2020 SPONSORSHIP OPPORTUNITIES - SEPTEMBER 4-6, 2020 LABOR DAY WEEKEND - AJC Decatur Book Festival
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2020 SPONSORSHIP OPPORTUNITIES
LABOR DAY WEEKEND
SEPTEMBER 4–6, 2020
Contact Joy Pope
joy@decaturbookfestival.com
D E C AT U R B O O K F E S T I VA L . C O M
FESTIVAL AT A GLANCE
THE LITERARY LEADER
The AJC Decatur Book Festival is one of the largest independent book festivals in the country. Known for
showcasing award-winning, bestselling national, regional, and local authors, the festival’s lively and culturally rich
atmosphere attracts attendees of all ages, year after year.
2019 BY THE NUMBERS
282 161 800 14 40,000
authors exhibitors volunteers stages social media
& sponsors followers
CULINARY VILLAGE
Our culinary village is one of the premier cookbook publishing
events in the country. Nationally recognized chefs and
acclaimed food writers present their published work, give
demos, and interact with fans.
STREET FAIR
The streets of downtown Decatur are filled with booths
representing companies and individuals that support the
written word. The vibrant market encourages festival-goers to
enjoy a journey of discovery throughout the day.
CHILDREN’S AUTHORS AND ACTIVITIES
The DBF celebrates the voices behind the latest children’s
and YA books in multiple venues and events. Led by popular
children’s authors, parades kick off programs Saturday and
Sunday morning and weave throughout the festival footprint.
DBF also hosts several youth outreach programs including
author visits to local schools.
YOUNG ADULTS
The Young Adult (YA) area provides a separate space for
teens and young adults to hear the authors and topics meant
specifically for them, including entertainment, vendors, and
more.
ART|DBF
art|DBF showcases the thriving arts and cultural community
in metro Atlanta through engaging panel discussions and
performances, highlighting the role of the arts as a driver for
a vibrant, creative, and economically thriving community.
D E C AT U R B O O K F E S T I VA L . C O M
JOIN OUR 2020 SPONSOR FAMILY
Sponsors can reach the AJC Decatur Book Festival audience and festival attendees through pre-event and
onsite media coverage, advertising, social media, exhibit space, and web exposure.
2019 MEDIA COVERAGE
145
media inclusions
140
million impressions
2019 MEDIA COVERAGE AJC MEDIA COVERAGE
• 1.3 million weekly readers
• 14.6 million monthly web
visitors
• 250,000 printed and
distributed programs
161
exhibitors
(including publishers,
companies, and authors)
DBF SOCIAL MEDIA DBF SOCIAL MEDIA
ENGAGES ENGAGES
40,000 423,000+
twitter, instagram, facebook web pageviews in 2019
combined followers (128,000 pageviews Labor
Day weekend)
500,000+ $78,000+
impressions 3 months average household
leading up to event income
WHY SPONSOR THE 15TH ANNUAL
AJC DECATUR BOOK FESTIVAL?
Because Book Lovers are Financial Decision Makers and...
DBF ATTRACTS CROWDS: 60,000+ ATTENDEES
• Critically-Acclaimed Keynote Speakers
• 15 Stages Featuring Popular Authors for Every Literary Interest
• Multi-Day Street Fair
• Engagement for the Entire Family at the Family Zone
LEADING AUTHORS LOVE DBF
I’ve presented at the AJC The AJC Decatur Book Festival
Decatur Book Festival twice now, is quite simply one of the best
and if I had my way, I’d go every things about living in the Atlanta
metropolitan area, and quite
year. The festival is an absolute obviously a great reason to visit.
treat, for authors and attendees And as an author, I can’t help but
alike. Well-run, well-attended, respect the thoughtful book-
well-done all around. buying audience the festival
attracts.
– Kevin Kruse, Presenting Author
– Jericho Brown, Presenting
Author
LOOK WHAT OUR SPONSORS ARE SAYING!
Mailchimp’s sponsorship of
the AJC Decatur Book Festival
began because of the festival’s
commitment to excellence and
the customer experience, no
matter if you’re an attendee, an
author, a sponsor, or a vendor.
