Headline Media data 2020 - Landwirtschaftsverlag GmbH
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Media data 2020
Headline
Advertisement price list | No. 4 | Prices effective from 01/2020
Contents
top agrar online in a nutshell 02
Newsletter 03
Display advertising 04
top agrar online ad formats and prices 05
Social Media 06
Podcast, discounts, contacts 07
Contacts 08
www.topagrar.com
02 | top agrar online in a nutshell
top agrar online – information for the agribusiness Digital readership
top agrar online offers users added value on all digital channels.
top agrar online operates websites in Germany, Austria and Switzerland:
topagrar.com, topagrar.at and landfreund.ch. The sections ‘Politik’ and ‘Markt’ on 3.326.591
these websites offer daily news updates with relevant information on markets and Page Impressions
prices. Specific information on the individual topics of farming are provided in the topagrar.com*08.2018
sections ‘Acker/Pflanze & Wetter’, ‘Rind’, ‘Schwein’, ‘Technik und Energie’.
1.496.350
top agrar is also a strong brand on Social Media. Online Visits
More than 238.000 fans share their views on our Facebook page. More than topagrar.com* 08.2018
48.000 YouTube subscribers watch the top agrar machine videos and more than
204.000 fans view our photos on Instagram.
674.768
Unique Users
topagrar.com* 08.2018
Newsletter:
Our users can choose from eight different newsletters, each covering
a specific topic. In addition, the editorial team sends news flashes on important 186.395
pieces of information. Newsletter subscrip-
tions
W Advertisers can use the newsletter database for stand-alone mailings.
NE
238.509
Facebook fans
204.000
One of the partners within the LV network Instagram followers
The online services of Landwirtschaftsverlag GmbH are verified
by
Multi-Angebot ivw: 48.916
10.641.856 page impressions Youtube subscribers
3.081.139 visits (date: 07/2019)
The monthly evaluation is available at
http://ausweisung.ivw-online.de/
8.573
Twitter followers
We will be pleased to provide you with
updates on your current rankings.
*Source: Google Analytics
03 | Newsletter
1 2
Medium Photo
Rectangle and text Pole position
Your ad is placed
300 charac- first
Newsletter Format 300 x 250 ters ,
190 x 140
A news update on current events in politics and the agri
top agrar on
Monday business (45.000 mail addresses, opening rate unique € 480 € 785
Monday
33 %*).
top agrar Update on wheat, cereals,fertiliser and rapeseed prices,
Tuesday stock exchange and market information (21.000 mail € 410 € 635 2
Ackerbau
addresses, opening rate unique approx. 31 %*).
top agrar Reserved to registered top agrar subscribers (20.000 mail
Pflanzen- addresses, opening rate unique approx. 29 %*). Mailings € 430 € 665
schutzemp- during the vegetation period March-Oct
fehlungen
Wednesday top agrar Prices, forecasts, industry news (18.000 mail addresses,
Rind + Milch opening rate unique approx. 28 %*). € 385 € 590 + € 125
top agrar Prices, forecasts, industry news (17.000 mail addresses,
Schwein opening rate unique approx. 28 %*). € 373 € 575
News update on wind, solar power, photovoltaics, biogas
Thursday top agrar
(bi-weekly): Energie etc. (37.000 mail addresses, opening rate unique approx. € 378 € 630
27 %*).
top agrar News update for Bavaria and Baden-Württemberg
(15.000 mail addresses, opening rate unique approx. 30 € 200 € 300
südplus %*).
Friday
top agrar A news update for Austria (12.000 mail addresses, open- € 200 € 300
Austria ing rate unique 23 %*).
1
News flashes by the editors inform of important and Exclusive place-
Any time News flash newsworthy items (45.000 addresses, opening rate € 890 ment, only one ad
unique approx. 35 %). per mailing/sending
W
NE Use top agrar to send a ‘stand-alone’ newsletter to registered top agrar
Stand-alone
users. This newsletter is titled with the top agrar logo and covers Prices on request
newsletter customer content only. Choose the suitable format from the list above.
04 | Display ad placement
We offer banners, videos and advertorials 6 7
as well as various placement options that
help you achieve your campaign goals.
1
3
2
4 5
8
9 10
8
11
Special formats and placements
There is a lot we can do. If you can’t find your favourite
format or perfect placement here, get in touch with us.
We’ll find out what’s possible.
