefits, dragon
As of late, Red Bull unveiled a Summer fruit also is known to boost the immune
Edition Dragon Fruit flavor, Bruster’s system, something consumers have
Real Ice Cream launched Mango been increasingly looking for amid the
Dragon Fruit Sorbet, and dragon fruit- pandemic. Plus, exotic fruits have been
flavored drinks have popped up hot this past year in general. With those
everywhere from Taco Bell to Wendy’s trends in mind, expect longan fruit and
to Starbucks. ackee (and others in the lychee family),
as well as cara cara oranges, to
Further, according to Technomic Ignite
similarly find momentum.
Menu concept testing data from May,
there was just one limited-time offer that
*Source: Technomic Ignite Menu, Q1 2020 to Q1 2021 Dragon fruit
**Source: Technomic Ignite Menu concept testing data Image Source: Shutterstock
© 2021 Technomic, Inc. 4I G N I TE C O N S U M E R
“I CHOOSE VEGGIE/GARDEN/PLANT-BASED BURGERS
Plant-Based Burgers
BECAUSE THEY…”
Are healthier 72%
No Longer a Novelty Taste good 55%
Plant-based burgers, particularly those Brands may consider innovating with
mimicking meat, were very unique proprietary patty blends to stand out
when they first emerged, but years of from the growing number of operators Are better for the
47%
rapid growth on menus has increased highlighting Beyond Meat or Impossible environment
availability and removed some of the Food options. Nut blends, in particular,
novelty formerly connected to these are emerging and appear poised for
items. Indeed, fewer consumers now growth.
than two years ago are purchasing Are something
35%
burgers because they are unique. different/unique
Instead, consumers increasingly order
plant-based burgers for environmental
reasons compared to two years ago. Fit my diet (e.g., vegan,
32%
This aligns with more companies, vegetarian, etc.)
including restaurants and plant-based
burger suppliers, marketing the
environmental benefits of these options.
Are more affordable 20%
Base: 360 consumers who would order a plant-based burger
Source: Technomic Ignite Consumer and the 2021 Burger Consumer Trend Report
© 2021 Technomic, Inc. 5G L O B AL F O O D S E RV I C E N AV I G ATO R
Which Chicken Chains Are
Growing the Most?
Chicken chains are doing well across growing chicken chains. posted 6.6% unit growth and about
the world right now. 24,100 locations.
With 815 units and a blistering 34.7%
Buoyed by the ongoing hype unit growth, China’s Lao Xiang Ji is one Get more insights into leading chicken
surrounding chicken sandwiches and of the globe’s fastest-growing chicken players as well as data-driven
riding a growth wave since the chains for an operator of its size and consumer and menu insights from a
pandemic hit, restaurant brands within represents significant competition to global perspective with Technomic’s
this menu category appear bullish on any chain looking to enter the market. new Global Chicken Menu Category
continued expansion. Report.
Two American brands are also among
The category is so hot right now, it’s the world’s quickest-growing chicken
also drawing significant crossover chains: Raising Cane’s—up 16.4% to
competition from interlopers such as 482 units, and Wingstop—up 10.6% to
burger and pizza chains. Even players 1,385 units.
in Mexican and seafood segments are
For its part, KFC—easily the world’s
delving deeper into chicken.
largest player in the chicken category
Against this backdrop, let’s look at with a system larger than its closest 13
some of the world’s largest and fastest- global chicken competitors combined—
Image Source: Shutterstock
Source: Technomic Global Foodservice Navigator Program
Note: Units based on data from end of 2019
© 2021 Technomic, Inc. 6WAN T M O R E I N S I G H T S ?
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