Reach 100 Million Buyers On eBay - Griff (Jim Griffith), Sr. Manager, eBay Seller Development Rita Padilla, Marketing Manager, Magento Ashish ...

Reach 100 Million Buyers On eBay
 Griff (Jim Griffith), Sr. Manager, eBay Seller Development
 Rita Padilla, Marketing Manager, Magento
 Ashish Kumar, Sr. Product Manager, Magento & X.commerce
 Jimmy Wong, eBay Community Manager

Welcome!

Introducing Magento Go

  Launched February 2011        Drag-and-drop layout editing
  Ready-to-use professionally
  designed themes               Out-of-the-box payment gateway
                                integrations
  CSS-based theming
  approach                      Expand your store with Trusted
  Inline and importable         Extensions
  translations
                                Professional web design
                                services from partners

Why eBay?

Because in 2012…

• eBay Inc. enabled more than $175 billion of
  commerce volume (ECV) in 2012, representing
  growth of 18% *.
• Active Users grew by 12% to112 million
  worldwide
• 1/3 of all transactions were made through a
  mobile device
• 68% of all transactions on eBay were Fixed
  Price (as opposed to auction-format)
* Year over year

eBay Today: Streamlined Shopping!

• Simpler, cleaner look

eBay Today: Brand new Search

Setting Up a Business on eBay

Explore & Research

• Your potential market on eBay
    – Opportunities
    – Competitors
•   Pricing
•   List Practices
•   Sales
•   Terapeak! (www.terapeak.com)

Register an eBay Account

• Click “Sign In” then “Register”
• Follow steps

Select User ID (and later, a Store Name)
• User ID:
   – First choice: Your existing business name
   – Second choice: Something memorable that is close to your existing business
     name
   – Third choice: There is no third choice!
   – Learn more: http://pages.ebay.com/help/account/user-id.html
• Store Name
   – First choice: Same as your User ID
   – Second choice: Something memorable that is close to your User ID
   – Learn more: http://pages.ebay.com/help/sell/questions/store-change-name.html

Open an eBay Store

http://pages.ebay.com/storefronts/building.html

Select 1-5 Items To List on eBay

• Don’t procrastinate! (analysis paralysis)

• Select from existing inventory
Or
• From your personal items

Accepted Payment Options on eBay

• PayPal

• Bill Me Later

• Credit card or debit card processed
  through the seller's Internet merchant
  account

PayPal: Extend your brand

• Create a PayPal email address that matches
  your eBay User ID and Store
   – shipperssupply@gmail.com
   – support@shipperssupply.com

Memorable, professional, consistent branding!

Considerations: Selling Limits - Accounts

• Applied for all new sellers
• Example:
   – 10 items per month
   – $500 cap in sales per month
• During registration:
   – Indicate “Business”
• During Seller Account Creation
   – Provide all requested information!
   – Verify Identity By Phone
   – Credit Card on File

Other Selling Limits

• Category & Item Limits
  For certain and unspecified
  – luxury brand name products
  – Trademarked, copyright protected items

• Learn more about all Selling Limits:

  http://pages.ebay.com/help/sell/sellinglimits.html

New Seller Payment Holds
• Applies to all new eBay Sellers

• Funds held from 3 – 21 days

• Lifted completely after meeting all below:
  – 90 days or more since your first successful
    sale.
  – 25 completed domestic sales transactions.
  – $250.00 or more in total sales.

Start Up Plan

1. Research
  •   eBay Sold Items
  •   Terapeak

2. Select
  •   User Id
  •   Store Name
  •   New PayPal email address

3. Register
  •   eBay
  •   PayPal

4. Open eBay Store (Basic level)
5. List 5 items

Selecting Formats and Categories

Auction VS Fixed Price

• Fixed Price Best For: • Auction Best For:
  –   For Business                 – Consumer Sellers
  –   Commodity merchandise        – Rare merchandise
  –   More control over prices     – Hybrid (with Buy It Now
  –   Best Offer
  –   Markdown Manager           • Also:
                                   – A component of a
                                     search placement
                                     strategy

Building Effective Descriptions with
         Photos That Sell

Concise, Clear, Descriptions

• Keep it simple (buyers don’t read!)
• Include all item attributes
• Call out all condition issues

Item Specifics

Make it EASY for customers to
decide.

• Use ALL available item
  specifics.
• Create your own

Item Specifics Displayed

                       Easy‐to‐find‐and‐read
                       Optimizes ranking in Best Match

Listing with The eBay Catalog

• Create listings quickly, easily!

• Automatically include specifications like brand, model number,
  dimensions, and color—plus professional photos—straight
  from the manufacturer

• Increase the possibility that your listing will appear in search

• Instant access to key selling data (average selling price and
  number of completed listings)

Photos on eBay Listings
•   eBay is more visual than ever!
•   Pictures are free (up to 12)
•   How Big?
     – At least 1000 pixels on the smallest side
     – No overlay text
     – No borders
•   The eBay Photo Center
    http://pages.ebay.com/sellerinformation/sellingresources/photocenter.html

Optimizing for Mobile: Why?

“eBay mobile finished 2012 with $13 billion in volume - more
 than double the prior year - and PayPal mobile handled
 almost $14 billion in payment volume, more than triple the
 prior year. In 2013, we expect each to exceed $20 billion [in
 sales through mobile].”

Shipping & Tracking Solutions

Options

•   eBay Label & Postage Printing
•   Stamps.com
•   Endicia
•   USPS
•   Your existing solution provider or software

Printing Labels on eBay

Meeting the eBay Standards for
      Seller Performance

Meeting eBay Buyer Expectations

•   Ship fast
•   Upload Tracking
•   Take returns
•   Stay informed!

Top Rated Seller: Program & Benefits

• eBay Top Rated Seller displayed on your Feedback profile page
• 20% final value fee discount & highest average boost in Best
  Match on your listings with 1-day handling and returns.
• Learn more about the Top Rated Plus seal
• Shipping discounts with USPS and UPS.
• One-on-one consultations with the eBay Seller Outreach team.

eBay Managed Returns Process

• http://pages.ebay.com/sell/returns/optin.html

Resources

On eBay

     http://pages.ebay.com/sellerinformation/

M2E Intro

• M2E Pro is a Magento 2 eBay Integration
  extension on Magento
• M2E Pro is a partner extension, available
  on Magneto GO, CE and EE platforms.
• Currently its available free of charge to all
  Magento Merchants. (subject to change)

• http://go.magento.com/extensions/

M2E Intro

  KEY FEATURES
  – Listings in 23 major eBay marketplaces, including
    eBay Motors.
  – Supports multiple eBay accounts and multiple
    Magento stores
  – Import of eBay Transactions and create Magento
    Orders
  – Automated synchronization of stock levels, pricing,
    and product details.
  CUSTOMER TRACTION
  – # Active Sellers close to 1600
  – Top Markets are US, AU, UK and Germany

Questions?
(and Answers!)

Be sure to visit go.magento.com/support for other tutorials, articles
and videos to help you get going with Magento Go!

Presenter Contact Information:
Jim “Griff” Griffith – griff@ebay.com
Rita Padilla – rpadilla@x.com
Ashish Kumar – Ashishkumar@ebay.com
Jimmy Wong – jiwong@ebay.com