05 | Formats and prices of top agrar online
Sections and regions Visibility
Others,
Home page,
Rind, Sch- Switzer-
Display advertising at top agrar online* Acker/ Smart-
wein, Tech- land, Run of Site Tablet Desktop
Pflanze & phone
nik, Energie Austria
Wetter
Südplus
1 Mobile leaderboard 320 x 50 px € 40 € 35 € 30 € 25 x
2 Leaderboard 728 x 90 px € 36 € 30 € 25 € 20 x x
3 Billboard 970 x 250 px € 83 € 79 € 70 € 65 x
4 Skyscraper 160 x 600 px max. € 48 € 42 € 35 € 27 (x) x
4 + 5 Half Page-Ad 300 x 600 px € 58 € 52 € 45 € 37 x
Hockey-Stick 728 x 90 px and
6
160 x 600 px max. € 62 € 55 € 50 € 40 (x) x
6 + 7 Wallpaper 970 x 90 px + 300 x 600 px € 97 € 90 € 85 € 75 x
+ background colour
8 Medium Rectangle 300 x 250 px € 58 € 48 € 40 € 30 x x x
9 Maxi Rectangle 620 x 465 px € 64 € 55 € 47 € 37 x x
Video 16:9 620 x 465 px
9
max. 5 min/20 MB € 64 € 55 € 47 € 37 x x x
10 , 11 Native Ad Online advertorial € 135 € 115 € 100 € 90 x x x
Responsive Bundles
Mobile leaderboard 320 x 50 px
Head
1, 2, 3
Leaderboard 728 x 90 px € 50 € 45 € 40 € 30 x x x
Billboard 970 x 250 px
Page Skyscraper 160 x 600 px
4, 5
€ 53 € 47 € 41 € 31 (x) x
HalfPage-Ad 300 x 600 px
Content Medium Rectangle 300 x 250 px x x
8, 9
€ 61 € 51 € 42 € 32 x
Maxi Rectangle 620 x 465 px x x
XXL-
Bundle Billboard, Halfpage ad, Medium 970 x 250 px, 300 x 600 px,
3, 5, 8, Rectangle, Maxi Rectangle € 66 € 57 € 50 € 43 x x x
300 x 250 px, 620 x 465 px
9
AdBundle: Medium Rectangle, Leaderboard, 300 x 250 px,
2 , 4 , 8 Skyscraper € 44 € 37 € 30 € 23 x x x
728 x 90 px, 160 x 600 px
* Applies to all cross media campaigns Please enquire for further special formats and targeting options All prices excl. VAT
06 | Use Social Media to increase your readership
Advertising on Social Media
With 238.509 followers on Facebook and 204.000 followers on Instagram, top agrar enjoys a huge
exposure on Social Media.
We can leverage your online campaigns by reaching targeted audiences on Social Media.
Reach target groups who have interacted with top agrar on Facebook or Instagram or who have visited
our topagrar.com website and one of its specific sections.
• CPM € 40 (impressions)
plus € 500 set-up fee.
Please enquire for further campaign goals (e.g. number of persons reached or videos viewed).
In order to conduct the campaign, it is necessary to provide us with the access data for your Facebook fan
page Business Manager.
https://www.facebook.com/ https://www.instagram.com/
topagrar topagrar/
07 | Podcast, discounts, contacts
Closing date for orders and advertisement copy deadline
Please send the finished files no later than three days prior to publication to
onlinevermarktung@lv.de
Please note the technical specifications as well as our
top agrar podcast terms of business for online advertising: https://www.
lv.de/technische-spezifikationen
Every Saturday, the top agrar editors sum up the
most important news of the week in a podcast which
is available on iTunes, Spotify and the
top agrar homepage. Cancellation
Orders can be cancelled up to 4 weeks before the date of publication or start
of the campaign. Any cancellations made after this date will be charged with a
cancellation fee of 50 % of the order value.
Become a sponsor
Give an audio presentation at the Discounts and combinations*
beginning of one or more podcast Combination discount:
recordings. Volume (AdImpressions) Discount
Discount rates by insertion
In addition, your logo and link is listed and space as offered for
as a podcast recording sponsor on 100.000 3%
the printed top agrar copy
topagrar.com also apply to online banner
200.000 5%
advertising.
300.000 7% (Vice versa, online adver-
tising
Prices 500.000 10 % is not discountable on
1 recording € 458 advertising
700.000 15 %
in the printed copies.)
