2021 MEDIA KIT - KO Media
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2021 MEDIA KIT
Mission Statement
With an eye on the world and a heart that
beats for local talent, the Canadian and
Quebec editions of ELLE DECORATION are
destinations created for lovers of places and
things, who are on the lookout for beautiful
and useful finds. Our proposition:
let’s explore, cultivate, and dream!
In Numbers
ELLE DECOR INTERNATIONAL
ELLE DECORATION is the world’s leading homes
magazine network. Beautiful and useful, aspirational and
inspirational: today this motto inspires millions of readers
all over the world, making it the leading international
network of decoration magazines
26 editions / 10M readers /
2M copies sold
Audience ELLE CANADA
PR I NT
Readership: 1,701,000
EL L ECA N A DA .COM
Average Unique Users / Month:
147,000
SOCI A L
Total Social: 702,000
68,000 83,500
112,000 13,000
425,600 total users/month
TOT A L : 2 , 550,0 0 0
Sources: Vividata Fall 2020, Canada 14+, Print readership / Google Analytics
Audience ELLE QUÉBEC
PR I NT
Readership: 492,000
EL L EQ U EB EC.COM
Average Unique Users / Month:
310,000
SOCI A L
Total Social: 1,700,000
43,000 30,000
48,900 11,000
1,600,000 total users/month
TOT A L : 2 , 502 ,0 0 0
Sources: Vividata Fall 2020, Canada 14+, Print readership / Google Analytics
Editorial Themes
D ECO R A TI O N M EETI N GS H OM ES
A successfully decorated interior is based Designers, architects, gardeners, business ELLE finds and features the most inspiring
on principles that can be explained and owners, and artisans—the creative world living spaces from here and abroad.
applied. Boho chic may look effortless, is wide, diverse, and colourful. It is filled Archetypal, polished interiors that are
but it abides by rules, the same as with knowledge and different identities. characterized by their creators and those
minimalist contemporary spaces. Our ELLE Decoration converses with them. who live and breathe them. We take an
experts explain and provide readers with interest in hyper-urban environments,
keys that unlock the doors to comfort, as well as cocoons nestled in far-away
eclecticism, and rigour. valleys—spaces to recreate, adapt,
or simply dream of.
Editorial Themes NEXT
O BJ ECTS CU L TU R E TR AV EL
Some things are beautiful, others are The arts shape, transform, and compel From sensible trips to the wildest
useful. And then, there are those that are us, broadening our horizons. ELLE is on adventures, getaways are an intrinsic
both beautiful and useful. ELLE Decoration the lookout for any artistic surge. Reading, part of the ELLE family’s DNA. Think you’ve
is passionate about all of them: the sculpture, exhibitions: we feed off them seen everything? Think again. If there was
flamboyant, the understated, occasionally and spread the word. a single oasis left, no matter how small,
the ephemeral, and often the sustainable. we’d pick it like a precious flower for our
Furnishings, lighting, famous works of art, globe-trotters. There is still so
a small candlestick—we enjoy, seek out, much to explore!
find, and share them.
2021 Editorial Lineup
S P R I N G I SS U E F A L L I SS U E
The line between office and home
Guided by colour and light
has fallen, user manual.
Newsstand impact date:
April 19 (EN), April 8 (FR) Newsstand impact date:
Closing: March 16 (EN), March 12 (FR) September 20 (EN), September 16 (FR)
Material: March 22 (EN), March 15 (FR) Closing: August 17 (EN), 11 August (FR)
Material: August 13 (EN+FR)
Branded Content
Our content & strategic partnership teams create world-class campaigns,
which live seamlessly within our editorial environment across multiple platforms.
PR I NT /D I G IT A L B R A N D ED CO NTENT
The art direction by ELLE to showcase your products, brand image or spokesperson aligned with ELLE’s DNA.
V I D EO
From short-form storytelling to white label videos to co branded editorial initiatives, ELLE ‘s dedicated team
of producers and directors will create a high impact and engaging story that will put forth your brand, and
create that emotional connection with your audience. (Subject to minimum media investment.)
N A TIV E I NTEG R A TI O N S
Seamlessly adorn editorial page with your gorgeous product, image galleries and video content.
SOCI A L CA M PA I G N S
Social-only packages give brands access to ELLE’s highly engaged community. (Subject to a minimum investment level.)
Advertising Rates
E F F E C T I V E J A NU A R Y 2 0 2 1
FOUR COLOUR ELLE CANADA ELLE QUÉBEC
Full page $15,000 $9,000
Double Page $21,000 $14,000
All rates are netTECH N I CA L S PECI FI CA TI O N S
AD SIZE TRIM SIZE SAFETY MARGIN BLEED SIZE
Full Page 7.875" x 10.75" 7.375" x 10.25" 8.125" x 11"
Double Page Spread* 15.75" x 10.75" 15.25" x 10.25" 16" x 11"
1/2 Page Horizontal 7.875" x 5.375" 7.375" x 4.875" 8.125" x 5.625"
1/3 Page Vertical 2.75" x 10.75" 2.25" x 10.25" 3" x 11"
*NOTE: The publisher is not responsible for the lineup of content outside the safety margins on double page spreads.
We do not recommend running type or images in the safety margin through the gutter of the magazine.
Folding and trimming are subject to variation.
A DV ERTIS I N G I N FO R M A TI O N
SUPPLIED ADVERTISING MATERIALS ADDIRECT INSTRUCTIONS
InDesign CS3 or higher templates for ALL ad sizes PDF/X-1a:2001 created to Magazines Canada suitable for reproduction. We are not responsible
are available at addirect.sendmyad.com (select specifications, sent online using Magazines for reproduction of type sizes smaller than those
Ad Sizes from the left-hand navigation menu). Canada AdDirect at addirect.sendmyad.com. mentioned for thin, serif type. The ad MUST be
For information regarding Magazines Canada uploaded as a press-ready PDF file. Information
PRODUCTION PROCESS specification, refer to magazinescanada. on creating a proper PDF file is available on the 1 Log into Magazines Canada’s AdDirect™ Ad Portal
Printing Method ca/advertising/production/dmacs_specifications Magazines Canada website magazinescanada.ca/ (addirect.sendmyad.com). Note: A user account will
High-speed, web offset lithography advertising/production/tools/. Keep all colours
or contact the Production Manager (see Contact have to be set up upon the first visit.
Binding Method Us page) for details. KO Médias does CMYK. Do not use Spot colours or RGB art. Keep 2 Select the publisher/magazine you are advertising
Perfect bound any black/gray type as one-colour black (no four colour
not accept responsibility for material content or with. Complete the relevant ad info, then click Upload.
Magazine Trim Size black text).
colour trapping. Text type should be a minimum of 3 Follow the onscreen preflight process.
7.875” x 10.75”
8 point. Reverse type less than 12 point is not 4 Approve your ad.Contact
FOR MORE INFORMATION CONTACT
Mélissa Garnier
Sr Dir. Strategy, Growth and Partnerships
mgarnier@ko-media.ca | 514.914.3605
Paula Ceballos
National Director, Digital Expertise
pceballos@ko-media.ca | 514.791.8296
Sandrine Dahan
Sales Director
sdahan@ko-media.ca | 514.449.7438
Marcelle Wallace
National Sales Director
mwallace@ko-media.ca | 647.404.4035
Marni Armour
Sales Director
marmour@ko-media.ca | 416.508.8784KO Média ELLE CANADA ELLE QUÉBEC VÉRO MAGAZINE JOSÉE DI STASIO K POUR KATRINE LOOUNIE
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