MEDIA KIT 2021 - Tatler Asia
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MEDIA KIT 2021
THE TATLER BRAND
The most coveted luxury lifestyle brand
in Asia, and the leading platform to
connect with Asia’s most in uential
The best of power,
in uence and style
8 EDITIONS
Across Asia*
2.1 MILLION
Monthly Print Readers
3 MILLION
Monthly Online Visitors
USD$335,000
Average Household Income
*Hong Kong, Taiwan, China, Singapore, Indonesia, Malaysia, Philippines, Thailand
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PUBLISHER’S NOTE Launched in 1991, Tatler Thailand was the kingdom’s first internationally licensed magazine and to this day remains the leading lifestyle and luxury English language magazine and media brand. Over the years Tatler has evolved, as Thai society has evolved, by embracing changes in taste and consumption and by providing inspirational content, across both print and digital platforms, to meet the demands of its readers. Looking to the future, Tatler will continue to introduce groundbreaking new ideas through effective engagement across all of our communities and as a bridge to unforgettable experiences. Nigel Oakins Chairman and Publisher Tatler Thailand
LUXURY OUTLOOK 2021
While the global luxury market is projected to fully recover by
mid-2022 due to Covid-19, certain consumer trends have emerged
that brands can leverage on to continue to engage with consumers,
and emerge stronger, post-pandemic:
ASIA IN GENERAL, AND CHINA IN PARTICULAR,
WILL LEAD THE GLOBAL RECOVERY
A strong V-shaped recovery led by Asia as luxury
brands leverage large domestic markets
ACCELERATED SHIFT TO DIGITAL, THROUGH
PLATFORMS LIKE E-COMMERCE AND SOCIAL MEDIA
HEIGHTENED ENVIRONMENTAL AND SOCIAL CONSCIOUSNESS
An increased loyalty towards brands that align with consumer values
GREATER EMPHASIS ON HEALTH, WELLNESS
AND PERSONAL DEVELOPMENT
Education, wellness, health and experiences are a major focus
and where much spending will be channeled
STRENGTHENED LOCAL PRIDE AND EMPHASIS ON LOCAL CONSUMPTION
20-30% of HNWIs are diverting travel budgets to luxury goods domestically
Insights provided by Tatler+
THE TATLER AUDIENCE
WHO THEY ARE
INFLUENTIAL
Newsmakers, trendsetters, and leading voices shaping Asian culture & society
IMPACT
They want to make a positive impact on society at large, through investments,
commitments to sustainability, and forward-thinking work
EDUCATED
They are knowledgeable and always learning
WELL-TRAVELLED
They travel o en to enjoy and discover special experiences
W H AT T H E Y A R E L O O K I N G F O R
INSPIRATION
Culture, society, food stories as a source of creativity and conversation
DISCOVERY
Of new experiences
CONNECTION
To the people in uencing society, culture, and Asian identity
AUTHENTICITY
Stories and experiences with meaning
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THE TATLER AUDIENCE
PRINT
51% 49% 34
Female Male Majority Age
THB 4.5 M THB 9 M
Annual Personal Income Annual Household Income
D I G I TA L
Content affinity: Lifestyle, travel,
entertainment, shopping, food & dining
44% 32% 24% 58% 42%
18-24 years 45+ years 25-45 years Female Male
THAILAND PRINT REACH
428,080
Monthly Readership
57,150
Circulation
Distribution Channels:
VIP
5-STAR HOTELS
FINE-DINING RESTAURANTS
AIRLINES,PRIVATE JETS, AIRPORT LOUNGES
CLUBHOUSES
LUXURY SERVICES APARTMENTS
BANKS, HEALTH & FITNESS, SPAS AND BEAUTY SALONS
REACH & ENGAGEMENT: THAILAND
SOCIAL
88.9K
Facebook Followers
15.6K
Instagram Followers
D I G I TA L
130K 5.8 960K
Monthly Online Visitors page/session Monthly Page Views
1.42 MINS
Average time on the website
147K
Sessions
120K
Unique Visitors
G ROW T H T R E N D S
65%
Monthly Audience Growth Rate
48%
Yearly Projected Tra c Growth
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OUR PLATFORMS: DIGITAL
What we offer:
CONTENT CREATION
With your desired target audience, we utilise insight and
creativity to provide compelling and relevant content
VISUAL DESIGN
We create content and visuals designed to maximise
engagement across each of our channels
SOCIAL ONLY CAMPAIGNS
Campaigns specifically created to engage our audience on social media
