2018 MEDIA KIT - Hotel News Now
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2018 MEDIA KIT
TABLE OF CONTENTS
READERSHIP 3
WEBSITE PRICING 5
A SIMPLE LOOK AT NEWSLETTERS 7
EDITORIAL PHILOSOPHY E-BLASTS 9
Hotel News Now is the definitive online news resource for the
global hotel industry. Led by an experienced editorial team and a
SPECIAL REPORTS & ROUNDTABLES 11
network of correspondents and contributors throughout the world,
our award-winning digital platform reports the most newsworthy MEET THE TEAM 15
events of the day.
In addition to our breaking news coverage, we provide in-depth
MORE INFORMATION 17
analysis that leverages our access to STR data with our knowledge
of the latest industry trends, providing decision makers with the
most vital hotel news when they need it most: Now. Simply put:
We are hotels. We are news. We are now.
1 2
READERSHIP
TOP 5 LOCATIONS
OF READERS
United States
United Kingdom
India
Canada
Singapore
TOP 10 TITLES
OF REGISTERED USERS
GM
Director
Analyst/Consultant
Student
Vice President
Sales Manager
Owner
CEO
Department Manager
Marketing Director
3 4
WEBSITE PRICING
AD POSITION DIMENSIONS PRICE AVERAGE CLICK
(All Run of Site) (monthly) THROUGH RATE *
LEADERBOARD 728 x 90 $2,500 0.11%
BOX 300 x 250 $2,000 0.07%
BANNER 468 x 60 $1,500 0.04%
LEAD TIME 72 business hours
FILE TYPE jpg or gif **
* As of 11/2017
**Static or animated
5 6
NEWSLETTERS
Choose from our Daily Update or niche monthly newsletters to ensure optimal
exposure to your target audience. Content is curated with each newsletters’
specific demographic in mind.
Click here to view in browser
Click here to view in browser
NEWS OPINION DATA DASHBOARD
NEWS OPINION DATA DASHBOARD
AVERAGE AVERAGE CLICK DAILY MONTHLY
SUBSCRIBERS * OPEN RATE * THROUGH RATE * AD POSITION UPDATE E-NEWSLETTER DIMENSIONS
4 week price 1 appearance
DAILY UPDATE 40,000+ 15.9% 0.15% LEADERBOARD 1 $3,500 $2,000 728 x 90
MONTH IN REVIEW 728 x 90
1st day of each month 39,000+ 14.4% 0.08% LEADERBOARD 2 $2,500 $1,500 Hoteliers take measured approa
Indies improvingupgrade
hiring, retention, com By Bryan Wroten, Senior Reporter
By Dana Miller, Associate EditorIt’s likely the entire hotel industry will upgra
with seamless transfers from mobile networ
Indies improving hiring, retention, com
Independent hotels are the cost
focused onof �nding
installation and guests’
a certain typelackof
of em
aw
TECH IMPACT REPORT
tempering the pace of adoption.
environment. Here’s how these hotels �nd and keep that talen
25,000+ 14.5% 0.14% BANNER $1,500 $1,000 468 x 60
Click here to view in browser
By Dana Miller, Associate Editor
1st Wednesday of each month HNN
HNN INFOGRAPHICS
INFOGRAPHICS
Independent hotels are focused on �nding a certain type of em
Click here to view in browser
The tech hoteliers
environment. Here’s how these hotels �nd and keep that talen
Infographic: expect
US indie hotelbyperfo
20
Click here to view in browser NEWS OPINION DATAeditorial
By the HNN DASHBOARDstaff ADVERTISE
By Stephanie Ricca, Editor-in-Chief
HNN INFOGRAPHICS
Oracle surveyed hoteliers on what technolog
With performance numbers strong, and supp
NEWS propertiesDATA
OPINION overDASHBOARD
the next �ve toADVERTISE
eight years. H
revenue per available room is robust for inde
answers.
according to STR data.
CONFERENCE REWIND Click here to view in browser
Post conference 22,000+ 12.6% 0.14% HNN INDEPENDENTS
OPINIONS
LEAD TIME 72 business hours HNN
With preparation and foresight,
Boutiquesthebene�t
machines
fromwon’t win
college,
NEWS OPINION DATA DASHBOARD ADVERTISE
By Tim Peter, HNN columnist
By Danielle Hess, Reporter
Arti�cial intelligence isn’t science �ction; it’s happening now. Here’s some ad
College and university markets can be great
for you rather than against you.
but there are challenges to operating an inde
INDEPENDENT INSIGHTS FILE TYPE jpg NEWS OPINION DATA DASHBOARD HNN ADVERTISE
TECHNOLOGY
Hotel loyaltyPULSE
12,000+ 20.9% 0.15%
members expect convenient, fast tech
4th Wednesday of each month HNN OPINIONS Technology Pulse: A roundup of
By Danielle Hess, Reporter
Hotel loyalty members expect convenient, fast tech
As technology continues to evolve, what brand loyalty members want has become more
sophisticated. Sources said a fast, free Wi-Fi connection is still a top expectation.
By the HNN editorial staff
Time to declutter hotels,This
starting
month’swith
By Danielle Hess, Reporter
HNN TECHNOLOGY
excess
roundup of newssignage
from the tech
As technology continues to evolve, what brand loyalty members want has become more
By George Jordan, HNN columnist breach
sophisticated. Sources said hits
a fast, free Wi-Fimultiple hotel
connection is companies;
still a top expectation. guest
Hoteliers takebuys
Wyndham measured
Loveapproach
HometoSwap;
Hotspotand
2.0 more
At your independent hotels, deep cleaning
upgrade shouldn’t happen only in springtim
HNN TECHNOLOGY By Bryan Wroten, Senior Reporter
It’s likely the entire hotel industry will upgrade to the new Wi-Fi standard
with seamless transfers from mobile networks and better encryption, but
HNN
HNN INDEPENDENT
HIGHLIGHTS PULSE
the cost of installation and guests’ lack of awareness of Hotspot 2.0 is
tempering the pace of adoption.