Our sponsorship has grown into
a creative partnership because
of the organization’s ability
to innovate, embrace up-and-
coming voices, and build new
audiences that keep the festival
fresh each year.
– Lain Shakespeare,
Sr. Director of Corporate
Citizenship, Mailchimp
D E C AT U R B O O K F E S T I VA L . C O M
2020 SPONSORSHIP OPPORTUNITIES
Venue or
Program
special
guide
event
recognition
naming
rights
Named
rights for Customizable
session or
track $2,500 activations
TO
$60,000
LEVELS OF Name or
Mention in
SPONSORSHIP logo
newsletter
in ads
Each sponsor will get
increasing amounts
of each item.
Invitations Banners
to events and and
receptions signage
Air time
SPONSOR ADD-ONS
• VIP party tickets • Inclusion in press releases • T-shirt
• Hospitality suite access • Logo on DBF website • Car magnet
homepage
• Inclusion on sponsor • Priority seating
banner • Logo in e-newsletter
• On-stage mention • Social media campaign
mentions
2020 SPONSORSHIP OPPORTUNITIES
Sponsorship Level / Presenting Publisher Author Editor Reader Festival Street Fair
Benefits Supporter Exhibitor 9
$60,000 $30,000 $20,000 $10,000 $5,000 $3,500 $2,500
Sponsor byline and
logo in lock up with
festival logo
Category exclusivity
Naming rights of DBF
programming area 1
Naming rights of
DBF stage 2
On-site activation Customizable up to 800 SF up to 600 SF up to 300 SF 10x20 10x10, 10x10
space priority3
Program guide Full page inside Full page, Full page 1/2 page 1/4 page 1/8 page
display ad 5 front or back cover priority
placement
Social media 8 6 4 2 1
campaign mentions
Logo in Full Year Full Year May-Sept May-Sept Jul-Aug
e-newsletter 6
newsletters newsletters newsletters newsletters newsletters
Logo on DBF website
homepage 7
Inclusion in press
releases
Inclusion on sponsor Logo Logo Logo Logo Name Name
banner
VIP badges: VIP party 14 10 6 4 2
& hospitality suite
access
Additional event marketing opportunities are available, à la carte.
Contact Joy Pope joy@decaturbookfestival.com for more information.
1
Family Zone, Culinary Village, Parade, 5
Circulation is 250,000 printed programs
Kidnote, etc. 6
e-Newsletter distributes to 4,500 opt-in subscribers
2
Based on availability on a first signed basis; 7
630,000+ page views
includes logo in program guide schedule grid, logo 8
1,000+ volunteers wear the DBF t-shirt throughout
on stage backdrop, and logo on stage signage the festival weekend
3
Priority placement in Street Fair 9
Only available for non-literary companies. Limited
(10x10 tent, 1 table, 2 chairs included) quantity available. No tent supplied by festival.
4
AJC ads, festival produced pieces, and other
publication ads
CUSTOMIZABLE SPONSOR
OPPORTUNITIES
The Decatur Book Festival’s many venues and
event areas offer sponsorship and naming
opportunities, including the children’s and teen
stages, the Dekalb County Courthouse, the
downtown Gazebo, the Saturday evening author
party, and the author hospitality suite. Benefit
packages may be custom-built and include:
• Branding/signage at festival entrance points
• Branding on book fair items, such as lanyards,
sponsor badges, volunteer t-shirts, and DBF
Q&A cards
• Sponsor ads in rotating video feed in select
venues
• Sampling and/or showcasing of product
From sponsoring a thematic author track or one
of the individual author sessions to hosting the
exclusive author party or hospitality suite, we
can provide many unique opportunities for your
company to build brand awareness and host
your premier clients within festival programming.
Benefits may include:
• Recognition as the official sponsor of an author
session and/or branding in book signing area
• Invitations for your company’s premier clients
to a private event where guests will have
the opportunity to mingle with some of the
country’s most current thought leaders
• The opportunity to introduce authors and make
brief remarks at the beginning of sessions
PAST SPONSORS Contact Joy Pope joy@decaturbookfestival.com D E C AT U R B O O K F E S T I VA L .C O M
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