PROMOTION & DELIVERY
Targeted multi-channel campaigns that reaches a desired KPI
REPORTING
An insightful post-campaign report
OUR PLATFORMS: PRINT
What we offer:
A STRONGER VISUAL IDENTITY
Tatler’s monthly print magazine was redesigned in March
2020, with a bold, sophisticated design through a new logo,
typography and visually strong treatment
INSPIRING CONTENT
Redefining “society” and featuring the most influential
from a greater cross-section of communities, industries and
walks of life, Tatler’s content is more modern and relevant
LUXURIOUS AD FORMATS
Maximise awareness through ad formats specifically designed to capture
the eyes and minds of our readers and enhance luxury presence
TARGETED DISTRIBUTION
Tatler magazine is circulated to qualified VIPs & subscribers and is
distributed at key locations and events. These include 5-star hotels,
retail outlets, banks, health, fitness and beauty centres, airlines,
private jets, luxury services apartments and more…PRINT EDITORIAL CALENDAR 2021
Our luxury and lifestyle content seeks to inspire and compel our
audience to take action. Through a unique editorial lens, we create
meaning and purpose across the topics our readers want most:
Fashion, Watches, Jewellery,
Travel, Automotive, Beauty,
Art, Food, Philanthropy,
Wellness, Real Estate
JANUARY FEBRUARY MARCH APRIL
A New Beginning Family The Culture Issue Spring Fashion
MAY JUNE JULY AUGUST
Culture Club The Best Summer Ever Spontaneity Youth
SEPTEMBER OCTOBER NOVEMBER DECEMBER
The New Season Asia’s Most Best Of Power and Purpose
Influential: StyleFLAGSHIP EVENTS
One of the most anticipated events on the social media calendar. A
tradition in all our markets.
An occasion of fine food, delicious drinks and convivial company, the annual
gastronomic event celebrates the launch of dining guide Thailand Tatler Best
Restaurants. Features an awards ceremony recognising the country’s
top restaurants.PRINT ADVERTISING RATES & SPECIFICATIONS
Types Pages Rates (USD) 6X 12X
Advertisements
Full Page (ROP) 1 6,600 6,600 5,700
Double Page Spread (ROP) 2 13,100 12,000 11,300
Special Insertion
Outside Back 1 11,500 10,500 9,700
Inside Back 1 6,700 12,000 11,000
IFC Spread 2 15,000 14,000 13,000
1st DPS 2 15,000 14,000 13,000
2nd DPS 2 13,500 12,000 11,000
3rd DPS 2 13,500 12,000 11,000
4th DPS 2 13,500 12,000 11,000
Ad Facing Around Asia 1 7,500 6,700 6,400
1st Ad Facing TOC 1 7,500 6,700 6,400
2nd Ad Facing TOC 1 7,500 6,700 6,400
3rd Ad Facing TOC 1 7,500 6,700 6,400
Masthead 1 7,500 6,700 6,400
Editor’s Note 1 7,500 6,700 6,400
Guaranteed Positions Non-Standard Advertising Booking Deadline Cancellation
Depending on availability of space and Rates quoted are for basic process Six weeks preceding the month of publication. No cancellation accepted after 6 weeks
subject to the following surcharges: colours (Cyan, Magenta, Yellow & Closing Deadline preceding the month of
Fixed position: 20% loading Black). Rates for insert, special colours, For non-prime position, closing date for all publication. Bookings for fixed and prime
Page facing editorial: 15% loading metallic inks, gatefolds and other non- material is the first day of the month preceding position advertisements are non-
standard advertising are available from the month of publication. cancellable.
the director.DIGITAL ADVERTISING RATES & SPECIFICATIONS Desktop Size Rates (USD) Premium Billboard 970 (W) X 250 (H) 4,100 Billboard 970 (W) X 250 (H) 3,000 Large Leaderboard 970 (W) X 90 (H) 2,500 Interscroller 1600 (W) X 800 (H) 5,500 Half Page Ad (Persistent 300 (W) X 600 (H) 4,500 LREC (Persistent) 300 (W) X 250 (H) 4,000 Floating Banner 970 (W) X 90 (H) 3,000 Mobile LREC 300 (W) X 250 (H) 4,000 Full Page Banner 320 (W) X 480 (H 2,500 Interscroller 640 (W) X 960 (H 2,500 Takeover Banner 640 (W) X 960 (H) 3,500 Leaderboard 320 (W) X 50 (H) N/A Floating Banner 320 (W) X 50 (H) N/A Email Marketing One-Off Endorsed eDM (Full 15k Database] 1,500 eNewsletter Banner (Full 15k Database) 1,000 Branded Content, Advertorials Price upon request
For Sales & Advertising Enquiries:
+66 (0) 2237 9800 ext 210
wanida@bluemango.co.thYou can also read