* As of 7/2018 HNN INFOGRAPHICS
AData
roundup
The tech the key
hoteliers
of independent
expectfor
hotel
guest acquisitio
by 2025
By HNN
By the Newswire
HNN editorial staff
By Stephanie
Oracle Ricca,
surveyed hoteliers on Editor-in-Chief
what technology they expect to see at their
This month’s roundup of news from the inde
properties over the next �ve to eight years. Here are some of their top
Speakers
answers.
at the Revenue Strategy Summit in
new president for Proper Hospitality; D.C.’s b
how disruptors, such as Airbnb, loyalty-mem
Historic Hotels members.
have an impact on the data hoteliers use to m
HNN OPINIONS
With preparation and foresight, the machines won’t win
By Tim Peter, HNN columnist
HNN HIGHLIGHTS
Arti�cial intelligence isn’t science �ction; it’s happening now. Here’s some advice for how you can make it work
for you rather than against you.
HNN TECHNOLOGY PULSE
Tech,
TechnologyF&B,
Pulse: A wellness
roundup of digitalplay
news into me
By the HNN editorial staff
By Dana Miller, Associate Editor
This month’s roundup of news from the technology sector includes: Sabre
7 8
breach hits multiple hotel companies; guest satisfaction tied to tech;
Keeping
Wyndham buysup
Love with trends
and more.in meetings spaces
Cancellation changes give owners inventory control
Home Swap;
little bit of fun. Here’s what hoteliers are doi
HNN HIGHLIGHTS
E-BLASTS PRESS RELEASES
With E-blasts, advertising partners have the freedom to create their own content and Each press release listed on website and 1 time
subject line to best achieve their promotional goals. E-blasts are sent to our engaged in Daily Update newsletter. Benefit only available
audience of more than 15,000 opt-in subscribers. to HNN advertisers
AVERAGE E-BLAST RECIPIENT
OPEN RATE * SUBSCRIBERS * PRICING COMPANY TYPE PRICING
1x Hotel/Property 39% 1x
14% 15,000+ $2,000 Management 12% $200
Ownership 8%
4x Real Estate Broker 8% 4x
$6,800 $680
$1,200 savings Asset Management 4% $120 savings
Construction 6%
12x Development 9% 12x
$18,000 Financial 9% $1,800
$6,000 savings Franchise Provider 5% $600 savings
LEAD TIME 72 business hours LEAD TIME
48 business hours
FILE TYPE html file or link
FILE TYPE
word document
* As of 7/2018
9 10
SPECIAL REPORTS
Unique and exclusive sponsorship to position your Average Views per Report 5700
2018 M
SPECIAL REPORTS company alongside relevant, multi-platform industry Average PDF Downloads 150
content produced by our award-winning editorial team.
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One month throughout PDF and on
E-blast promotion
20-page digital box ad on website website landing page
1 full-page sent to over
$10,000 PDF and 50 prints averaging 200,000 SPONSORED BY:
15,000 HNN opt-in
prints* page views per Sponsor recognition on
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* Additional copies distributed at conferences and via HNN business development team throughout the year
11 12
SPECIAL REPORTS
& ROUNDTABLES
Exclusive sponsorship of comprehensive content created by
ROUNDTABLES bringing industry leaders together for a thought-provoking
discussion about key topics affecting the hotel business. **
SPONSOR PROVIDED 1 MONTH F&B LOCATION
PRICE ADS TO SPONSOR * AD EVENT
PAGES
20-page digital PDF and prints Major industry
1 event conferences
SILVER 1 full-page 75 prints (ALIS, Hunter,
Box day of the
$15,000 SPONSOR RECOGNITION roundtable NYU, HITEC, HDC,
Logo placement throughout PDF and on Lodging, etc.)
website landing page
Sponsor recognition on content
promotional ads
PLATINUM EXTRAS
Sponsor representation in F&B event room
on site at Networking event the night prior to F&B event
PLATINUM 2 full-pages 150 prints Leaderboard 2 events agreed upon Web-only content video component
$30,000 E-BLAST PROMOTION venue and time Raw video footage provided to sponsor
sent to over 15,000 HNN opt-in subscribers
Hosted on site agreed upon venue and time
* Additional copies distributed at conferences and via HNN business development team throughout the year
**Up to 10 participants in the roundtable event (sponsor can provide target list, but there is no guarantee regarding who will participate on panel)
13 14MEET THE TEAM
LYNSIE BENNETT ELYSE CARFREY
DIRECTOR OF BUSINESS BUSINESS DEVELOPMENT
DEVELOPMENT EXECUTIVE
KYE BUTLER BAYLEIGH STETZER
BUSINESS DEVELOPMENT INDUSTRY PARTNERS
EXECUTIVE COORDINATOR
JEFF HIGLEY STEPHANIE RICCA
VP/EDITORIAL DIRECTOR EDITOR-IN-CHIEF
15 16MORE INFORMATION
Contact:
Industry Partners Team
(615) 824 8664 x3504
Industrypartners@str.com
Hotel News Now:
14650 Detroit Ave., Suite 450
Lakewood, Ohio 44107, USA
(615) 615 824 8664
hotelnewsnow.com
Hotel Data Conference:
hoteldataconference.com
@HOTEL_NEWS_NOW
/HOTELNEWSNOW
@HOTEL_NEWS_NOW
Copyright 2018 STR, Inc. All Rights Reserved.
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