Industry Insights A roundup of noteworthy foodservice findings for the week of Aug. 23, 2021
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Industry Insights A roundup of noteworthy foodservice findings for the week of Aug. 23, 2021
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© 2021 Technomic, Inc.I G N I TE C O M PAN Y
McDonald’s Q2 U.S. SAME-STORE SALES
YEAR-OVER-YEAR CHANGE %
Results Lead Top 25.9%
Burger Players 16.1%
13.0%
Same-store sales for the top three achieved its fourth consecutive quarter
burger chains surged into double-digits of same-store sales growth. The burger
during Q2 2021, reflecting improved chain recently announced plans to open
operating conditions as compared to 700 ghost kitchens in the U.S., Canada
the prior year. and the U.K. through a partnership with -4.4%
operator Reef Kitchens.
McDonald’s paced its competitors with
-8.7%
same-store sales growth of nearly 26% Despite 13.0% same-store sales growth -9.9%
during its most recent quarter. The in Q2, Burger King continues to trail the
chain noted the release of its Crispy performance of its primary competitors. McDonald's Wendy's Burger King
Chicken Sandwich and BTS Famous The chain is planning to accelerate its
Order promotions as major drivers of performance with increased digital
sales growth during the quarter. marketing and accelerated store Q2 2020 Q2 2021
remodels.
With a 16.1% increase in Q2, Wendy’s
Source: Technomic Ignite Company
© 2021 Technomic, Inc. 3I G N I TE M E N U MICRO TRENDS
Dressed fish dishes Pizzas featuring plant-based
Menu Trends
ingredients
Dressings were prominent in the top
50. In particular, however, operators Plant-based preparations
applied a number of these dominated the top 50, making it
Predicted for 2023
dressings (e.g., aged sherry challenging for operators to stand
dressing at +100%, cumin dressing out. Some operators are taking on
at +100%, etc.) to fish dishes, the challenge by incorporating
namely fish tacos and salads. lighter plant-based fare, such as
plant-based cheese (+52%) and
Keto-connected ingredients plant-based pork (+27%), with
Technomic’s recently published 2023 Check out the full report on Ignite today traditionally heavier pizza dishes.
Trend Predictions report from Q2 2021 or contact info@technomic.com for Keto is predicted to grow 59% in
showcases the top 50 fastest-growing information on how to access the full operator penetration in the next two Immunity boosters in smoothies
predicted ingredients, flavors, report. years. Within that trend, though,
preparations and more by Q2 2023. A operators are also spotlighting keto- Within the greater functional health
few notable macro trends from the friendly swaps, such as broccoli trend, immunity-boosting
report include spicy flavors, Asian noodles (+100%) for regular ingredients are slated to grow.
elements and plant-based ingredients. noodles, and other keto-friendly Ingredients such as collagen
ingredients, such as lamb cutlet (+31%), acerola (+43%) and
We took a deeper look into the list to (+100%) and back bacon (+25%). almond milk (+24%) are especially
provide some innovative and interesting finding momentum.
micro trends that will drive excitement
for consumers and foster innovation on
menus.
Broccoli noodles with shrimp and pesto
Image Source: Shutterstock
Source: Technomic Ignite Menu
© 2021 Technomic, Inc. 4I G N I TE C O N S U M E R
Brand-Name Items a
“I’D BE MORE LIKELY TO PURCHASE RESTAURANT MENU
ITEMS THAT FEATURE BRAND-NAME INGREDIENTS VS.
UNBRANDED INGREDIENTS.”
Draw for Younger 18% 20%
13%
22% 21%
Diners
24%
21%
22% 20%
23%
23%
However, the number of consumers As many consumers experienced 25%
who strongly agree is now down from financial instability due to the COVID-19 Strongly disagree
29% in 2019. Consumers are likely pandemic, there may be a segment
30% Somewhat disagree
more accepting of dishes made in- who are now prioritizing lower prices
31% 27%
house—perhaps leveraging from more over quality cues, such as brand-name Somewhat agree
31% 28%
locally sourced ingredients—so they items or ingredients. 29% Strongly agree
may be less focused on searching
menus to look for brand-name
ingredients.
Those who strongly disagree that they 36% 33%
are more likely to purchase menu items 29% 26% 26% 23%
that feature brand-name ingredients
also increased, up from 18% overall in
2019.
Overall 35+ 18-34 Overall 35+ 18-34
2019 2021
Base: 584 consumers ages 18+
Q: Please indicate how much you agree or disagree with the following statement
Source: Technomic Ignite Consumer and Technomic 2021 Value & Pricing Consumer Trend Report
© 2021 Technomic, Inc. 5G L O B AL F O O D S E RV I C E N AV I G ATO R
# OF NEW MENU ITEMS ADDED PER CHAIN DURING 2020
LTO Battle: 26.1
Europe Edition
19.5
Menu development is crucial to drive Up next is the U.K., where quick serves
traffic and brand excitement, but the and CDRs alike rely heavily on product
quantity of new products can vary development as a traffic driver.
widely by country. 13.3
France, Germany and Spain all came in
Our latest LTO battle takes us to below the market’s average, with the
Europe. Findings are based on the latter most impacted by pandemic-
average number of new products related shutdowns in 2020. 9.5
launched by leading chains over a year
It’s key for suppliers and operators to
from our monthly tracking. 7.0
understand the importance of product
To set our baseline, key chains across development in a given market as it
Europe overall averaged about 13 new indicates how competitive the local 4.2
items during 2020. landscape is and how important it is to
stay on top of emerging trends.
Russia led the pack, far outpacing all
other countries due in large part to Technomic tracks LTO activity across
several casual-dining restaurants 25 markets globally and publishes data
(CDRs) launching widescale menu in its annual Country Reports.
France Germany Russia Spain U.K. Europe
refreshes during the year. Average
Note: 150 menus tracked monthly across Europe in France, Germany, Russia, Spain and the U.K. from January 2020
to January 2021
Source: Technomic Global Foodservice Navigator Program
© 2021 Technomic, Inc. 6WAN T M O R E I N S I G H T S ?
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