4 recordings € 1.590
1.000.000 20 %
Prices excl. VAT
*(valid for the year of insertion)
Minimum order volume: € 350
Enquiries and contact information
Don’t hesitate to contact us for further information.
Stefan Ettmann: stefan.ettmann@lv.de Tel: +49 25 01 8 01 17 70
Sibylle Sander: sibylle.sander@lv.de Tel: +49 25 01 8 01 20 60
Anna-Lena Südhoff: anna-lena.suedhoff@lv.de Tel: +49 25 01 8 01 17 10
08 Contacts
Agrar office Media specialists
Matthias Woort Henri Schwabe Carsten Moß
at Landwirtschaftsverlag GmbH Windscheidstraße 26a Altendorfer Str. 7
Hülsebrockstraße 2– 8 D-04277 Leipzig D-48529 Nordhorn
North
D-48165 Münster Tel: +49 341 3 38 33 16 Tel: +49 59 21 17 97 501
Tel: +49 25 01 8 01 37 09 Fax: +49 341 3 38 16 11 carsten.moss@lv.de
Fax: +49 25 01 8 01 37 19 henri.schwabe@lv.de District of Weser-Ems
matthias.woort@lv.de Telesales
Ulrich Sprenger Yvonne Stein Bettina Benstein-Thesing
Westendstr. 5 at Landwirtschaftsverlag GmbH Tel: +49 2501 801 17 20
bbt@lv.de
Middle
D-65391 Lorch-Ransel Hülsebrockstraße 2– 8
Tel: +49 67 26 83 90 77 D-48165 Münster
Fax: +49 67 26 83 90 78 Tel: +49 25 01 8 01 37 12 Irene Laschke
Tel: +49 2501 801 80 41
Mobile: +49 1 62 9 40 76 16 Fax: +49 25 01 8 01 37 19 irene.laschke@lv.de
sprenger@vb-sprenger.de yvonne.stein@lv.de
Erwin Bücherl Thorsten Meyer (BW) Lena Bredtmann (Bavaria)
Erich-Stegmann-Weg 7 Oberboihinger Str. 17 / 2 At Landwirtschaftsverlag GmbH
D-82041 Oberhaching D-73230 Kirchheim unter Teck Hülsebrockstraße 2–8
Tel: +49 89 32 42 27 58 Tel: +49 70 21 9 56 87 38 D-48165 Münster Head of LV Media Sales:
South
Fax: +49 89 32 42 27 59 Fax: +49 70 21 9 56 87 39 Tel: +49 25 01 8 01 27 80 Dr Peter Wiggers
erwin.buecherl@gmx.de Mobile: +49 1 60 94 80 88 12 Fax: +49 25 01 8 01 37 19 Tel: +49 25 01 8 01 18 00
thorsten.meyer@lv.de lena.bredtmann@lv.de Email: peter.wiggers@lv.de
Online marketing
Stefan Ettmann
Tel: +49 25 01 8 01 17 70
stefan.ettmann@lv.de
Austria The Netherlands France Other countries
Sibylle Sander
Ing. René Nöhrer Carsten Moß TOP AGRI Scandinavia Tel: +49 25 01 8 01 20 60
Sales manager Austria Altendorfer Str. 7 Nadia Grand Matthias Woort sibylle.sander@lv.de
Tel: +43 2236 2 87 00 12 D-48529 Nordhorn 8, cité Paradis Yvonne Stein Anna-Lena Südhoff
Mobile: +43 664 4 30 26 69 Tel: +49 59 21 17 97 501 F-75493 Paris Cedex 10 Switzerland, Tel: +49 25 01 8 01 17 10
rene.noehrer@topagrar.at carsten.moss@lv.de France Italy anna-lena.suedhoff@lv.de
At Landwirtschaftsverlag GmbH Tel: +33 1 40 22 79 35 Erwin Bücherl
Office Austria Fax: +33 1 40 22 70 39
Head of national agricultural titles
Südstadtzentrum 4/1OG/10 Mobile: +33 6 99 21 52 08
Reinhard Geissel
A 2344 Maria Enzersdorf n.grand@gfa.fr
Tel: +49 25 01 8 01 16 30
Austria Email: reinhard.geissel@lv.de
Head of Media Sales:
Gabriele Wittkowski
Tel: +49 25 01 8 01 17 00
E-Mail: gabriele.wittkowski@lv.de
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